NATIONAL INSTITUTE OF FASHION TECHNOLOGY, BHOPAL Fashion Communication Department Industry Internship Documentation Khushi Biswas BD/23/1196 Academic Mentor- Mrs. Baisakhi Dalapati Industry Mentor- Ms. Rishika Kashyap by

COPYRIGHT INFORMATION Published in the year 2026 by Khushi Biswas Fashion Communication Department NATIONAL INSTITUTE OF FASHION TECHNOLOGY, BHOPAL (Ministry of Textiles, Government of India) No part of this documentation may be reproduced, or stored in a retrieval system or transmitted in any form by means of electronic, mechanical, photocopying, recording and scanning or otherwise without prior permission Copyright © Khushi Biswas, National Institute of Fashion Technology. All rights reserved

Preface This report documents my two-month industry internship undertaken during June and July as part of the Fashion Communication programme at the National Institute of Fashion Technology, Bhopal. The internship was carried out at SocialPanga, a creative marketing and advertising agency, where I worked as a Graphic Design Intern under the guidance of my industry mentor, Ms. Rishika Kashyap, and my college academic mentor, Mrs. Baisakhi Dalapati. The purpose of this internship was to gain first-hand exposure to the professional working environment of the advertising and design industry, apply academic knowledge to real-world projects, and develop skills aligned with industry standards. During this period, I had the opportunity to work on a diverse range of brands and projects, creating social media creatives and digital design assets while understanding brand identities, communication strategies, and audience-focused visual storytelling. This report reflects my experiences, learnings, and key takeaways from the internship, along with an overview of the projects I contributed to. It also highlights how this experience enhanced my creative thinking, strengthened my technical and professional skills, and broadened my understanding of the role of graphic design in the contemporary digital landscape.

Acknowledgement I would like to express my sincere gratitude to the National Institute of Fashion Technology, Bhopal, for providing me with an enriching learning environment and opportunities to grow as a creative professional. As a student of the Bachelor of Design (Fashion Communication) programme, I have been able to explore and apply creative concepts across diverse mediums, while developing critical thinking and a deeper understanding of visual communication. I am deeply thankful to my college academic mentor, Mrs. Baisakhi Dalapati, for her valuable guidance, encouragement, and constructive feedback throughout my academic and internship journey. I would also like to extend my heartfelt gratitude to SocialPanga, a creative marketing and advertising agency, for providing me with the opportunity to gain first-hand industry experience as a Graphic Design Intern. I am especially grateful to my industry mentor, Ms. Rishika Kashyap, for her constant guidance, support, and valuable insights throughout the internship. Her mentorship and encouragement greatly contributed to enhancing my creative, technical, and professional skills. Lastly, I would like to thank my colleagues and the entire team at SocialPanga for their support, collaboration, and encouragement. Their guidance and welcoming approach made my internship experience not only a valuable learning opportunity but also an enjoyable and memorable journey. design in the contemporary digital landscape.

01 02 03 04 THE AGENCY KEY LEARNINGS PROJECTS INTERNSHIP INTRODUCTION

Introduction to internship As a part of my academic curriculum, I completed a two-month internship as a Graphic Design Intern at Social Panga, Bangalore. The internship gave me practical exposure to the creative and digital advertising industry. I worked on various graphic design tasks, developing visual concepts while understanding brand requirements, communication, and design aesthetics. This experience helped me improve my skills in graphic design, visual communication, creative thinking, and working within professional deadlines.

My Role and Responsibilities * Created social media designs and visual content for brands including Manipal Hospitals, KitKat, and Trends. * Developed creative concepts based on brand guidelines, campaign briefs, and target audiences. * Worked on Instagram posts, stories, promotional creatives, and other digital communication formats. * Explored different layouts, typography, colour combinations, imagery, and graphic elements to create engaging designs. * Adapted designs according to the visual identity and communication style of different brands. * Made revisions based on feedback from senior designers and the creative team. * Collaborated with the team to meet project requirements and deadlines in a professional agency environment. * Gained practical experience in understanding how design supports social media marketing and brand communication.

“REDEFINING RULES, WITHOUT BREAKING THEM.”

Introduction to the AGENCY SocialPanga is a creative and digital agency that believes in doing things differently. Known for its unconventional ideas, energetic culture and people-first approach, the agency brings together strategy, creativity, content, technology and digital to help brands stand out in a constantly changing landscape. Instead of following a fixed formula, SocialPanga treats every brand as a new story and every brief as a problem worth solving. Its work is driven by curiosity, experimentation and the courage to challenge the obvious, turning simple insights into ideas that connect with people and spark conversations. What makes SocialPanga interesting is the balance between serious creative thinking and an easy-going, slightly rebellious spirit. It is a place where ideas are encouraged to be questioned, reworked and pushed further — creating an environment that feels less like a traditional agency and more like a community of people who genuinely enjoy making things happen.

Vision Mission SocialPanga's vision is to be a leading digital marketing agency in India, driven by a strong desire to delight customers and create remarkable moments. Their mission focuses on integrating brands with the digital world, offering end-to-end digital marketing and design services, and working with brands to understand their unique needs and customize their marketing strategies accordingly.

2019–2021 FINDING ITS PANGA TIMELINETIMELINE 2014 THE BEGINNING Founded in Bengaluru with a small team of 3. Gained industry recognition through major creative anddigital awards. COMPANY

2023 A MAJOR GROWTH CHAPTER 2025 NEW-AGE MARKETING 2022 EXPANDING CAPABILITIES Expanded its creative, digital, content and media capabilities. 2024 GOING GLOBAL Entered Dubai and celebrated 10 years of Panga with 400+ Mafias. Expanded into Delhi and joined the LS Digital ecosystem. Launched The Viral Union, strengthening its influencer-marketing capabilities.

USPUSP Social Panga’s key USP lies in its integrated, unconventional approach to marketing. Unlike agencies that offer isolated services, Social Panga combines creative strategy, branding, social media, performance marketing, technology, content and experiential campaigns to build comprehensive brand solutions. Their distinct “Marketing Mafias” identity reflects a bold, fearless and unconventional creative culture that prioritises fresh ideas over templates. The agency focuses on understanding each brand’s unique challenges and crafting customised strategies backed by research, creativity and digital insights. This balance of creative storytelling and measurable performance enables Social Panga to create campaigns that are both culturally relevant and business-driven. Their award-winning work and diverse portfolio further strengthen their position as a full-stack creative marketing partner rather than just a conventional digital agency.

SS WW OO TT Social Panga has a strong and distinctive creative identity, supported by its unconventional “Marketing Mafias” positioning. Its integrated approach to creative, digital and performance marketing, along with a diverse client portfolio, gives the agency a strong competitive presence. The agency operates in a rapidly evolving digital environment, requiring constant adaptation to changing trends and platforms. Its wide range of services can also make maintaining specialised expertise across every domain challenging. The growing demand for AI-driven marketing, personalised content and integrated digital experiences presents significant opportunities for Social Panga. Expansion into new markets and emerging digital technologies can further strengthen its growth. Intense competition from established agencies, boutique firms and in-house marketing teams remains a major challenge. Additionally, changing social media algorithms, technological disruptions and economic fluctuations can impact client marketing budgets and agency growth.

THE FOUNDERS Gaurav Arora Co-Founder

Himanshu Arora Co-Founder

The

Geetanjali Purty (Sr. Art Director) Rishika Kashyap (Art Director) Tiasha Som (Sr. Graphic Designer) Angela Das (Sr. Graphic Designer) Khushi Biswas (Graphic Design Intern)

CLIENTELE SocialPanga works with 100+ brands across diverse sectors, including FMCG, healthcare, retail, technology, lifestyle and hospitality. Its clientele includes names such as KitKat, IKEA, Manipal Hospitals, Mamaearth, Cure.fit, Lifestyle, Bengaluru Airport and Tata Health. Beyond its varied clientele, SocialPanga offers a full-stack approach to brand building—covering creative and digital strategy, digital designing, Media Planning & Buying, Analytics & SEO, Branding & Marketing Communications, Influencer Management, Mobile & Website UI/UX, Video Production, Consulting and Technology. This allows the agency to take a brand from strategy and ideation to execution, amplification and performance, all under one roof.

100+ More

Project 1Project 1 : Project Objective To explore the role of design in the healthcare industry by creating clear, engaging, and accessible visual communication. The objective is to understand how design can simplify complex medical information, communicate with empathy, and make information more trustworthy and easy to understand for a diverse audience.

Social Media Statics

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Project 2Project 2: Project Objective To explore out-of-the-box visual ideas while maintaining a sense of elegance, sophistication, and clarity. The objective is to experiment with creative approaches while finding a balance between comfort and innovation, creating visuals that are distinctive, refined, and aligned with the brand’s aesthetic.

Social Media Statics

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Carousels

Project 3Project 3: Project Objective To translate complex financial and insurance concepts into simple, clear, and approachable visual communication. The objective is to create informative designs that educate the audience effectively while maintaining clarity, accessibility, and visual engagement without overwhelming them.

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Project 4Project 4: Project Objective To explore bold and engaging visual communication through playful typography, strong visual hierarchy, and eye-catching compositions. The objective is to create designs that communicate messages quickly and effectively while capturing attention and encouraging audience engagement.

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Social Media Statics

Project Objective Project 5Project 5: To create premium and fashion-forward visual communication that reflects and strengthens the brand’s identity. The objective is to develop a stronger understanding of composition, aesthetics, and visual storytelling while creating refined and impactful visuals for the fashion space.

Reel Frames

Carousel

Project Objective Project 6Project 6: To develop a playful and conceptual approach to visual communication by creating fun, relatable, and trend-driven creatives. The objective is to capture audience attention through engaging ideas while maintaining consistency with the brand’s light-hearted and youthful personality.

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02 Collaborated with Senior Graphic Designer

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RETROSPECTRETROSPECT Through my experience across healthcare, fashion, retail, FMCG, and digital brands, I developed the ability to adapt visual communication according to different brand identities, audiences, and communication needs. I strengthened my skills in visual storytelling, typography, composition, layout, and brand consistency, while learning to create designs that are both engaging and purposeful. Working on diverse projects helped me understand how visual language changes across industries and how to maintain clarity while communicating ideas effectively. I also gained practical experience in coordinating with brand managers, clients, designers, and agencies, understanding feedback, making revisions, and working within tight deadlines. This experience improved my ability to work efficiently in a fast-paced professional environment while balancing creativity, functionality, and the specific requirements of each brand.

REFERENCESREFERENCES BRAND WEBSITES https://www.soch.com/ https://www.nestle.in/brands/chocolate-and-confectionery/kitkat https://www.manipalhospitals.com/ https://www.avantra.co.in/https://www.ril.com/ https://www.paybima.com/ SOCIALPANGA WEBSITE https://socialpanga.com/