A student magazine issue featuring fashion and beauty writing by Shamita Shetty and Shobhitha Krishnan.
This is a student-produced magazine issue titled Fashion Business Writing, created by Shamita Shetty and Shobhitha Krishnan for their third-year CIA3 assignment. It is aimed at readers interested in fashion journalism, beauty culture, and streetwear trends.
The first article covers Comet's limited-edition sneaker 'Maachis', inspired by vintage Indian matchbox design. It describes the 800-unit drop, the matchbox-inspired packaging, and a functional striker strip hidden on the sneaker's back tab. The piece includes a quote from Comet co-founder Utkarsh Gupta.
A second section shifts to beauty YouTube nostalgia. The author reflects on the 2014-2016 era of long-form beauty tutorials and names creators such as Kaushal Beauty, Tati, Tanya Burr, Corallista, and Christen Dominique. It discusses how those videos shaped the author's relationship with beauty and contrasts that era with today's fast-paced algorithm-driven content.
The magazine also includes an editorial on athleisure. It covers how flare pants, wrap-around tops, and joggers have moved beyond gym wear into everyday dressing. Brands mentioned include Pace Active, Truvvo, Kica, and BlissClub. The piece notes the role of celebrity off-duty style and argues that fashion is becoming more comfortable and less occasion-driven.
Social media copy for Instagram, Facebook, TikTok, and LinkedIn is included, suggesting the magazine also serves as a practical exercise in writing for different platforms. The content is entirely student-authored and reflects current fashion and beauty conversations.