Savor Indulgent.Bold.Fusion. Mexico

The Next Wave of Taqueria Flavors TheNextWaveof TaqueriaFlavors Indulgence, redefined. Authentic. Fusion forward. Mexican food doesn’t whisper, it sizzles. It crackles with toasted chilies, drips with melty queso, and hitsyouwiththeperfectbalance ofcomfortandsurprise.AstapleatAmericantables,withrootsthat stretch farbeyondthem,theseflavorshaveawayof feelinginstantly familiar,andendlesslyexciting. Now,taqueria-inspiredtastesaresteppingfromstapletospotlight, riffingontraditionwithfresh ideasforfamiliarfavorites.Thinkclassic tacoswithatwist,soupsthatwarmyouup andwakeyouup, and shareablesnackslayeredwithbold,crave-worthyflavor.Thekindof tastesthatbringpeople together,invitingcomfort,curiosity,anda littlecelebrationintoeverysipandbite. 2

Authentic Profiles InspiredbyMexicanflavors,Savor Mexicobrings Creative Flavor Fusion Adventurousfusionprofilesblendthe bold, Dairy Decadence Ourdairyportfolioenablesqueso-centric builds andcreamyfinisheswithfull-bodied richnessand reliableperformance,using specialtycheeses, cultured dairy notes, and sauce systems to bring indulgenceto lifeacrossdips,drizzles,andtoppers. Memorable Taste Solutions layered complexity of Mexican flavor with the umami-richcreativityof Asiancuisineto delivergloballyinspired tasteexperiencesthat excite. tradition to life throughbold, vibrant profiles and reimagined classics,deliveringcomfort,adventure, and a sense of celebration in every bite and sip. Umami-driven flavor tools and dairy enhancers amplify aroma, texture, andoverall impact to creatememorable tasteexperiencesthatlinger with satisfaction. Capabilities That Deliver Bold, Modern Taqueria Taste CapabilitiesThat DeliverBold,Modern TaqueriaTaste 3

From Tradition to Innovationbacked by consumer insights 4

Format Fuels Frequency That appeal carries across formats, with consumersgravitatingtowardhandhelds, snackable bites, and customizable bowls that fitmodern,on-the-go lifestyles. 34% 27 % 23 % Classics Lead the Love Classics Lead the Love Mexican flavor appeal startswiththeclassics, wheretacos,burritos,and quesadillascontinueto dominateasthemost loved and craved favorites. Snack-sized bites and handhelds are seen as convenient Bowls&mealkitsstand out for customization Tacos Burritos Quesadillas enjoyed by of respondents% 55% 43% 35% of respondents find these easy to eat on-the-go, the highest among all formats. of respondents like bowls for their customizability. ofrespondents say thesame for mealkits. Source: dsm-firmenich Tastelounge - Mexican Food & Beverage CI November 2025 5

55% 56% ofrespondents are interestedin breakfast tacos of respondents are interestedin breakfast burritos Bowls & Traditional Dishes Have Strong Appeal Thecravingdoesn’tstopatlunchordinner,asMexicanflavorsshowgrowing momentumatbreakfast,openingthedoorto bold, savory starts to the day. Breakfast Expands the Occasion Breakfast Expands the Occasion 43% Mexican-style egg and veggie bowls 37% in chilaquiles 43% huevos rancheros Source: dsm-firmenich Tastelounge - Mexican Food & Beverage CI November 2025 6

of respondents enjoy spicy andsavory ingredients appreciate fresh toppings andsauces are attracted to bold, vibrantflavors increase in consumer conversation or momentum around umami within snacking trends2 Flavor Intensity Freshness FlavorIntensity&Freshness AttheheartofMexicanflavor’sappealis intensityandfreshness,with consumers drawntobold,vibranttasteslayeredwith savoryheatandfresh toppingsthatfeel aliveandcraveable. 43 % 39 % 36 % 15% Andthatbroaderappetitefor bolder flavor opens the door to playful, global fusion. Beyondfreshandspicy,consumersare leaning into richer, more savory flavor. Source:dsm-firmenichTastelounge-MexicanFood&BeverageCINovember2025 . Source :BlackSwanData-SnackingTrends20252

Openness to Fusion The love for bold flavor naturally extends into experimentation, with consumers showing strong enthusiasm for fusion to experience Mexican flavors in new and unexpected ways. OpennesstoFusion Theloveforboldflavornaturallyextendsintoexperimentation,withconsumers showingstrongenthusiasmforfusiontoexperienceMexicanflavorsinnewand unexpected ways. Where Fusion is Headed Globalpairingsareleadingthecharge, asMexicanflavors i.e.,KoreanBBQTacos, SrirachaElote increasinglycollidewithAsianandLatinAmericancuisines tocreateadventurouscombinations thatfeelboth exciting and familiar. areinterestedin Mexican&LatinAmerican Pairings areinterestedinMexican&Asian Pairings i.e., Argentinian Chimichurri Empanada 56% 49% Source: dsm-firmenich Tastelounge - Mexican Food & Beverage CI November 2025 8 62% “veryopen”totrying new fusion flavors showing a high level ofenthusiasm for innovation of respondents are

31% enjoy or recognize habanero 30% enjoy or recognize poblano Peppers: Recognizable Heat Wins Familiar peppers drive consumer preference for heat, 24% enjoy or recognize serrano with chipotle and jalapeño setting the tone and chilis like habanero and poblano expanding the range. Chipotleandjalapeñoarethemost recognizedand enjoyed chilis: Consumerswantflavorbuiltinlayers, where creamy richness, fresh contrast, and just right heat come together in every bite. Flavor, Layered like red salsa prefer hot sauce like crema/sour cream 25% 25% 28% 28% Toppings bring balance and personality to Mexican flavors, as consumers reach for fresh, creamy, and spicy additions that let them customize every bite. Toppers: Fresh, Creamy, and Customizable enjoy chipotle sauce Other popular chilis: Creamyandspicyoptions arehighlypopular: Cheese-basedandfreshtoppings arealso favored: ofrespondentsenjoyorrecognizechipotle 24% 42% 41% Source: dsm-firmenich Tastelounge - Mexican Food & Beverage CI November 2025 enjoy queso dip likegreensalsa prefer pico de gallo enjoy or recognize jalapeño 9

Tamarind, Mexican Style The umami craze is globally-inspired but pushed by Asian roots drawing attention to flavors like Gochujang, furikake and tamarind to grow and become popular. Tamarind isn't from Mexico originally, but in the centuries since its arrival it has become one of the staple flavors of Mexico's cuisine. Tamarind delivers craveable sweet‑sour umami with authentic Mexican roots and fusion‑ready appeal—perfectly matching consumers’ appetite for bold, layered flavors. Tamarind is emerging as a major flavor to watch in the savory food category, particularly in the United States during 2025–2026. North America is projected to emerge as the fastest-growing market between 2026 and 2033, propelled by rising adoption of plant-based, clean-label, and functional ingredients. Its unique flavor profile—combining tartness, molasses-like sweetness, and umami-enhancing qualities—aligns with the consumer shift from simple sweet/salty tastes toward complex, high-acid, globally-inspired flavors Tamarind, Mexican Style The umami craze is globally-inspired but pushed by Asian roots drawing attention to flavors like Gochujang, furikake and tamarind to grow and become popular. Tamarind isn't from Mexico originally, but in the centuries since its arrival it has become one of the staple flavors of Mexico's cuisine. Tamarind delivers craveable sweet-sour umami with authentic Mexican roots and fusion-ready appeal—perfectly matching consumers’ appetite for bold, layered flavors. Tamarind is emerging as a major flavor to watch in the savory food category, particularly in the United States during 2025–2026. North America is projected to emerge as the fastest-growing market between 2026 and 2033, propelled by rising adoption of plant-based, clean-label, and functional ingredients. Its unique flavor profile—combining tartness, molasses-like sweetness, and umami- enhancing qualities—aligns with the consumer shift from simple sweet/salty tastes toward complex, high-acid, globally-inspired flavors ~40-50% Accounts for the F&B Tamarind extract usage and is the fastest-growing application segment, driven by sauces, condiments, snacks, and beverages 10 Flavors Layered Tamarind

Crisptortillachipsseasonedwithbrightcilantroandzestylime,pairedwith smokyfire-roasted tomato salsa for a bold, fresh flavor combination that’s perfect for dipping and sharing. NATURALSOURCREAMPOWDER864031 P NATURAL VINEGAR POWDER 862070 TPC0659 NATURAL CULTURED DAIRY FLAVOR 861760 TPC0299 NATURAL LIME JUICE POWDER 862096 TP0488 NATURAL CILANTRO EXTRACT 515161 NATURAL LEMON JUICE POWDER 862089 TP0488 NATURAL FLAVOR (SOUTHWEST CHIPOTLE TYPE) 864348 CB 0.15% 1.00% 0.15% 2.50% 10% 0.75% 0.25 % Fiesta Chips Fire Salsa Fiesta Chips & Fire Salsa Flavors & Technologies Usage Levels 11

0.50% 0.25% 0.20% A zesty,vibrantgreensaucemadeprimarilyfromfreshherbs,tomatillos,orgreenchilies,offeringatangy,mildlyspicyflavorthat complements salads, proteins, and vegetables NAT FLAVOR (CHILI VERDE TYPE) NAT FLAVOR (X HOT JALAPENO TYPE) NAT FLAVOR (PEPPER CUMIN TYPE) Salsa Verde Dressing Salsa Verde Dressing Flavors & Technologies Usage Levels 12

Atangy,spicy & slightly sweet, and smoky condiment that combines the unique sourness of tamarind with classic barbecue flavors to create a bold and versatile sauce NATURAL FLAVOR (WOODFIRE GRILL) 864506 CB 0.30% 0.07% 0.20% NAT CHILIFLAV WONF (SRIRACHATY) 39042012904TH NAT TAMARIND FLAVOR WONF 050006 2560T Spicy Tamarind BBQ Spicy Tamarind BBQ Flavors & Technologies Usage Levels 13

Aheartybreakfastwrapfilledwithzestygreenchilichickensausage,fluffy scrambledeggs,andrich Manchegocheese.Servedwithasideofsmoky fire-roastedtomatosalsaforabold,flavorfulkick. MANCHEGO TYPE 050027 F33105 NATURAL FLAVOR (CHILE VERDE TYPE) 868626 CB NATURAL FLAVOR (PEPPER CUMIN TP) 864751 CB NATURAL PEPPER FLAVOR WONF (POBLANO TYPE) 517953 TH NATURAL UMAMI FLAVOR 864055 CB 1.00 - 2.00% 0.50 - 1.00% 0.10 - 0.20% 0.05 - 0.10% 0.20 - 0.40% Green Chile Chicken Breakfast Burrito Green Chile Chicken Breakfast Burrito Flavors & Technologies Usage Levels 14

Alltheflavorsof yourfavoritechilerelleno:gooeycheese,roastedpeppers, savorychicken, reimaginedinabold,slurpablebowl.Topitoffwithtortilla crunchandaquesodrizzleforextra oomph. NATURAL FLAVOR (CHICKEN TYPE) 864998 CB PEPPER JACK CHEESE FLAVOR 050027 F33039 NATURAL CHILI LIME FLAVOR WONF 864836 CB NATURAL PEPPER FLAVOR WONF (POBLANO TYPE) 517953 TH NATURAL FLAVOR (UMAMI TYPE) 050023 162CB 0.25 - 0.50% 0.50 - 2.00% 0.20 - 0.50% 0.05 - 0.10% 0.10 - 0.30% Kickin’ Relleno Chicken Soup Kickin’ Relleno Chicken Soup Flavors & Technologies Usage Levels 15

Creamy,meltyMontereyJackcheeseblendedwithatouchofchiliheat forabold,savory quesoexperience.Servedwithcrisp,goldentortilla chips—perfectfordippingandsharing. NATURAL CHEDDAR CHEESE FLAVOR 050027 F23008 CREAM CONCENTRATE 050027 F40116 NATURAL JALAPENO WONF POWDER 862072 2TP0359 NATURAL FLAVOR (UMAMI TYPE) 050023 162CB SAVORY CHEDDAR CHEESE FLAVOR 050027 F23177 CONCENTRATED BUTTER 5X 050027 F11004 1.00 - 2.00% 0.40 - 2.00% 0.10 - 0.40% 0.10 - 0.30% 0.20 - 1.00% 1.00 - 2.00% Flavors & Technologies Usage Levels Monterey Jack Chili Con Queso Monterey Jack Chili Con Queso 16

Tenderbraisedbeefoverfluffyrice,toppedwithazestycilantro-limeslaw andasmokyguajillochili crisp.Sweet-savorydepthmeetsbrightcitrus snapandchiliheatforabold,satisfyingKorean-Mex fusion in every bite. Flavors & Technologies NATURAL APPLE JUICE 862225 TP0286 NATURAL FLAVOR (MEAT TYPE) 864775 CB NATURAL FLAVOR (SOY PASTE CHICKEN TYPE) 864023 CB NATURAL FLAVOR (TERIYAKI TYPE) 050023 0729CB NATURAL FLAVOR (WOK TYPE) 869336 2CB NATURAL FLAVOR (UMAMI TYPE) 864055 CB NATURAL GINGER FLAVOR 050023 0788TP0954 NATURAL PEPPER FLAVOR WONF (GUAJILLO TYPE) 515807 TH NATURAL FLAVOR (WOODFIRE GRILL TYPE) 500790 T NATURAL LIME JUICE POWDER 862096 TP0488 NATURAL CILANTRO WONF 540661 TP0504 0.75 - 2.00% 0.50 - 1.00% 0.25 - 0.50% 0.25 - 0.50% 0.20 - 0.50% 0.20 - 0.40% 0.05 - 0.20% 0.20 - 0.50% 0.10 - 0.30% 0.10 - 1.00% 0.05 - 0.25% Korean Beef Guajillo Crunch Bowl Korean Beef & Guajillo Crunch Bowl Usage Levels

Bright,floralhibiscussteepedtoperfectionandlightlysweetenedfora refreshing,ruby-redsip.Finishedwithahint ofcitrusforacrisp, thirst-quenchingtwistthat’sasvibrantasitissmooth. Flavors&Technologies UsageLevels NATURAL PINEAPPLE WONF 599470 2C NATURAL HIBISCUS FLAVOR WONF 553638 8T NATURAL LIME FLAVOR SOL W 050024 297SW10 0.05 - 0.10% 0.025 - 0.05% 0.005 - 0.015% Hibiscus Agua Fresca Hibiscus Agua Fresca 18

NATURAL FLAVOR (UMAMI TYPE) 050023 162CB NATURAL LIME JUICE POWDER 862096 TP0488 NATURAL FLAVOR (BEEF TYPE) 864575 CB NATURAL FLAVOR (TALLOW TYPE) 050023 177CB MAXAVOR KEY BEEF BX-H 12763 NATURAL CHICKEN FLAVOR WONF (FAJITA TY) 050023 22CB NATURAL BEER WONF (STOUT TYPE) 514098 TP0904 MAXAGUSTO G-28 13036 NATURAL CHEESE FLAVOR OAXACA TYPE 050027 F33196 0.10 - 0.30% 0.10 - 1.00% 0.25 - 0.75% 0.05 - 0.25% 0.20 - 0.50% 0.20 - 0.50% 0.10 - 0.25% 0.03 - 0.20% 1.00 - 3.00% An elevated culinary twist on your favorite Mexican Birria Tacos. A rich seasoned beef broth shot infused with beer and topped with Oaxaca cheese foam. Flavors & Technologies Usage Levels Beer-ia 19

Still hungry? Still hungry? NATURAL CHILI LIME FLAVOR WONF 864836 CB NATURAL FLAVOR (SOUTHWEST CHIPOTLE TYPE) 864348 CB NATURAL FLAVOR (PEPPER CUMIN TP) 864751 CB NATURAL GINGER FLAVOR 0 5 0 0 2 3 0788TP0954 NATURAL CILANTRO EXTRACT 515161 T NATURAL CILANTRO WONF 540661 TP0504 NATURAL FLAVOR (TERIYAKI TYPE) 0 5 0 0 2 3 0729CB NATURAL FLAVOR (CHICKEN TYPE) 864998 CB NATURAL FLAVOR (SOY PASTE CHICKEN TYPE) 864023 CB NATURAL FLAVOR (BEEF TYPE) 864575 CB NATURAL FLAVOR (TALLOW TYPE) 0 5 0 0 2 3 177CB MAXAVOR KEY BEEF BX-H 12763 NATURAL CHICKEN FLAVOR WONF (FAJITA TY) 050023 22CB CHICKEN FLAVOR WONF 864600 3PVUM meaty, brothy hot, fermented, soy boiled, meaty fatty, meaty beefy, umami, yeasty meaty, lime, brothy boiled, meaty, brothy lime, cumin, spicy tomato, cumin, garlic, spicy, smoky cumin, peppery, smoky fresh, spicy, citrus fatty, herbal, green fatty, green, aldeydic brown, ginger, soy sauce, sweet 0.20 - 0.50% 0.25 - 0.50% 0.10 - 0.20% 0.05 - 0.20% 0.05 - 0.25% 0.05 - 0.25% 0.25 - 0.50% 0.25 - 0.50% 0.25 - 0.50% 0.25 - 0.75% 0.05 - 0.25% 0.20 - 0.50% 0.20 - 0.50% 0.25 - 1.00% Proteins Herbs & Spices Good. There’s no shortage of flavor to support iteration, expansion, and innovation. Flavor Descriptor Use Level 20

Peppers & Vegetables Flavor NATURAL PEPPER FLAVOR WONF (POBLANO TYPE) 517953 TH NATURAL FLAVOR (CHILE VERDE TYPE) 868626 CB NATURAL PEPPER FLAVOR WONF (GUAJILLO TYPE) 515807 TH MAXAGUSTO G-28 13036 NATURAL JALAPENO WONF POWDER 862072 2TP0359 MAXAGUSTO O - 31 13035 MAXAVOR RYE T 1741 NATURAL FLAVOR (CHILI DE ARBOL TYPE) 868699 CB NATURAL SERRANO PEPPER FLAVOR WONF 517952 TH JALAPENO X HOT FLAVOR 597616 C NATURAL GARLIC FLAVOR WONF (FRESH TYPE) 539746 SN NATURAL FLAVOR (VINE RIPENED TOMATO TYPE) 557208 SN NATURAL FLAVOR (AVOCADO TYPE) 517389 TH NATURAL FLAVOR (FRIED CORN TYPE) 516046 T Descriptor green, spicy, roasted, fresh fresh,green, smoky smoky, dried fruit, spicy garlic, sauteed fresh,green, hot roasted, alliaceous acidic, cooked, fleshy spicy, acidic, smoky green, hot, fresh, spicy green, hot, spicy fresh,raw, alliaceous tomato, green, fresh, ripe fatty, green, creamy Use Level 0.05 - 0.10% 0.50 - 1.00% 0.20 - 0.50% 0.03 - 0.20% 0.10 - 0.40% 0.03 - 0.30% 0.05 - 0.50% 0.10 - 0.50% 0.05 - 0.25% 0.10 - 0.30% 0.05 - 0.25% 0.10 - 0.50% 0.10 - 0.30% 0.05 - 0.15%corn, oily, fried 21

Dairy Flavor PEPPER JACK CHEESE FLAVOR 0 5 0 0 2 7 F33039 MANCHEGO TYPE 0 5 0 0 2 7 F33105 NATURAL SOUR CREAM POWDER 864031 P NATURAL CULTURED DAIRY FLAVOR 867160 TPC0299 NATURAL CHEESE FLAVOR OAXACA TYPE 0 5 0 0 2 7 F33196 NATURAL CHEDDAR CHEESE FLAVOR 0 5 0 0 2 7 F23008 CREAM CONCENTRATE 05 0027 F40116 SAVORY CHEDDAR CHEESE FLAVOR 0 5 0 0 2 7 F23177 Fruit Flavor Enhancers Descriptor buttery, nutty, spicy buttery, sharp ,nutty dairy, acidic, milky, fermented creamy, milky, buttery, fresh savory, creamy medium/aged, umami sweet, creamy, cultured umami, salty, creamy Use Level 0.50 - 2.00% 1.00 - 2.00% 0.10 - 0.40% 0.10 - 0.40% 1.00 - 3.00% 1.00 - 2.00% 0.40 - 2.00% 0.20 - 1.00% NATURAL FLAVOR (UMAMI TYPE) 0 5 0 0 2 3 162CB NATURAL UMAMI FLAVOR 8 6 4 0 5 5 CB NATURAL FLAVOR (WOK TYPE) 869336 2CB NATURAL VINEGAR POWDER 862070 TPC0659 NATURAL FLAVOR (WOODFIRE GRILL TYPE) 5 0 0 7 9 0 T NATURAL BEER WONF (STOUT TYPE) 514098 TP0904 umami, brothy umami, brothy sesame, fatty, oily acetic, astringent grilled, woody dark,malty, alcoholic 0.10 - 0.25% 0.10 - 0.30% 0.20 - 0.40% 0.20 - 0.50% 0.25 - 1.00% 0.10 - 0.30% NATURAL LEMON JUICE POWDER 862089 TP0488 NATURAL PINEAPPLE WONF 599470 2C NATURAL LIME FLAVOR SOL W 050024 297SW10 NATURAL APPLE JUICE 862225 TP0286 NATURAL LIME JUICE POWDER 862096 TP0488 NATURAL PINEAPPLE JUICE POWDER 862218 TP0186 NATURAL ORANGE JUICE 862091 TP0388 fresh, juicy, acidic sweet, ripe peely, fresh juicy, sweet, fruity fresh, juicy, peely, sweet fruity, juicy, savory juicy, sweet, citrus 0.50 - 1.00% 0.05 - 0.10% 0.005 - 0.015% 0.75 - 2.00% 0.10 - 1.00% 0.10 - 1.00% 0.10 - 1.00% NATURAL HIBISCUS FLAVOR WONF 553638 8T floral, fresh, citrus 0.025 - 0.05%

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