LIVING WELL in LUXURY PROPERTY How wellness has redefined the luxury property industry, the challenges to our sector and what the future holds

01 10KEY FINDINGS

1. A shift from visual opulence to lived wellbeing. UHNW clients now define luxury by how a home feels and performs day-to-day, rather than by aesthetics alone. Their residences are expected to function as personal sanctuaries that quietly enhance quality of life. 2. True wellness is embedded and holistic. The most valuable luxury homes integrate wellness from the earliest design and infrastructure stages. Visible amenities like gyms and spas matter, but only when supported by intelligent systems, thoughtful layouts and personalised design. 3. Seamless wellness supports busy lifestyles. For UHNWIs, wellness matters most when it operates seamlessly in the background: high-quality sleep, low noise, good air, natural light and calming materials. These elements reduce stress, support recovery from travel and high-performance lifestyles, and make homes feel restorative. 4. A focus on long-term healthspans. UHNWIs prioritise wellness features that protect routines and save time, so health practices remain uninterrupted. The focus has shifted from occasional indulgence to habitual wellbeing, with homes designed to support long-term healthspan rather than short-term luxury. 5. Wellness should be a philosophy not a checklist. Meaningful wellness breaks down when itʼs reduced to bolt-on features added late in the process. Without early intent, integrated design and a focus on lived experience, wellness becomes superficial. It is visually impressive but disconnected from how people actually live.Images by The Boundary

6. Poor integration undermines long-term performance. True wellness in luxury property requires early collaboration across all disciplines, realistic budgeting and coherent technical planning. Otherwise, the result is a compromised version that wonʼt cater to the needs of the end users either initially or in the long term. 7. Closer collaboration leads to better outcomes. When experts in architecture, interiors, landscape, engineering, technology and wellness specialists work closely together, it enables better outcomes. Delivering homes that feel intuitive, restorative and future-proof rather than retrofitted. 8. Wellness as measurable experiences. The next leap in luxury wellbeing comes from shifting the focus from ʻwellness amenitiesʼ to health outcomes. Technology, data and flexible design help create environments that actively respond to residentsʼ lifestyles and can prove their impact. 9. A shift towards intelligent, personalised systems. Over the next five years, wellness in luxury property will become a baseline expectation. AI, data and wearable-integrated technologies will enable homes to self-regulate and the most successful properties will be those that can evolve with their owners. 10. Luxury value will be defined by longevity. Luxury value will be defined by longevity. UHNW buyers will increasingly prioritise homes that support long-term healthspan, resilience and sustainability over sheer size or spectacle. Flexible wellness hubs, clinic-grade recovery spaces and meaningful outdoor environments will become key drivers of asset value.Images by The Boundary

THE LUXURY PROPERTY FORUM 03 INTRODUCTION Luxury property has always been a reflection of its time. From grandeur and scale to craftsmanship and location, each era has defined prestige through a different lens. Today, that lens is shifting decisively towards wellbeing. Not as a trend or a marketing flourish, but as a response to deeper cultural change – how people live, work, travel and understand health itself. This shift has been accelerated by several factors. Global uncertainty has heightened the importance of the home as a place of refuge. Advances in medical science and performance culture have reframed health as something to be actively designed and managed. At the same time, technology has made it possible to measure, monitor and refine aspects of daily life that were once intangible, from sleep quality to air purity and stress levels. As a result, expectations of the built environment have fundamentally changed. Yet while wellness has become a ubiquitous term within the property industry, its meaning remains inconsistent. Too often it is reduced to a set of recognisable features – a gym, a spa, a cold plunge – rather than understood as a holistic approach that shapes how a space feels and functions. The gap between appearance and experience is where many luxury developments are now in danger of falling short. This report brings together perspectives from across architecture, interiors, landscape, technology, wellness, law, branding and real estate to examine where meaningful wellbeing is succeeding – and where it is being undermined. By exploring the barriers, opportunities and future direction of wellness-led design, it seeks to move the conversation beyond surface-level provision and towards a more considered, integrated understanding of what wellbeing in luxury property truly demands. The LPF member experts sharing their views on wellness in the luxury property industry are: Dean Adkins, Owner & Managing Director, Selway Joyce Kevin Andrews, Creative Director, Ideaworks Helen Bygraves, Creative Director & Joint Managing Director, Hill House Interiors Goli-Michelle Banan, Director & Head of Residential Real Estate, Lawrence Stephens Marco Bonini, Director of Private Residences, Six & Six Private Islands Ed Clarke, Managing Director, Clarke Saunders Acoustics Stephen Green, Partner, HollandGreen Magdalena Gruszczynska, Founder & Creative Director, Supremati Interiors Manuela Hamilford, Founder, Hamilford Design Harry Jameson, CEO & Founder, PILLAR Liza-Jane Kelly, Head of London Residential, Savills Eris Koutsoudakis, Co-Founder, Meraki Design Charles Leigh, Sales Director, Valouran Sharon Lillywhite, Founding Partner & Creative Director, Oliver Burns Steve Moore, Founder, SMC Smart Homes Jenny Naylor, Director, Graf London Lara Pallard, Home Business Director UK, Technogym Andrew Paulson, Partner, LA London Louisa Pope, Managing Director, Marcus Barnett Studio Priya Sher, Founder, Priya Sher Feng Shui Kay Louise Smith, Property Broker, The London Broker Richard Stevens, CEO, Sectorlight Chris Thorne, Partner, Imperium Shreya Vohora, Co-CEO, Interiors with Art Adelina Wong Ettleson, Global Head of Residences Marketing, Mandarin Oriental Hotel Group

04 The Whiteley In this report, we asked our experts five key questions: 1.How is wellness reshaping what luxury living means in your work with clients? 2.Which aspects of wellness have the greatest impact on UHNWIʼs day-to-day lives? 3.What is the biggest barrier to meaningful wellness in property? 4.Where do you see the biggest opportunity to improve wellbeing in luxury property? 5.Over the next five years, how do you expect wellness and luxury property to evolve?

THE LUXURY PROPERTY FORUM 0 5 A message from Priya Rawal, Founder of The Luxury Property Forum Wellness is now a global baseline expectation and a defining lifestyle priority for todayʼs ultra-high-net-worth individuals. Increasingly, wellbeing extends far beyond the presence of a home gym or spa. The question clients are asking is not, “What facilities does the property have?” but “How does this home help me live, recover and perform day-to-day?” This is as true in London as it is in New York, Dubai, Singapore and beyond, shaped by international travel, multiple residences and a growing performance-led approach to health. At the Luxury Property Forum, we are seeing these priorities reshape the foundations of our industry across markets. Wellness is influencing how high-end homes are conceived, designed, delivered and experienced, from branded residences and super-prime developments to bespoke private estates. It is also changing the definition of value. In the next chapter of luxury, long-term performance will matter as much as immediate impact, and global buyers are increasingly discerning about the difference between wellness as an aesthetic and wellness as a lived experience. There is a growing demand for homes that actively support longevity, mental clarity and meaningful connection. This is being realised through a more considered integration of discreet technology, circadian lighting, advanced air and water systems, acoustic performance, landscape design and spatial planning. Oliver Burns Studio Crucially, the most powerful wellness outcomes are often the least visible. Sleep quality, calm, sensory comfort and effortless daily flow are becoming the true markers of excellence, regardless of location. In dense urban environments, that may mean acoustic control, air purity and privacy. In resort and coastal settings, it may be deeper emphasis on climate comfort, outdoor living and nature-led rituals. In every case, wellness is no longer an added feature, but increasingly woven into the fabric of design and construction from the earliest stages. When it is treated as a late-stage checklist, it becomes superficial. When it is embedded early, it becomes enduring. This report brings together leading voices from across the luxury property ecosystem to explore how this shift is shaping the future of luxury living. Through shared insights and expertise, we examine how wellness-led thinking is redefining client briefs across regions, influencing long-term value and establishing new global benchmarks for excellence. Together, we aim to move the conversation beyond amenities and aesthetics, towards a clearer, more rigorous understanding of what it truly means to live well in the context of luxury property. The opportunity ahead is clear: to make wellness a disciplined, collaborative approach that improves lived experience and protects asset value worldwide, not a trend that looks impressive on completion but underperforms in real life.

0 6 Oliver Burns Studio Mandarin Oriental Hotel Group

THE LUXURY PROPERTY FORUM 0 7 How is wellness reshaping what luxury living means in your work with clients? Do you remember when luxury living was solely about making a visual statement? To satisfy the needs of the UHNWI client, the ever-elusive wow-factor often superseded all else. As odd as it sounds, feeling at ease in their own home wasnʼt always top of the priority list for the super-rich – perhaps because it didnʼt occur. Wellness has changed that. Though overall impact is as important as ever, how that space feels is now even more crucial. It has become an absolute minimum requirement and, as such, underpins everything we do for our clients in the luxury property industry. As Helen Bygraves, Creative Director & Joint Managing Director, Hill House Interiors, explains, “Wellness has shifted luxury away from visual opulence alone, towards how a home genuinely supports everyday life. Our clients are increasingly focused on how a space makes them feel, how it restores, energises and offers moments of calm within busy, demanding schedules. In fact, what was once considered a luxury is now the new norm. Homes are no longer simply beautiful settings; they are personal sanctuaries that quietly enhance wellbeing without calling attention to themselves.” Shreya Vohora, Co-CEO, Interiors with Art agrees, that homes are now less feature-led and more about how it helps clients enjoy improved day-to-day living. “In a design- and-build context, this means wellness begins at spatial layout and technical detailing, not at the point where spa finishes are selected,” she says. “Air quality, acoustics, circadian lighting, low-toxin material strategies and water quality are fast becoming the new baseline for true top-tier living. Many UHNW clients have spent years optimising what they eat and how they move, so the next logical question is what their environment is doing to them, hour by hour. HillHouse Interiors Luxury is moving beyond indulgence and towards long- term health and performance.” “This shift is influencing briefs at a much earlier stage, with wellness principles embedded from concept rather than layered on later,” adds Dean Adkins, Owner & Managing Director, Selway Joyce. “From our perspective as cost consultants and project managers, this change requires a more considered approach to value. Investment is being directed towards elements that may not always be immediately visible but have a lasting impact on quality of life. Delivering this successfully relies on aligning design intent with buildability, cost certainty and long-term performance, ensuring that wellness-driven decisions are practical, deliverable and enduring.”

0 8 PILLAR So, what does this mean in terms of the makeup of these wellness-inspired homes? “Clients increasingly value homes and developments that support daily wellbeing,” explains Liza-Jane Kelly, Head of London Residential for Savills. “This includes flexible areas for exercise or mindfulness, alongside spa-style features such as saunas and cold-plunge pools, which are becoming far more common in high-end property. Beyond facilities, there is growing focus on natural light, air quality and overall flow, with wellness embedded into everyday living rather than treated as an add-on.” From the perspective of wellness experts Technogym, Home Business Director UK Lara Pallard, adds, “We work with interior designers and architects to design home gyms to create an atmosphere – it isn’t just about the equipment. A wellness space is more than just a room with products, for us it should feel like a sanctuary. And, like any other luxury brand, we believe in personalisation. For a true wellness space, there is no one size fits all.” Wellness also has impacted the very foundations of any project, as Chris Thorne, Partner of Imperium, explains. “What we increasingly challenge is the idea that wellness starts with facilities. Gyms, spas and pools are tangible and impressive, but they sit on top of a far more critical layer: the technical, electrical and BMS control infrastructure that governs air quality, comfort, lighting rhythms and energy performance. If that core infrastructure is compromised or poorly integrated, no amount of visible wellness features can compensate. “In that sense, wellness is pushing luxury property to become more engineered, more intelligent and more performance-led, with success measured not by specification alone, but by how well the home operates over time,” Chris concludes. A vital part of wellness in a performance-led luxury home is noise control and this is where acoustics specialist Ed Clarke, Managing Director of Clarke Saunders Acoustics, comes in. “In all homes we want to experience reasonable resting and sleeping conditions and thatʼs what weʼre aiming for in terms of noise control. But whatʼs interesting about luxury properties is, it isnʼt simply about more and more noise control – because absolute silence becomes like a laboratory and is quite disconcerting. So where we ʻgo beyond the normalʼ in a luxury property, itʼs about designing a soundscape to perfectly suit how those individuals use their home. So, for example, one person can practice an instrument, alongside another who is using their Pilates studio.” When it comes to branded residences, a similar story has emerged, with wellness fundamentally reshaping how luxury living is defined, as Jenny Naylor, Director of Graf London explains. “Developers are increasingly aware that wellness is a key driver of value, and that UHNW buyers are sophisticated enough to recognise the difference between superficial wellness features and a genuinely well- considered living environment. “As a result, thereʼs far greater emphasis on a holistic approach to wellness that runs through every aspect of the home,” Jenny continues. “That includes environmental quality, light, acoustics, privacy, service and long-term operational consistency, and not just dedicated wellness spaces. Buyers are looking for homes that actively support how they live, rather than places that simply offer more facilities.” Wellbeing expert Harry Jameson, CEO & Founder of PILLAR, agrees with others that while residences would previously have begun with planning a really great gym and spa, now they must go deeper. “In considering wellness, we must look into the DNA and fabric of the building, the mechanical engineering, the materiality, the FF&E packages. Because all will influence whether the bedrooms will be suited to optimal sleep or if we can create office spaces where people can think clearly and have great energy.”

09 Adelina Wong Ettleson, Global Head of Residences Marketing, Mandarin Oriental Hotel Group, says they channel into the Group’s Asian heritage to inform their wellness approach for branded residences. “We have lifestyle ambassadors whose job is to create personalised lifestyle and wellness offerings for residents. And it isn’t just about nutrition, fitness or training, but about creating an environment that reduces stress. Wellness has undergone such a big transformation in the last five years. Mental health and emotional balance are of equal priority to physical wellness. And community and connection is key to this, so that’s a huge focus for our residences.” As Magdalena Gruszczynska, Founder & Creative Director of Supremati Interiors, sums up, “Ten years ago, luxury meant square footage, marble and branded fittings. Today, my clients define luxury as: sleeping deeply and waking naturally; recovering faster from travel, stress and work; and feeling calm, energised and in control of their health. In practical terms, this means wellness spaces are designed with the same priority as kitchens or master suites. A beautifully designed home gym that actually gets used is now more valuable than a rarely visited formal dining room.” And the reason for this shift? As Charles Leigh, Sales Director at Valouran, concludes, “There are two particular things that have changed relatively recently, and re-shaped how wellness affects luxury living. One is COVID: in a single moment almost every human on the planet became much more focussed and aware of health and wellness than they were before. And the other is the extraordinary and exponential advancement of the science and methodology of wellness. Wellness is now must-have for anyone in the luxury space.” Supremati Mandarin Oriental Hotel Group

THE LUXURY PROPERTY FORUM 10 Which aspects of wellness have the greatest impact on UHNWI’s day-to-day lives? If wellness has become a minimum requirement in the lives of UHNWIs, the aspects that will have the greatest impact must surely be those they donʼt have to think about. This is in line with many elements of their busy and often international lives, which – if operating correctly – are designed to be seamless. And this, of course, is where the luxury property industry is once again stepping up to the challenge. From the fundamentals of life, such as a good nightʼs sleep, to anything that may prolong an individualʼs good health and wellbeing, all are being incorporated seamlessly into residences and hotels. “Most of our clients have multiple homes and very full schedules. What they value most is when a house feels effortless to live in,” maintains Eris Koutsoudakis, Co- Founder of Meraki Design. “Wellness shows up in the smallest details: how light enters the space, how the flooring feels underfoot, how the storage is fully resolved so the home stays visually calm. We use tactile, grounding materials like brushed oak, travertine, lime washed plaster and natural linens. Plus we often use limewash on the walls, as it takes away the stark, flat finish of paint and replaces it with something more cocooning and more ‘lived in’. Psychologically, it relaxes the space and the people in it.” SMC Smart Homes Shreya Vohora, Co-CEO, Interiors with Art, agrees that the biggest day-to-day gains comes from the invisible fundamentals – sleep quality, stress regulation and cognitive support. “Where this becomes especially relevant is the reality of UHNWI life, the frequent travel, high performance and constantly shifting time zones. We’re increasingly asked to create environments that help reduce the impact of jet lag and late arrivals. The end goal isn’t simply a stunning master suite but it’s a repeatable recovery experience, where the biggest luxury is waking up with energy, not just waking up somewhere beautiful.” Meraki Design

11 Marcus Barnett Studio For Marco Bonini, Director of Private Residences, Six & Six Private Islands, it is stillness and simplicity that is proving most impactful. “The most valued form of wellness we see among our residents and guests is not prescriptive, it’s personal. Elements such as morning light, fresh air and intuitive flow obviously aren’t luxuries, they’re essentials. But therefore, what matters is not what we offer, but what we remove in order to give access to those things.” Fittingly, Priya Sher, Founder of Priya Sher Feng Shui, agrees. “Feng Shui is about energy and living in harmony with our environment. And designs which incorporate its principles are elevated from just visually impressive to energetically nourishing. What’s more, buyers can sense wellbeing in these spaces, they are drawn in and want to live there because it makes them feel restful and peaceful.” “Some of our clients are drawn to a more holistic approach to wellbeing, where elements such as crystals are thoughtfully incorporated into the home,” adds Hill House Interiors Creative Director & Joint Managing Director, Helen Bygraves. “Used with intention, they are valued for promoting positive energy, clarity, creativity and a sense of calm, adding another subtle layer to how a space supports wellbeing. Alongside this, considered spatial flow and zoning allow for both connection and retreat, supporting mental clarity within busy lives.” A close connection between the architecture of a property and its landscape is essential for wellbeing, says Louisa Pope, Managing Director of Marcus Barnett Studio. Elicyon ““Many of our clients live fast, high-pressure lives, so the garden becomes a place to decompress and reset. Often, itʼs the smallest moments that matter most: stepping barefoot onto sun-warmed stone, or catching the scent of roses drifting through an open window. These sensory rituals help people feel grounded and restored, day after day.” By contrast, Kevin Andrews, Creative Director at Ideaworks explains how technology can be used to replicate that feeling of a connection with nature. “When you walk into a space and you feel there’s daylight there, even when you’re in a basement, it gives a lift that you just can’t get otherwise. To achieve this, we use biophilic lighting, creating natural shadows and shapes that would be there if you were walking through a forest. Even though we know it’s not real, it doesn’t stop it having an effect on us in terms of our wellbeing and our mental health, because it’s about not feeling isolated. A lot of luxury homes can feel very isolating for clients, so it’s connecting them with the outside world.” Day-to-day, noise pollution has a huge impact on all of us, so the need to get the acoustics on point for UHNW clients in their own homes is of vital importance. “For luxury properties, the focus is on three main areas,” explains Ed Clarke, Managing Director, Clarke Saunders Acoustics. “Firstly, containing the noise of the mechanical services plant, air conditioning and ventilation systems. Then, in urban homes, keeping the noise of the city at bay, as well as preventing sound travelling between apartments in multiple occupancy residences.” For all that the gym is not the only source of wellness in luxury property, it is still very much a main requirement for UHNW clients. “People need to be able to keep their routine and daily structures above all else, so when they move into a property, their wellness routine should be ready for them,” explains Kay Louise Smith,Property Broker at The London Broker. “Therefore, it’s about having a gym on the premises, not nearby, or there should be cold plunge and a sauna as a minimum. Padel courts are fast becoming an essential too!”

Steve Moore, Founder of SMC Smart Homes, agrees. “Having a terrific facility in oneʼs own home – whether for recovery, strength or cardio – makes an enormous difference for high-end homeowners for three reasons: itʼs private, more secure and saves a huge amount of time. ImersU get this very right with its new Immersive Media Platform, which optimises content from any streaming or Windows fitness app, plus it has created its own immersive content to maximise the indoor fitness and wellness experience. The fact that some customers are also using the video element to allow them to participate in online meetings while cycling or running, is a testament to how comfortable they are using it.” A broader shift is unfolding across the luxury sector, as health becomes the new wealth among UHNWIs, with clients focusing on creating homes that optimise longevity, says Sharon Lillywhite, Founding Partner & Creative Director at Oliver Burns. “As such, we prioritise materials and elements such as non-toxic paints, advanced air filtration and even low-EMF environments to support physical wellbeing. Plus, while private gyms and saunas have become commonplace, at the other end of the scale we are seeing the growing inclusion of medical-grade facilities such as cryotherapy chambers and biohacking suites. For time-poor clients, integrating these spaces within the home allows wellness routines to be maintained seamlessly.” As Andrew Paulson, Partner, LA London, concludes, “Among wellness specialists, it’s notable that ‘healthspan’ is the latest buzzword. That is, the length of time a person lives in good health, free from serious disease, disability or significant physical or cognitive decline. UHNWIs are placing more and more emphasis on incorporating habitual activities, both physical exercise and mindfulness and relaxation, into their daily routines that are focused on maximising their healthspan.” 12 Accouter Group of Companies (AGC) Oliver Burns

THE LUXURY PROPERTY FORUM 13 What is the biggest barrier to meaningful wellness in property? When it comes to barriers to meaningful wellness, one culprit rises to the top time and again: individuals assuming itʼs a box-ticking exercise. Ok, so a gym alone is no longer enough, but if we also add in a cold-plunge pool and a Pilates studio, will that work? Emphatically not for the UHNW client, who expects wellness to be embedded into every aspect of a residence. Itʼs not just about the look, but the feel, the experience and the atmosphere – and these arenʼt elements that can be achieved by simply installing even the most cutting-edge of facilities. Magdalena Gruszczynska, Founder & Creative Director of Supremati Interiors and Eris Koutsoudakis,Co-Founder, Meraki Design are united in stating that wellness must be treated as a lived experience, not a checklist. “I’ve seen it too many times, a ‘wellness room’ added in at the end, a few spa features thrown in, but the fundamentals haven’t been thought through,” says Eris. “If the layout is off, the light is wrong, the materials are cold or synthetic it’s never going to feel good, no matter how many boxes it ticks. True wellness needs to be built into the foundations. For us, it starts with thoughtful spatial planning. Then come the sensory layers: natural light, soft acoustics, textured finishes, seamless joinery and intuitive lighting. When all of those things come together, the result is something you can’t always describe but you feel it the moment you walk in.” Magdalena is in complete agreement, “So often, I see gyms designed for aesthetics not biomechanics, or spas that look beautiful but feel cold or underused. The Boundary “When wellbeing is approached as a series of products or certifications, rather than as an integrated design and delivery philosophy, the outcomes are often superficial,” adds Dean Adkins, Owner & Managing Director of Selway Joyce. “Meaningful wellness requires clear intent from the outset and a willingness to make informed decisions throughout the life of a project. These are copy-and-paste amenities that ignore the clientʼs routines, age or goals. Another major barrier is lack of a professional wellness strategy early in the design process. By the time wellness consultants are brought in, structural, acoustic and spatial decisions have already limited whatʼs possible. True wellness must be designed from the inside out, not layered on at the end.”

14 “There is also a practical barrier in balancing ambition with reality,” Dean continues. “Wellness-driven solutions must be buildable, cost effective and manageable in the long term. Without experienced guidance, projects risk either over-specification or value engineering that undermines the original intent. This is where disciplined cost planning and rigorous project management are essential to protect both quality and outcome.” On a similar theme, Chris Thorne, Partner of Imperium, maintains the biggest barrier is that wellness is still too often approached as a collection of products, rather than as a coherent, long-term system. “In many projects, investment flows towards visible devices or features, while the underlying M&E infrastructure is value-engineered or fragmented across multiple trades. Control systems in particular are frequently misunderstood, under-scoped, or introduced too late, despite being the layer that determines whether wellness systems actually perform as intended. “Compounding this is the way projects are procured,” says Chris. “Control and building management systems specialists are often several tiers down the supply chain, with budgets squeezed at each level and limited access to the client. The result is systems that look impressive on paper but lack the intelligence, integration and ongoing support required to deliver meaningful wellness over time.” Stephen Green, Partner of HollandGreen, points to the need for disciplines to work together to avoid wellness becoming something added on rather than embedded. “Meaningful wellness requires early collaboration across architecture, interiors and landscape, so that light, airflow, spatial proportions and the flow between spaces all work together to create calm, functional and inviting environments. Without this careful integration, wellness spaces risk feeling disjointed, underused or short-lived.” From the perspectives of a property broker and interior designer respectively, Liza-Jane Kelly, Head of London Residential at Savills, and Sharon Lillywhite, Founding Partner & Creative Director at Oliver Burns both stress the importance of a holistic approach. “This avoids wellness being considered as something isolated to dedicated spaces,” says Liza Jane. “Even the best facilities lose impact without strong fundamentals like natural light, good acoustics and thoughtful layout. Embedding wellbeing principles throughout the property is key to creating a genuinely restorative environment.” The Boundary “When wellness is approached as a feature rather than a philosophy, its impact is restricted,” agrees Sharon.“Meaningful wellness requires a holistic mindset where every design decision from concept to completion contributes to overall wellbeing. It is crucial that wellness considerations are integrated early in the process to avoid being engaged too late, ensuring the home supports a healthy lifestyle throughout.” From a branding perspective, Richard Stevens, CEO of Sectorlight offers this succinct point. “Wellness is a buzzword now, so it's become a boilerplate offer: A gym, a pool, a spa. These are basic building blocks. Now that’s a given you have to go beyond that and make them unique to the brand, the location. You have to give them a story that evokes a lifestyle that’s only possible here.” Sometimes however, the barriers are physical ones – albeit often born of reluctance to consider wellness early enough in the process. “There are constraints in terms of space and ceiling heights, for example, in some central London locations,” Manuela Hamilford, Founder of Hamilford Design, points out. “But these barriers can all be overcome. For example, with the clever use of lighting that responds to natural rhythms and mimics natural light in enclosed areas.” In addition, as Goli-Michelle Banan, Director & Head of Residential Real Estate, Lawrence Stephens, concludes, “Planning and building regulation constraints remain the primary challenge. This is particularly the case in prime central London, where heritage buildings and conservation areas can limit structural changes. Regulatory restrictions also often add a layer of cost, complexity and delay to project time lines. It is therefore important that legal and technical input is prioritised at an early juncture when it comes to wellness features, to ensure feasibility is assessed from the outset.”

THE LUXURY PROPERTY FORUM 15 Where do you see the biggest opportunity to improve wellbeing in luxury property? The key for improving wellbeing in luxury property is to do it early. Embedding the concept of wellness into the very fabric of the building and by making it part of the plans from the start, can only enhance the end result. As our experts have already hinted, there is a need for all disciplines to work together to achieve this – and this needs to become more streamlined in the coming years. But with all seemingly united on the importance of wellness to UHNW clients, this is an idea that already has a great deal of momentum. As Dean Adkins, Owner & Managing Director at Selway Joyce states, “When architecture, interiors, building services and landscape are considered together, the cumulative effect on wellbeing is far greater than any single intervention. Integrated design allows homes to respond more intelligently to their context, creating environments that feel balanced, comfortable and intuitive to live in.” Stephen Green, Partner at HollandGreen agrees, “The greatest opportunity lies in the relationship between architecture and landscape. Wellbeing is transformed when gardens are designed as spaces to be lived in, not simply viewed. Outdoor environments that encourage movement, social interaction and moments of retreat can have a profound impact on daily life, particularly when they are carefully integrated with interior spaces. Sensory planting, microclimate consideration and adaptable layouts allow gardens to perform year-round, reinforcing a strong connection to nature, whether experienced outside or viewed from indoors.” HollandGreen

16 Also pointing to the need for a stronger link between a building and its natural surroundings, Helen Bygraves, Creative Director & Joint Managing Director, Hill House Interiors adds, “Biophilic design plays a key role. A connection to nature through planting, natural materials, views, water elements and an increased focus on daylight has a proven effect on wellbeing, helping spaces feel restorative and balanced. There is also enormous potential in blurring the boundaries between indoors and outdoors, particularly in warmer climates, creating homes that encourage movement, reflection and a daily connection with nature as an integral part of everyday living.” Priya Sher, Founder of Priya Sher Feng Shui agrees that her expertise is most effective when employed at the master-planning stage and would prefer to work more in this way going forward. “I really like to collaborate with designers and architects to enhance their designs, rather than be a restriction to them. If involved from the start, I can work alongside the team to get the whole configuration and the layouts of the building right. Because Feng Shui is all about the orientation and the flow of energy, so it is certainly better if we can get all of that in place in the beginning.” Properties with more meaning behind them are also wonderful to market, as Richard Stevens, CEO of Sectorlight, explains. “Evolving the storytelling, the specificity, the unique offer is going to differentiate one location from another. That’s what’s going to stand out in a sea of same. A holistic audience experience that’s instantly ownable, which tells a story of its place and turns heads. We’re seeing a growth in slower, more intentional brand stories and rituals. From our perspective as a marketing agency, telling deeper, more deliberate stories is a great opportunity to showcase what our clients offer.” Meanwhile, Shreya Vohora, Co-CEO, Interiors with Art, says, “The biggest opportunity emerges when we, as designers and contractors, stop viewing wellness as a collection of ‘wellness features’ and start viewing it through a health lens. That shift changes the entire conversation. Instead of asking, ‘Where does the spa go?’ we begin asking, ‘What are the health implications of this decision and material?’ and ‘How can this measurably improve our client’s daily life over the long term?’. When you design from that perspective, a different set of layers comes into focus and wellbeing is no longer the accessory but part of the entire experience.” SMC Smart Homes Also looking at wellness in luxury property with a scientific approach, Harry Jameson, CEO & Founder of PILLAR, adds, “We want to understand how our clients’ wellness is impacted. For example, when designing any bedroom we want to ensure a good night’s sleep. But now with wearable technology, we can gauge whether we have actually been successful. We’re in an age where what you say has to stand up to scrutiny, so the wellness industry needs to add real and tangible value to developers, that’s where the key driver is. Our end consumers are very savvy and only willing to pay for wellness elements that are of the highest quality and, more importantly, are impactful.” “Home integration specialists have learned to work more closely with designers, says Steve Moore, Founder, SMC Smart Homes. “Now we all need to engage with fitness and wellness specialists at an earlier stage in the process, so as to achieve better collaboration between them, the tech guys and the interior architects. We also need to be realistic and design for evolution in the use of the space. People change, health technology improves, and the family configuration may evolve too, as children grow or clients settle down with a new partner. A flexible exercise and spa environment, with full colour spectrum lighting, fresh air and great connectivity may be used by different family members however they wish.”

17 The Boundary Advances in technology continue to offer incredible opportunities to improve wellbeing in luxury property, as Kevin Andrews, Creative Director, Ideaworks, explains. “It used to be that your average PIR sensor would just turn lights on and off. But now, they're measuring humidity, oxygen levels overall and CO load on the house. They're able to tell you if the home is feeling healthy. It’s a bit like when you walk into a room and you feel cold, you put your hand on the radiator and you feel some warmth, so you think ‘ah, I’m not cold, the heating's on’. It’s the same thing knowing that the air quality in the home is good – technology is reassuring rather than invasive.” 2 Elicyon However, Ed Clarke, Managing Director, Clarke Saunders Acoustics, again reiterates, “The earlier we can be involved, in fact the less work we’ll have to do. Incorporating good acoustic design within the structural and architectural design rather than trying to bolt it on afterwards is so much more efficient and leads to infinitely better results. Being in the room with the architect at key early points, helping guide their hand when they’re laying out different room uses, sensitive areas and noise generative areas. We can save time, effort and money in the long run by making those decisions sensible for everyone involved.” When it comes to selling the wellness aspects of a property to a potential buyer, Kay Louise Smith, Property Broker at The London Broker advises the following. “Does that property fulfil all the wellness needs of your buyer? If not, make sure you have all the contacts around you to help achieve whatever they need. Can you bring in a consultant from Technogym? Can you bring in someone that could put in the cold-plunge and sauna? It might mean taking someone along with you on the second viewing, whether it's a quantity surveyor, a project manager or an architect. Not just to have an idea of the cost, but also, with planning permission, what they might actually be able to do. Instead of seeing it as a reason not to buy a property, understand that wellness is a non-negotiable point for people now and find the solution.” Focusing, finally, on branded residences, Jenny Naylor, Director of Graf London, makes the following point. “The biggest opportunity lies in how residences are operated and experienced on a daily basis. Branded residences are uniquely positioned to deliver this because they combine real estate with service and lifestyle. We’re seeing this clearly in the growth of concepts like Equinox Hotel and Residences. Here, wellness is not an add-on but the basis for the entire residential experience – from performance- led design to access to elite fitness, recovery and lifestyle programming. When concierge teams truly understand residents’ lifestyles, when environments adapt to routines and travel patterns, and when homes operate seamlessly whether owners are present or not, wellbeing improves in a very real way.”

THE LUXURY PROPERTY FORUM 18 Over the next five years, how do you expect wellness and luxury property to evolve? Weʼve touched on the increased personalisation of wellness for the owners of luxury property so, in a very real sense, the evolution is underway. Wellness has already ceased to be a point of distinction and has become a baseline expectation in luxury property. Just as weʼve shown, where once simply calling a room a gym was enough, increasingly residences, hotels and homes will need to offer tailored wellness that can also change with the needs of UHNW owners and residents as time goes on. Technology and infrastructure will obviously have a huge role in this, but all disciplines – from architecture to project management, interior design to real estate – will have their part to play. As Goli-Michelle Banan, Director & Head of Residential Real Estate at Lawrence Stephens, states, “Technology and AI that enhance comfort and personalisation will play an increasingly important role. For example the creation of multi-functional areas that support both physical and mental wellbeing. This will assist with smarter use of space, which is particularly an issue in central London. Overall, wellness will become more data driven and homes will adapt to personalised individual health and lifestyle requirements. Going forward, buyers will likely see more long-term value in homes with such facilities or spaces.” Agreeing with Goli-Michelle, Steve Moore, Founder of SMC Smart Homes says, “Peace and quiet is at a premium these days, and let’s not forget those families where one or more members benefits from a sensory space. SMC Smart Homes We can all enjoy a relaxing, managed environment where external stimulation is minimised, allowing some mental downtime, but for some of us it is crucial for our mental health. This might be a multipurpose room for massage and other treatments, an infrared sauna or a calm indoor- outdoor environment away from the bustle of daily life. “I think agents and purchasers will see responsible wellness provision as a key differentiator,” says Steve.“There is a constant focus on square footage – people continue to want bigger houses but in fact use less and less of them. We can all help them make the most of the space they’ve paid for.”

19 “The conversation will move away from whether a home includes wellness features, to how effectively those systems perform, adapt and endure,” adds Chris Thorne, Partner at Imperium. “We expect to see a rise in self-regulating homes, driven by predictive maintenance, AI-led optimisation and greater use of performance data. Homes will increasingly anticipate issues, whether air-quality degradation, plant inefficiency or comfort drift, and resolve them before occupants are even aware. “Wellness will also become a clear differentiator in asset value, particularly as UHNW clients place greater emphasis on longevity, resilience and sustainability,” Chris continues. “Properties that demonstrably support health, operate efficiently and are future-proofed through intelligent infrastructure will stand apart from those that simply look impressive on completion.” A focus on health has led to a shift in what people are asking of their architects in the first place, as Andrew Paulson, Partner at LA London, explains. “Clients are prioritising solutions that provide a more personalised approach. With rapidly evolving technology integrations, including wearable technologies, immersive gym environments and AI-powered learning devices, tailored and personable experiences are more accessible than ever.” “It is no surprise that technology will play a significant role,” adds Sharon Lillywhite, Founding Partner & Creative Director at Oliver Burns. “Everyday technologies such as phones and computers have become more discreet, and now it is the norm to have wearable devices. Wellness technology will follow the same trend, becoming increasingly intuitive and seamlessly integrated without dominating the experience of a space. “We can expect wearable technologies to work in harmony with the environments around us, creating a holistic wellness ecosystem where homes adapt proactively to our health, mood and routines,” Sharon continues. “This means architecture and interiors must be designed in tandem with smart systems that manage air quality, lighting aligned with circadian rhythms, stress-reducing atmospheres, and sleep-enhancing features. Ultimately, luxury properties will evolve into intuitive sanctuaries where technology supports wellbeing effortlessly, blending comfort, health insights and personalised care into our living spaces.” Technogym Marco Bonini, Director of Private Residences, Six & Six Private Islands, adds, “Wellness will become less visible, but more essential. Properties will be designed around circadian rhythm, cultural relevance and emotional architecture. We’ll see a return to meaning, where even the air, the soundscape and the rituals of arrival carry intention. At its best, wellness in property won’t speak louder, it will simply feel right.” The urge to live a longer but healthier life is influencing how UHNW clients view wellness in their homes. Lara Pallard, Home Business Director UK at Technogym, observes, “The world is moving behind the old idea of the home gym. It is more about a home wellness hub with spa, recovery area, natural light, and a digital ecosystem that can connect to sleep, training and nutrition as well.” Manuela Hamilford, Founder, Hamilford Design agrees. “We’ve seen bathrooms becoming more spa-like, bedrooms like hotel suites and soon we will see wellness at home with clinic-level amenities. We’ve had enquiries about regenerative rooms, which would include oxygen therapy chambers and other therapies.”

20 Mandarin Oriental Hotel Group In terms of hospitality and branded residence, for Adelina Wong Ettleson, Global Head of Residences Marketing, Mandarin Oriental Hotel Group it is all about the future. “In some of our newer residences, we’re building out a wellness room where, in the next four or five years, we will bring in the latest technology. We don’t know what that will look like but are future-proofing the space to allow for it. “In the meantime, we are also providing spaces that foster connection and a sense of belonging among residents,” adds Adelina. “Whether rooftop meditation terraces, pools or wellness areas, I think it’s going to become more about bespoke outdoor spaces. Being close to nature brings a feeling of calm and serenity and we want to create that within the environment of the residential development.” Elicyon Louisa Pope, Managing Director of landscape architects Marcus Barnett Studio agrees. “Outdoor rooms have always been central to great landscape design, but since COVID they’re increasingly used as true extensions of the home, and that shift will only deepen. Over the next decade, I expect luxury landscapes to blend a richer sense of nature with discreet technology that enhances comfort and sustainability. We’re already seeing early examples, such as Chelsea Flower Show gardens using embedded sensors and AI to monitor soil health, water use and air quality. But ultimately, the highest luxury remains the same: a garden that feels alive, immersive, and deeply restorative.” “Everyone has now had the benefit of seeing that wellness can be the difference that leads to the success of a residential design-led development,” concludes Charles Leigh, Sales Director at Valouran. “In five years' time, every developer, architect and scheme will be focussed on wellness, and have a markedly better wellness offering than they would today. Clients are already more knowledgeable and discerning on this, more focussed on sustainability, health, wellness and living longer. Both actually and metaphorically our buyers are getting younger! We have had buyers who have prioritised wellness over everything else – even location – so the focus on wellness is going to be more revolution than evolution.” Valouran

THE LUXURY PROPERTY FORUM 21 CONCLUSION Across our industry, one message is unmistakable: wellness is no longer a supplementary layer of luxury property, it is the framework around which modern luxury is now defined. For UHNW clients, the value of a home is increasingly measured not by scale, statement features or visual opulence, but by how effectively it supports daily wellbeing, long-term health and emotional balance. The most impactful expressions of wellness are often the least conspicuous. Restorative sleep, acoustic calm, clean air, intuitive spatial flow, access to nature and thoughtfully modulated light form the foundations of homes that truly perform. Delivering these outcomes requires wellness to be embedded early and holistically, with architecture, interiors, landscape, building services, technology and operations working in together from the outset. Where wellness is introduced late or treated as a collection of amenities, its impact is diluted. By contrast, integrated design elevates every aspect of the living experience, creating environments that feel balanced and personal. As we look ahead, wellness is set to evolve from a static concept into a responsive, intelligent ecosystem. Advances in technology, data and AI will allow homes to adapt to individual lifestyles and changing life stages. Personalisation, flexibility and future-proofing will become central to both user experience and asset value, particularly as UHNW buyers place greater emphasis on longevity, resilience and sustainability. Ultimately, the future of luxury property lies in homes that do not demand attention, but earn trust. These are spaces that quietly anticipate needs, reduce friction and enhance quality of life. In this context, the highest expression of luxury is not excess or spectacle, but ease. Notes to the Editors This Thought Leadership Article was conducted by The Luxury Property Forum, the official forum for the luxury property sector. Here is a full list of the interviewees who were interviewed for this Article (not in any order) 1.Dean Adkins, Owner & Managing Director, Selway Joyce 2.Kevin Andrews, Creative Director, Ideaworks 3.Helen Bygraves, Creative Director & Joint Managing Director, Hill House Interiors 4.Goli-Michelle Banan, Director & Head of Residential Real Estate, Lawrence Stephens 5.Marco Bonini, Director of Private Residences, Six & Six Private Islands 6.Ed Clarke, Managing Director, Clarke Saunders Acoustics 7.Stephen Green, Partner, HollandGreen 8.Magdalena Gruszczynska, Founder & Creative Director, Supremati Interiors 9.Manuela Hamilford, Founder, Hamilford Design 10.Harry Jameson, CEO & Founder, PILLAR 11.Liza-Jane Kelly, Head of London Residential, Savills 12.Eris Koutsoudakis, Co-Founder, Meraki Design 13.Charles Leigh, Sales Director, Valouran 14.Sharon Lillywhite, Founding Partner & Creative Director, Oliver Burns 15.Steve Moore, Founder, SMC Smart Homes 16.Jenny Naylor, Director, Graf London 17.Lara Pallard, Home Business Director UK, Technogym 18.Andrew Paulson, Partner, LA London 19.Louisa Pope, Managing Director, Marcus Barnett Studio 20.Priya Sher, Founder, Priya Sher Feng Shui 21.Kay Louise Smith, Property Broker, The London Broker 22.Richard Stevens, CEO, Sectorlight 23.Chris Thorne, Partner, Imperium 24.Shreya Vohora, Co-CEO, Interiors with Art 25.Adelina Wong Ettleson, Global Head of Residences Marketing, Mandarin Oriental Hotel Group

22 The Luxury Property Forum The Luxury Property Forum is the official forum for the luxury property industry, bringing together senior, hand-selected professionals from across the super-prime value chain. It exists to strengthen collaboration, share knowledge and create meaningful business opportunities that support the long-term growth of the sector. Through curated introductions, strategic visibility and a trusted global community, The LPF connects influential leaders, advisors and creators who are shaping the future of luxury property. With nearly 200 members worldwide, the forum provides a senior environment where relationships, insight and credibility compound over time. More than a traditional network, The LPF is a future-focused platform designed to elevate standards, foster innovation and enable its members to build lasting impact across the global luxury property landscape. Visit www.theluxurypropertyforum.com If you would like to speak to any of the interviewees above or to The Luxury Property Forum please contact Priya Rawal, Founder and CEO, at priya@ theluxurypropertyforum.com or +44 (0)7719 970747.