internalSavor MexicoIndulgent. Bold. Fusion.

The Next Wave of Taqueria Flavors Indulgence, redefined. Authentic. Fusion forward. Mexican food doesn’t whisper, it sizzles. It crackles with toasted chilies, drips with melty queso, and hits you with the perfect balance of comfort and surprise. A staple at American tables, with roots that stretch far beyond them, these flavors have a way of feeling instantly familiar, and endlessly exciting. Now, taqueria-inspired tastes are stepping from staple to spotlight, riffing on tradition with fresh ideas for familiar favorites. Think classic tacos with a twist, soups that warm you up and wake you up, and shareable snacks layered with bold, crave-worthy flavor. The kind of tastes that bring people together, inviting comfort, curiosity, and a little celebration into every sip and bite. 2

internalAuthentic Profiles Inspired by Mexican flavors, Savor Mexico brings tradition to life through bold, vibrant profiles and reimagined classics, delivering comfort, adventure, and a sense of celebration in every bite and sip. Dairy Decadence Our dairy portfolio enables queso-centric builds and creamy finishes with full-bodied richness and reliable performance, using specialty cheeses, cultured dairy notes, and sauce systems to bring indulgence to life across dips, drizzles, and toppers. Creative Flavor Fusion Adventurous fusion profiles blend the bold, layered complexity of Mexican flavor with the umami-rich creativity of Asian cuisine to deliver globally inspired taste experiences that excite. Memorable Taste Solutions Umami-driven flavor tools and dairy enhancers amplify aroma, texture, and overall impact to create memorable taste experiences that linger with satisfaction. Capabilities That Deliver Bold, Modern Taqueria Taste 3

From Tradition to Innovation backed by consumer insights 4

Format Fuels Frequency That appeal carries across formats, with consumers gravitating toward handhelds, snackable bites, and customizable bowls that fit modern, on-the-go lifestyles. Classics Lead the Love Mexican flavor appeal starts with the classics, where tacos, burritos, and quesadillas continue to dominate as the most loved and craved favorites. Tacos Burritos Quesadillas enjoyed by % of respondents 55% 43% 35% 34% of respondents find these easy to eat on-the-go, the highest among all formats. Snack-sized bites and handhelds are seen as convenient Bowls & meal kits stand out for customization 27% 23% of respondents like bowls for their customizability. of respondents say the same for meal kits. Source: dsm-firmenich Tastelounge - Mexican Food & Beverage CI November 2025 5

56% 55% of respondents are interested in breakfast tacos Bowls & Traditional Dishes Have Strong Appeal The craving doesn’t stop at lunch or dinner, as Mexican flavors show growing momentum at breakfast, opening the door to bold, savory starts to the day. Breakfast Expands the Occasion of respondents are interested in breakfast burritos 43% are interested in Mexican-style egg and veggie bowls 37% are interested in chilaquiles 43% are interested in huevos rancheros Source: dsm-firmenich Tastelounge - Mexican Food & Beverage CI November 2025 6

of respondents enjoy spicy and savory ingredients At the heart of Mexican flavor’s appeal is intensity and freshness, with consumers drawn to bold, vibrant tastes layered with savory heat and fresh toppings that feel alive and craveable. Flavor Intensity & Freshness appreciate fresh toppings and sauces 43% 39% 36% are attracted to bold, vibrant flavors And that broader appetite for bolder flavor opens the door to playful, global fusion. Source: dsm-firmenich Tastelounge - Mexican Food & Beverage CI November 2025 . Source²: Black Swan Data - Snacking Trends 2025 15%around umami within snacking trends² Beyond fresh and spicy, consumers are leaning into richer, more savory flavor.increase in consumer conversation or momentum 7

Openness to Fusion The love for bold flavor naturally extends into experimentation, with consumers showing strong enthusiasm for fusion to experience Mexican flavors in new and unexpected ways. Where Fusion is Headed Global pairings are leading the charge, as Mexican flavors increasingly collide with Asian and Latin American cuisines to create adventurous combinations that feel both exciting and familiar. 62% of respondents are “very open” to trying new fusion flavors showing a high level of enthusiasm for innovation are interested in Mexican & Asian Pairings i.e., Korean BBQ Tacos, Sriracha Elote are interested in Mexican & Latin American Pairings i.e., Argentinian Chimichurri Empanada 49% 56% Source: dsm-firmenich Tastelounge - Mexican Food & Beverage CI November 2025 8

Peppers: Recognizable Heat Wins Familiar peppers drive consumer preference for heat, with chipotle and jalapeño setting the tone and chilis like habanero and poblano expanding the range. Consumers want flavor built in layers, where creamy richness, fresh contrast, and just right heat come together in every bite. Flavor, Layered prefer hot sauce 25% like red salsa 25% like crema/sour cream28% 28% enjoy chipotle sauce Creamy and spicy options are highly popular: Chipotle and jalapeño are the most recognized and enjoyed chilis: of respondents enjoy or recognize chipotle 42% 41% 31% enjoy or recognize habanero 30% enjoy or recognize poblano 24% enjoy or recognize serrano Other popular chilis: enjoy queso dip like green salsa prefer pico de gallo Cheese-based and fresh toppings are also favored: 24% Source: dsm-firmenich Tastelounge - Mexican Food & Beverage CI November 2025 Toppers: Fresh, Creamy, and Customizable Toppings bring balance and personality to Mexican flavors, as consumers reach for fresh, creamy, and spicy additions that let them customize every bite. enjoy or recognize jalapeño 9

internalExplore Savor Mexico-inspired tastes shaped by consumer interest in indulgent classics, bold new formats, and globally inspired twists. Kickin’ Relleno Chicken Soup Green Chile Chicken Breakfast Burrito Korean Beef & Guajillo Crunch Bowl Monterey Jack Chili Con Queso Fiesta Chips & Fire Salsa Beer-ia Beverage pairing Hibiscus Agua Fresca 1. 2. 3. 4. 5. 6. 7. 10

internalCrisp tortilla chips seasoned with bright cilantro and zesty lime, paired with smoky fire-roasted tomato salsa for a bold, fresh flavor combination that’s perfect for dipping and sharing. NATURAL SOUR CREAM POWDER 864031 P 0.10 - 0.40% NATURAL VINEGAR POWDER 862070 TPC0659 0.25 - 1.00% NATURAL CULTURED DAIRY FLAVOR 861760 TPC0299 0.10 - 0.40% NATURAL LIME JUICE POWDER 862096 TP0488 1.00 - 3.00% NATURAL CILANTRO EXTRACT 515161T 0.05 - 0.25% NATURAL LEMON JUICE POWDER 862089 TP0488 0.50 - 1.00% NATURAL FLAVOR (SOUTHWEST CHIPOTLE TYPE) 864348 CB 0.25 - 0.50% Fiesta Chips & Fire Salsa Flavors & Technologies Usage Levels 11

internalCreamy, melty Monterey Jack cheese blended with a touch of chili heat for a bold, savory queso experience. Served with crisp, golden tortilla chips—perfect for dipping and sharing. NATURAL CHEDDAR CHEESE FLAVOR 050027 F23008 1.00 - 2.00% CREAM CONCENTRATE 050027 F40116 0.40 - 2.00% NATURAL JALAPENO WONF POWDER 862072 2TP0359 0.10 - 0.40% NATURAL FLAVOR (UMAMI TYPE) 050023 162CB 0.10 - 0.30% SAVORY CHEDDAR CHEESE FLAVOR 050027 F23177 0.20 - 1.00% CONCENTRATED BUTTER 5X 050027 F11004 1.00 - 2.00% Flavors & Technologies Usage Levels Monterey Jack Chili Con Queso 12

internalA hearty breakfast wrap filled with zesty green chili chicken sausage, fluffy scrambled eggs, and rich Manchego cheese. Served with a side of smoky fire-roasted tomato salsa for a bold, flavorful kick. MANCHEGO TYPE 050027 F33105 1.00 - 2.00% NATURAL FLAVOR (CHILE VERDE TYPE) 868626 CB 0.50 - 1.00% NATURAL FLAVOR (PEPPER CUMIN TP) 864751 CB 0.10 - 0.20% NATURAL PEPPER FLAVOR WONF (POBLANO TYPE) 517953 TH 0.05 - 0.10% NATURAL UMAMI FLAVOR 864055 CB 0.20 - 0.40% Green Chile Chicken Breakfast Burrito Flavors & Technologies Usage Levels 13

internalTender braised beef over fluffy rice, topped with a zesty cilantro-lime slaw and a smoky guajillo chili crisp. Sweet-savory depth meets bright citrus snap and chili heat for a bold, satisfying Korean-Mex fusion in every bite. NATURAL APPLE JUICE 862225 TP0286 0.75 - 2.00% NATURAL FLAVOR (MEAT TYPE) 864775 CB 0.50 - 1.00% NATURAL FLAVOR (SOY PASTE CHICKEN TYPE) 864023 CB 0.25 - 0.50% NATURAL FLAVOR (TERIYAKI TYPE) 050023 0729CB 0.25 - 0.50% NATURAL FLAVOR (WOK TYPE) 869336 2CB 0.20 - 0.50% NATURAL FLAVOR (UMAMI TYPE) 864055 CB 0.20 - 0.40% NATURAL GINGER FLAVOR 050023 0788TP0954 0.05 - 0.20% NATURAL PEPPER FLAVOR WONF (GUAJILLO TYPE) 515807 TH 0.20 - 0.50% NATURAL FLAVOR (WOODFIRE GRILL TYPE) 500790 T 0.10 - 0.30% NATURAL LIME JUICE POWDER 862096 TP0488 0.10 - 1.00% NATURAL CILANTRO WONF 540661 TP0504 0.05 - 0.25% Korean Beef & Guajillo Crunch Bowl Flavors & Technologies Usage Levels 14

internalAll the flavors of your favorite chile relleno: gooey cheese, roasted peppers, savory chicken, reimagined in a bold, slurpable bowl. Top it off with tortilla crunch and a queso drizzle for extra oomph. NATURAL FLAVOR (CHICKEN TYPE) 864998 CB 0.25 - 0.50% PEPPER JACK CHEESE FLAVOR 050027 F33039 0.50 - 2.00% NATURAL CHILI LIME FLAVOR WONF 864836 CB 0.20 - 0.50% NATURAL PEPPER FLAVOR WONF (POBLANO TYPE) 517953 TH 0.05 - 0.10% NATURAL FLAVOR (UMAMI TYPE) 050023 162CB 0.10 - 0.30% Kickin’ Relleno Chicken Soup Flavors & Technologies Usage Levels 15

NATURAL FLAVOR (UMAMI TYPE) 050023 162CB 0 10 - 0 30% NATURAL LIME JUICE POWDER 862096 TP0488 0 10 - 1 00% NATURAL FLAVOR (BEEF TYPE) 864575 CB 0 25 - 0 75% NATURAL FLAVOR (TALLOW TYPE) 050023 177CB 0 05 - 0 25% MAXAVOR KEY BEEF BX-H 12763 0 20 - 0 50% NATURAL CHICKEN FLAVOR WONF (FAJITA TY) 050023 22CB 0 20 - 0 50% NATURAL BEER WONF (STOUT TYPE) 514098 TP0904 0 10 - 0 25% MAXAGUSTO G-28 13036 0 03 - 0 20% NATURAL CHEESE FLAVOR OAXACA TYPE 050027 F33196 1 00 - 3 00% An elevated culinary twist on your favorite Mexican Birria Tacos. A rich seasoned beef broth shot infused with beer and topped with Oaxaca cheese foam. Flavors & Technologies Usage Levels Beer-ia 16

internalBright, floral hibiscus steeped to perfection and lightly sweetened for a refreshing, ruby-red sip. Finished with a hint of citrus for a crisp, thirst-quenching twist that’s as vibrant as it is smooth. NATURAL PINEAPPLE WONF 599470 2C 0.05 - 0.10% NATURAL HIBISCUS FLAVOR WONF 553638 8T 0.025 - 0.05% NATURAL LIME FLAVOR SOL W 050024 297SW10 0.005 - 0.015% Hibiscus Agua Fresca Flavors & Technologies Usage Levels 17

internalStill hungry? NATURAL CHILI LIME FLAVOR WONF 864836 CB lime, cumin, spicy 0.20 - 0.50% NATURAL FLAVOR (SOUTHWEST CHIPOTLE TYPE) 864348 CB tomato, cumin, garlic, spicy, smoky 0.25 - 0.50% NATURAL FLAVOR (PEPPER CUMIN TP) 864751 CB cumin, peppery, smoky 0.10 - 0.20% NATURAL GINGER FLAVOR 050023 0788TP0954 fresh, spicy, citrus 0.05 - 0.20% NATURAL CILANTRO EXTRACT 515161 T fatty, herbal, green 0.05 - 0.25% NATURAL CILANTRO WONF 540661 TP0504 fatty, green, aldeydic 0.05 - 0.25% NATURAL FLAVOR (TERIYAKI TYPE) 050023 0729CB brown, ginger, soy sauce, sweet 0.25 - 0.50% Herbs & Spices Good. There’s no shortage of flavor to support iteration, expansion, and innovation. Proteins Flavor Descriptor Use Level NATURAL FLAVOR (CHICKEN TYPE) 864998 CB meaty, brothy 0.25 - 0.50% NATURAL FLAVOR (SOY PASTE CHICKEN TYPE) 864023 CB hot, fermented, soy 0.25 - 0.50% NATURAL FLAVOR (BEEF TYPE) 864575 CB boiled, meaty 0.25 - 0.75% NATURAL FLAVOR (TALLOW TYPE) 050023 177CB fatty, meaty 0.05 - 0.25% MAXAVOR KEY BEEF BX-H 12763 beefy, umami, yeasty 0.20 - 0.50% NATURAL CHICKEN FLAVOR WONF (FAJITA TY) 050023 22CB meaty, lime, brothy 0.20 - 0.50% CHICKEN FLAVOR WONF 864600 3PVUM boiled, meaty, brothy 0.25 - 1.00% 18

internalPeppers & Vegetables Flavor Descriptor Use Level NATURAL PEPPER FLAVOR WONF (POBLANO TYPE) 517953 TH green, spicy, roasted, fresh 0.05 - 0.10% NATURAL FLAVOR (CHILE VERDE TYPE) 868626 CB fresh, green, smoky 0.50 - 1.00% NATURAL PEPPER FLAVOR WONF (GUAJILLO TYPE) 515807 TH smoky, dried fruit, spicy 0.20 - 0.50% MAXAGUSTO G-28 13036 garlic, sauteed 0.03 - 0.20% NATURAL JALAPENO WONF POWDER 862072 2TP0359 fresh, green, hot 0.10 - 0.40% MAXAGUSTO O-31 13035 roasted, alliaceous 0.03 - 0.30% MAXAVOR RYE T 1741 acidic, cooked, fleshy 0.05 - 0.50% NATURAL FLAVOR (CHILI DE ARBOL TYPE) 868699 CB spicy, acidic, smoky 0.10 - 0.50% NATURAL SERRANO PEPPER FLAVOR WONF 517952 TH green, hot, fresh, spicy 0.05 - 0.25% JALAPENO X HOT FLAVOR 597616 C green, hot, spicy 0.10 - 0.30% NATURAL GARLIC FLAVOR WONF (FRESH TYPE) 539746 SN fresh, raw, alliaceous 0.05 - 0.25% NATURAL FLAVOR (VINE RIPENED TOMATO TYPE) 557208 SN tomato, green, fresh, ripe 0.10 - 0.50% NATURAL FLAVOR (AVOCADO TYPE) 517389 TH fatty, green, creamy 0.10 - 0.30% NATURAL FLAVOR (FRIED CORN TYPE) 516046 T corn, oily, fried 0.05 - 0.15% 19

internalDairy Flavor Descriptor Use Level PEPPER JACK CHEESE FLAVOR 050027 F33039 buttery, nutty, spicy 0.50 - 2.00% MANCHEGO TYPE 050027 F33105 buttery, sharp ,nutty 1.00 - 2.00% NATURAL SOUR CREAM POWDER 864031 P dairy, acidic, milky, fermented 0.10 - 0.40% NATURAL CULTURED DAIRY FLAVOR 867160 TPC0299 creamy, milky, buttery, fresh 0.10 - 0.40% NATURAL CHEESE FLAVOR OAXACA TYPE 050027 F33196 savory, creamy 1.00 - 3.00% NATURAL CHEDDAR CHEESE FLAVOR 050027 F23008 medium/aged, umami 1.00 - 2.00% CREAM CONCENTRATE 050027 F40116 sweet, creamy, cultured 0.40 - 2.00% SAVORY CHEDDAR CHEESE FLAVOR 050027 F23177 umami, salty, creamy 0.20 - 1.00% Flavor Enhancers NATURAL FLAVOR (UMAMI TYPE) 050023 162CB umami, brothy 0.10 - 0.30% NATURAL UMAMI FLAVOR 864055 CB umami, brothy 0.20 - 0.40% NATURAL FLAVOR (WOK TYPE) 869336 2CB sesame, fatty, oily 0.20 - 0.50% NATURAL VINEGAR POWDER 862070 TPC0659 acetic, astringent 0.25 - 1.00% NATURAL FLAVOR (WOODFIRE GRILL TYPE) 500790 T grilled, woody 0.10 - 0.30% NATURAL BEER WONF (STOUT TYPE) 514098 TP0904 dark, malty, alcoholic 0.10 - 0.25% Fruit NATURAL LEMON JUICE POWDER 862089 TP0488 fresh, juicy, acidic 0.50 - 1.00% NATURAL PINEAPPLE WONF 599470 2C sweet, ripe 0.05 - 0.10% NATURAL HIBISCUS FLAVOR WONF 553638 8T floral, fresh, citrus 0.025 - 0.05% NATURAL LIME FLAVOR SOL W 050024 297SW10 peely, fresh 0.005 - 0.015% NATURAL APPLE JUICE 862225 TP0286 juicy, sweet, fruity 0.75 - 2.00% NATURAL LIME JUICE POWDER 862096 TP0488 fresh, juicy, peely, sweet 0.10 - 1.00% NATURAL PINEAPPLE JUICE POWDER 862218 TP0186 fruity, juicy, savory 0.10 - 1.00% NATURAL ORANGE JUICE 862091 TP0388 juicy, sweet, citrus 0.10 - 1.00%

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