Brand Book Brand Identity and Guidelines

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Table of Contents 01 01 - 02 03 - 06 07 08 09 - 11 12 02 03 04 05 06 Introduction Brand Identity Logo Usage Visual Elements Brand Application Conclusion 2

Introduction 01 3

Brand Mission and Vision Mission statement Our vision is to create a world where ever y small pet feels loved, safe, and truly cared for. We aim to become a trusted and joy ful brand that brings comfor t, happiness, and style into the lives of pets and their owners, making ever y moment together more special. Vision statement Our mission is to design and provide thought fully craf ted pet products that combine comfor t, safety, and cuteness. We are dedicated to creating high-qual- ity essentials that make ever yday life easier and more enjoyable for pets, while strengthening the bond bet ween pets and their humans. 4

Logo Design Main Logo Icon Monochrome Logo Concept + + The logo combines the silhouet te of a cat and a rabbit to represent care for small pets. The sof t oval shape adds a sense of warmth and comfor t, while the minimal style keeps the design clean, friendly, and easy to recognize. Logo Meaning 02 5

Logo Variation Black HEX - 000000 RGB - 0 0 0 CMYK - 75 68 67 90 Light Pink HE X - #F9C9DB RGB - 249 201 219 CMYK - 0 26 1 0 Dark Brown HE X - #6B5050 RGB - 107 80 80 CMYK - 50 64 57 31 Cream White HE X - #FFF5E2 RGB - 255 245 226 CMYK - 0 3 11 0 Sof t Coral Pink HE X - #F0989B RGB - 240 152 155 CMYK - 2 49 27 0 White HEX - FFFFFF RGB - 255 255 255 CMYK - 0 0 0 0 Peach HE X - #E0797A RGB - 224 121 122 CMYK - 9 64 43 0 White HEX - FFFFFF RGB - 255 255 255 CMYK - 0 0 0 0 6

Colour Palette Primar y Colour Extra Colour Light Pink HE X - #F9C9DB RGB - 249 201 219 CMYK - 0 26 1 0 Pantone - 705 C Sof t Coral Pink HE X - #F0989B RGB - 240 152 155 CMYK - 2 49 27 0 Pantone - 1765 U Peach HE X - #E0797A RGB - 224 121 122 CMYK - 9 64 43 0 Pantone - 1775 U Cream White HE X - #FFF5E2 RGB - 255 245 226 CMYK - 0 3 11 0 Pantone - 74999 U Dark Brown HE X - #6B5050 RGB - 107 80 80 CMYK - 50 64 57 31 Pantone - 7596 C Primar y colours define the brand identi- ty. They are used consistently across the brandbook. The sof t pink and netural tones reflec t warmth , care, and a friendly person- ality, aligning with the emtional connec tion bet ween pets and their owners. Together, these colours create a friendly, comfor ting, and approachable brand iden- tity. These colours are used as suppor ting ac- cents to enhance visual appeal and add variety. They should be applied sparingly in backgrounds, highlights, and secondar y el- ements, ensuring they complement the pri- mar y palet te without overpowering it. 7

Typography Typography Primar y Typeface Secondar y Typeface Typography plays a key role in shaping the brand’s personality and communication style. The selec ted typefac- es reflec t a balance of friendliness, clarity, and approachability, aligning with the warm and play ful nature of the brand. Milkyway DEMO Folks-Light Milky way DEMO Aa Bb Cc ABCDEFGHIJKLMNOPQRSTUVWXYX abcdefghijklmnopqrstuvwxyz Aa Bb Cc ABCDEFGHIJKLMNOPGRSTUVWXYZ abcdefghijklmnopqrstuv wzyx Used for headingand brand elements to create a strong and recognizable identity Used for headingand brand elements to create a strong and recognizable identity 8

Logo Usage Primar y logo do’s and dont’s Not AllowedAllowed Do not deform the logo Do not change the typo Do not change the shape Do not change the colour Little Paws 03 9

Visual Elements Illutration Style 1 2 3 Packaging Animal mouth Packaging Bones with and with- out fill Packaging Whole fish and bone fish 04 10

Brand Application Packaging Desgin 05 11

Brand Application Packaging Desgin 12

Brand Application Packaging Desgin 13

9876543210 littlepaws.co@ gmail.com @ little_pawsConclusion Thank You Front Back 06 14

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