CANCELCANCELCULTURECULTUREA recent social media post made by an AirAsia Philippines employee sparked widespread public criticism online. In response, the company released an official statement clarifying that the employee's views were personal and did not represent AirAsia's values or position. The airline emphasized its commitment to professionalism, respect, and accountability, stating that it does not tolerate violence, discrimination, harassment, or other harmful behavior. AirAsia also announced that the incident is under internal investigation and that appropriate disciplinary action will be taken in accordance with company policies and due process. This case demonstrates how organizations respond to cancel culture by addressing public concerns, protecting their reputation, and holding individuals accountable for their actions. A recent social media post made by an AirAsia Philippines employee sparked widespread public criticism online. In response, the company released an official statement clarifying that the employee's views were personal and did not represent AirAsia's values or position. The airline emphasized its commitment to professionalism, respect, and accountability, stating that it does not tolerate violence, discrimination, harassment, or other harmful behavior. AirAsia also announced that the incident is under internal investigation and that appropriate disciplinary action will be taken in accordance with company policies and due process. This case demonstrates how organizations respond to cancel culture by addressing public concerns, protecting their reputation, and holding individuals accountable for their actions.EVIDENCEEVIDENCECasual Register1“Wala bang maglalakas loob [censored] bigla si Robin Padilla?”Consultative Register2“If ibabase yung logic ng DDS: Freedom of expression? Wala namang namatay? Frustrated lang siya sa sobrang bias ni Padilla? Nagtanong lang siya, walang threat. If natanggal sa work si ate dahil sa sinabi niya, diba dapat tanggalin din si Sara? Sabi nga ni Atty. Ligutan “What’s sauce for the goose is sauce for the gander.” Dapat walang double standards.”Formal Register3AirAsia Philippines does not tolerate any conduct that promotes violence, discrimination, harassment, or malicious intent.ANALYSISANALYSISIn the AirAsia–Robin Padilla issue, casual, consultative, and formal language registers were all evident. The employee initially used a casual register by expressing her thoughts through informal language, humor, and colloquial expressions on Threads, which quickly sparked emotional reactions and went viral. Robin Padilla responded in a similarly casual and emotional tone. As the controversy spread, a consultative register emerged through interviews, media coverage, and public discussions, where audiences and commentators analyzed the issue, asked questions, and exchanged perspectives to better understand the situation. Finally, AirAsia Philippines adopted a formal register by issuing an official statement with professional and precise language, clarifying that the employee's views were personal and did not represent the company. This formal response helped separate the organization from the employee's actions and contributed to de-escalating the controversy. In the AirAsia–Robin Padilla issue, casual, consultative, and formal language registers were all evident. The employee initially used a casual register by expressing her thoughts through informal language, humor, and colloquial expressions on Threads, which quickly sparked emotional reactions and went viral. Robin Padilla responded in a similarly casual and emotional tone. As the controversy spread, a consultative register emerged through interviews, media coverage, and public discussions, where audiences and commentators analyzed the issue, asked questions, and exchanged perspectives to better understand the situation. Finally, AirAsia Philippines adopted a formal register by issuing an official statement with professional and precise language, clarifying that the employee's views were personal and did not represent the company. This formal response helped separate the organization from the employee's actions and contributed to de-escalating the controversy.INSIGHT:INSIGHT:Communication, as an evolving fundamental tool, should be use with responsibility, accountability, and consideration. Ethical analysis exists to include other factors that may affect effective communication. It is also important to choose the appropriate words especially in social media wherein other users are involved. Communication, as an evolving fundamental tool, should be use with responsibility, accountability, and consideration. Ethical analysis exists to include other factors that may affect effective communication. It is also important to choose the appropriate words especially in social media wherein other users are involved.CASUALCASUALW h a t i s h a p p e n i n g ?the practice or tendency of engaging in mass canceling as a way

A recent social media post made by an AirAsia Philippines employee sparked widespread public criticism online. In response, the company released an official statement clarifying that the employee's views were personal and did not represent AirAsia's values or position. The airline emphasized its commitment to professionalism, respect, and accountability, stating that it does not tolerate violence, discrimination, harassment, or other harmful behavior. AirAsia also announced that the incident is under internal investigation and that appropriate disciplinary action will be taken in accordance with company policies and due process. This case demonstrates how organizations respond to cancel culture by addressing public concerns, protecting their reputation, and holding individuals accountable for their actions. A recent social media post made by an AirAsia Philippines employee sparked widespread public criticism online. In response, the company released an official statement clarifying that the employee's views were personal and did not represent AirAsia's values or position. The airline emphasized its commitment to professionalism, respect, and accountability, stating that it does not tolerate violence, discrimination, harassment, or other harmful behavior. AirAsia also announced that the incident is under internal investigation and that appropriate disciplinary action will be taken in accordance with company policies and due process. This case demonstrates how organizations respond to cancel culture by addressing public concerns, protecting their reputation, and holding individuals accountable for their actions.W h a t i s h a p p e n i n g ?CANCELCANCELCULTURECULTUREINSIGHT:INSIGHT:Communication, as an evolving fundamental tool, should be use with responsibility, accountability, and consideration. Ethical analysis exists to include other factors that may affect effective communication. It is also important to choose the appropriate words especially in social media wherein other users are involved. Communication, as an evolving fundamental tool, should be use with responsibility, accountability, and consideration. Ethical analysis exists to include other factors that may affect effective communication. It is also important to choose the appropriate words especially in social media wherein other users are involved.The 3The 3REGISTERSREGISTERSANALYSISANALYSISIn the AirAsia–Robin Padilla issue, casual, consultative, and formal language registers were all evident. The employee initially used a casual register by expressing her thoughts through informal language, humor, and colloquial expressions on Threads, which quickly sparked emotional reactions and went viral. Robin Padilla responded in a similarly casual and emotional tone. As the controversy spread, a consultative register emerged through interviews, media coverage, and public discussions, where audiences and commentators analyzed the issue, asked questions, and exchanged perspectives to better understand the situation. Finally, AirAsia Philippines adopted a formal register by issuing an official statement with professional and precise language, clarifying that the employee's views were personal and did not represent the company. This formal response helped separate the organization from the employee's actions and contributed to de-escalating the controversy. In the AirAsia–Robin Padilla issue, casual, consultative, and formal language registers were all evident. The employee initially used a casual register by expressing her thoughts through informal language, humor, and colloquial expressions on Threads, which quickly sparked emotional reactions and went viral. Robin Padilla responded in a similarly casual and emotional tone. As the controversy spread, a consultative register emerged through interviews, media coverage, and public discussions, where audiences and commentators analyzed the issue, asked questions, and exchanged perspectives to better understand the situation. Finally, AirAsia Philippines adopted a formal register by issuing an official statement with professional and precise language, clarifying that the employee's views were personal and did not represent the company. This formal response helped separate the organization from the employee's actions and contributed to de-escalating the controversy.EVIDENCEEVIDENCECasual Register1“Wala bang maglalakas loob [censored] bigla si Robin Padilla?”Consultative Register2“If ibabase yung logic ng DDS: Freedom of expression? Wala namang namatay? Frustrated lang siya sa sobrang bias ni Padilla? Nagtanong lang siya, walang threat. If natanggal sa work si ate dahil sa sinabi niya, diba dapat tanggalin din si Sara? Sabi nga ni Atty. Ligutan “What’s sauce for the goose is sauce for the gander.” Dapat walang double standards.”Formal Register3AirAsia Philippines does not tolerate any conduct that promotes violence, discrimination, harassment, or malicious intent.Merriam Webster DictionaryREFERENCES:REFERENCES

ANNIELLE V DELFIN