MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 1 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President BUSINESS PROPOSAL FORM I. Business Name: BYAHE KO!: LOCAL ESCAPE TRAVEL II. Name : SARIO, John Rick D. BIANZON, Sacharry Nicole D. CALMA, Mary Angelie T. CARANDANG, Maridel D. MACAPAGAL, Crizza Mae D. ENRIQUEZ, Stefani Gwen A. Degree : BS Tourism Management Adviser: : Prof. Mark Ren-Ren Apolinar 1. Background, History and Description of the Project/Business BACKGROUND HISTORY Byahe Ko!: Local Escape Travel was conceptualized in early 2021, during a time when local tourism in the Philippines began to rise. Many people preferred short and affordable trips instead of long-distance travel, leading to the popularity of “local escapes.” One of the places that gained attention was Quezon Province, known for its beautiful yet less crowded beaches and islands. Despite its natural beauty, many tourist spots in Quezon were not widely promoted and lacked organized travel services. Because of this, there was a growing demand for a travel agency that could provide easy access, proper planning, and safe travel experiences for visitors. Seeing this situation as an opportunity, the idea of Byahe Ko!: Local Escape Travel was formed. The goal was to create a business that would focus on promoting underrated destinations while helping tourists enjoy hassle-free trips. The founders aimed to combine affordability, convenience, and meaningful travel experiences. This background served as the foundation of the company,
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 2 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President which later officially started its operations as described in the company's history. With a clear purpose and understanding of the market, Byahe Ko!: Local Escape Travel continues to grow as a trusted provider of local travel experiences. DESCRIPTION OF THE BUSINESS Byahe Ko: Local Escape Travel is centered on providing a convenient and stress-free experience by handling all aspects of trip planning and coordination, including transportation, itinerary management, and guided tours. This allows customers to fully relax, enjoy the scenery, and make the most of their time. Through its services, Byahe Ko encourages individuals to explore nearby destinations, connect with nature, and create meaningful and memorable travel experiences. In addition, the agency is dedicated to promoting tourism in Quezon Province by highlighting lesser-known attractions, supporting local businesses, and collaborating with community stakeholders. By doing so, it helps generate economic opportunities for local communities while fostering sustainable tourism practices. As the business grows, Byahe Ko: Local Escape Travel aims to expand its range of services, develop new travel packages, and strengthen its reputation as a reliable, innovative, and customer-focused travel service provider. Its long-term vision is to become a leading travel agency in the region, recognized for delivering unique, enjoyable, and responsible travel experiences that showcase the beauty and culture of Quezon Province.
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 3 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President 2.1 Mission, Vision and Goal Statement MISSION The Byahe Ko!: Local Escape Travel aims to provide a safe, enjoyable, and memorable island-hopping experience that showcases the beauty of the sea, beaches, and local culture while giving excellence service to travelers. VISION In 2040 the Byahe Ko!: Local Escape Travel is a trusted and well-known local travel and tour that offers the best island-hopping adventure and inspires people to explore and appreciate the natural beauty of the ocean. GOAL Byahe Ko!: Local Escape Travel shall give tourists a fun, relaxing, and unforgettable island-hopping experience and provide friendly service, safe transportation, and well- organized tours. 2.2 Company History, Logo, Location COMPANY HISTORY Byahe Ko!: Local Escape Travel was founded by six individuals who share a passion for traveling, adventure, and discovering the hidden gems of Quezon Province. Noticing that many of the province’s beaches and islands remain largely unexplored, they created a
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 4 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President travel agency to showcase Quezon’s natural attractions. The agency helps travelers experience the area’s beauty while supporting local communities. Through organized tour packages and professional guides, Byahe Ko!: Local Escape Travel offers convenient, affordable, and enjoyable experiences for those who want to relax by the sea and connect with nature. Starting small with simple yet memorable island-hopping tours, the founders promoted their services on Facebook, reaching travelers eager to explore Quezon’s lesser-known destinations. Their first customers were mostly family, friends, and small groups seeking hidden gems. Inspired by the trend of short “local escapes,” the agency provides carefully planned tours that highlight the province’s coastal attractions, culture, and scenic landscapes. Committed to safe and unforgettable experiences, Byahe Ko!: Local Escape Travel aims to expand its offerings, improve travel services, and build strong community partnerships, becoming a trusted choice for local adventures.
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 5 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President COMPANY LOGO Figure 1: Logo of the business The Byahe Ko!: Local Escape Travel logo represents a travel agency that provides beach tours and island hopping in Quezon Province. Adventure, leisure, and the natural beauty of the province's coastal locations are all reflected in the design. The sunset in the logo center represents the stunning scenery and tranquil experiences that visitors can have while exploring the region's beaches and islands. The coconut trees on both sides symbolize tropical island settings and draw attention to the tranquil ambiance of beach locations, highlighting the revitalizing getaway that visitors can have. Above the business name is an airplane, symbolizing travel, exploration, and the excitement of discovering new places. Besides, it is a yacht, which represents sea travel and the main service of the business that brings visitors on the island-hopping trips to
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 6 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President explore different beaches and islands. The flowing waves below the name symbolize the ocean and the journey across the sea, reflecting freedom, relaxation, and adventure. The name "Byahe Ko!" express the excitement and a personal journey, while the "Local Escape Travel" highlights the business focus on providing local travel experiences and beach escapes within the Quezon Province. COMPANY LOCATION Figure 2: Byahe ko; location map
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 7 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President Figure 3: Byahe ko actual site
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 8 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President proposed location of Byahe Ko!: Local Escape Travel is situated in the central area (bayan or poblacion) of Mauban, making it highly accessible and convenient for both locals and tourists. The area is surrounded by residential houses, small establishments, and main roads such as Enverga Boulevard, providing good visibility and easy navigation for customers. It is also near the shoreline and port area, which is ideal for organizing island- hopping tours. The chosen site includes a suitable building that can serve as an office where clients can comfortably inquire and book services. This location was selected because it is in the Centro of Mauban, allowing people to easily visit and find the agency, especially walk-in customers and travelers unfamiliar with the area. Its strategic position helps increase customer reach, ensure smooth operations, and supports the agency’s goal of providing a convenient, efficient, and enjoyable travel experience. 2. Market Study 2.1. Analysis of Market INDUSTRY Byahe Ko: Local Escape Travel is a local travel agency under the tourism service industry that offers affordable island hopping and beach tours in Quezon Province. This service industry focuses on providing easy, organized, and budget-friendly travel experiences for families, young professionals, and group travelers. The main services include tour packages, itinerary planning, boat coordination, accommodation booking, and travel consultation. The agency works with local resorts and boat operators to create complete and enjoyable travel experiences while supporting local tourism. Byahe Ko: Local Escape
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 9 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President Travel focuses on delivering quality service and memorable local beach escapes. Although it has strengths such as affordable packages and strong social media promotion, it also faces challenges like weather dependency and competition from agencies such as Axissa Travel & Tours and Quirakiel Travel and other Tour Services. SWOT ANALYSIS STRENGTH WEAKNESSES Offers a unique island-hopping experience that showcase the beauty of Quezon Province Provides an affordable tour package that attracts budget conscious travelers. Have strong online promotion through social media platforms. Focuses on customer satisfaction and more memorable experiences for travelers. Dependence on weather conditions, which may affect the island-hopping experience. Limited financial resources compared to larger travel agencies. OPPORTUNITIES THREATS Increase interest in local tourism and domestic travel. The popularity of social media marketing can attract more tourists online. Opportunity to partner with local resorts and boat operators. Strong competition from other travel agencies such as Axissa Travel & Tours and Quirakiel Travel and Tour Services that offer similar travel packages. The sudden change in the weather may cancel island hopping. Table 1: swot analysis of the business
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 10 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President COMPETITORS DIRECT COMPETITORS ADDRESS 1. Axissa Travel & Tours Manuba Cmpd, Mauban, 4330 Quezon 2. Quirakiel travel and Tour services Enverga St, Mauban, 4330 Quezon Table 2: Direct competitors of the business INDIRECT COMPETITORS ADDRESS 1. My Journey Travel and Tour 27 Rizal Street, Lucena City, 4301 2. Ynairas Travel and Tours D Tañada St Gumaca, Quezon Province 3. RODHESS Ticketing and Travel Services Leveriza Height Sub Tayabas, 4327 4. Wanderlust Ph - Travel Deals 47 Adalya St Ilayang Ilasan, Tayabas, 4327 5. Triple A Travel and Tour Candelaria, 4323 Quezon Province Table 3: Indirect Competitors 2.2. Marketing Plan TARGET MARKET The business Byahe Ko: Local Escape Travel uses Psychographic segmentation for individuals who enjoy traveling, exploring new places, and experiencing nature. These travelers are interested in adventure, relaxation, and discovering beautiful destinations such as beaches and islands in Quezon Province. They value meaningful travel experiences, spending quality time with friends and family, and taking short trips to relieve stress from their daily routines. Many of these travelers enjoy outdoor activities such as island hopping, beach visits, and sightseeing. They prefer convenient and organized tour
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 11 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President packages that allow them to explore destinations without the stress of planning the trip themselves. Because of their interest in travel and leisure activities, they are more likely to choose affordable and well-organized travel services like those offered by Byahe Ko: Local Escape Travel. In addition, many of them are active on social media and enjoy sharing their travel experiences online. Visiting scenic and unique destinations allows them to create memorable moments while appreciating the natural beauty of Quezon Province. For these reasons, they are considered an ideal target market for the services offered by Byahe Ko: Local Escape Travel
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 12 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President PRICING Figure 4: San andres tour package
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 13 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President Figure 4.1: Tagkawayan tour package
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 14 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President Figure 4.2: Plaridel tour package
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 15 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President Figure 4.3: Sariaya tour package
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 16 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President Figure 4.4: Pagbilao tour package
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 17 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President Figure 4.5: Padre Burgos tour package
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 18 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President Figure 4.6: Guiñangan tour package
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 19 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President Figure 4.7: Jomalig tour package
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 20 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President Competitive-based pricing is used to ensure that prices have remained attractive and affordable compared to other travel agencies. Since some customers often compare different tour options before booking, this strategy helps maintain business advantages in the market and attract more. By adjusting prices slightly lower than competitors, bookings can increase while still providing high quality travel experience for travelers. This strategy also allows tour operators to adjust rates based on market trends and demand. PROMOTION Figure 5: Instagram Page
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 21 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President Figure 6: Facebook Page
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 22 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President To effectively promote Byahe Ko!: Local Escape Travel, the business will utilize the power of the internet, particularly social media platforms such as Facebook and Instagram. These platforms are widely used by millions of people every day, making them powerful tools for marketing and reaching potential customers. First, the company will create an official Facebook Page for Byahe Ko!: Local Escape Travel. This page will serve as the main platform where customers can learn about the travel agency, explore available tour packages, view travel photos, and read updates about promotions and special offers. Through Facebook posts, stories, and advertisements, the agency can easily communicate with potential travelers and respond to their inquiries quickly. Facebook also allows users to share posts, which helps increase the visibility of the business and reach a wider audience. Second, the business will also establish an Instagram Account dedicated to promoting the beauty of travel destinations offered by Byahe Ko!: Local Escape Travel. Instagram focuses on visual content, making it ideal for posting attractive photos and short videos of beaches, tourist attractions, accommodations, and travel experiences. By using hashtags and engaging captions, the agency can attract travel enthusiasts and inspire people to explore new destinations through our services.
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 23 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President Figure 7: business Physical Store
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 24 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President 3. Operation and Production 3.1. Operations Issues OPERATION ISSUES SOLUTIONS 1. Bad Weather Conditions – Island- hopping tours depend on good weather. Strong winds, heavy rain, or rough waves may cause cancellation of trips and inconvenience for tourists. Monitor weather updates regularly before the scheduled tour. Inform tourists in advance if there are weather changes. Prepare alternative schedules or offer rescheduling or refunds when necessary. 2. Transportation Problems – Boat engine failure or delays may occur during tours, which can affect the travel schedule and tourist experience. Work with reliable boat operators and ensure boats are regularly inspected and maintained. Prepare backup transportation or partner boats in case of emergency. 3. Lack of Tour Guides or Staff – During peak season, there may be a shortage of staff or tour guides to assist tourists. Train existing staff to perform multiple roles (multi-tasking), such as handling bookings, assisting tours, and managing customer service during peak season. This allows employees to support different tasks when needed and helps maintain smooth operations even with limited personnel. 4. Customer Complaints – Tourists may complain about delays, service quality, or tour arrangements if expectations are not met. Provide clear tour details before booking. Train staff to handle complaints politely and professionally. Offer solutions such as compensation, discounts, or improved service. 5. Safety and Health Concerns – Accidents, minor injuries, or health issues may occur during the tour activities. Prepare first aid kits and train staff in basic first aid and emergency response. Give safety reminders to tourists before starting the tour. Ensure life jackets are available for all guests. 6. Seasonal Demand of Tourists – There may be months when tourist bookings decrease, especially during rainy seasons or school periods. Offer special promos, discounted packages, or group tour packages during off-peak seasons to attract more customers. Partner with local resorts and hotels to create combined travel packages. 7. Increasing Operational Costs – Costs such as boat rental, fuel, food, and tour guide services may increase over time, which can affect the profit of the agency. Monitor expenses carefully and negotiate reasonable prices with suppliers and boat operators. Adjust tour package prices when necessary while still keeping them affordable for tourists.
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 25 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President 8. Insurance and Tourist Safety Requirements – Accidents or emergencies during tours may create legal liability if tourists are not insured. Provide travel insurance options and safety briefings before tours. Ensure guides are trained in first aid and emergency response. 9. Payment and Booking Issues – Some customers may cancel their reservations at the last minute or fail to pay their booking fees. Implement a clear booking policy that requires a reservation fee or down payment before confirming the tour schedule. Provide clear refund and cancellation policies. Table 4: Operation issues of the business 4.2. Management Detail Byahe Ko!: Local Escape Travel is established as a Partnership Business which is engaged in providing travel and tourism services, with a primary focus on organizing island-hopping experiences across the scenic beach and island destinations of Quezon Province. The business is founded and managed by six (6) partners who shared a common goal of promoting local tourism, supporting community-based destinations, and delivering safe, enjoyable, and memorable travel experiences to travelers. As a partnership, the business benefits from the combined knowledge, skills, and resources of its owners, allowing for a more adaptable and collaborative approach to planning, decision-making, and overall operation of the business. This type of business encourages cooperation, trust, and shared accountability among partners, which are essential in maintaining service quality and achieving long-term growth. (Scarborough & Cornwall, 2019) The partnership form of business was chosen because it is highly suitable for a travel agency that requires teamwork, coordination, and a wide range of skills and experience. The nature of island-hopping services involves planning, marketing, customer service, financial management, and coordination with local boat operators and tourism stakeholders. By having multiple
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 26 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President partners, the business can efficiently divide responsibilities, share ideas, and respond quickly to challenges in the tourism industry. It also allows for a larger pool of resources, making it easier to fund operations, improve services, and expand offerings. The shared responsibility fosters collaboration, commitment, and mutual support among partners, ensuring that the business operates smoothly and meets the expectations of its clients or the travelers. The ownership of Byahe Ko!: Local Escape Travel is equally distributed among the six partners, namely John Rick Sario, Sacharry Nicole Bianzon, Mary Angelie Calma, Maridel Carandang, Stefani Gwen Enriquez, and Crizza Mae Macapagal. Each partner holds a 16.67% share in the business, demonstrating equal commitment and contribution to the business. This equal distribution promotes fairness in profit sharing and ensures that all partners have an equal share in the success and performance of the business. Furthermore, all partners are entitled to participate in major business decisions, with equal voting rights granted to each member. This collaborative approach strengthens transparency, mutual respect, and accountability within the organization. By working together under a shared goals and equal ownership structure, Byahe Ko!: Local Escape Travel aims to establish itself as a reliable and trusted travel agency in Quezon Province, contributing to the growth of local tourism while providing exceptional travel experiences to the clients/travelers.
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 27 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President 4.3. Organizational Structure Chart 1: Organizational Structure of the business
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 28 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President POSITION JOB DESCRIPTION SALARY MANAGER Leads the entire agency, drives performance against business objectives, and ensures compliance with travel industry standards. ₱90,000 to ₱100,000 SECRETARY Provides administrative support to the Manager and ensures efficient day-to-day office operations. ₱22,000 to ₱30,000 OPERATIONS MANAGER Oversee all service delivery processes to ensure consistent quality in travel arrangements and client care. ₱30,000 to ₱35,000 SALES AND MARKETING Leads the sales team to drive revenue through travel package sales and client acquisition. ₱22,000 to ₱30,000 TOUR COORDINATOR They work on-site or during the trip, ensuring the itinerary flows smoothly, managing day-to-day operations, and solving issues for guests on the ground. ₱20,000 to ₱27,000 TOUR OPERATOR Plans, packages, and manage the logistics of a trip (transportation, lodging, activities), often acting as the creator of the travel product. ₱10,000 to ₱12,000 RESERVATIN AND TICKETING AGENT Manages customer travel bookings, including flights, accommodation, and transportation, using Global Distribution Systems (GDS) like Amadeus or Sabre. ₱18,000 to ₱25,000 TOTAL ₱259,000.00 Table 5: Basis of Salary of the business Source: Department of Labor and Employment (DOLE)
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 29 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President 4.4. Materials and Inputs Required MATERIALS QUANTITY PRICE Bond Paper A4/long 20 Reams ₱220 (₱4,400) Pandayan Printing Paper 5 reams ₱250 (₱1,250) National Bookstore Ballpens 10 Boxes ₱90 (₱900) TikTok Shop Pencils 5 boxes ₱70 (₱350) Shopee Folders 50 pcs ₱10 (₱500) Pandayan Paper Clips 5 boxes ₱20 (₱100) Pandayan Sticky Notes 10 pads ₱30 (₱300) Shopee Receipt Books 10 pcs ₱70 (₱700) Printing Shop Booking/Reservation Forms 10 pads ₱100 (₱1,000) Printing Shop Travel Brochures 200 pcs ₱10 (₱2,000) Printing Shop Business Cards 200 pcs ₱3 (₱600) Printing Shop Printer Ink / Toner 4 sets ₱800 (₱3,200) TikTok Shop Correction Tape 10 pcs ₱15 (₱150) Pandayan Cleaning Supplies (wipes, tissues, alcohol) 10 sets ₱100 (₱1,000) Waltermart Supermarket Total ₱21,000.00 Table 6: Materials of the business EQUIPMENTS QUANTITY PRICE/SOURCE Computers / Laptops 4 ₱27,000 (₱108,000) SM Appliances Printer / Scanner 2 ₱7,997 (₱15,994) Pandayan Wi-Fi Router / Internet 1 3,500 Converge
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 30 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President Telephone 1 ₱2,490 Abenson Air Conditioner 1 ₱37,998 Abenson Electric Fan 2 ₱2,450 (₱4,900) TikTok Shop Power Strips / Extension Cords 1 ₱250 Shopee CCTV Cameras 3 ₱1,549 (4,647) Shopee television / Display Monitor 1 ₱26,470 SM Appliances Projector 1 ₱1,899 TikTok Shop Refrigerator (Ref) 1 ₱12,750 Abenson Total ₱218,898.00 Table 7: Equipment of the business FURNITURE QUANTITY PRICE/SOURCE Reception Desk (Wood) 1 ₱15,000 (₱15,000) IKEA PH Custom Carpenter Office Chairs (Staff) 2 ₱3,500 (₱7,000) SM Home / Mandaue Foam Waiting Area Sofa (3-seater) 1 ₱18,000 Mandaue Foam Lounge Armchairs (Rattan) 4 ₱4,000 ₱16,000 SM Home Coffee Table (Wood Center Table) 1 ₱5,000 IKEA PH Side Tables (Round) 2 ₱2,500 (₱5,000) SM Home Display Shelf / Cabinet 1 (₱8,000) IKEA PH TV Console Cabinet 1 ₱7,000 Mandaue Foam Wall-Mounted Frames / Map Frames 8pcs ₱800 (₱6,400) IKEA PH Indoor Plants (Decor) 5 ₱700 (₱3,500) Waltermart Garden Section Area Rug 1 ₱4,000 (₱4,000) SMHome
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 31 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President Pendant Lights (Rattan) 4 2,000 (₱8,000) Shopee Wall Signage (Logo Wood Carving) 1 ₱12,000 IKEA PH Bathroom Vanity Cabinet (with Sink Base) 1 ₱9,000 IKEA PH Tall Bathroom Storage Cabinet 1 ₱5,999 IKEA PH Total ₱141,899.00 Table 8: Furniture of the business UTILITIES COST Electricity/ monthly ₱30,000.00 Internet/ monthly ₱5,000.00 Water bill/ monthly ₱2,000.00 Total ₱37,000.00 Table 9: utilities of the business The materials and inputs required refer to all the physical resources needed for the daily operations of Byahe Ko!: Local Escape Travel. These are important because they ensure that the business can function efficiently, provide quality service, and maintain organized transactions with customers. The materials are grouped into four main categories like office supplies, equipment, furniture, and utilities. Office supplies such as bond paper, ballpens, folders, receipt of books, and booking forms are essential for documentation, record-keeping, and handling customer reservations. These materials support the administrative side of the business and help maintain smooth and professional transactions.
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 32 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President On the other hand, equipment such as computers, printers, Wi-Fi routers, and telephones is necessary for communication, booking management, and online transactions. Since the business relies heavily on digital platforms and coordination with clients and partners, having reliable equipment ensures fast and efficient service. Furniture also plays an important role in creating a comfortable and welcoming office environment, especially when there are walk-in customers. Items like reception desks, chairs, sofas, and display shelves improve customer experience by providing a clean and organized space where clients can inquire and book tours. Lastly, utilities such as electricity, water, and the internet are essential for the continuous operation of the business. These are recurring expenses that support daily activities like using computers, maintaining communication, and ensuring a comfortable office setting. Overall, the materials and input required are necessary investments that allow the business to operate smoothly, deliver quality service, and maintain a professional image to customers. 4. Financial Study 4.1. Project Costs and Financing Projected Cost & Financial Pre-Operating expenses Equipment's ₱218,898.00 Materials ₱21,000.00 Furniture ₱141,899.00 Marketing ₱75,000.00 Utilities ₱37,000.00 Total pre-operation expenses ₱493,797.00
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 33 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President Capital Expenditures Rent (Monthly) ₱50,000.00 Salary (monthly) ₱259,000.00 Total capital Expenditures ₱309,000.00 Working Capital ₱200,000.00 Total investments ₱1,002,797.00 Table 10: Financial study of the business The financial study shown in Table 10 presents the estimated total cost needed to start and operate the business, Byahe Ko!: Local Escape Travel. It is divided into two main parts, which are the pre-operating expenses and monthly capital expenditures. This table basically gives an idea of how much money is required before the business can fully operate and how much is needed to sustain it monthly. The pre-operating expenses amount to ₱493,797.00. Most of this budget goes to equipment (₱218,898.00), such as computers and printers that are essential for bookings and daily operations. Furniture (₱141,899.00) is also included to create a comfortable and professional office for customers. Materials like office supplies cost ₱21,000.00, which are needed for documentation and transactions. In addition, ₱75,000.00 is allotted for marketing to promote the business, while ₱37,000.00 is for utilities like electricity, water, and internet. The second part of the table is the capital expenditures, which are the regular monthly expenses of the business. This includes rent, which is ₱50,000.00 per month. Since the location is in a
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 34 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President strategic area, the rent is expected to be a bit high, but it is worth it because it is accessible to customers. Another major expense is the salary, which totals ₱259,000.00 monthly. This also include the working capital, which is ₱200,000.00. This shows that the business plans to hire several employees and provide them with proper compensation. Having enough staff is important to ensure good customer service and smooth operation. Overall, the total investment required is ₱1,002,797.00. This shows that the business needs a considerable amount of capital, but all expenses are important to support its operations and long-term growth. JUSTIFICATION OF FINANCIAL OWNERS AMOUNT SARIO, JOHN RICK D. ₱167,133.00 ENRIQUEZ, STEFANI GWEN D. ₱167,133.00 BIANZON, SACHARRY NICOLE D. ₱167,133.00 CALMA, MARY ANGELIE T. ₱167,133.00 MACAPAGAL, CRIZZA MAE D. ₱167,133.00 CARANDANG, MARIDEL D. ₱167,133.00 WORKING CAPITAL ₱200,000.00 Table 11: Justification of Financial of the business
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 35 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President Table 11 shows how the total investment for the business is divided among the owners and how the working capital is included. Based on the table, each of the six partners contributed the same amount, which is ₱167,133.00. This equal contribution means that all partners share the same level of responsibility, risk, and ownership in the business. It also shows fairness because no one is contributing more or less than the others, so profit and decision-making can also be equally shared. Aside from the partners’ contributions, there is also a working capital amounting to ₱200,000.00. This part is very important because it will be used for the daily operations of the business, especially during the early stage when the income is not yet stable. The working capital can cover expenses like salaries, utilities, and other operational needs while the business is still building its customer base. Overall, this table explains that the business is funded through both the owners’ investments and additional working capital. It shows that the group planned their finances properly by making sure there is enough money not only to start the business but also to sustain its operations in the beginning.
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 36 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President 5. Implementation and Timetable 6.1 Time needed to set-up and run the business TASK JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Brainstorming Market Research Business Name & Logo Searching for Business Location Creation of Tour Package Financial Planning Registration for Business Name Securing Permits & Licensed Purchase of Equipment's & Materials Office Setup & Renovation Hiring & Training Staff Coordination with Boat Operators Marketing & Promotion Campaign Soft Opening / Trial Operation Official Business Launch Table 12: timetable of the business The timetable for Byahe Ko! Local Escape Travel serves as a detailed guide that shows how the business will be developed and operated within one year. It presents the sequence of activities from the early planning stage up to full business operations while making sure that each step is
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 37 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President completed in an organized and timely manner. The process begins from January to March, where the group focuses on brainstorming ideas, conducting market research, creating the business name and logo, and preparing the financial plan. This stage is very important because it helps the owners understand their target market, identify possible competitors, and determine if the business is practical and sustainable before investing in resources. After initial planning, the business moves into the preparation stage from March to June. During this period, the group starts searching for a suitable business location that is accessible and convenient for customers. At the same time, they finalize their tour packages, which will serve as the main service of the business. Legal requirements are also completed during this stage, such as registering the business name and securing the necessary permits and licenses to operate. In addition, the business begins purchasing the equipment and materials needed for daily operations, such as computers, printers, and office supplies. This stage ensures that both the legal and physical requirements of the business are completed before opening. From April to July, the focus shifts to setting up the office and preparing the workforce. The office is arranged and improved to create comfortable and professional space for customers. The business also hires employees and provides training to make sure that they can handle bookings, assist clients, and deliver quality service. Coordination with boat operators and other partners is also done during this time, since they are important in providing island-hopping services. This stage prepares both the people and the place where the business will operate.
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 38 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President From August, a soft opening or trial operation is conducted. This allows the business to test its services, identify possible problems, and make improvements before the official launch. It helps ensure that operations will run smoothly once the business is fully open. In September, the business officially launches, which marks the start of full operations. This is when the business starts accepting regular customers and providing complete services. Overall, the timetable shows a clear step-by-step process that helps the business move from planning to full operation in an organized and effective way.
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 39 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President 6. References (The APA seventh edition style should be followed scrupulously throughout. Please remain consistent with citation format throughout the proposal) Scarborough, N. M., & Cornwall, J. R. (2019). Essentials of entrepreneurship and small business management (9th ed.). Pearson Education. Essentials of Entrepreneurship and Small Business Management - Pearson
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 40 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President III. Curriculum Vitae of the Researcher
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 41 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 42 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 43 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 44 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President
MANUEL S. ENVERGA UNIVERSITY FOUNDATION Lucena City An Autonomous University DR. CESAR A. VILLARIBA RESEARCH AND KNOWLEDGE MANAGEMENT INSTITUTE QUALITY FORM Document Code: DCAVRKMI-F-FSPF Document Title: Feasibility Study Proposal Form Page No.: 45 of 45 Revision No.: 2 Effectivity Date: August 2023 Prepared by: DCAVRKMI Reviewed by: QMR Approved by: President
