Make Plan Grow Craft Fair Vendor Binder Your handmade business, thoughtfully planned. created by PaperLakerStudio 01 THE HANDMADE MARKET COLLECTION Plan. Prepare. Promote. Profit. A complete planning companion for makers, artists and small creative businesses. Business / Maker Year / Season

Make Plan Grow Contents Your handmade business, thoughtfully planned. created by PaperLakerStudio 02 47 pages / 42 reusable worksheets Start here: quick start 03 | print & digital guide 04 | example 05 01 Business & Events 06-11 06 Vendor Profile 07 Brand & Customer 08 Annual Event Planner 09 Event Comparison 10 Application Tracker 11 Event Brief 02 Products & Pricing 12-17 12 Product Collection 13 Product Cost Worksheet 14 Pricing & Margin 15 Break-even Planner 16 Inventory Master 17 Production Schedule 03 Prepare & Display 18-23 18 Booth Layout 19 Display & Signage 20 Packing Checklist 21 Setup & Pack-down 22 Travel & Logistics 23 Weather & Backup Plan 04 Promote & Connect 24-29 24 Marketing Campaign 25 Content Calendar 26 Post & Caption Planner 27 Email & QR Plan 28 Customer Connections 29 Collaborations 05 Event Day 30-35 30 Event-day Run Sheet 31 Sales Transaction Log 32 Hourly Sales Tracker 33 Cash & Payments 34 Custom Orders 35 Inventory Reconciliation 06 Profit & Review 36-41 36 Expense Tracker 37 Event Profit Review 38 Product Performance 39 Event Evaluation 40 Event Comparison Review 41 Next-event Action Plan 07 Reusable Extras 42-47 42 Supplier Directory 43 Restock & Reorder 44 Task Planner 45 Monthly Overview 46 Ideas & Sketches 47 Meeting & Event Notes

Make Plan Grow Quick Start Your handmade business, thoughtfully planned. created by PaperLakerStudio 03 CONTENTS 01 BUILD YOUR FOUNDATION Complete your vendor profile and brand plan. Compare markets before paying a fee. Record deadlines, booth rules and organizer contacts. 02 COST BEFORE YOU CREATE Work out materials, labor and allocated overhead per unit. Choose markup OR margin. Estimate event break-even before setting a sales goal. 03 PREPARE THE MARKET Plan stock quantities, production and your booth layout. Print a packing list. Schedule promotion and confirm travel, weather and payment backups. 04 CAPTURE THE DAY Use the sales log, payment reconciliation and inventory sheet together. Keep receipts and record custom orders with clear deadlines. 05 REVIEW AND IMPROVE Calculate event profit, compare products, evaluate the market and turn your findings into an action plan for your next event. Reuse the undated worksheets for every event. Print only the pages you need.

Make Plan Grow Print & Digital Guide Your handmade business, thoughtfully planned. created by PaperLakerStudio 04 CONTENTS CHOOSE YOUR FILE COLOR: decorated PDFs in A4 (210 x 297 mm), US Letter (8.5 x 11 in) and A5 (148 x 210 mm). INK SAVER: grayscale A4 and Letter. DIGITAL FILLABLE: interactive A4 PDF with text fields, checkboxes and linked contents. PRINT & ASSEMBLE Choose the PDF matching your paper. Print at Actual Size / 100%, portrait, without borderless enlargement. Test one page first. Use single-sided printing or duplex with long-edge binding. Trim nothing; the artwork sits inside the print margin. USE YOUR BINDER Punch holes in the outer margin after a test fit. Choose slim rings or a clear sleeve binder if your punch needs more space. Repeat worksheet pages whenever you need more rows. A5 uses smaller writing spaces; choose A4 or Letter for longer notes. TYPE OR WRITE DIGITALLY Open DIGITAL FILLABLE in a PDF form reader, type in a field and save a copy. No automatic calculations are included. For handwriting, import any PDF into a compatible annotation app and use its pen tool. Form support depends on the app; use a form reader for typed fields. YOUR FILES & PERMITTED USE A digital download only; no physical binder, app or Canva template is included. The purchasing maker may print and reuse this set for their own business. Do not resell, redistribute, share the files or sell modified copies. Keep customer records in a secure place.

Make Plan Grow Worked Example Your handmade business, thoughtfully planned. created by PaperLakerStudio 05 CONTENTS A MAKER PREPARING FOR ONE MARKET Product: handmade candle. Materials 4.00 + labor 3.00 + allocated production overhead 1.00 = unit cost 8.00. Amounts use one currency and exclude sales tax. MARKUP AND MARGIN ARE DIFFERENT 50% markup: 8.00 x (1 + 0.50) = price 12.00. Margin is then (12.00 - 8.00) / 12.00 = 33.3%. 50% margin: 8.00 / (1 - 0.50) = price 16.00. Choose one method; do not add a percentage amount to a percentage rate. BREAK-EVEN BEFORE THE MARKET At price 16.00, variable unit cost 8.00 and payment fee 0.50 per unit, contribution = 7.50. Event fixed costs of 150.00 require ceil(150.00 / 7.50) = 20 units to break even. Selling 30 units gives an estimated event profit of 75.00. RECONCILE AFTER THE MARKET Stock: 50 brought + 10 added - 30 sold - 2 damaged = 28 expected left. Count the remaining stock and record any difference. Profit: 480.00 sales - 240.00 cost of units sold - 15.00 fees - 150.00 event fixed costs = 75.00. Cash: 80.00 opening float + 160.00 cash sales - 10.00 cash refunds - 20.00 cash expenses = 210.00 expected closing cash.

Make Plan Grow 01 / BUSINESS & EVENTS Vendor Profile Plan with purpose. Make with heart. created by PaperLakerStudio 06 CONTENTS Event / Market Date / Period BUSINESS DETAILS Business / shop name Maker / owner Products & business type Website / online shop Email / phone BRAND LINKS PAYMENTS & ADMIN Payment methods Processor / reader Business ID (if applicable) MY MISSION

Make Plan Grow 01 / BUSINESS & EVENTS Brand & Customer Plan with purpose. Make with heart. created by PaperLakerStudio 07 CONTENTS Event / Market Date / Period MY IDEAL CUSTOMER WHAT MAKES MY PRODUCTS SPECIAL BRAND STORY & CUSTOMER PROMISE VISUAL STYLE / COLORS / PACKAGING THREE BUSINESS GOALS

Make Plan Grow 01 / BUSINESS & EVENTS Annual Event Planner Plan with purpose. Make with heart. created by PaperLakerStudio 08 CONTENTS Event / Market Date / Period Month / date Market & location Deadline / fee Status Print additional copies whenever you need more rows. NOTES & NEXT STEPS

Make Plan Grow 01 / BUSINESS & EVENTS Event Comparison Plan with purpose. Make with heart. created by PaperLakerStudio 09 CONTENTS Event / Market Date / Period Compare fit and costs before you commit. Criteria Market A Market B Market C Date / location Booth fee / extras Expected audience Product fit Travel / parking Indoor / outdoor Space & amenities Past vendor feedback Rules / restrictions Application deadline Selected market & reason Questions for the organizer

Make Plan Grow 01 / BUSINESS & EVENTS Application Tracker Plan with purpose. Make with heart. created by PaperLakerStudio 10 CONTENTS Event / Market Date / Period Market Apply by Fee / paid Status / reply Print additional copies whenever you need more rows. NOTES & NEXT STEPS

Make Plan Grow 01 / BUSINESS & EVENTS Event Brief Plan with purpose. Make with heart. created by PaperLakerStudio 11 CONTENTS Event / Market Date / Period KEY EVENT DETAILS Venue / address Organizer / phone Event hours / setup access Booth number / size Fee / deposit / due date Power / parking / unloading CONFIRM WITH THE ORGANIZER Sales / product rules Insurance requirements Cancellation terms Accessibility & facilities MY EVENT TARGETS Revenue / units New contacts / orders NOTES & NEXT STEPS

Make Plan Grow 02 / PRODUCTS & PRICING Product Collection Know your costs. Value your craft. created by PaperLakerStudio 12 CONTENTS Event / Market Date / Period Product / SKU Collection / variant Price Stock goal Print additional copies whenever you need more rows. NOTES & NEXT STEPS

Make Plan Grow 02 / PRODUCTS & PRICING Product Cost Worksheet Know your costs. Value your craft. created by PaperLakerStudio 13 CONTENTS Event / Market Date / Period UNIT COST BREAKDOWN Product / SKU / batch size Material / component Qty per unit Unit cost Line total LABOR & OVERHEAD Minutes per unit / hourly rate Labor = minutes / 60 x rate Allocated overhead per unit TOTAL = materials + labor + overhead COSTING NOTES

Make Plan Grow 02 / PRODUCTS & PRICING Pricing & Margin Know your costs. Value your craft. created by PaperLakerStudio 14 CONTENTS Event / Market Date / Period CHOOSE ONE PRICING METHOD Markup: price = cost x (1 + markup rate). Margin: price = cost / (1 - margin rate). Use decimal rates: 50% = 0.50. Margin must be below 100%. Product / SKU Unit cost Method / rate Price Margin % Margin % = (price - cost) / price x 100. Include fees in cost or allow for them in your target price. All calculations are manual. PRICING DECISION

Make Plan Grow 02 / PRODUCTS & PRICING Break-even Planner Know your costs. Value your craft. created by PaperLakerStudio 15 CONTENTS Event / Market Date / Period EVENT ASSUMPTIONS Fixed event costs (fee, travel, display rental) Average selling price per unit Variable unit cost (materials, labor, packaging) Payment fee per unit (estimated) BREAK-EVEN CALCULATION Contribution per unit = selling price - variable unit cost - payment fee per unit. Break-even units = fixed event costs / contribution, rounded UP. If contribution is zero or negative, revisit price or costs. Contribution / break-even units SALES TARGET Target units / target revenue Expected profit = units x contribution - fixed costs

Make Plan Grow 02 / PRODUCTS & PRICING Inventory Master Know your costs. Value your craft. created by PaperLakerStudio 16 CONTENTS Event / Market Date / Period Product / SKU On hand Reserved Available Reorder at Available = on hand - reserved. Keep reserved orders separate from market stock. NOTES & NEXT STEPS

Make Plan Grow 02 / PRODUCTS & PRICING Production Schedule Know your costs. Value your craft. created by PaperLakerStudio 17 CONTENTS Event / Market Date / Period Product / task Qty Due date Time needed Status Include making, curing, drying, labeling and packing time. NOTES & NEXT STEPS

Make Plan Grow 03 / PREPARE & DISPLAY Booth Layout Prepare every detail. Welcome every customer. created by PaperLakerStudio 18 CONTENTS Event / Market Date / Period SKETCH YOUR BOOTH LAYOUT PLAN THE FLOW Clear entry Visible prices Payment spot Hero products Secure stock Accessible route Width / depth Table sizes Display height LAYOUT & SAFETY NOTES

Make Plan Grow 03 / PREPARE & DISPLAY Display & Signage Prepare every detail. Welcome every customer. created by PaperLakerStudio 19 CONTENTS Event / Market Date / Period DISPLAY ESSENTIALS Table covering Risers / shelving Brand sign / banner Readable price labels Product information Lighting / power QR sign / cards Packaging display BRAND ATMOSPHERE Color palette Materials / textures Hero product / focal point Customer experience Sign / display item Location Make / buy by FINAL CHECK

Make Plan Grow 03 / PREPARE & DISPLAY Packing Checklist Prepare every detail. Welcome every customer. created by PaperLakerStudio 20 CONTENTS Event / Market Date / Period PRODUCTS & PACKAGING Sale-ready stock Custom order samples Bags / tissue / wrapping Labels / care cards Reserve stock boxes Inventory sheets BOOTH & EQUIPMENT Tables / coverings Shelves / risers Signs / price tags Lights / approved cables Weights / clips / tape Tools / repair kit SALES & BUSINESS Cash float / secure box Charged card reader Phone / power bank Order forms / pens QR sign / business cards Required event documents PERSONAL & BACKUP Water / food Weather layers First-aid supplies Chair / comfort items Travel details / contacts Offline payment plan Last-minute items / who brings them

Make Plan Grow 03 / PREPARE & DISPLAY Setup & Pack-down Prepare every detail. Welcome every customer. created by PaperLakerStudio 21 CONTENTS Event / Market Date / Period SETUP SEQUENCE Check in / confirm space Unload safely / store boxes Secure booth / test lighting Arrange products / label prices Test reader / prepare float Photograph booth / open PACK-DOWN SEQUENCE Stop sales at agreed time Count cash / settle payments Count stock / record damage Pack fragile items securely Clear space / remove waste Confirm nothing is left behind Task needing help Person Time NOTES & NEXT STEPS

Make Plan Grow 03 / PREPARE & DISPLAY Travel & Logistics Prepare every detail. Welcome every customer. created by PaperLakerStudio 22 CONTENTS Event / Market Date / Period ROUTE / PARKING / UNLOAD POINT VEHICLE / LOADING ORDER ACCOMMODATION / TRAVEL COSTS HELPER CONTACTS / MEETING POINT TRAVEL CHECKLIST

Make Plan Grow 03 / PREPARE & DISPLAY Weather & Backup Plan Prepare every detail. Welcome every customer. created by PaperLakerStudio 23 CONTENTS Event / Market Date / Period Risk / trigger Plan & supplies Who / when Consider rain, heat, wind, no power, no mobile signal, transport delays, illness and stock damage. Follow venue rules for weather protection and electrical equipment. ORGANIZER ADVICE / GO-OR-NO-GO CONTACT

Make Plan Grow 04 / PROMOTE & CONNECT Marketing Campaign Tell your story. Grow your community. created by PaperLakerStudio 24 CONTENTS Event / Market Date / Period CAMPAIGN FOCUS Event / launch message Offer / audience / call to action When Message / content Channel Action RESULTS TO MEASURE

Make Plan Grow 04 / PROMOTE & CONNECT Content Calendar Tell your story. Grow your community. created by PaperLakerStudio 25 CONTENTS Event / Market Date / Period Date Platform Topic / format Call to action Status Plan teaser, process, product, event reminder and thank-you posts. NOTES & NEXT STEPS

Make Plan Grow 04 / PROMOTE & CONNECT Post & Caption Planner Tell your story. Grow your community. created by PaperLakerStudio 26 CONTENTS Event / Market Date / Period POST CONCEPT & VISUAL CAPTION DRAFT CALL TO ACTION / LINK / EVENT DETAILS KEYWORDS / HASHTAGS / PUBLISHING NOTES

Make Plan Grow 04 / PROMOTE & CONNECT Email & QR Plan Tell your story. Grow your community. created by PaperLakerStudio 27 CONTENTS Event / Market Date / Period CUSTOMER INVITATION Email subject Main message / event details Call to action / destination URL QR DESTINATION & TEST Destination page Link opens correctly Readable sign placement Test on another phone Backup short URL PERMISSION & TIMING Use opted-in contacts Identify your business Include opt-out route Send date / follow-up MESSAGE DRAFT / TEST NOTES

Make Plan Grow 04 / PROMOTE & CONNECT Customer Connections Tell your story. Grow your community. created by PaperLakerStudio 28 CONTENTS Event / Market Date / Period Record only necessary details with customer permission. Name / contact Interest / request Follow-up date Permission FOLLOW-UP PRIORITIES

Make Plan Grow 04 / PROMOTE & CONNECT Collaborations Tell your story. Grow your community. created by PaperLakerStudio 29 CONTENTS Event / Market Date / Period Partner / business Contact / idea Next action Due COLLABORATION PLAN

Make Plan Grow 05 / EVENT DAY Event-day Run Sheet Show up ready. Capture every sale. created by PaperLakerStudio 30 CONTENTS Event / Market Date / Period Time Task / activity Owner Done Print additional copies whenever you need more rows. NOTES & NEXT STEPS

Make Plan Grow 05 / EVENT DAY Sales Transaction Log Show up ready. Capture every sale. created by PaperLakerStudio 31 CONTENTS Event / Market Date / Period Time / ID Product / SKU Qty Net sale Method Notes Net sale = product revenue after discounts and refunds, excluding sales tax. Use a new row for each product. NOTES & NEXT STEPS

Make Plan Grow 05 / EVENT DAY Hourly Sales Tracker Show up ready. Capture every sale. created by PaperLakerStudio 32 CONTENTS Event / Market Date / Period Time block Transactions Net sales Visitors* Notes *Visitor count is optional; track consistently to compare events. NOTES & NEXT STEPS

Make Plan Grow 05 / EVENT DAY Cash & Payments Show up ready. Capture every sale. created by PaperLakerStudio 33 CONTENTS Event / Market Date / Period CASH RECONCILIATION Opening float + Cash received (incl. tax if collected) - Cash refunds - Cash expenses / cash removed = Expected closing cash Actual cash / difference CARD / DIGITAL SETTLEMENT Gross payments - refunds = net payments Less processor fees = expected payout Actual payout / settlement date / difference Keep sales tax collected separate from revenue. Reconcile card totals to your processor report; timing may differ from the event date.

Make Plan Grow 05 / EVENT DAY Custom Orders Show up ready. Capture every sale. created by PaperLakerStudio 34 CONTENTS Event / Market Date / Period CUSTOMER & ORDER Customer name / contact Product / quantity / personalization Size / color / agreed specifications PAYMENT & DELIVERY Total price / deposit received / balance due Promised completion / delivery method Customer approval / terms confirmed ORDER PROGRESS Confirmed Materials ready Made Delivered

Make Plan Grow 05 / EVENT DAY Inventory Reconciliation Show up ready. Capture every sale. created by PaperLakerStudio 35 CONTENTS Event / Market Date / Period Product / SKU Brought Added Sold Loss* Left Expected left = brought + added - sold - loss. *Loss includes damaged, missing or gifted units. Record actual count and any variance below. ACTUAL COUNTS / STOCK VARIANCE

Make Plan Grow 06 / PROFIT & REVIEW Expense Tracker Learn from each market. Plan your next move. created by PaperLakerStudio 36 CONTENTS Event / Market Date / Period Date Category / detail Amount Method Receipt Record event costs here. Avoid counting inventory costs twice in your profit review. NOTES & NEXT STEPS

Make Plan Grow 06 / PROFIT & REVIEW Event Profit Review Learn from each market. Plan your next move. created by PaperLakerStudio 37 CONTENTS Event / Market Date / Period SALES REVENUE Gross product sales (excluding tax) - Discounts / refunds = net revenue COSTS & PROFIT Cost of units sold (not all stock purchased) Payment processing fees Fixed event costs (fee, travel, rentals, promotion) Other event costs not already counted NET EVENT PROFIT = revenue - all costs above TIME & TAKEAWAYS Event hours / profit per event hour State whether unit costs include maker labor. Exclude sales tax collected. Do not count any cost twice; this is a planning estimate.

Make Plan Grow 06 / PROFIT & REVIEW Product Performance Learn from each market. Plan your next move. created by PaperLakerStudio 38 CONTENTS Event / Market Date / Period Product / SKU Units sold Net revenue Unit cost Profit* *Product profit = net revenue - (units sold x unit cost) - allocated payment fees. Event fixed costs are reviewed separately. BEST SELLERS / SLOW MOVERS / CHANGES

Make Plan Grow 06 / PROFIT & REVIEW Event Evaluation Learn from each market. Plan your next move. created by PaperLakerStudio 39 CONTENTS Event / Market Date / Period Area Score 1-5 Observation / improvement Audience fit Event organization Booth location Customer engagement Sales results Costs / travel Would return? 1 = poor / low fit; 5 = excellent / strong fit. WHAT WORKED / WHAT TO CHANGE

Make Plan Grow 06 / PROFIT & REVIEW Event Comparison Review Learn from each market. Plan your next move. created by PaperLakerStudio 40 CONTENTS Event / Market Date / Period Event / date Net sales Total costs Profit Hours Return? CHOOSE YOUR NEXT MARKET

Make Plan Grow 06 / PROFIT & REVIEW Next-event Action Plan Learn from each market. Plan your next move. created by PaperLakerStudio 41 CONTENTS Event / Market Date / Period THREE LESSONS FROM THIS EVENT Action / change Owner Due date Success measure NEXT MARKET / FIRST PRIORITY

Make Plan Grow 07 / REUSABLE EXTRAS Supplier Directory Keep your creative business beautifully organized. created by PaperLakerStudio 42 CONTENTS Event / Market Date / Period Supplier / item Contact Lead time Minimum / terms Print additional copies whenever you need more rows. NOTES & NEXT STEPS

Make Plan Grow 07 / REUSABLE EXTRAS Restock & Reorder Keep your creative business beautifully organized. created by PaperLakerStudio 43 CONTENTS Event / Market Date / Period Product / SKU Stock now Target Order qty Due / supplier Order qty = max(0, target - stock now - incoming stock). NOTES & NEXT STEPS

Make Plan Grow 07 / REUSABLE EXTRAS Task Planner Keep your creative business beautifully organized. created by PaperLakerStudio 44 CONTENTS Event / Market Date / Period Task / next step Priority Due Owner / done Print additional copies whenever you need more rows. NOTES & NEXT STEPS

Make Plan Grow 07 / REUSABLE EXTRAS Monthly Overview Keep your creative business beautifully organized. created by PaperLakerStudio 45 CONTENTS Event / Market Date / Period Month / year / first weekday Mon Tue Wed Thu Fri Sat Sun Write dates in the correct cells for your month. MONTHLY PRIORITIES

Make Plan Grow 07 / REUSABLE EXTRAS Ideas & Sketches Keep your creative business beautifully organized. created by PaperLakerStudio 46 CONTENTS Event / Market Date / Period MAKE ROOM FOR YOUR NEXT IDEA MATERIALS / TEST PLAN / NEXT STEP

Make Plan Grow 07 / REUSABLE EXTRAS Meeting & Event Notes Keep your creative business beautifully organized. created by PaperLakerStudio 47 CONTENTS Event / Market Date / Period NOTES Decision / action Who By when