HARLEY STREET BUSINESS IMPROVEMENT DISTRICT RENEWAL & ALTERATION PROPOSAL 2027/2032

Strengthening place and legacy Supporting business success A safe and welcoming district Building connections and collaboration MISSION Our mission is to represent our business community, support their interests, and work in partnership to create a vibrant, prosperous, and sustainable district. VISION Our vision is for Harley Street to be a thriving, connected and welcoming place where businesses can succeed. By bringing people together, embracing new ideas, and responding to change, we will help create an accessible and resilient future for the district. ENHANCE ENGAGE EMPOWER 2 | MISSION AND VISION ENSURE MISSION AND VISION | 3

Estate, continues to play a leading role in shaping and supporting this prestigious community, providing world-class healthcare accommodation and promoting the district nationally and internationally. This unique concentration of healthcare providers, specialists and innovators is one of Harley Street’s defining strengths and one we are committed to building upon. As we look ahead to our second term, we do so with ambition, confidence, and a clear sense of purpose. This BID proposal sets out bold plans and clear objectives for the next five years. It reflects the priorities that businesses have shared with us and outlines how we will continue to protect and promote the interests of businesses across the district. Our aim is to work collectively with the whole community to ensure that our plans align with the wider ambitions for the area and create benefits for everyone who is part of this unique part of London. Security remains a top concern for our businesses, and we are committed to ensuring that our district is safe, welcoming and well-managed. The BID will continue to support businesses and their staff by building partnerships with local security teams, through regular communications, and with initiatives designed to enhance safety across the area. From relevant training programmes to support for lone workers and frontline staff, we will continue to provide visibility, practical tools and guidance that help businesses protect their teams and operate with confidence. At the same time, businesses have told us they want to see a greener and more attractive environment. Over the next five years, we will expand our greening initiatives, creating more welcoming streets and spaces that benefit employees, visitors and the wider community. Enhancing the environment is not only about aesthetics, but also about creating a place where people want to spend time, work, and invest in – one that truly reflects the ambition that this district deserves. The coming years will also bring significant change to the wider area, particularly with the evolving plans for both Oxford Street and Regent Street. These developments represent an important moment for the district and for London more broadly. While such changes bring opportunity, they can also create uncertainty. The BID will play an active role in ensuring that our members are informed, represented and supported throughout this process. We will continue to advocate on behalf of businesses, communicate clearly about developments, and work with partners to help minimise disruption while maximising the long-term benefits these plans may bring. Connection and communication will remain central to everything we do. One of the BID’s greatest strengths is its ability to bring people together – we will continue to create those opportunities, ensuring businesses know what is happening in the area, how they can get involved, and how the BID is delivering on their behalf. Alongside that, we will focus on telling the story of this area, ensuring that what makes Harley Street exceptional is understood and celebrated. This special area of London has a rich history which embeds its position to attract visitors, customers and new opportunities. Over the past five years, we have come a long way together. We have shown what a small but determined BID can achieve when it is genuinely connected to its community. The feedback and insights shared by businesses through our consultations and steering groups have been invaluable in shaping this proposal and that collaborative spirit is what will continue to drive us forward. As we look ahead, we remain committed to working alongside our members to ensure this area continues to thrive, grow and deliver lasting impact for everyone who works in and visits this part of London. We are grateful for your continued trust and support, and we look forward to delivering the next chapter of the Harley Street BID’s vision and impact, together. NICKI PALMER BID Director It has been a privilege to serve as Chairman of such a dedicated and enthusiastic BID team. Over the last five years, as we have emerged from the Covid crisis, priorities have shifted, and the BID has moved in step with those changes to meet the evolving needs of our business community. I am confident that over the next five years, we can build on our highly appreciated security and cleaning services, and I am particularly excited to see the BID deliver tangible public realm improvements that will make a real difference to the area. With the team we have in place, we are in an excellent position to do just that. I am also deeply grateful to the businesses that have gone out of their way to support, encourage and champion the BID. I would also like to thank all those individuals who have given up their time to sit on the Board or on our steering groups – your contributions have been very much valued and appreciated. SIMON BAYNHAM Chairman Over the past five years, the Harley Street Business Im

service and to build on its positive impact for the business community. There will be continued collaboration to identify and deliver opportunities for growth across events and the public realm. Through these combined efforts, the BID not only advocates on behalf of our members but also helps shape a thriving, resilient and internationally recognised district. In our second term, we will build on this foundation, strengthening our partnerships, deepening our engagement, and continuing to be a clear and influential voice for all businesses within the Harley Street community. OUR ADVOCACY EXTENDS BEYOND THE DISTRICT – STRATEGIC PARTNERSHIPS ARE CENTRAL TO OUR SUCCESS. The Harley Street BID represents a unique concentration of world-leading medical, healthcare and professional services businesses. We act as a unifying force, bringing together organisations of all sizes to articulate shared priorities, respond to emerging challenges, and shape opportunities for growth. Through regular engagement, consultation and open dialogue, we ensure that every business, regardless of size or sector, can be heard. Our Medical Board plays a key role in this, providing expert insight into the priorities of the medical community and ensuring their voice is present and influential in the BID’s decision-making. This structure enables us to advocate with credibility on issues such as workforce challenges and the international reputation of Harley Street as a centre of medical excellence. Our advocacy extends beyond the district. We maintain regular engagement with Business Improvement Districts (BIDs) across London, fostering a strong collaborative network that enables effective representation and advocacy with regional and national government. By aligning on key issues such as public realm investment, transport, safety, sustainability, and economic resilience, we amplify our influence and contribute to lobbying efforts that deliver meaningful outcomes for our members. ADVOCACY Advocacy sits at the heart of the Harley Street BID’s role, ensuring that the interests of our diverse business community are clearly represented, actively championed and effectively communicated at every level of decision-making. As we look ahead to a second term, we will continue to strengthen our position as a trusted and influential voice for the district. Strategic partnerships are central to our success. We value the strong partnership we have developed with Westminster City Council. Our shared vision for the area, combined with a collaborative approach, enables us to deliver tangible benefits for businesses while supporting the Council in achieving its strategic priorities for the West End and London. This partnership reinforces the BID’s vital role in championing the needs of the business community and contributing to the continued success of the area. We maintain close and proactive relationships with the Metropolitan Police, the local authority, and the Greater London Authority (GLA). These partnerships enable us to address wider issues in a coordinated and responsive way, ensuring that the specific needs of the Harley Street area are understood and reflected in both policy and operational decisions. Our partnership with the Baker Street Quarter Partnership (BakerStreetQ) has been instrumental in developing and delivering initiatives that achieve greater impact through collaboration. Through our collaboration with BakerStreetQ, our Smarter Recycling programme has generated significant cost savings for participating businesses while improving sustainability outcomes. We are pleased to continue offering this successful HARLEY STREET BUSINESS IMPROVEMENT DISTRICT RENEWAL & ALTERATION PROPOSAL 2027/2032 | 76 | ADVOCACY BUSINESS IMPROVEMENT DISTRICTS ARE VITAL TO HELPING LONDON THRIVE. BY UNITING BUSINESSES AROUND A SHARED VISION, THE HARLEY STREET BID WILL DRIVE INNOVATION AND LONG-TERM GROWTH FOR BUSINESSES, WORKERS, THE LOCAL COMMUNITY AND VISITORS ALIKE. THE HARLEY STREET AREA HIGHLIGHTS THE STRENGTH OF COLLABORATION BETWEEN THE INDEPENDENT HEALTHCARE SECTOR AND THE NHS, SUPPORTING INNOVATION AND REINFORCING LONDON’S GLOBAL LEADERSHIP IN HEALTHCARE AND LIFE SCIENCES. I LOOK FORWARD TO SEEING HOW THE HARLEY STREET BID CAN BUILD ON THIS MOMENTUM IN THE YEARS AHEAD AND I ENCOURAGE BUSINESSES TO SUPPORT THE UPCOMING BALLOT SO THESE SERVICES AND PARTNERSHIPS CAN CONTINUE TO GROW. LONDON’S DEPUTY MAYOR FOR BUSINESS AND GROWTH HOWARD DAWBER, OBE Roundtable with DHSC Wimpole Street

8 | TOGETHER WE HAVE ACHIEVED Connecting and growing our business community 2,500 1,920 1,052 300 195 150 112 free ice creams gifted to nurses on International Nurses Day interactions with levy payers – 780 face to face, 272 planned meetings businesses engaged through events events delivered meals served at BBC Street Food markets puppy cuddles on Blue Monday attendees at International Women’s Day events Keeping the district safe proactive street security checks completed Shopwatch messages sent emergency broadcasts issued safety and resilience training initiatives delivered with WCC and Partners 108,098 35,534 3,600 2,601 2 216 162 26 business welfare checks conducted rough sleepers reported to outreach agencies anti-social behaviour incidents recorded and escalated data sharing initiatives signed Keeping our streets clean 51,136 21,197 3,962 2,395 2,365 m² of pavements jet-washed instances of graffiti and flyposting removed environmental hazards identified and reported to Westminster City Council blocks swept janitorial support requests content interactions total users across 57 businesses live bookings active users 1,629 591 450 345 deal and loyalty redemptions registered Rewards App users live deals and 8 active loyalty offers trail interactions businesses with repeat and ongoing engagement 2,514 1,532 1,206+ 193+ 74 additional summer seats provided people engaged in Masterplan consultation attendees across two Masterplan information sessions 10,000 200+ 100+ Investing in skills and development Supporting local business and footfall Building a greener, better-connected district Promoting and championing the area Advent Calendar entries dedicated campaign webpage views visitors to the Easter egg sculpture collective newsletter subscribers social media followers newsletters sent 20,996 8,720 2,183 1,700+ 1,498 50+ TOGETHER WE HAVE ACHIEVED Over the past five years, we have worked hard to deliver on the priorities set out by our local businesses – from safer streets and cleaner pavements to thriving businesses, growing communities, and a greener, more welcoming public realm. Here is a snapshot of what we have accomplished together. HARLEY STREET BUSINESS IMPROVEMENT DISTRICT RENEWAL & ALTERATION PROPOSAL 2027/2032 | 9

SAFE 10 | SAFE A SAFER, STRONGER, AND MORE CONNECTED HARLEY STREET BID AREA. WORKING TOGETHER TO PROTECT OUR BUSINESSES, REDUCE CRIME, AND KEEP OUR STREETS SAFE, WELCOMING AND RESILIENT. In the Harley Street BID area – a world- renowned destination for healthcare, wellbeing, and professional services – safety is fundamental to our reputation, our relationships, and our long-term success. The BID plays a leading, active role in delivering that environment every day, through visible action, strong partnerships, and a business community that is informed, engaged and supported. A safe and welcoming district is the foundation of a thriving place. It is where businesses can focus on delivering excellence, where employees feel protected and valued, and where visitors and patients feel reassured from the moment they arrive. HARLEY STREET BUSINESS IMPROVEMENT DISTRICT RENEWAL & ALTERATION PROPOSAL 2027/2032 | 11

HARLEY STREET BUSINESS IMPROVEMENT DISTRICT RENEWAL & ALTERATION PROPOSAL 2027/2032 | 1312 | SAFE WE HAVE WORKED CLOSELY WITH OUR PARTNERS AND BUSINESSES TO DELIVER REAL, VISIBLE IMPROVEMENTS ACROSS THE DISTRICT. Creating a safer Harley Street BID area has been a clear priority for our business community, and we have responded with action that is visible, practical and effective. Businesses told us they wanted a stronger security presence, better communication and hands-on support to manage security and safety concerns. We have worked closely with our partners and businesses to deliver real, visible improvements across the district. Specifically, we have: Established daily on-street patrols providing visible deterrent, reassurance, and rapid response when needed Built strong and trusted partnerships with the Metropolitan Police, Westminster City Council, and other key agencies, enabling fast, coordinated action Provided expert guidance and hands-on support to help businesses prevent and manage security risks effectively Delivered real-time updates, clear reporting routes, and emergency alerts, keeping businesses informed and connected Supported a more unified business community, sharing intelligence and working together to strengthen resilience Introduced practical safety infrastructure across the district including CCTV coverage, defibrillators and bleed kits WE HAVE DELIVERED YOU ASKED FOR THE TEAM DEMONSTRATES EXCELLENT COMMUNICATION AND A CLEAR COMMITMENT TO MAINTAINING A SAFE AND WELL-MANAGED ENVIRONMENT, WHICH IS GREATLY VALUED AND CONTRIBUTES SIGNIFICANTLY TO THE SMOOTH RUNNING OF THE BBC OPERATIONS. MARK FEWSTER. CORPORATE SECURITY & DEDICATED PERSONS SECURITY SPECIALIST (SSR / QRA / BBC) Anti-social Behaviour Initiative Street Cleaning

14 | SAFE LOOKING AHEAD Over the next five years, we will build on this strong foundation, continuously improving, raising expectations and ensuring Harley Street BID continues to set the benchmark for a modern, world-class business district. Specifically, we will: Expand and enhance patrol coverage to maintain a constant, visible presence across the area, improving response times and strengthening reassurance where it is needed most Sharpen our use of data, intelligence, and local insight to identify patterns early and respond proactively to issues such as theft, anti-social behaviour, and emerging risks Deepen collaboration with the Metropolitan Police, Westminster City Council, transport providers, and enforcement agencies to ensure an even more joined-up approach to protecting the district and supporting the wider public realm Invest further in practical training and support for businesses, including first aid, fire safety, counter-terrorism awareness, and conflict management, ensuring teams are confident, prepared and supported in real-world situations Simplify how businesses report incidents, access updates and reach support – making it easier to stay informed and connected Strengthen district-wide coordination through improved alert systems, regular emergency exercises, and structured response planning When a place feels safe, everything else works better. Businesses thrive, visitors return, and a district builds a lasting reputation. That is exactly what Harley Street BID delivers not in principle, but in practice, every single day. Our team is present on the ground, actively engaged, and working in real time to keep the area safe. Through daily patrols, strong partnerships and intelligence-led action, we address issues as they arise and work to prevent problems before they develop. We also make sure businesses have what they need – clear communication, rapid updates, hands-on guidance, and training that makes a genuine difference to the day-to-day experience of running a business here. But perhaps most importantly, the Harley Street BID area has something that cannot be manufactured – a genuine sense of community. Businesses that stay connected, share information, and look out for one another make the whole district stronger. That collective spirit is what makes our area safer, more resilient, more welcoming, and better prepared for the future. WHY IT MATTERS HARLEY STREET BUSINESS IMPROVEMENT DISTRICT RENEWAL & ALTERATION PROPOSAL 2027/2032 | 15 Bike Marking Event Street Teams BBC Piazza

PLACE The places we inhabit shape how we feel, how we work, and how we connect with one another. For Harley Street, a district steeped in history and globally recognised for its excellence, the quality of our public realm matters deeply – to the businesses operating here, to the people who work and visit, and to the long-term reputation of the area. Over the past five years, the BID has worked to enhance the streets and spaces of the district, creating an environment that is greener, more welcoming, and more enjoyable for everyone who works, lives, and visits the area. Since the BID was established, it has worked proactively to ensure that the neighbourly qualities and character of Harley Street and the wider District are thoughtfully enhanced. 16 | PLACE ENHANCING THE HISTORIC CHARACTER AND EVERYDAY EXPERIENCE OF THE DISTRICT THROUGH THOUGHTFUL IMPROVEMENTS TO OUR STREETS, SPACES, AND PUBLIC REALM. HARLEY STREET BUSINESS IMPROVEMENT DISTRICT RENEWAL & ALTERATION PROPOSAL 2027/2032 | 17

HARLEY STREET BUSINESS IMPROVEMENT DISTRICT RENEWAL & ALTERATION PROPOSAL 2027/2032 | 19 Developed a long-term Public Realm Masterplan to guide continued improvements across the district, responsive to climate change and balancing the complex pressures of a busy urban environment Established a Public Realm steering group to oversee delivery of the Masterplan’s ambitions, and secured external funding streams to support the delivery of these projects Installed The Friendship Bench – a new piece of public art on the north-east corner of Cavendish Square, offering a welcoming space for reflection and community Provided free seasonal deckchairs in the public gardens at Cavendish Square and St Marylebone Parish Gardens and BBC Piazza, encouraging people to enjoy the spaces around them Installed new hanging flower baskets, adding colour and an elevated layer of greening to the streets Supported the maintenance of the Marylebone Rain Gardens, proposed the creation of a new parklet, and planted a new tree as part of a holistic greening plan for the district 18 | PLACE OVER THE PAST FIVE YEARS, THE BID HAS WORKED TO ENHANCE THE STREETS AND SPACES OF THE DISTRICT, CREATING AN ENVIRONMENT THAT IS GREENER, AND MORE ENJOYABLE FOR EVERYONE. YOU ASKED FOR WE HAVE DELIVERED Through our business engagement and annual perception surveys, businesses told us they wanted to see a cleaner, greener, and more attractive district – one that reflects the quality and reputation of Harley Street, supports the wellbeing of employees and visitors, and preserves the historic character that makes this area unique. In response, we have: Worked with Westminster City Council and local stakeholders to develop a partnership model for improvements to Paddington Street Gardens North and South, supporting local consultation as plans take shape Continued to work closely with Westminster City Council and other BIDs through the strategic WCC/ BIDs partnership and framework, supporting shared priorities around sustainable economic growth, investment and business support The BID will contribute local business insight and intelligence to the development of the Economic Growth Strategy, help identify opportunities for investment and growth within the Harley Street area, and promote relevant Council- led business support programmes and opportunities to businesses across the district We will continue working with the City Council on the development of the new City Plan focusing on growth and investment in the central activities zone Wimpole Street Supported the vision for improvements to Moxon Street public realm and engaged with the local community consultation Collaborated with Transport for London on Legible London signage improvements, and supported their work to improve customer experience at Regent’s Park and Great Portland Street stations Created a District Active Travel map highlighting cycling, walking, and EV charging points across the area Joined the Westminster Sustainable City Charter, reaffirming our commitment to a more sustainable district supporting Westminster in achieving Net Zero by 2040 THE HARLEY STREET BID HAS MADE A REAL DIFFERENCE TO THE AREA OVER THE LAST FIVE YEARS. THROUGH ITS WORK TO IMPROVE THE LOCAL ENVIRONMENT, REPRESENT THE INTERESTS OF BUSINESSES AND PROMOTE HARLEY STREET AS A LEADING HEALTHCARE DESTINATION. MARTYN JAGGER, VICE PRESIDENT, CAPITAL & FACILITIES, HCA HEALTHCARE UK CORPORATE Paddington Street Gardens

Over the next five years, we will continue to deliver projects aligned with the five strategic themes of the Public Realm Masterplan, pursuing a long-term vision for a greener, more accessible, and more vibrant district. In collaboration with Westminster City Council and The Howard de Walden Estate, this will include both small-scale and strategic projects across the district, including Great Portland Street Station, Moxon Street and Paddington Street Gardens. The Harley Street BID and The Howard de Walden Estate work in close, seamless partnership to ensure their long-term visions for the public realm are perfectly aligned. By collaborating on all future area developments, both parties guarantee a unified approach to local improvements that directly benefits businesses, residents, and visitors alike. Improving pedestrian safety at junctions across the area and adding more seating and greening will be a key focus for the next five years. The BID area has a significant number of medical and healthcare providers across the footprint. The BID is committed to ensuring our priorities include health and well-being. We are exploring the delivery of community seating which will provide greenery and a place to pause. We have an opportunity to support the delivery of a wellness garden which will be a dedicated outside space designed to heal and calm the mind and body. This will support all visitors to the area and create a space for local employers and employees to enjoy. 20 | PLACE LOOKING AHEAD Specifically, we will: Advocate strongly on behalf of the area with key partners including Westminster City Council, the GLA, the Oxford Street Development Corporation, Transport for London, The Royal Parks, and the Crown Estate Paving Commission, and work collaboratively with local amenity societies and community associations Ensure the district builds towards sustainable climate resilience through succession tree planting, maintaining a green urban canopy, and continuing to add pollinator-friendly flowers and plants to our streets and spaces. The BID will work collaboratively with Westminster Council on sustainable actions, advocacy and initiatives, including business support schemes, to help deliver the City’s ambitions Champion accessibility across the district, including step-free access to underground stations, safer road crossings, and stronger connections to the Royal Regent’s Park Promote the preservation of heritage architecture, public art, and place details that give this area its distinctive character and sense of identity. The BID will support businesses in retrofitting historic buildings to improve energy efficiency and reduce carbon and water demand Seek opportunities to introduce new public art and creative interpretation into the public realm, celebrating the history and culture of the district Work closely with destination partners to promote the district’s unique qualities through marketing and events The BID will actively promote the benefits of its preferred supplier scheme and explore initiatives to support businesses in reducing roadside usage and vehicle movements. As major regeneration projects unfold at Oxford Street and Regent Street, the BID will work with key stakeholders to ensure we are fully informed as the projects progress. This will enable us to share relevant information across our business community providing as much information to minimise the impact on their business operation. We will be sharing details across our communications network through our newsletters and social media platforms where appropriate. The BID will also collaborate with providers to install clear wayfinding, providing visitors, residents, and workers with a seamless journey through the area Work with the Marylebone Neighbourhood Forum and the Fitz West Neighbourhood Forum as they deliver local based projects aligned with Westminster City Council policies The BID will actively explore ways to support businesses in implementing sustainability measures, including surveys and audits through funded programmes such as the Sustainable City Charter Creating a greener, more resilient and welcoming area through community planting, volunteering, local clean-up activities, environmental projects and other opportunities for businesses and employees to improve the local area The quality of the neighbourhood’s public realm is fundamental to the success of every business in the district and maintaining a pleasant place to live, visit and enjoy. A well- maintained, green and welcoming environment attracts visitors, supports employee wellbeing, and reinforces the reputation of Harley Street as a world-class destination. In our experience, a high standard of place- keeping – with effective and responsive on-street services – works to reduce anti-social behaviour, graffiti, fly-tipping, and other issues that can cause harm to the local environment and community. Equally, a safe and welcoming evening and night-time experience matters.

22 | COMMUNITY BRINGING BUSINESSES AND PEOPLE TOGETHER THROUGH WELLBEING INITIATIVES, NETWORKING OPPORTUNITIES, AND COMMUNITY PROGRAMMES THAT CREATE A CONNECTED AND SUPPORTIVE BUSINESS ENVIRONMENT. For Harley Street, where businesses range from world-leading medical institutions to independent retailers and professional services firms, community is what connects them. The BID plays a vital role in nurturing that connection, ensuring that every business feels part of a wider network and that the people who work here feel genuinely valued. A strong sense of community does not happen by accident – it is built through consistent investment in the relationships, platforms and opportunities that bring people together. HARLEY STREET BUSINESS IMPROVEMENT DISTRICT RENEWAL & ALTERATION PROPOSAL 2027/2032 | 23 COMMUNITY

HARLEY STREET BUSINESS IMPROVEMENT DISTRICT RENEWAL & ALTERATION PROPOSAL 2027/2032 | 2524 | COMMUNITY Over the past five years, we have strengthened the sense of community across the district by responding directly to the needs and priorities of local businesses. In response, we have: Created more opportunities for connection through networking events, activities and community- led initiatives that bring businesses together Introduced wellbeing-focused activity, including mindfulness sessions and informal community events to support positive workplace culture Supported businesses and employees to engage with local charities and community organisations, providing opportunities for volunteering, fundraising, charity events and skills-based support, while building stronger connections between the business community and local organisations Supported professional development through access to the Seedl learning platform, giving employees opportunities to build skills and progress Provided opportunities for our business community to learn, connect and grow through events focused on topics such as AI, apprenticeships and emerging workplace trends Promoted local venues through our venue guide, helping to increase visibility and showcase spaces available across the district Launched a job board to help businesses share vacancies and support local employment opportunities across the area Developed a PA Network to encourage information sharing, exchange local knowledge, build stronger working relationships, and foster a better understanding of colleagues and neighbours YOU ASKED FOR THANK YOU TO THE HARLEY STREET BID FOR THE WONDERFUL ICE CREAM GIVEAWAY ON INTERNATIONAL NURSES DAY; OUR NURSING STAFF GREATLY APPRECIATED THE THOUGHTFUL TREAT. TEDDI JACKSON, PATIENT EXPERIENCE & NAVIGATION MANAGER, KING EDWARD VII’S HOSPITAL WE HAVE DELIVERED Food Market Marylebone Festival Masterplan Launch Event

26 | COMMUNITY Over the next five years, we will build on these foundations, deepening the connections across our business community and ensuring that every business has access to the tools, opportunities, and support it needs to thrive. Specifically, we will: Continue to grow engagement with the Seedl learning platform, helping employees access training and development opportunities that support skills, progression, and retention across the district Develop the job board, making it easier for businesses to share vacancies and connect with local talent Build on the venue guide to further promote spaces across the district, increasing visibility for local venues and encouraging greater use from within the business community Develop a programme of volunteering, fundraising, charity events and skills-based opportunities for businesses and employees, working closely with Westminster City Council’s CSR team and local community organisations to ensure activity responds to local needs and delivers meaningful impact Create more opportunities for wellbeing-focused initiatives, including mindfulness and community events Continue to engage with local businesses to secure new offers for the Harley Street Rewards App, building on existing business relationships and identifying opportunities to add relevant offers and discounts that provide value to app users Strengthen collaboration across the business community by providing mixed-sector and sector-specific networking forums as requested in the business consultation A connected business community is a stronger, more resilient one. When businesses feel part of something bigger – when they share knowledge, support one another, and invest in the wellbeing of their people – the whole district benefits. By bringing people together, enabling professional growth, and fostering a genuine sense of belonging, we help businesses thrive and ensure the district remains an attractive, inclusive, and dynamic place to live and work. Community is also about people. The employees who work here, the organisations that serve the local area, and the partners who share our ambition for Harley Street all contribute to what makes this district exceptional. By continuing to invest in the connections and programmes that bring them together, we will help build a business community that is not only successful, but one that businesses and employees are genuinely proud to be part of. LOOKING AHEAD WHY IT MATTERS HARLEY STREET BUSINESS IMPROVEMENT DISTRICT RENEWAL & ALTERATION PROPOSAL 2027/2032 | 27 Cuddle Club Economic Impact Report Launch London & Partners Visit Gardening Club Volunteering

28 | COMMUNICATIONS KEEPING BUSINESSES INFORMED, CONNECTED, AND CHAMPIONED THROUGH CLEAR COMMUNICATIONS, TARGETED PROMOTION, AND MEANINGFUL OPPORTUNITIES TO ENGAGE. But communication is about more than information sharing – it is about building a shared sense of identity, ensuring that every business, regardless of size or sector, feels informed, visible, and genuinely connected – to each other, to the wider district, and to the work the BID is doing on their behalf. We know that great communication is at the heart of a strong and connected business community. By bringing people together through events and initiatives, we help businesses build relationships and feel part of something bigger. HARLEY STREET BUSINESS IMPROVEMENT DISTRICT RENEWAL & ALTERATION PROPOSAL 2027/2032 | 29 COMMUNICATIONS

30 | COMMUNICATIONS HARLEY STREET BUSINESS IMPROVEMENT DISTRICT RENEWAL & ALTERATION PROPOSAL 2027/2032 | 31 Over the past five years, we have enhanced how we connect with our business community. Through our ongoing consultation, businesses told us they wanted the BID to play a more active role in championing the Harley Street area, keeping them informed about what is happening, and creating more opportunities to connect and collaborate. In response, we have: Promoted networking events, coffee mornings and informal meet- ups through our communications channels, helping to raise awareness and encourage participation across the district Delivered two targeted monthly newsletters, sharing relevant news, events and activities with our community, alongside exclusive offers from businesses featured on the Harley Street Rewards App Increased promotion of both new and established businesses to strengthen the local ecosystem and raise the profile of the district Brought businesses, neighbours, and partners together to support collaboration across the community Kept businesses informed across all key BID themes, sharing relevant updates, opportunities, initiatives and support through regular and accessible communications Built a visible and approachable BID team, recognised by our members as supportive and genuinely committed to the district YOU ASKED FOR WE’VE APPRECIATED THE BID’S COMMITMENT TO IMPROVING THE AREA AND KEEPING LANDOWNERS UPDATED THROUGH REGULAR, OPEN COMMUNICATION. THE INVESTMENT IN THE LOCAL ENVIRONMENT AND THE COLLABORATIVE APPROACH HAVE MADE A NOTICEABLE DIFFERENCE, BENEFITING BUSINESSES, VISITORS AND PROPERTY OWNERS ALIKE. DAVID SMITH SENIOR ASSET MANAGER LAZARI INVESTMENTS LTD WE HAVE DELIVERED Festive ActivitiesPA Network

32 | COMMUNICATIONS Over the next five years, we will build on this foundation, strengthening how we communicate and ensuring every business feels well-informed, well-supported, and proud to be part of the Harley Street community. Specifically, we will: Strengthen our communication channels to keep businesses informed, engaged, and connected – including through our newsletters Deliver a clear and varied programme of events, including both sector-specific and wider networking opportunities, ensuring businesses can connect, collaborate, and share ideas Promote businesses and commercial opportunities more effectively, supporting a thriving local economy and raising the profile of the district nationally and internationally Support businesses with marketing, training, and engagement initiatives tailored to the needs of the community Foster closer collaboration between business owners, managers, and the BID team, ensuring our work remains responsive to what members need Communicate clearly and consistently about BID services and support, ensuring every business knows what is available to them, how to access it, and how the BID is delivering on their behalf Effective communication is the foundation of a strong and connected business community. When businesses feel informed and supported, they are better placed to grow, collaborate and contribute to the vitality of the district. When the district speaks with a clear and consistent voice, it attracts visitors, customers, and investment. For Harley Street – an area with a globally recognised name and a unique concentration of excellence – communication is also about reputation. It is about ensuring that what makes this district exceptional is understood, celebrated, and promoted to the widest possible audience. By continuing to invest in how we communicate and connect, we will help build a more cohesive, visible, and resilient Harley Street for everyone who is part of it. LOOKING AHEAD WHY IT MATTERS HARLEY STREET BUSINESS IMPROVEMENT DISTRICT RENEWAL & ALTERATION PROPOSAL 2027/2032 | 33 Networking Event Wellbeing Initiative Masterplan Consultation

HARLEY STREET BUSINESS IMPROVEMENT DISTRICT RENEWAL & ALTERATION PROPOSAL 2027/2032 | 35 BID Governance Business Improvement District (BIDs) are business-led collectives which are developed in order to improve a geographically identified area. They become a mandatory body once a majority “yes” vote both on turnout and aggregate rateable value is achieved from the business community. The BID process is governed by Government legislation and regulations. Once the majority vote has been achieved, the BID levy becomes mandatory for all eligible ratepayers. The term will be for a 5-year period and this BID will “go live” on 1 April 2027 and run until 31 March 2032. The Harley Street Business Improvement District (BID) is a not-for-profit company limited by Guarantee. The BID was brought together in 2019 as a partnership and undertook the first ballot to become a formalised BID in December 2021. With an overwhelming “yes” vote outcome, the BID went live in April 2022 for the first 5-year term. Over the last five years, the BID has delivered on the priorities set out in its proposal and worked closely with the business community to ensure they are engaged with, and benefiting from, that delivery. Following the successful ballot in 2021, a Board of Directors was appointed with robust Terms of Reference, to ensure an appropriate sector mix. These positions are voluntary and those involved give their time and expertise to the BID. The Board oversees the strategic delivery plans, operational activity and the financial management of the BID. This is reported back quarterly at each Board meeting. There are also observers from Westminster City Council and other organisations who sit on the Board. The BID has an AGM where the Executive Team reports back on delivery during the previous year and shares future plans. From the four key strategic themes, the Public Realm and Marketing steering groups were established before the first ballot. After the successful ballot, the two further key themes, Business Sustainability & Connectivity and Safety & Business Resilience steering groups were added. These have all grown in attendance and delivery over the first term. These groups support the team by helping shape and influence the day-to-day delivery of the BID’s activities. For the next BID term we have simplified these key themes into Safe, Place, Community and Communications setting out delivery under each pillar of activity. BID Management The Executive Team has undertaken full delivery of BID activities since its inception. Through regular and meaningful engagement with the business community, the team ensures they deliver the BID’s proposed activities as set out in the BID proposal. The strategic leadership is provided by the BID Director. This brings a level of expertise and experience that will ensure the BID works towards the success and outcomes set out within this proposal. Legal Agreements It is important that the activities of the BID represent added value over and above the public services already provided in the area. For this reason, a baseline agreement is entered into with Westminster City Council to clearly define the levels of service that can be expected from the Council and the BID. There is also a formal operating agreement between the BID and the Council that defines all the contractual arrangements for collection and enforcement of the BID levy. The BID works closely with neighbouring BIDs where collaborative working has led to business efficiencies, cost savings and enhanced shared services. GOVERNANCE The Harley Street BID renewal is an alteration ballot due to changes in both RV threshold and the annual increase being applied, subject to Board approval. The levy per business will be capped at £30k per annum. There is no change to the BID boundary. The Harley Street BID proposes a BID levy of 1% of that hereditament’s rated business unit, as per the legislation. It is proposed that this levy is increased annually through a discretionary increase, to be approved by the Board, at 3% per annum. The BID did not impose any increases during the first term due to it being established during the pandemic. This meant that rising costs over the five-year period, such as the London Living Wage increases and increases in National Insurance contributions, were absorbed without any corresponding increase to our levy income. The Harley Street BID is the BID proposer and the BID will be run and managed by the Executive Team. Westminster City Council are appointed as the ballot holder. The BID ballot and all costs related to the BID process will be met by Westminster City Council, subject to a successful ballot outcome. The BID levy will be charged to all businesses with a rateable value equal to or greater than £200,000. Income generated through the BID levy is ring-fenced and invested exclusively within the BID area to strengthen the local business environment and support a thriving commercial district. The levy will f

HARLEY STREET BUSINESS IMPROVEMENT DISTRICT RENEWAL & ALTERATION PROPOSAL 2027/2032 | 37 ALL SOUL’S PLACE ASHLAND PLACE AYBROOK STREET BEAUMONT MEWS BEAUMONT STREET BENTINCK MEWS BENTINCK STREET BINGHAM PLACE BLANDFORD STREET BOLSOVER STREET BRIDFORD MEWS BROWNING MEWS BULSTRODE PLACE BULSTRODE STREET CARBURTON STREET CAVENDISH MEWS NORTH CAVENDISH MEWS SOUTH CAVENDISH SQUARE CHANDOS STREET CLARKES MEWS CRAMER STREET CROSS KEYS CLOSE DE WALDEN STREET DEAN’S MEWS DEVONSHIRE CLOSE DEVONSHIRE MEWS NORTH DEVONSHIRE MEWS SOUTH DEVONSHIRE MEWS WEST DEVONSHIRE PLACE DEVONSHIRE PLACE MEWS DEVONSHIRE ROW MEWS DEVONSHIRE STREET DUCHESS MEWS DUCHESS STREET DUNSTABLE MEWS EASLEYS MEWS GARBUTT PLACE GEORGE STREET GREAT PORTLAND STREET GREAT TITCHFIELD STREET GREENWELL STREET GROTTO PASSAGE HALLAM MEWS HALLAM STREET HARLEY PLACE HARLEY STREET HENRIETTA PLACE HINDE MEWS HINDE STREET JACOB’S WELL MEWS JASON COURT LANGHAM PLACE LANGHAM STREET LUXBOROUGH STREET MANDEVILLE PLACE MANSFIELD MEWS MANSFIELD STREET MARYLEBONE HIGH STREET MARYLEBONE LANE MARYLEBONE MEWS MARYLEBONE ROAD MARYLEBONE STREET MOXON STREET NEW CAVENDISH STREET NOTTINGHAM PLACE NOTTINGHAM STREET OLDBURY PLACE OSSINGTON BUILDINGS PADDINGTON STREET PARK CRESCENT PARK CRESCENT MEWS EAST PARK CRESCENT MEWS WEST PORTLAND PLACE QUEEN ANNE MEWS QUEEN ANNE STREET RIDING HOUSE STREET ST VINCENT STREET THAYER STREET UPPER WIMPOLE STREET WELBECK STREET WELBECK WAY WESLEY STREET WESTMORELAND STREET WEYMOUTH MEWS WEYMOUTH STREET WHEATLEY STREET WIGMORE PLACE WIGMORE STREET WIMPOLE MEWS WIMPOLE STREET WOODSTOCK MEWS Bond Street (Elizabeth Line) Harley Street BID Boundary © Crown copyright, All rights reserved. 2021 License number 0100031673 Overlap with New West End Company The BID boundary covers the business district from Marylebone Road in the north to Bolsover Street in the east, as far south as Henrietta Place in the south and meets the boundary of the Baker Street Quarter Partnership BID in the west. The BID boundary overlaps with the New West End Company in the southern section. The streets included within the footprint are listed here: The streets shown in red indicate areas where only part of the street is included within the BID footprint. BOUNDARY MAP 36 | BOUNDARY MAP BOUNDARY MAP

38 | WHAT HAPPENS NEXT? Businesses in the Harley Street BID area will be asked to vote to endorse this business plan. Taking all this information, and the full business consultation into account, it is your opportunity to put your vote forward. The City of Westminster is responsible for managing the process and sends out a ballot paper to each eligible hereditament. The executive team will make contact and liaise with businesses within the BID boundary to discuss the BID proposal. Each business must nominate a named contact who will receive the ballot paper and is authorised to vote on behalf of that organisation. Those voting in favour must exceed those voting against, in essence 51% yes votes at turnout The total rateable value of those properties/hereditaments voting in favour must exceed the total rateable value of those voting against, i.e. the aggregate rateable value must also be 51% or above For any BID to proceed, two independent outcomes must be satisfied: WHAT HAPPENS NEXT? Take time to read, understand and consider what the BID proposal means to you and your business and the wider Harley Street area Prepare for your notice of ballot which will be sent to you no later than 8 January 2027 Your ballot papers will be sent to you by Civica, who run the ballot on behalf of Westminster City Council, on Tuesday 26 January 2027 and will contain all voting procedure information and proxy or replacement paper information All voting papers must be returned to Civica by 5pm on Tuesday 23 February 2027. Remember voting YES will retain the many additional services that the BID delivers for your business and the area The result will be announced on Wednesday 24 February 2027 at 3 pm A resulting vote in favour will allow the pledges in this plan to be set in motion with a 5-year term commencing on 1 April 2027. You will also see the continuation of the work of the BID so far and the ability to continue with these projects and interventions to support our business community If you have any queries or questions about the BID renewal process or how that impacts your business, please reach out directly to the BID contact@harleystreetbid.com For action: VOTE YES COMMUNITY COMMUNICATIONS SAFE PLACE

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