Yomna Mohamed Content Strategist & Copywriter

About me Awazel Middle East The Eclat Gallery Kasbanah Food App Content Planet Homezmart (Unofficial) Table Of ContentsTable Of Contents Tafra Laboratories

I'm Yomna Mohamed a Content Strategist & Copywriter with 3+ years of experience across medical, construction, fashion, and app industries. I love building full content strategies and turning them into actionable content plans, writing content for social media and offline channels, and designing social media visuals when needed. I work bilingually, in Arabic and English, to help brands drive real results Skills Build a full content strategy. Create monthly content plans. Create tailored content and campaigns. suitable for each channel. Organize content with a monthly content calendar. Copywriting. Analyze results. Social media graphic desing & reels creation. Crafting email campaigns. Tools Mailchimp Trello Outlook Google Services Canva Meta business suite About me yomna.mohamed711@gmail.com | 01017078870yomna.mohamed711@gmail.com | 01017078870 Contact info:

Tafra Laboratories Developed complete brand identity and positioning strategy for a new medical diagnostics lab Conducted market and competitor analysis across 9 industry players Defined target audience personas and customer journeys for B2C and B2B segments Built a full marketing funnel, content strategy, and channel plan (online & offline) Created launch content supporting digital assets (website, app, and customer feedback tools) Goal: Brand AwarenessGoal: Brand Awareness What I have done

Kasbanah Food App Wrote audience-targeted captions (B2B & B2C). Created a content plan based on a detailed strategy. Did a research about food waste in Egypt to understand the topic and define the target audience and their pain points. Created interactive stories that built a relationship with followers and helped in understanding their taste.Results ✓ Scaled the rate of downloads. ✓ Drove awareness and organic conversations across social media. Goal: Raise awareness& increase download rate. Goal: Raise awareness& increase download rate. What I have done

Winter vibes❄warm treats! ☕ Grab your Secret Bag and cozy up with a delicious surprise! One item? Not with Kasbanah! Our secret bags are packed with various fresh surplus food🧁😋 With Kasbanah, you’ll always get more than you expect ✨ 💚 دةﻮﺠﺑ ﻞﻛأ ﻞﻛﺎﺗ ﻦﻜﻤﻣ ﻚﻧإ رفﺎﻋ ر؟ﺪﻬﻟا ﻞﻴﻠﻘﺗ ﻲﻓ ﻢﻫﺎﺴﺗو ﺔﻴﻟﺎﻋ 🍲 🤔 ﻖﻴﺒﻄﺘﻟا لّﺰﻧ !ﻞﺤﻟا ﻲﻫ ﺔﻧﺎﺒﺴﻛ .ﺮﻴﻴﻐﺘﻟا ﻦﻣ ءﺰﺟ ﻚﻴﻠﺧو ﻊﻣ .ﻚﺒﺴﻜﻣ ﻮﻫ ﺾﺋﺎﻔﻟا ﻚﻠﻛأ ﻞﻠﻘﺘﻫ ﺲﺑ ﺶﻣ ﻢﻋﺎﻄﻤﻟا ﺔﻧﺎﺒﺴﻛ ﻞﻛﻷا ارﺪﻫإ ﻦﻣ ♻ﺔﺌﻴﺒﻟا ىلﻋ ﻆﻓﺎﺤﺗ و ﻞﻛﻷا ﻊﻴﺒﺑ ﺎﻬﺣﺎﺑأر ودﺰﺘﻫ نﺎﻤﻛ ﻻ .ﺮﻌﺴﻟا ﺺﻨﺑ ﺾﺋﺎﻔﻟا Captions in English and Arabic

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Stories

Wrote copies explaining how products can solve each problem to promote the products of the company. Crafted email campaigns to get in touch with old and new clients. Understood specs of each product & problems in the waterproofing industry. Results ✓ Contributed to reputable regional projects. ✓ The company reached professionals in the construction sector across the Middle East. Awazel Middle East Goal: Brand awareness & increase sales.Goal: Brand awareness & increase sales. What I have done

ﺐﺒﺴﺗ . ﺮﻃﺎﺨﻤﻠﻟ ﺔﺿﺮُﻋ ﺢﺒﺼﺗ تﺎﻣروﺪﺒﻟا نﺈﻓ ءﺎﺘﺸﻟا ﻞﺼﻓ لﻮﻠﺣ ﻊﻣ ﺐﺠﻳ ﻚﻟﺬﻟ .ﺐﻳﺮﺴﺘﻟا ﺔﻠﻜﺸﻣ ﺎﻬﻨﻣ ةﺪﻳﺪﻋ ﻞﻛﺎﺸﻣ لﻮﻴﺴﻟا و رﺎﻄﻣﻷا ﺞﺘﻨﻣ ﻚﻴﻟ مﺪﻘﺘﺑ ﻂﺳوﻷا قﺮﺸﻟا ازلﻮﻋ .دةﻮﺠﻟا ﺔﻘﺋﺎﻓ لﺰﻋ ادﻮﻣ امﺪﺨﺘﺳا .تﺎﻣروﺪﺒﻟا و قﺎﻔﻧﻷا لﺰﻌﻟ Guard Shield 525-2K Liquid Rubber، ﻢﺘﻳ ﻪﻧﻷ ﺔﺤﺼﻟا و ﺔﺌﻴﺒﻟا ىلﻋ اﺮﻄﺧ ﻞﻜﺸﻳ ﻦﺧﺎﺴﻟا ﻦﻴﻣﻮﺘﻴﺒﻟا أن ﻢﻠﻌﺗ ﻞﻫ ج؟ﺰﻠﻟا امﻮﻘﻟا ىلإ لﻮﺻﻮﻠﻟ ﺔﻌﻔﺗﺮﻣ ارةﺮﺣ ﺔﺟدر ىلﻋ ﻪﻨﻴﺨﺴﺗ ﻖﺒﻄﺗ تﺎﺠﺘﻨﻣ ﻚﻴﻟ مﺪﻘﺘﺑ ﺎﻬﻧﻷ ازلﻮﻋ# ﻊﻣ ﻦﺧﺎﺴﻟا ﻦﻴﻣﻮﺘﻴﺒﻟا ﺮﻃﺎﺨﻣ ﺐﻨﺠﺗ .ﻲﺋاﻮﻫ ﻼﻟا شﺮﻟا ﺔﻨﻴﻛﺎﻤﺑ ﻦﻴﺨﺴﺗ دون ردﺎﺒﻟا ىلﻋ Captions in Arabic

Rain accumulation on rooftops can pose a significant risk to the structure, especially if the waterproofing system is not adequate. Traditional membrane systems can be vulnerable to water penetration through joints, which can lead to heavy loads on the roof structure and potential damage. #Awazel Middle East offers you R-715 made from bitumen, which is fully bonded to the concrete, flexible, elastomeric and seamless. This type of system can prevent water from penetrating the roof structure, reducing the risk of damage and potential safety hazards. The water table can affect the moisture level of the soil on which a building is built. If the water table is high, for example, it may be necessary to use high-quality waterproofing materials to prevent water from seeping and to avoid the serious damage that can occur. #Awazel offers you W series products for insulating concrete foundations which provide a full protection to buildings. Captions in English

Email Mareketing

Crafted content ideas. Crafted offline content. Followed up using surveys. Created successful collaborations with fashion bloggers. Wrote captions describing each piece using a persuasive tone of voice Results ✓ Sales increased, the brand joined more bazaars in a short time. ✓ The brand built a strong reputation among other beaded accessories brands The Eclat Gallery Goal:Increase sales.Goal:Increase sales. What I have done

Combination between the enchanting colors of crystal and the sparkle of pearls. Available in five colors, order yours. Golden lace beads belt... The missing piece in your wardrobe ﻊﻣ ةﺮﺣﺎﺳ و ﺔﻤﻋﺎﻧ ﺔﻟﻼﻃﺈﺑ ﻲﻌﺘﻤﺗ ﻦﺸﻜﻴﻓﺮﻴﺑ ﻚﻨﻴﺑ ﺔﻋﻮﻤﺠﻣ 🌸 ةﺪﻳﺪﺠﻟا ﻞﺼﻓ ﻲﻓ ﺔﻘﻴﻧأ ﺔﺴﻤﻟ ﻲﻔﻴﺿأ مﻼﺟ نﺪﻟﻮﺠﻟا ﺔﻋﻮﻤﺠﻣ ﻊﻣ ﻒﻳﺮﺨﻟا 🍂 Captions in English and Arabic

SurveyOffline Content (Bazaar) Spin to win Testing the quality of the products in front of the customers using alcohol Voucher on the 1st purchase Customise your case

I put a marketing strategy & content plan. I have created a brochure about the latest living room sets. I wrote a full brief after research, including place, service, and products briefs. Homzmart What I have done Strategy Brief Plan

BrochureBrochure ﺐﺗاﺮﻣ ﻊﻣ ﻲﻧﺎﺗ ﻚﻌﺟﻮﻴﻫ ﺶﻣ كﺮﻬﺿ ﻦﻣ ﺔﻋﻮﻨﺼﻣ ﺎﻬﻧﻷ رتﺎﻣﺰﻣﻮﻫ ﻦﻣ ﺔﻳﺮﻄﺘﻟا دا و %100 ﺔﺒﺴﻨﺑ ﻦﻄﻗ و دةﻮﺠﻟا ﻲﻟﺎﻋ ﺮﺒﻳﺎﻓ .ﺔﺣاﺮﻟا و ءﺎﺧﺮﺘﺳﻹا ىلﻋ كﺪﻋﺎﺴﻴﻫ 💤ﺎﻬﺒﻠﻃأ و ﻢﻟا ﺮﻴﻏ ﻦﻣ مﻮﻨﺑ ﻊﺘﻤﺘﺳإ ؟ﻒﻴﻟﺎﻜﺘﻟا ﻞﻗﺄﺑ ﺔﺿوﻷا ﻞﻜﺷ ﻲﻓ يﺮﻴﻐﺗ إزاي ﻞﻜﺷ ﻲﻓ يﺮﻴﻐﺗ ﻚﻧإ ريﺪﻘﺗ ﻢﻴﻠﻜﻟا دةﺎﺠﺴﻟا ﻊﻣ نﻮﻟ ﻦﻣ ﺮﺘﻛأ ﺎﻬﻴﻓ نﻷ ن،ﺎﻜﻤﻠﻟ ﺔﺠﻬﺑ يﺪﺗ و ﺔﺿوﻷا ﻊﻄﻗ ﻞﻛ ىلﻋ ﻖﻴﻠﺗ ﺎﻬﻴﻠﺨﻴﺑ ﺎﻬﻤﻴﻤﺼﺗ نﺎﻤﻛ و .ثﺎﺛﻷا ✨ﻚﺘﻴﺑ ﻲﻓ ديﺪﺠﺗ و ﺎﻬﻴﺒﻠﻄﺗ ﻲﺘﻗﻮﻟد ريﺪﻘﺗ Captions in Arabic

Copywritng on content plant( Selected for publishing )Storytelling techniqueFeeling technique

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