HAGUE DESIGN SOLUTIONS Investment + Design Services Guide

1 Investment + Design Services Guide Designing a practice that reflects you Your practice should work beautifully for the people who use it every day. At Hague, we bring together thoughtful design and an understanding of dental environments to create spaces that reflect your vision, support your team and help patients feel at ease. Whether you are opening a new practice or transforming an existing one, this guide introduces the design services available and how we can shape them around your project.

2 Investment + Design Services Guide OUR DESIGN PHILOSOPHY This year, Hague celebrates 30 years in the dental industry. We believe the best practices balance personality with purpose, creating welcoming spaces for patients and practical environments for the teams who work in them. As one of the few dental companies with an in-house team of designers, we can consider the creative vision alongside the clinical and technical requirements from the outset. Our wider team can provide a turnkey service, from helping you find a new site through design, build and project management to dental equipment installation and ongoing engineering support. We begin by listening to how you want your practice to look, feel and function, then shape the right level of support around your project. .

3 Investment + Design Services Guide Hague brings together dental equipment expertise, spatial planning and interior design to create practices that work beautifully for patients and teams. We consider clinical workflow and technical requirements alongside the character you want your practice to express. Our design team can support an individual room, a refurbishment or a new practice, from the first layout through to specifications, contractor information and installation. The level of support is shaped around your project. MEET HAGUE’S DESIGN TEAM AUDREY PETERS / PRINCIPAL DESIGNERKirsty Hague DESIGN DIRECTORKylie Turner HEAD OF CADHayley Cookson INTERIOR PROJECT MANAGERAlice Walker CAD & INTERIORS ASSISTANT

4 Investment + Design Services Guide GETTING STARTED YOUR FIRST STEPS WITH US

EXPLORE THE RIGHT APPROACH During this in-depth meeting, we’ll assess your space, discuss your needs in detail, and explore ideas that align with your vision. You’ll leave with clarity about the next steps and a preliminary scope for your project. TELL US ABOUT YOUR PROJECT We’ll discuss your location, existing space, aims, timescale and the services you may need. Investment + Design Services Guide Every design project begins with a simple conversation. This is how we transition from initial inquiries to creating your dream practice: 01 02 RECEIVE YOUR FEE PROPOSAL Your tailored proposal will set out the recommended services, deliverables, meetings and fees for review before any design work begins. 03 5

6 Investment + Design Services Guide OUR SERVICES DESIGN PROCESS

INTERIOR CONCEPT DESIGN 2D SPATIAL PLANNING 7 Investment + Design Services Guide 01 Once the layout is established, the creative direction of the practice can be developed. This phase considers the desired look and feel, colour palette, materials, finishes, lighting, furniture and patient experience. We can bring these elements together through moodboards and 3D visualisations, enabling you to understand and refine the proposed design before progressing. The foundation of any successful project is a well- considered layout. At this stage, room requirements, clinical workflows, patient journeys, accessibility, equipment positioning and future growth should all be considered. We can develop a practical 2D spatial plan that makes effective use of the available space and provides a clear basis for the design stages that follow. To provide a clear roadmap for your project, here is a detailed overview of each phase of the design process that typically needs to be considered, alongside a run- through of the services we can provide and the work involved at each stage. This will ensure that you have a clear understanding of the process and where we can support you, from the initial concept through to procurement and delivery. 02 OUR PROCESS

8 Investment + Design Services Guide OUR PROCESS PROCUREMENT & DELIVERY TECHNICAL DESIGN 04 Once the design and specifications are approved, products must be sourced, ordered and delivered in line with the project programme. This requires careful management of budgets, lead times, suppliers and installation dates. We can manage procurement, supplier liaison, delivery coordination, installation, styling and final handover, providing a seamless route from the approved design to the completed practice. The approved design must then be translated into clear technical information for the contractor. This may include General Arrangement plans, reflected ceiling and lighting plans, internal elevations, furniture layouts and bespoke joinery details. We can produce a coordinated contractor pack that supports accurate pricing, reduces uncertainty and helps ensure design delivery as intended. 05 DESIGN SPECIFICATION Following approval of the concept, each element must be clearly selected and specified. This includes flooring, wall and ceiling finishes, lighting, furniture, fittings, accessories and feature details. We can develop a coordinated room-by-room specification through our Hague Design Client & Trade Portal, giving you and your project team a clear reference for selections, costs and approvals. 03

9 Investment + Design Services Guide ADDITIONAL CONSIDERATIONS Depending on the nature, location and scope of your project, additional design or specialist support may be required. Identifying these requirements early helps to avoid delays and ensures they can be coordinated with the wider design programme. SHOPFRONT DESIGN Exterior concept design, signage, window graphics and privacy manifestation to create a coordinated first impression. PRACTICE BRANDING Development of a new or existing brand identity, including logos, colours, typography and application across the practice. PLANNING & STATUTORY APPROVALS Planning permission, advertisement consent, Building Regulations or landlord approvals may be required before work begins. SPECIALIST SERVICES Architectural, structural, mechanical, electrical or CDM support may be needed depending on the complexity of the project. These services can be added where required and will be scoped and quoted separately.

A DESIGN SERVICE SHAPED AROUND YOUR PROJECT Every practice has different requirements. The investment in design depends on the size and condition of the space, the number of rooms, the level of technical detail required and how much support you would like through procurement and delivery. This guide explains the stages and packages available. Your ‘design fee proposal’ will identify the services recommended for your project, what is included, any optional services and the associated fees. It will also set out the proposed payment stages, so you can make an informed decision before proceeding. Where surveys, statutory applications, specialist consultants, products or building works are required, these will be identified separately in your proposal. 10 Investment + Design Services Guide YOUR INVESTMENT

11 Investment + Design Services Guide This is the “starter pack” package we offer which provides a full concept design and ensures specification room-by-room of key elements. This package includes: Interior Concept & Design Development 2D spatial planning, including clinical & non- clinical areas Moodboards, inspiration and creative direction Patient & Staff Journey Planning Colour and material palette Flooring, wall and ceiling finishes Lighting and interior feature direction Furniture, FF&E and accessory selection 3D modelling and design visualisation Access to our Hague Design Client & Trade Portal, for final approved Design Specification. Meetings & Site Visits Interior design consultation Site visit where required Concept design presentation Design development / feedback meeting 01 ESSENTIAL This service provides a fully developed interior design, supported by the technical information contractors need to accurately deliver the scheme. This package includes: Interior Concept & Design Development Everything included within the Essential Package, including the meetings and site visits Technical Contractor Pack Reflected ceiling plans, including lighting layout General Arrangement plans with furniture layouts Internal elevations for key rooms and features Bespoke joinery and cabinetry details Detailed door and ironmongery schedules Contractor-ready design information pack Additional Meetings & Site Visits Technical design and contractor pack presentation Design coordination meeting with the contractor Additional site visit, where required 02 COMPREHENSIVE This end-to-end service takes your project from concept design and technical coordination through to procurement, installation and final handover. This package includes: Interior Concept Development & Technical Coordination Everything included within the Comprehensive Package, including all meetings and site visits Procurement & Project Coordination Finalisation of furniture, finishes, lighting and FF&E Supplier sourcing and access to our trusted trade network Trade pricing and procurement schedules Order placement, supplier liaison and delivery tracking Budget monitoring and coordination Delivery, Installation & Handover Coordination of deliveries and installation programme Receipt, checking and management of supplied items Styling and final dressing of the completed spaces Final inspection, snagging and handover 03 TURNKEY YOUR INVESTMENT - Interior Design Packages Our three interior design packages build from spatial planning and concepts to technical drawings, procurement and installation. Choose the level of support that suits your project and budget. Or upgrade as you move through the project.

ATELIER 77 atelier77.com Investment + Design Services Guide SERVICES ESSENTIAL COMPREHENSIVE TURNKEY Project Brief & Design Stategy ✔ ✔ ✔ Site Review & 2D Spatial Planning ✔ ✔ ✔ Patient & Staff Journey Planning ✔ ✔ ✔ Clinical & Equipment Coordination ✔ ✔ ✔ Concept Design ✔ ✔ ✔ Interior Design Development ✔ ✔ ✔ 3D Modelling & Visualisation ✔ ✔ ✔ Hague Design Portal ✔ ✔ Technical Design & Contractor Drawings ✔ ✔ Bespoke Joinery & Detailed Design ✔ ✔ Specifications & Schedules ✔ ✔ Procurement & Project Coordination ✔ Installation, Styling & Handover ✔ PROPOSED DESIGN FEES 12 Investment + Design Services Guide YOUR INVESTMENT - Interior Packages at a glance

13 Investment + Design Services Guide + SHOPFRONT DESIGN This service develops a coordinated exterior design that complements your practice interiors and creates a professional, welcoming first impression. We consider the appearance of the building, visibility of the practice, privacy requirements and signage. This service includes: Exterior Concept Design - NOT REQUIRED Creative direction for the overall shopfront appearance Proposed colours, materials and exterior finishes 3D visualisation showing the proposed design Consideration of entrances, windows and external features Signage & Manifestation Fascia, projecting and entrance signage concepts Window graphics and privacy manifestation Application of practice branding across the shopfront 2D Technical CAD elevations for signage production or planning purposes + PRACTICE BRANDING This service creates a clear and consistent visual identity that reflects the personality, values and style of your practice. The branding can be developed alongside the interior design to ensure a coordinated experience. This service includes: Brand Identity Logo design or development of an existing identity Brand colour palette and typography Supporting graphic elements and visual style Exploration and presentation of the proposed creative direction Brand Application Application of the identity across internal and external signage Selected stationery, printed or digital materials Guidance on photography, imagery and tone of voice Concise brand guidelines to support consistent future use + SPECIALIST SERVICES Some projects require additional professional expertise beyond our design services. We can help appoint and coordinate the appropriate specialists to support the design, approval and delivery of your project. Services may include: Architectural Services Measured Surveys of sites for exterior & interior spaces Planning, Building Regulations and architectural support Statutory drawings and application coordination Structural Services Structural surveys, calculations and design advice Assessment of proposed openings and alterations Technical Services Mechanical, electrical and building-services design Coordination of lighting, power, ventilation and drainage CDM Services Principal Designer services, where required Pre-construction H&S coordination YOUR INVESTMENT - Additional Services These services can be added to any of our interior design services and packages, allowing us to provide further support where required.

14 Investment + Design Services Guide FEATURED PROJECTS A SELECTION OF OUR RECENT WORK

ANNALIZE VAN ZYL, THE DENTAL PRACTICE Investment + Design Services Guide ”Taking the time to truly understand my preferences, Kirsty developed a clear understanding of my vision. This understanding was then translated into a remarkable, welcoming, and unique 3D design visualisation. She has done an outstanding job in bringing the concept to reality. The commitment exhibited by the entire team towards the project was truly outstanding. Their dedication and willingness to go above and beyond were unmatched. Their level of service was truly exceptional, and no request or task was ever deemed too difficult.” 15 RELOCATION OF A PRIVATE PRACTICEMariner Point, 81 Brighton Rd, Shoreham-by-Sea BN43 6DG

NEESHA PATEL, PURE PERIODONTICS Investment + Design Services Guide ”I would highly recommend Hague for the interior design of our new Pure Periodontics practice. Hague created a premium yet approachable, timeless design that respects the building and supports both patient comfort and clinical functionality. They helped turn inspiration into a coherent, buildable scheme that stayed true to the vision. Drawings, schedules, and specifications made the design intent clear and achievable. Good documentation reduced ambiguity for suppliers/contractors and helped protect the quality of the final finish. Hayley translated our premium- yet-approachable brand into a calm, contemporary space that complements the high-end building. The materials and detailing were excellent – and the design will date beautifully.” 15 RELOCATION OF A SPECIALIST PRACTICE15 Austin Friars, London EC2N 2HE

Investment + Design Services Guide MINA MESSIHA, PRINCIPAL DENTIST ”From the initial design consultations to the final walkthrough, Hague impressed me with their professionalism and expertise. They transformed an empty shell into my dream practice, staying true to my vision while offering valuable suggestions. I’m thrilled with the results. ” 15 DEVELOPMENT OF A 4 SURGERY SQUAT PRACTICEAllround Dental, -9 Queen St, Horsham RH13 5AA

LITH LINGANATHAN, PRINCIPAL DENTIST ”I would highly recommend Hague. The process from start to finish has run smoothly and the project was well managed. The team are very knowledgeable and has supported us to reach our goal. My vision has been clearly understood and Hague have delivered above my expectations. We are very excited to start our new journey and look forward to working with Hague again.” Tooth Doc,253 Kingston Rd, New Malden KT3 3FN DEVELOPMENT OF A 4 SURGERY SQUAT PRACTICE Investment + Design Services Guide 16

GRANT GOODSTEIN, FOUNDER & MANAGING DIRECTOR ”Our team loves having a beautiful space to work in each day! love the colours and the textured wallpapers. It truly is different than any dental practice we’ve ever seen before and gives the exact warm, welcoming and friendly feel that we were aiming for.We can now have them to the practice with pride so they can experience the Pearly Whites difference. The value of working with Hague was finding honest partners in Jim and Kirsty who listened, cared, and brought a vision to life we couldn't have realised on our own.” Tooth Doc,253 Kingston Rd, New Malden KT3 3FN FULL REFURBISHMENT OF A 3 SURGERY PRIVATE PRACTICE INCLUDING SHOPFRONT Investment + Design Services Guide 16

MICHELLE KEANE, CO-OWNER & BUSINESS MANAGER THE DENTAL WORKS,93-95 HUTTON RD, SHENFIELD, CM15 8JE “We wanted our practice to be far from ordinary, and with Kirsty’s help, we created a stunning, modern space that reflects that vision. Together, we developed a unique and cohesive design that beautifully integrates these materials. The interior design has been a highlight for us, with the reception area receiving especially high praise. Patients regularly comment on how beautiful the practice is, and many have told us it’s the most impressive dental practice they’ve ever visited. ” I would totally recommend Hague. The initial design, the quality of the design but mainly working with a team who are so friendly and approachable. Nothing was too much trouble. They made the process seamless and took all the worry away.” Investment + Design Services Guide 17 DEVELOPMENT OF A 6 SURGERY SQUAT PRACTICE

18 DO I NEED TO CHOOSE A PACKAGE BEFORE RECEIVING A PROPOSAL? No. We’ll discuss your project and recommend the level of design support that best fits its scope and your plans. CAN I APPOINT HAGUE FOR ONE STAGE OF THE WORK? Yes. Standalone services may be appropriate if you already have a layout, design team or contractor in place. We’ll make clear what information we need to build on existing work. WILL I BE ABLE TO REVIEW FINISHES AND COSTS BEFORE APPROVING THEM? Where design specification is included, we’ll bring selections together room by room for review on our interiors client portal. Here you can like, dislike, and comment. Indicative product costs can be considered alongside the design before orders are placed. CAN YOU WORK ALONGSIDE OUR OWN BUILD TEAM? Yes. We can provide your builder with design specifications, technical drawings and a scope of works to quote from. Alternatively, we can prepare a scope of works for one of our recommended builders. If you would like support during the build, we can also project manage the work with either your chosen builder or ours. The level of support will be set out in your proposal. CAN YOU HELP WITH PLANNING AND SIGNAGE? Yes. Shopfront design, practice branding and planning support can be scoped alongside the interior design where required. WHAT HAPPENS IF THE BRIEF CHANGES? We’ll discuss the effect on deliverables, programme and fees with you before undertaking additional work. Investment + Design Services Guide FREQUENTLY ASKED QUESTIONS

AGREE ON THE SCOPE FEEDBACK AND ADJUSTMENTS REVIEW THE OPTIONS 19 LET’S BEGIN YOUR DESIGN JOURNEY Investment + Design Services Guide 01 Once you have reviewed the options, we will arrange a conversation to understand your project requirements in more detail and discuss which services, stages and level of support are right for you. Take some time to review the services and packages outlined in this brochure. Consider which stages best suit your project, from initial spatial planning through to technical design, procurement and delivery. Following our discussion, we will prepare your tailored design contract outlining the proposed scope, programme and fees for your review. 02 03 NEXT STEPS CONTRACT AND PROJECT START Once the scope and fees have been agreed, we will prepare a formal contract for signature. Following confirmation and payment of the agreed initial deposit, we will secure your start date. 04

20 Investment + Design Services Guide We’d love to help you create a space that’s beautiful, functional, and uniquely yours. Contact us at [Insert Email] or [Insert Phone] to schedule your Discovery Call today.

POINT OF CONTACT You will have a dedicated point of contact who will be available to answer any questions and provide support throughout the project. Your project manager will ensure that all your queries are addressed promptly. PROJECT PROGRESS TRACKER To ensure you are always informed about the progress of your project, we provide clear and frequent updates through our project management system: Progress Updates: You will receive regular updates on the completion status of each phase, including photos, progress reports, and any critical upcoming decisions. Milestone Notifications: We will notify you as we reach key milestones, ensuring the project remains on track. Real-Time Collaboration: Access to our project management platform where you can view schedules, documentation, and any pending approvals or feedback requests. DOCUMENTATION All communication will be documented and shared with you to ensure transparency and accountability. This includes meeting minutes, decision logs, and any changes to the project scope or timeline. REGULAR UPDATES We will provide you with regular updates on the progress of your project. These updates will include detailed reports, photos, and any relevant information to keep you informed. SCHEDULED MEETINGS We will hold scheduled meetings at key milestones to review progress, discuss any concerns, and make necessary adjustments. These meetings can be conducted in person or virtually, depending on your preference. FEEDBACK CHANNELS We encourage open communication and value your feedback. You can reach out to us via email, phone, or our project management platform at any time. COMMUNICATION GUIDELINES

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