Route 66 Marketing is a fabrication company that builds drivable, street-legal brand sculptures, oversized vehicles shaped like mascots, products or logos. This brochure is for marketing directors, brand managers and experiential agencies looking for a mobile activation that stops traffic. The document opens with a manifesto explaining the company's philosophy: instead of buying digital…
Route 66 Marketing is a fabrication company that builds drivable, street-legal brand sculptures, oversized vehicles shaped like mascots, products or logos. This brochure is for marketing directors, brand managers and experiential agencies looking for a mobile activation that stops traffic.
The document opens with a manifesto explaining the company's philosophy: instead of buying digital attention, they build physical objects that people photograph and share. It then outlines a seven-step process called "The Route", from hand-drawn sketch to welded steel armature, foam sculpting, fibreglass skinning, paint and finally a licensed, highway-capable vehicle.
Three case studies are presented in detail. Gary the Snail is a drivable character sculpture built on an ATV platform with interior monitors and hidden cameras. The Blue Diamond Growers almond is a 20-foot, 10,600 lb fibreglass vehicle with a snack cannon, commissioned for the "Bring Your Flavor" national tour. The L.L.Bean Bootmobile is a 13-foot leather boot body on a truck chassis that covered 350,000+ miles across 25 states and two countries.
The brochure closes with a fleet overview of 30+ years of rolling brands, creatures, food, footwear and product replicas, and introduces founder James Riseborough, who previously built Turtle Transit and worked on the Oscar Mayer Wienermobile, Planters NUTmobile and L.L.Bean Bootmobile. A call to action invites readers to bring an idea and get a custom build delivered coast to coast.