Preserving Heritage | Empowering Artisans | Enriching Lives NABARD Taking Rural India Forward Delhi Zardozi With roots in the Delhi Sultanate and refinement under Mughal patronage, Delhi Zardozi is a rich raised embroidery tradition using metallic threads of gold and silver, along with sequins, beads and pearls. Its intricate floral, paisley, vine and geometric motifs adorned royal garments, ceremonial textiles and furnishings. Despite the decline of royal patronage, the craft adapted to urban markets and continues to thrive through bridal wear, couture and ceremonial textiles, with traditional skills passed down through generations of artisans. MAJOR AREAS Welcome, Chandni Chowk, Ballimaran, Kinari Bazaar, Sitaram Bazaar, Paharganj, South Delhi NO. OF ARTISANS 400 - 500

Preserving Heritage | Empowering Artisans | Enriching Lives NABARD Taking Rural India Forward Delhi Mock / Sham Jewellery Traditional Sham Jewellery is a distinctive Delhi metal craft that uses non-precious metals such as brass, copper, iron and mixed alloys. Rooted in the everyday lives of artisan and working communities, it evolved as an affordable yet culturally significant form of adornment. Artisans hand-form, hammer, engrave and polish ornaments such as neck rings, earrings, bangles, anklets and nose rings. Valuing form, durability and cultural symbolism over ornamentation, the craft continues to preserve Delhi’s traditional metalworking heritage. MAJOR AREAS Kucha Mahajani (Chandni Chowk), Sadar Bazaar, and Ballimaran. NO. OF ARTISANS 300 - 400