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ENGLISH FOR FASHION DESIGN Fidelis Elleny Averina, M.Pd Monika Dewanty, M.Pd. Kafa Bella Nabila, M.Pd.
ENGLISH FOR FASHION DESIGN Fidelis Elleny Averina, M.Pd., Monika Dewanty, M.Pd., Kafa Bella Nabila, M.Pd. i
ENGLISH FOR FASHION DESIGN : Fidelis Elleny Averina, M.Pd., Monika Dewanty, M.Pd., Kafa Bella Nabila, M.Pd. : Fatihatul Firda Muhimmah : DSI Press : DSI Press : DSI Press : www.dutasains.com : 978-634-7443-69-4 Sedati Agung 3 RT07RW 01 Kec. Sedati Jawa Timur–Indonesia Telp. 08775551 0658 E-mail : dutasainsindonesia@gmail.com Website: www.dutasains.com Penulis Editor Proofreader Setting dan layout Desain cover Link ISBN Hak Penerbitan ada pada ©Duta Sains Indonesia 2026 Ukuran Halaman : 15.5 cm X 23 cm ; : 101 Hak cipta dilindungi Undang-undang. Dilarangmengutip memperbanyak dan menerjemahkan sebagian atau seluruh isi buku ini tanpa izin tertulis dari Duta Sains Indonesia Cetakan I, Februari 2026 ii
iii 01 Introduction to Fashion Industry 02 The Brief History and Development of Fashion 03 Textile and Design The basic of Sewing Textile Products: Care and Maintenance 29 44 60 73 88 90 91 01 TABLE OF CONTENTS
iv Authors After getting through a lengthy process of writing, designing, and revising, the English for Fashion Design book can finally be used as one of the references to teach English for Specific Purposes (ESP) targeted at the vocational high school students enrolled in the Fashion and Design Department. Most of the materials in this book were designed based on the needs analysis conducted in one of the private vocational high schools in Yogyakarta. Apparently, having good knowledge and skills in fashion design was not enough to prepare the students to face the workforce. Having proficient English skills is perceived as essential to be able to compete in the industry and reach the global marketplace. Derived from the need analysis result, the English for Fashion Design book attempts to fill the void to meet the needs of equipping the students with the practical English skills to accomplish fashion design-related tasks in the future workforce. Undeniably, this electronic book is not free from limitations. Thus, any constructive feedback is welcome to improve the quality of this book. The authors would also acknowledge the support and help given by the English teacher, the head of the Fashion Design Department, and the school in which the needs analysis was conducted. The authors are also deeply indebted to the lecturers for giving some insightful suggestions and constructive feedback during the process of writing this book. Lastly, the authors hope that this book can contribute to meeting the needs and fulfilling the demands. P R E F A C E
1 Various Job Divisions in Fashion Industry SomeWell-KnownFiguresinFashionIndustry• Topics • Unit 1
GETTING STARTED After watching the short video, talk with your friends and share your ideas related to the questions below! Why are you interested in pursuing a career in fashion industry? From the video, which career option do you find most interesting? Why? Do you know that fashion industry is categorized into four main fields? Those main fields include design, manufacturing, marketing or promotion, and retail sales. Each field has more than ten career options with various job divisions. Fascinating, isn’t it? Some of them are even considered as the most popular career choices in the fashion industry with promising salary. Are you curious to know more about that? Let’s take a glimpse on some top ten promising careers in the fashion industry by clicking the link down below! Link: https://youtu.be/t6KyMenFbFc 2
MATCHING Match the description ofvarious occupations in the fashion industry with the name of the occupation Tata Kartvelishvili is a well-known woman whose occupation role has a glamorous appeal and people- focused oriented. Tata works with fashion labels and retailers to build a strong brand profile and public image and assist with the media coverage of new product launches. Answer: Anna Wintour is a British-American. She has been working with Vogue magazine since 1988. She is responsible for researching, writing about the latest fashion trends and styles, and producing editorial copy for the extensive fashion media industry. She has been praised by many people due to her eye for the emerging fashion trends. Answer: Neeta Lullais oneof the figures in the Indianfashion industry who works in the design of clothing and fashion ranges. She makes wedding dresses. The wedding dresses that she made have been worn by many celebrities and well-known figures in India, such as Aishwarya Rai and Madhuri Dixit. Answer: Nafa Salvana is quite new in fashion industry. However, her scouting story is very interesting. She was found by an agency when she was at the ‘Pecel Lele’ outlet. She has walked in a big run away, Milan Fashion Week and Paris Fashion Week. Answer: 3
Options: Model Fashion Stylist Fashion designer d. Founder e. Fashion Illustrator f. Garment Technologist Fashion Journalist Fashion Public Relation Muhammad Sadad has a street clothing brand in Indonesia. His brand has been known by many Indonesian youths due to its clothing that are unisex. He is responsible for devising and implementing new design strategies for his clothing brand. Answer: Antonio Lopez is an inspiring figure who revolutionised the fashion industry. He works with designers to create conceptual sketches and illustrations of fashion products including clothing, shoes, and accessories. He also produces advertising copy and images for promotional materials Answer: Leslie Fremar is a famous figure whose job is to provide fashion advice; choose and co-ordinate outfits, and take a photographer or art director’s vision for a photo shoot or film and bring it to life. She works with many media organizations including editorial print, advertising, film, and online Answer: Paris Beales is a British woman whose job is to work on the design and development of new materials through testing new combinations of yarn, textiles, and fibers. She also looks at the ways to improve production techniques to be more efficient. Quality control and investigative work is central to the role. Answer: a. b. c. g. h. 4
After listening to the audio, please answer the Please go to the link below, listen and answer the questions! After Listening to the audio, do you get inspired with Barbara's life story in pursuing her career in fashion industry? Why do you think she can be successful? What can you learn from her? Write down your thoughts below! questions below! Who is Alexis Barbara Isaiah? When did she decide to pursue her career in the fashion industry? ht tp s:// drive.g oogle.c om/file/ d/1i hZ vRSCAQ q6n1 dm DN Dc Dl2 k64J UHt 8N_/view?usp=sharing What kind of dress does she make? 5
Answer these following questions based on the text that you have read. 1. What is Paris Fashion Week? Answer: 2. How many times is Paris Fashion Week held each year? Answer: 3. What are some other cities that also hold a fashion week? Answer: 4. Why is Paris Fashion Week considered as the biggest event of fashion? Answer: 5. Please mention the jobs that are important in Paris Fashion Week. Answer: Paris Fashion Week (PFW) is a week of designer’s presentation on the semi-annual event. This event is held twice annually in the French capital, Paris. Even though, there are also many fashion weeks at different places such as in London, Milan, and New York but the biggest one is Paris Fashion Week. It is because Paris is the centre of the world’s fashion industry. Paris is the centre for fashion both commercially and creatively. Therefore, many fashion designers are really excited in joining the Paris Fashion Week. In addition, clothing brand owners, model, fashion stylist, and fashion writers are also the people who have big roles in the fashion industry. So, these people are also important people in the Paris Fashion Week. On the D-day, these people will get very busy inside and outside the venue. The people who are interrelated with the fashion presentation will be in the back helping the model to be prepared before the fashion show. Meanwhile, people on the outside, such as fashion writers or celebrities will be watching the models from the outside. These groups of people who are really interested in fashion is what completes the Paris Fashion Week event. PARIS FASHION WEEK
INTERESTING THINGS After reading the text, what interesting things that you get? What do you want to know moreabout Paris Fashion Week? Find the synonym of each word and phrase below from the text entitled "Paris Fashion Week" 1. Happening each year Ans. 7 Do the exercise below!
2. Ans. The largest 3. Ans. Feeling or showing happiness and enthusiasm 4. Ans. the place where a public event or meeting happens 5. A person whose job is to collect and write news stories for newspapers, magazines, radio, television or online news sites Ans. 6. An occasion where people can see new designs of clothes being worn by fashion models Ans. 7. connected in such a way that each thing has an effect on or depends on the other Ans. 8. The person whose job is to provide fashion advice, choose and co-ordinate outfits before the models walk in the runaways Ans. 9. A person who poses to display clothing, either on stage or in photographs Ans. 10. An activity that is planned for a special purpose and usually involves a lot of people Ans. 8
When do we use it? When talking about job and job responsibility as a fact and as a part of daily routine, we can use SIMPLE PRESENT TENSE. Positive form Negative form Question form Ends in: -s (pass) -x (fix) -ch (teach) -sh (wash) Go and do All other verbs Ends in a consonant + y (study) I / You / They / We work as fashion designers He / She works as a fashion designer Add -es Add -s Change -y to -ies He / She doesn't work as a fashion editor He / She doesn't work as a fashion editor I / You / They / We don't (do not) work as a fashion editor He studies fashion in vocational high school. Does he / she? (Does she work as a fashion designer?) Do I / You / They? (Do you work as a fashion designer?) Does he / she? (Does she work as a fashion designer? We canuse Simple Present Tense to express habits or activities we do regularly and general truth or fact. Examples: Anna Wintour works for Vogue magazine as a fashion editor (General truth/ fact) Fashion Public Relation division holds meeting every Tuesday (Habit/ regular activity) When the subjects are he/she/it, the spelling rule of the ending of the verbs will be slightly different. See the examples below! Verbs Rules Examples She speaks English and French He goes to the fashion designer Source: Azar, B. S (1999). Understanding and using English grammar (3rd edition). New York: Pearson Education. 9
Exercise 1 Usetheprompts below to make more sentences about the two famous people in fashion. Work / Demna Gvasalia / for / Balenciaga Spring 2022 / create / ready-to-wear / he / collection / for With / some / collaborate / models / fashion / for / show / he not / Stella McCartney / combine / do/ leatheror fur collaborate / brands / McCartney / sport / with eco-friendly / choose / materials / she / her design / for Stella McCartney The founder and creative director of McCartney Demna Gvasalia Balenciaga’s artistic director Read the dialogue about two people making appointment and pay attention to the expressions used by the speakers! Mr. Marc : Good morning, Mrs. Courtney.I’mMarcser from SunnysideFashion Mrs. Courtney : Good morning, Mr. Marc. Regarding with our collaboration project, Could I meet you to discuss it? Mr. Marc Mrs. Courtney Mr. Marc : Great idea. When do you have time? : I think I’ll free tomorrow evening. Would it be fine for you? : No, I’m sorry, I’m not sure about that. What about on Friday afternoon? Mrs. Courtney : Sounds good. I will bring my plans and outline of the project with me. Mr. Marc : Great, I will e-mail the exact time and place for that. Have a good day Mrs. Courtney : Have a good day, thank you. Source: https://basicenglishspeaking.com/making-appointment-english/ https://www.bespeaking.com/making-appointment-english/ 10
Use some expressions below if you want to make, accept, and reject an appointment with your colleagues Exercise 2 Completethe dialogue below by choosing the option provided in the bracket Secretary Nick Secretary Nick Secretary : Sure. Let me see his schedule. for you? Nick : Good afternoon, Gress Tailor Office. This is Yessica (calling, talking) : Good afternoon. (It’s, it) James Marco calling. : How can I help you? : I (like, would like) to make an appointment with Mr. Gress. (will, would) on Monday afternoon convenient : I’m (apologize, sorry), I have a monthly meeting with my team. Secretary : How about Wednesday? Nick. : I’m (sure, afraid) I can’t. I (would, would like) prefer Friday morning, if that’s possible. Secretary : Is 8:00 am (all right, impossible) for you? Nick. : Yes, that would be (bad, perfect). Secretary : I will tell Mr. Gress about this plan. Please contact me if you can’t go. Nick Secretary : Sure! Thank you. : You’re welcome.
Match the phrases in A with the phrases in B to make complete questions. Oftentimes, we have to discuss out work with our co-workers, then, what are some common expressions that can be used to discuss our job? JOBS Exercise 3 Pair work: Imagine yourself working on a project in a fashion company, then make a short dialogueabout making an appointment with your co-worker. When it is done, try to perform it in front of the class! Asking About Jobs Responding Questions What do you do? Where do you work? What do you do for a living? I’m a fashion stylist I work as a fashion designer I work in a garment factory A aa. .w whhaatt d doo bb. .w whheerere d doo cc. .I Iw woork dd. .I Iw woorrkk ee. .C Caann w wee f.f .w whhaatt l ilninee gg. .I Ir ruun hh. .I ’Im’m i nin B off work arre yyouu i nin?? a texttiilele b buussinineesss you work? as a ffashiion jjournallist the dessiign ddeeppaarrttmeenntt you do fforr a lliviing? iin the fashiion iinduussttrryy meett iin tthe weekend?? 12
Write down your dialogue here: Please write a short email to your new colleague to schedule a meeting and discuss about your new project with him/her by completing the template below. Note: This is your first time arranging the meeting with him/her, please be polite. Don’t forget to mention your division in fashion industry and your job responsibility, too! Use the knowledge about grammar, common expressions, and vocabulary that you have learned previously! 13
What have you learned? How do you feel after learning about various career choices in Fashion Industry? Do you find any problems or difficulty during learning? What are they? How do you deal with the problems and difficulties? Write your reflection down here. 14
• The Brief Overview of Fashion Development The milestones of fashion illustrations Trends in Fashion Topics • • Unit 2 15
In your opinion, is there any other function of clothes beside the one that has previously mentioned in the video? After watching the short video, talk with your friends and share your Have you ever wondered how clothes are first made by humans? Or have you ever thought about the clothes' function? Clothes are first made to protect human bodies both in the winter and summer. Humans use fibers that were obtained from animals and plants. There were several kinds of fibers that are used by humans to make clothes. However, even though fashion has been going through so many developments, the function of clothes is still the same, to protect human bodies. Let's learn more about the history of clothing! Link: https://youtu.be/3fvbnTKBsqQ 16
Match the description of various fashion trends with the pictures that are best suit the description! Indonesia's Fashion History 1930 - Indonesia was still in the hand of colonialism. The local peopleof Indonesia used Kebaya and traditional cloth as their clothes. They used the traditional garment for their everyday clothing both for the upper and lower. 1950 - The famous movie entitled “Tiga Dara” appeared. The movie was very famous in Indonesia. The people in that movie used lots of A-line dresses. Besides, the look that was looked for by the people at that time was edgy. 1960 - The fashion trends at that time were influenced by The Beatles. The band “The Rollies” were one out of many that influenced the fashion culture in Indonesia. The fashion trend for women at that time were skirts with boots. 1970 - Disco music entered Indonesia's music culture. The fashion trends were influenced by it at that time. Retro and hippies were the looks at that time. The use of colorful outfits with bell-bottom was the most common thing. 17
18 1990 - Indonesian fashion industry was at its peak. It is due to the development of many sectors such as magazines, music, movies, etc. The development of these sectors greatly influenced the fashion trends at that time. Most Indonesians used denim and blouse on a daily basis. 2000 - People become exploring fashion more. There are lots of innovations emerged. After listening to the audio, please answer questions below! the Whatis thebackgroundfor the brandtochange their shoe material? What kind of material that the brand use after the change? In what year did the brand start to produce the shoe with the new material? There are so many fashion breakthroughs throughout the years. The development of technology is one of the causes of fashion breakthroughs. Besides, the condition of our environment makes the fashion industry consider the possible options for the future of the fashion industry. Please go to the link below to learn about one of the fashion movements, listen and answer the questions! Click the link to find out more: https://drive.google.com/file/d/1EzKzEngJ3BrO62zfIy- YAFw7kUwMBoTf/view?usp=sharing
19 The Origin of Kebaya Kebaya is believed to be worn by Asian women in the 15th century in the fame of the Majapahit empire in the Eastern Java of Indonesia. Kebaya was used over the cloth wrap or known as Kemben. It was the start of the influence of Islamic culture. Hence, Kebaya became more covered in the chest area. It also influenced the others areas such as the kingdom of Aceh, Riau, Sumatra, and Johor. The word Kebaya was derived from the Arabic word qaba which means clothing, and then disseminated by the Portuguese word cabaya. Kebaya was worn by people who held a high level of status, such as the royalties and the nobility at that time. However, in the 17th century, the local or the ordinary people like farmers also started to use Kebaya. The difference was that ordinary people used the simple version of Kebaya. They even used a safety pin instead of a button. Between the 17th and 19th centuries, Kebaya began to take various forms as it began to spread around other areas besides Java, such as Bali, Malacca, Sulawesi, Sulu, and Mindanao. The spread of Kebaya around other areas influenced the styles of Kebaya too. Therefore, the Kebaya that is known today is varied. There are Kebaya Panjang, Kebaya Jawa, Kebaya Kartini, Kebaya Kutubaru, Kebaya Sunda, and Nona Kebaya. Nowadays, Kebaya becomes more modern. Kebaya is usually used for formal events such as wedding parties, traditional parties, or even graduation celebrations. Source: https://www.airasia.com/assets/blt53f2336bf71319a7/the-origin-of-the-kebaya-and-how-it-became-an-asean-icon Write down your answers below!
20 1. What countries were the word kebaya derived from? Please mention the words! Answer: 2. When Kebaya became more covered on the chest area, what was the culture that influenced its forms? Answer: 3. How was the distribution of Kebaya? Answer: 4. Please mention different types of Kebaya! Answer: 5. When do usually people wear Kebaya nowadays? Answer: INTERESTING THINGS Please mention other facts about Kebaya that are interesting for you other than the facts that you found in the text! You can browse on the internet or it can be based on your experience! Answer these following questions based on the text that you have read.
After you read the text entitled "The Upbringing of Kebaya", please answer the questions by finding the synonym of each word and phrase in the text. 1. 2. 3. "Kebaya is believed to be worn by Asian women in the 15th century in the fame of the Majapahit empire in the Eastern Java of Indonesia." In that sentence, the word fame can be replaced by: a. b. c. d. Disgrace Glory Powerful Capital “It was the start of the influence of Islamic culture.” In that sentence, the word influence has the synonym as: a. b. c. d. Distribution Spread Effect Indispose “The word Kebaya was derived from the Arabic word qaba which means clothing, and then disseminated by the Portuguese word cabaya.” The word clothing has a similar meaning to: a. b. c. d. Apparel Pants Equipment Accessories Do the exercise below! 21
5. 6. 4. “The word Kebaya was derived from the Arabic word qaba which means clothing, and then disseminated by the Portuguese word cabaya." The word derived has the exact opposite meaning to the word: a. b. c. d. e. Obtained Referred Taken Refrained Other: “However, in the 17th century, the local or the ordinary people like farmers also started to use Kebaya.” The word ordinary people is the exact opposite in meaning to: a. b. c. d. Upper class Local Normal Familiar “Therefore, the Kebaya that is known today is varied.” The word varied is the exact opposite in meaning to: a. b. c. d. Union Distributed Diverse Mixed 22
When you work as a fashion designer, sometimes you have to recall the memories of the fashion events to explain the term of certain products or events in the fashion industry. In that situation, you have to use the past form of words to describe those things. How do we use the past form of words to describe the past events or fashion trends in the past? Let’s discuss it further! Past Participle When do we use it? Simple Past Tense Wecanuse Simple Past Tense to talk about the completed action in the past events. Meanwhile, we can use past participle as an adjective to describe fashion trends. Examples: Chitra Dewi wore A-line dresses in her movie entitled "Tiga Dara". He brought Prada bag to the show yesterday. Theformofaverb isusually made by adding -ed. It is used to form an adjective with a passive meaning. Some adjectives are formed by past participles. Simple past tense isthe basic form of the past tense in English. It is used to discuss the completed action that happened in the past. The past tense of regular verbs is mostly formed by adding -ed at the end of the words. However, there are also lots of irregular verbs in English in the past form. Positive form Negative form Question form Subject+Verb+ed She finished her Kebaya design yesterday. He / She didn't finish the design. Subject+did not+verb (base form) Did she design the Kebaya? Did+Subject+verb (base form)? 23
24 Exercise 1 Complete the sentences using the past form from the words in the bracket!! Exercise 2 Usetheprompts below to make more sentences about one historical event that redefined the face of fashion. 1 . 2 . 3 . 4 . 5 . 6 . Were / were / workers / their / its longevity / by / miners / to / store they / materials / and / the design / thought Jeans / beneficial / to / used / tools / due Kebaya …………. (begin) to use by ordinary women in the 17th century. Fani ……………… (use) Kebaya at her graduation celebration last week. In the 70s …………………………….. (print shirts) became more popular. People ………………… (go) to the tailor to get their clothes done years ago before clothing stores exist. The movie “Tiga Dara” ………………………. (influence) women at that time to use A-line dresses. Ferryused ……………………………………………… (fit jeans) at Mia's birthday party last night. Source: https://www.tlnint.com/keeping-up-with-trends-historical-events-that-redefined-the-face-of-fashion/
COMMON EXPRESSIONS 25 Please find the simple past verbs and past participles that are used as adjectives from the dialogue above. Read the dialogue about two people talking about the fashion show that they attended a week prior and pay attention to the expressions used by the speakers! Mr. Ivan Gabby : Good afternoon, Mrs. Gabby. Nice to meet you again! Mrs. : Good afternoon, Mr. Ivan. Nice to meet you too! The last time I met you was when fashion week started, right? Mr. Ivan: Yeah. We met when the fashion week started. While we talk about it, what do you think of the last fashion week? What did you love from the fashion shows? Mrs. Gabby : I think this time’s collection is quite interesting. I love the pleated clothes and the bold color. What about you? Mr. Ivan: Oh yeah they were fantastic. For me, I love that some designers used mixed media for the clothes that were displayed by the models. Mrs. Gabby Mr. Ivan : Yeah, that was unique. I love that too. : Yeah they were lots of unique and great pieces at the last fashion shows. Hey, I need to go now, could you excuse me? See you around! Mrs. Gabby : Of course, see you, have a good day! Exercise 3
ACT IT OUT Pair work: Please make a short presentation about your past fashion habit. You can talk about your feeling about the changes in the habit, what inspired you to follow that particular trend, and how it influenced you now. When it is done, try to present it in front of the class! Note: Don’t forget to be polite and mention the name of the fashion show and your new idea too! Use the knowledge about grammar, common expressions, and vocabulary that you have learned previously! Write down your draft here: Please imagine that you went to a fashion show. Now, please start to write a short email to your colleague to tell him/her about the fashion shows that you watched recently. Discuss your favorite look and what inspired you for your next design to him/her by completing the template below. 26
What have you learned? 27
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29 • • • Colors and Patterns Design Variety Design Techniques Topics Unit 3
GETTING STARTED 30 After watching the short video, talk with your friends andshareyour ideas related tothe questionsbelow! What is/are your favorite color(s)? why? Can you mention some primary and secondary colors? what are they? How do you know what colors look good together and which ones don't? Do you know that colors play an important role in design and apparel products? Colors can evoke certain emotions, influence your buying decisions, and even convey important messages without using words. Fascinating, isn't it? Do you want to know more about colors and how they influence the overall design of an apparel product? Let’s watch the short video entitled "Color 101: Understanding How Color Impacts Apparel Design" by clicking the link down below! Link: https://youtu.be/0q5NHb17cHE
MATCHING 31 Part 1. Match the color with its name! 11. 1. 6. 12. 7. 2. 13. 3. 8. 14. 9. 4. 15. 5. 10. Options: a. b. c. d. e. k . l. m . n . o . Rose Quartz Color Charcoal Color Beige Color Lime Green Ash Gray f. Scarlet Color g. Canary Yellow h. Indigo Purple i. Amethyst Purple j. Burgundy Color Turquoise Color Fuchsia Color Olive Color Khaki Color Mahogany Color
32 Part 2. Match the pattern and its description! Batik Description: Grid pattern Description: Floral Pattern Description: Bead and Reel Description: Geometric pattern Description:
No Descriptions 33 1 2 3 4 5 6 Airbrush pattern Description: This pattern is created by combining and crossing lines that resembles “graph paper”. This pattern usually has monochrome colors such as black, grey, and white. A pattern originated from Indonesia created by coating the parts of cloth not to be dyed with removable wax. Back in the old days, this pattern could only be worn by nobility as these variety of patterns represented social class, historic meanings, and philosophy. This pattern creates a blurry, soft, light, and dreamy effect as if it were painted by an air spray gun. This unique pattern represents the beauty of nature by combining flower petals, and other natural elements such as tendrils, seeds, leaves, and flower pistil. This pattern depicts some common shapes such as lines, circles, ellipses, triangles, rectangles, and polygons. This pattern consists of oval and round shapes resembling beads connected with cylindrical shapes called “reels”.
After listening to the audio, questions below! please answer the Write down your answers below! For centuries, animal fur has been considered an expensive and luxurious textile. Besides its original function to keep our bodies warm, the use of fur in the textile and fashion industry has been perceived as a symbol of social class and status. Why did it happen? Will this trend endanger some animal species? Click the link tofind out more: https://drive.google.com/file/d/15qNpA9c0GcDHc4Ur9JehIeKelwQHWweg/view?usp=sharing 34
Answer these following questions based on the text that you have read. Indonesia is well-known for its diverse cultural heritage one of which includes traditional fabrics. One of the traditional fabrics that is considered unique and rare is Doyo Ulap. Doyo Ulap is a typical fabric originated from East Kalimantan made by Dayak Benuaq tribe who inhabits the Eastern part of Kalimantan. Doyo Ulap is estimated to have existed in East Kalimantan before the 17th century. Ulap in the local language means cloth, and doyo is taken from the name of the plant from which it is made, namely Curliglia Latifolia. This plant is characterized as pandanus, which has strong fibres and can be found in some regions of Kalimantan, such as in the Tanjung Isuy, Jempang, and West Kutai areas. The unique patterns of Doyo Ulap have existed for centuries. The patterns mostly include flora and fauna which represent the “living habitat” surrounding the banks of the Mahakam River. However, besides naturalistic patterns, there are also patterns depicting the war between humans and dragons which are also a source of inspiration for the creators. Based on information on the website of the Department of Communication and Information of the Province of East Kalimantan, this dragon motif can symbolize the beauty of a woman. Furthermore, there are also some unique patterns which are less popular such as limar or boat motif that symbolizes cooperation. timang or tiger motif that symbolizes the strength of a man, and the motif of tangga tukar toray or the fallen ladder which means protecting the business and cooperation of the community, and various other motifs and patterns Source: https://www.orami.co.id/magazine/kain-khas-kalimantan-timur Ulap Answer: Answer: Answer: Where is Doyo Ulap cloth originated from? Answer: Answer: 35
36 MY FAVORITE DOYO ULAP PATTERN Do the exercise below! Browse the internet and find some other Doyo Ulap patterns that have not been mentioned in the text! Mention and explain the reasons why youlike them and whatthosepatterns symbolize! Find the synonym of each word and phrase below from the text entitled "Doyo Ulap: Traditional Cloth from East Kalimantan" 1. popular, famous Ans.
36 2. Ans. including many different types of things 3. being the only existing one of its type or, more generally, unusual, or special in some way Ans. 4. not common or frequent; very unusual Ans. 5. features belonging to the culture of a particular society, such as traditions, languages, or buildings, that were created in the past and still have historical importance Ans. 6. Ans. to live in a place 7. to represent or show something Ans. 8. come from Ans. 9. any of the thread-like parts that form plant or artificial material and can be made into cloth Ans. 10. the act of working together Ans. 37
38 How do we place adjectives in order? Do you know that adjectives can be categorized into different category? As a fashion designer, you sometimes need to describe the specific colors and patterns of the apparel products using adjectives. However, often times, you need more than one adjective to clearly describe the fashion items or apparel products. Then, how do we arrange those adjectives into a grammatically correct sentence? Before we learn about that further, let us discuss about what an adjective is along with its function in a sentence. What is an adjective? Examples: It's a beautiful dress (opinion) It's a large hand bag (size) It's an old fabric (age) It's a rectangular pattern (shape) Examples: It's a brown coat (color) It's a victorian corset (Origin) It's a silk dress Anadjectivedescribesormodifiesnouns orpronouns.Thismeans thatan adjective provides further information about the nouns or pronouns, such as size, shape, color,and more. easy to Examples: Erika designs an elegant old brown victorian silk dress Andew buys an antique huge old black and white Persian wool carpet more difficult to change
How do we memorize them easily? Source: https://learnenglish.britishcouncil.org/grammar/english-grammar-reference/adjective-order Exercise 2 Use theadjectives that you have learned previously to describe each fashion item below! Exercise 1 Classify these adjectives into each category! cotton, wide, victorian, grey, long,oval, silk,elegant, classic,small,edwardian, rectangular, persian, wool, ancient, scarlet, white Opinion Size Age Shape Color Origin Material Description: Description: Description: Description: 39
40 Responding to Requests Read a dialogue between a fashion designer and a supplier. Pay attention to the common expressions used to request and respond to the supplier when purchasing the textile products!
41 Sequence of a Process EXPLAINING THE SEQUENCE OF A PROCESS When we want to talk about the process or the technique of designing apparel products or fashion items, we can use some useful expressions to explain the sequence of a process. Some examples are provided in the box below. Complete the descriptions of the dyeing process using sequencing words from the previous part. There may be more than one possible answer Exercise 3 How to Tie-Dye Cotton Fabrics at Home powder. (1) prepare the cotton fabric, a huge bowl of warm water and the dye color (2) pour the dye color powder into the water and mix them. (3) the cotton fabric is put into the dye mix, make sure you have tied some parts of the fabric using rubber band to create the color pattern. (4) soak the cotton fabric into the dye mix water and wait for a few (6) it is dried, sometimes inminutes. (5) all of the fabric is dyed, and a drying machine and sometimes in the sun Source: https://www.suara.com/lifestyle/2020/12/14/115524/tanpa-repot-begini-cara-membuat-tie-dye- sendiri-di-rumah?page=all
42 Pair Work Makea short dialogue between a buyer and a supplier about purchasing the textile products. After that, perform it in front of the class. Don't forget to use the adjectives and some expressions that you have learned on the previous meetings Write a short text explaining the step-by-step process of designing a fashion item. Feel free to choose any kind of fashion item such as a tote bag, purse, or napkin Write down your text here:
43 What have you learned? How do you feel after learning about textile and design? Do you find any problems or difficulty during learning? What are they? How do you deal with the problems and difficulties? Write your reflection down here.
• • • The elements of garments TypesofMaterials(Fabrics)and accessories Topics Unit 4 44
After watching the short video, talk with your friends and share your ideas related to the questions below! How many sewing tools that you find in this video? Do you find new sewing tools after you watch this video? Please mention some of them! In doing body measurements, which sewing tools do we need to use? In your opinion, what happens if we do not have complete sewing tools? As a fashion and design student, you need some stuff to support your project. That stuff such as fabrics, patterns, and sewing tools. Those tools will help you finish your project more easily. Here is a video that discusses some sewing tools and their functions. Before watching the video, can you mention some sewing tools that you know? Please mention at least 3 tools with the functions! Here is the video: https://bit.ly/3nly9eA
A. These are some definitions and characteristics of fabrics. Match the description of fabric characteristics with the picture. Wool has various colors, and with Durable material. Using animal hair or wool fabric in clothing or apparel has a long history that precedes the usage of plant fibers. Even if some people feel that wool can be itchy, it is good to make winter clothes because it is heat resistant. Linen is a fabric produced from flax fibers. It has been used for more than 6,000 years in fashion industry. Linen is a naturally anti-bacterial fabric that is good for curtain, pillows, etc. In clothes, linen is popular in warm months because it is breathable. This fabric has limited flexibility as a cloth, therefore it wrinkles easily. Somehow, this is a benefit for those who like wrinkles clothes. Answer: The characteristics of cotton are popular, multipurpose, and cheap. Cotton originated from plants. Cotton is great for children's apparel since it is soft, breathable, and lightweight. It also is sturdy, it's great for everyday use and can be washed by hand or by machine. Meanwhile, cotton is easy to shrink and stretch, and it takes a long time to dry. It's also not wrinkle-proof. Silk is a natural fiber that insects use to make nests and cocoons. Silk is a fabric that is known for its shine, strength, and luster. Other good things about silk are moisture absorbent, stain-resistant, and smooth texture. However, when it is exposed by sweat, it can cause colors to fade and degrade. Answer: Answer: Answer: D B A C 46
E Corduroy is a tough, long-lasting fabric with a rounded line, or wale texture made from cut pile yarn. Based on the use, corduroy is hot and thick. So that it is common to make breeches, jackets, and trousers. Corduroy is very durable too. Answer: Chiffon is made from silk, cotton, and synthetic fibers. The characteristic of this fabric is sheer, it makes chiffon look semi-transparent. People use it to make gown, pajamas, and dresses. Chiffon is easy to wash and dye. It has some types based on the style and materials, such as silk crepe chiffon fabric, silk satin chiffon fabric, jacquard chiffon fabric, etc. Answer: F B. Label the pictures with the fabric types 47
LISTENING Write down your answers below! Designing a fashion is the process of making clothes and footwear with accessories. It is where fashion designers work. Fashion designers work to fulfill clients' requests, Thus, fashion designers must know the concept of fashion design. In designing a cloth, there are some elements of fashion design. It uses to combine colours, shapes, and styles. Those elements are line, shape, colour, texture, and pattern. For a deep explanation, let us watch this video: https://bit.ly/3ngo9mZ 48
What are the features of women’s Hanbok? Answer: What makes upper classes and worker classes Hanbok different? Answer: Answer these following questions based on the text that you have read. Hanbok is traditional clothes from Korea. Hanbok was worn for daily clothes until a century ago. During the Three Kingdoms of Korea (57BCE to 668CE), the structure of traditional Korean apparel, namely the jeogori (jacket), baji (trousers), and chima (skirt), was formed. Hanbok represents Korean culture, thus people wear it at ceremonies and on special occasions. These clothes can be categorized into everyday, ceremonial, and special dress. There is various color based on the yin-and-yang theory, these 5 elements are: white for metal, red for fire, blue for wood, black for water, and yellow for earth. Korean children usually wear Hanbok in bright colors. For middle-aged men and women wear muted colors. Meanwhile, unmarried women wear yellow jeogori and red chima, while matrons wear green and red colors. Next, women that have sons wear navy Hanbok. Not only for the martial position but colors in Hanbok also classify the social position. The upper classes wear various colors. Otherwise, the working class wears a white Hanbok. Sometimes they dressed in grey, charcoal, pale pink, or light green on special occasions. Talking about social position, Korean people can be identified by the material of their Hanbok. For example, the upper classes wear high-grade or woven ramie material in the warm months. Meanwhile, the working-class wears Hanbok from cotton materials. Beside of colours and materials, patterns also have meaning in the traditional Korean dress. Lotus flowers mean the dream of grandeur. Peony in a wedding dress means yearning for honor and fortune. Bats and pomegranates as the symbol of a longing for offspring. Next, royalty and high-ranking officials' hanboks were only allowed to feature dragons, phoenixes, cranes, and tigers. Due to the time changes, Korea’s traditional dress has also changed some aspects. Nowadays, modern designers create classic motifs by combining some patterns and materials, such as leather and lace, simple cotton, and linen. Although there are some changes in patterns and materials, people still use it in special occasions like wedding ancestral rites and dol, and Lunar New Year. Thus, Hanbok is one of the unique traditional dresses for women. Source: https://theculturetrip.com/asia/south-korea/articles/hanbok-an-introduction-to-south-koreas-national-dress/ Hanbok for Women 449
INTERESTING THINGS After reading the text, what interesting things that you get? What do you want to know moreabout Hanbok? After you read the story entitled "Hanbok for Women", please answer these questions by finding the synonym or antonym. 3. Can you mention the materials used in Hanbok? Answer: 4. Please mention 5 elements based on yin-and-yang theory Answer: 5. Please mention the meaning of each pattern in Hanbok. Answer: 4550
1. 2. 3. 5. 6. 4. "Hanbok is traditional clothes from Korea." In that sentence, the word traditional can be replaced by: a. b. c. d. Modern Classic Contemporary Recent "Hanbok was worn for daily clothes until a century ago." In that sentence, the word daily can be replaced by: a. b. c. d. Irregular Occasional Infrequent Diurnal "There are various colours based on the yin-and-yang theory". In that sentence, the word various can be replaced by: a. b. c. d. Numerous Similar Monotone Solid "Korean children usually wear Hanbok with bright colours." The word bright is exactly opposite in meaning to? a. b. c. d. Fulgent Clear Gloomy Sheeny "For middle-aged men and women wear muted colours." In that sentence, the word middle-aged has the same meaning with: a. b. c. d. Elderly Young-like Juvenile Preteen "Although there are some changes in patterns and materials." The word changes Is exactly opposite in meaning to? a. b. c. d. Adjustment Development Innovation Stabilize 5416 Do the exercise below!
In dealing with customers, a fashion designer needs to know the use of quantifiers. A fashion designer can use quantifiers to give someone or a customer information about the number and the amount of something. Quantifiers can be used in uncountable and countable nouns. Can you mention some countable nouns? Can you spot the differences between countable and Here are some discussions about quantifiers: uncountable nouns? Countable: We can count countable nouns. It has a plural and a singular form. Example: idea/ideas, shop/shops, coin/coins, button/buttons, ribbon/ribbons, glove/gloves, sleeve/sleeves. Uncountable: In uncountable nouns, we do not have a plural form. Example: equipment, leather, silk, wood, information, advice, money, news, hair, jewelry, clothing. 5427
53 The Any Some A few A lot of A and an Quantifiers Much and Many Too much and Too Many Functions • We use ‘the’ for place name • We use ‘the’ for superlative forms • We use ‘the’ when the thing is only one We use 'a' or 'an' when we mention something singular for the first time. We use some when we do not know exactly the amount. We can use 'any' before uncountable or countable nouns in: • Negative sentences • Question sentences We use 'a few' in positive sentences to express a small number of something. We use 'a lot' of in positive sentences to express a large number of something. We use 'many' with plural nouns, and we use 'much' with singular nouns. We use 'too much' in a negative sentence. It means more than the right number. I haven’t got much money for this shirt. Are there many customers this week? It is chaotic. There is too much information. I have got too many books from the book fair. Examples The United Kingdom has London Fashion Week twice a year. The softest fabric for a t-shirt is cotton. The earth is round. I saw a unique satin dress yesterday. We have an excellent. • I need some buttons for making a kebaya dress. I think there are a few questions I would ask the customer. There are a lot of corduroy pants in Jazzy Boutique. There aren’t any jewelry stores near here. Do you have any suggestions for a fashion designer? • • • • • • • • • • • • • Source: Cunningham, S., & Moor, P. (2005). New cutting edge: pre-intermediate. Students' book. Pearson.
54 Exercise 1 Choosethe suitable alternatives for these sentences: 1. There’s too much/too many advice for our manager. 2. I have some/any ribbons left if you want to make dress accessories. 3. Mr. Jack said that there isn’t no/enough money for us to buy a new sewing machine. 4. Would you like a few/some sugar, sir? 5. much/ a lot of customers come here a week before Christmas. Tailor : Good afternoon, Ma’am. What can I do for you? Customer : I want to make a formal dress for my brother’s wedding. Tailor : Sure, what kind of long dress are you looking? Customer : I’d like something unique with a strapless top. Tailor : Nice idea, how about the fabric colour? Customer : I think Castellon green will be good. Tailor : Right, how about the fabric? Which fabric do you want to use? Customer : Mmmm wait. Let me think. I want something shiny, glossy, and smooth. I think I need something wrinkle-resistant, too. Tailor : You mean, you want a strapless that is wrinkle-resist and glossy. Does it correct? Customer : Yes, it does. Tailor : Okay, thanks for clarifying. Satin is good for that. Customer : Is that possible if I need it in June? Tailor : Well, let me check my schedule first, ma’am. Now, let me do some measuring first. Customer : All right.
In communicating with customers, sometimes fashion designers and tailors need clarification, express a lack of understanding, and so on. Here are some of the expressions: I think she doesn’t know what you mean. Sorry, but we don’t understand. Express lack of understanding: I’m sorry, I’m not sure I understand what you mean by … I’m not sure I get your point. Confirm understanding: May I check what I got from the explanation? So, what you are saying is …… does it sound correct? You mean, you want to make a dress with long sleeves. Is that right? You mean …...? Ask for clarification: Would you mind to repeat the size? Could I ask you about the material one more time? Sorry to interrupt, but I didn’t catch that. Would you mind repeating….? When you say…., do you mean that …...? Offer thanks: Yash, I got it. Thank you! I’m glad that we are in the same page now. Ah, I understand now. Thank you! 55
Part of Clothes Inthe measuringprocess, the tailor and fashion designer need to know the parts of the clothes. Thus, it is beneficial for you to know the parts of clothes. Here are some parts of shirt: Body measurement: After knowing the parts of clothes, here are some tips for body measurements: Sour ce: https://sosopoetry.blogspot.com/2015/07/different-components-of-basic-shirt.html • • • • • Shoulders:This part is measured by pointing the tape measure on the highest points of one side and the highest point of the other side. Bust: In this process, point the tape measure around the highest points of the bust. Thus, it will give extra space to that area. For the under-bust area, the tape measure can be placed tightly under the bust. Waist: The main point here is the belly button. Wrap the belly button with a tape measure to find the natural waist. From that point, putting the tape measurements to the highest hip point will identify the hip number. Front and back body length: Put the tape measure at the base of the neck to know how long you want your clothes to be. Meanwhile, we can put the tape measure at the back neck to identify the length of the backside. Sleeves: In measuring the sleeves, tilt the elbow slightly and put the tape measure at the highest point of the shoulders. It is an effective way to measure the sleeves.
Write your dialogue on this space: EXERCISE 2 Readagain the explanation of body measurement. Mark the sentences True or False 1. 2. 3. 4. 5. The mainpointinmeasuring the waist is in the belly button Tilt the elbow slightly and put the tame measure at the lowest point of the shoulders Put the tape measure at the back to know the length of the clothes Placed the tape measure on the highest points of the shoulders. Put the tape on the highest point of the buts, which will give it extra space. 1. One day, a customer comes to your gallery. She wants to see your work as his wedding dress reference. She decides to custom a wedding dress with the combinations of some fabrics and colours. 2. A man comes to your store and custom a formal shirt for attending his daughter's graduation. He doesn't like dark colour. Thus, you do a body measurement and offer him some colours. 3. An artist fashion stylist wants to make some dresses and suits for his artist. He makes some list about the colour, fabric, and model.You also measure them and discuss the clothes with them. (T/F) (T/F) (T/F) (T/F) (T/F) Make a dialogue with your partner. The dialogue must contain expression of lack of understanding, confirm understanding, ask for clarifications, or offer thanks. Here are some of the conditions:
Mini Role Play: Perform thedialogue with your friends. One of you will be a tailor and the rest will be the customers. You can use some equipment, such as a piece of paper, measuring tape, etc. 1. What have you learned? 2. How do you feel after learning about the basics of sewing? 3. Do you find any problems or difficulties during learning? What are they? 4. How do you deal with the problems and difficulties? Write your reflection on the next page. 58
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60 • • The Tools and Appliances Maintenance Techniques and Procedures Topics Unit 5
61 After watching the short video, talk with your friends and share your ideas related to the questions below! 1. 2. What is the function of a machine-washable garment? Have you ever tried a dry-cleaning method? If yes, do you remove the plastic bag quickly from your clothes? Write some tips that you get from the video on how to keep white clothes white. Do you have another laundry hacks? 3. 4 . Fabrics have different characteristics. It depends on the weight of the yarns. It influences how the fabrics should be taken care of and maintained. Taking care of the clothes can help improve their durability. Some of the clothes have signs and instructions on the label. Do you notice that? Do you understand the meaning? Here is a video by Justine Leconte about how to care clothes, https://bit.ly/3yj0it4
f. e. This sign means the clothes must dry in a line. Hang to dry. Match the garment care instructions to the care symbols a. This sign means the clothes should not be bleached. You should not use any kinds of bleach. Do not bleach. This sign means the clothes must clean in dry. Do not use machine or hand wash. Dry clean only. b. This sign means we should not iron the clothes. Steaming not allowed.c. This sign means the clothes must clean in dry. Do not use machine or hand wash. Dry clean only. d. This sign means that the clothes can be washed in a washing machine. Machine washable. Source: Djawa, F.,Lubis, S, P., & Sugirwo, A. (1979). Pemeliharaan Busana dan Lenan Rumah Tangga. Departemen Pendidikan dan Kebudayaan Jakarta: 62
63 After listening to the audio, please answer the questions below! 1. What is the function of distilled water in steaming? 2. How is chalky white build-up on your steaming tools? 3. Why before you steam you have to hold your steamer up and depress the button for about a minute? 4. Please mention the steps to steam your wrinkled clothes! Do you know that steaming your clothes is one of the ways to maintain your clothes' durability? You can maintain your clothes by taking good care of them. Steam is an act to make your clothes' wrinkles go away. So, you can wear your clothes neatly. Besides, neat clothes make your appearance becomes more proper. Let’s learn how to steam your clothes in the right way! Write down your answers below! Click the link to find out more: https://drive.google.com/file/d/1ffJJRKEjCpsb7QUyaKxAG7fC9SdzDLaY/view?usp=sharing
64 Answer these following questions based on the text that you have read! 1. Why do you need to use the washing machines properly? 2. Do you think that knowing how to use a washing machine is important? Why/why not? 3. Why do you need a mesh wash bag? 4. In what steps do you need to separate your clothes? 5. What new information do you gain from using a washing machine? As we use clothes daily, clothes become one of the important aspects of our life. We use the clothes and then wash them. If it is not done properly, it can shorten the clothes’ life. However, the quality of clothes can be maintained as long as we wash them properly. Nowadays, people use washing machines to wash their clothes. Yet, there is little attention to the detailed techniques on how to use a washing machine. There are some steps before and when we use the washing machines. Before using a washing machine, you need to: 1) Check the clothes’ tag for the washing information. Difference fabrics will need different methods. 2) Divide the clothes by their color from light, white, dark, and jeans. It will prevent the color to fade. 3) Divide the clothes by their weight. It can maintain the clothes from breaking or tearing. 4) Place delicate clothes into a mesh wash bag. It will save your energy so you don’t need to wash it separately. 5) Separate the stained clothes. It will maintain your clothes' color. Besides the steps before washing the clothes, there are also some steps when washing clothes. 1) Choose the appropriate washing cycle. By controlling the speed of the washing machine cycle, the clothes can be maintained. 2) Adjust the water’s temperature. Different fabrics need different washing treatments. 3) Pour the detergent and softener that are suitable for the washing machines. 4) Fill up the washing machines with the clothes. It is useful to consider the water level. 5)Turn on the washing machine. Those steps can be used to maintain the clothes’ quality. Source: https://www.wikihow.com/Use-a-Washing-Machine
65 INTERESTING THINGS Do the exercise below! Find the synonym of each word and phrase below from the text entitled "How to use a washing machine?" After reading the text, what interesting things that you get? What do you want to know more about taking care of the clothes so they can last longer? 1. Things that you wear to cover, protect, or decorate your bodies Ans.
66 2. The act or action of one that cleanses with water Ans. 3. Appropriate Ans. 4. Lessen Ans. 5. Facts about situation, person, or event Ans. 6. To separate into parts or groups Ans. 7. To pull or be pulled apart Ans. 8. To change something slightly to make it more correct Ans. 9. Manage Ans. 10. Load Ans.
67 Adverbs of time When you work as a fashion designer, you sometimes need to explain the maintenance techniques or procedures to take care of the fashion product using imperative sentences. So, you will focus on learning to make imperative sentences to explain the maintenance steps of a fashion product. Now, let’s learn to explain the maintenance steps to your customers so they can understand easily! Imperative Sentences Adverbs of time are used to explain when the action takes place and also how long and often the action happens. The examples of adverbs that tell of when the time of the action include yesterday, today, tomorrow, later, now, and last month. Meanwhile, the examples of adverbs that tell of the duration of the action are all day, for a year, and since 2000. Exercise 1 Animperativesentence is used to give adirectcommand, warn,request, invite,and instruct someone or others to do something. An imperative sentence does not contain a subject. In addition, the beginning of the sentence starts with the basic form of a verb. Examples: • Turn on the steam iron and leave it for two minutes before you use it. • Take the clothesoutof the washing machine. Makeimperative sentences based on the picture below! Please also use the adverbs of time! Answer:
68 Answer: Answer: Answer: Answer: Read a dialogue between a fashion designer and a customer. Pay attention to the common expressions used to give instruction and extra help to the customers for the products’ maintenance when purchasing the fashion products!
69 In maintaining the clothes, sometimes fashion designers and customers need to communicate about the maintenance procedure. So, the fashion products can last longer in a good condition. Here are some of the expressions: Give Simple Instruction Firstly, use a gentle soap Next, wipe it gently Then, clean the rest of it Finally, dry it at a room temperature Give Extra Help Be sure to apply the leather softener Always wear gloves while in the coloring process Remember to use a mesh wash bag for delicate clothes You need to check the water level before turning on the washing machine
70 Exercise 3 EXERCISE 2 Read againabout how to give instruction and extra help. Then, please put these sentences in the correct order. Put your answer, in the answer box, Pleasefindthe expressions of giving instruction and giving extra help that are used in exercise 2. 1. Rub it with your hands slowly 2. Prepare a warm water 3. Do not wring the clothes. Use a dry towel and tap the knitted clothes slowly 4. Prepare a warm water 5. Dry the clothes on a flat stand. Be careful not to use a hanger as it can make the knitted clothes stretched Give Instruction Give Extra Help
Demonstration Perform a simple demonstration explaining some techniques to care for and maintain the fashion items to the customers/clients. You can use one fashion item and then explain how to maintain or take care of the item. You can also give some special tips to your customer. In addition, you can also explain to your customer the do and don’t’s. Please write a simple care instruction explaining how to maintain or care for a specific fashion item. It can be clothes, shoes, or accessories. Please make it as interesting as possible. You can use a design application like Canva. Write down your draft here:
72 What have you learned? How do you feel after learning about the care and maintenance of fashion products? Do you find any problems or difficulties during learning? What are they? How do you deal with the problems and difficulties? Write your reflections below!
73 Promotion and Product Marketing Online Media Promotion• Topics • Unit 6
GETTING STARTED After watching the short video, talk with your friends and share your ideas related to the questions below! What do you think about the video? Do you think promoting fashion products through cinematic video vlogs that are posted online is effective? Why? Are you interested in making fashion cinematic video vlog to promote your fashion products? In this digital era, creativity and innovation utilizing technology are needed to promote fashion products and apparel since online promotions contribute to a huge part of the products' success. One of the ways is by creating a cinematic video vlog. Cinematic video vlog becomes popular as a media promotion because the visuals offered in those videos are more powerful to entertain and engage the consumers compared to the conventional printed advertisement. Furthermore, as these videos are uploaded online, wider consumers can access and even buy the products easily. Are you curious to find out more? Let’s watch the short video entitled "Fashion Cinematic Video Vlog" by clicking the link down below! Link: https://youtu.be/z8dnwUHWBug 74
MATCHING Match the promotional channels and some common terms used in fashion brand promotion with their description! Source: liani, A. I. (2021). Produk kreatif dan kewirausahaan tata busana (C3). Malang: PT.Kuantum Buku Sejahtera
After listening to the audio, please answer the questions below! From the video, how much money do teenagers spend per month on clothes? How do fashion retailers in UK encourage people especially teenagers and young adults to buy clothes? From the video, why is Camden Lock considered as a shopping paradise? Based on your opinion, what is more important in buying fashion products, is it price, fashion status, or quality? Write down your answers below! According to the survey, teenagers and young adults typically spend about two hours per week shopping for clothes. Thus, in the fashion business, a lot of big retail companies choose teenagers and young adults as their target market. In this video, the interviewer visits Camden Lock, a shopping paradise in North London, to interview some teenagers and young adults about their opinion on shopping for fashion products. Are you curious to find out more? Click the link to find out more: https://drive.google.com/file/d/1NhpovYPSy4QATdQAAFK-R- 9JNiTt1FXH/view?usp=sharing 76
Answer these following questions based on the text that you have read! READING Does Selling Fashion Products Require Basic Copywriting Skills? 1. After reading the text, what do you know about copywriting? 2. Do you think that having the basic skills of copywriting in promoting your fashion products is important? Why/why not? 3. What are the three main things that your words and phrases should convey in promoting your products online? 4. From the text, what should we do to create long-lasting impressions so that the customers are interested in purchasing our fashion products? 5. Are you interested in knowing and learning more about fashion copywriting as a future profession? Why? The fast-growing trends in the fashion business encourage a lot of new aspiring designers to promote their clothing lines and sell their products online to reach a global market. However, do you know that effective promotion requires you to have basic copywriting skills? You might be wondering “Does selling clothes also need copywriting skills?” the answer is “Yes”. To compete in the fashion business today, you need more innovative marketing techniques. One of the techniques is by promoting products through social media, e-commerce, and website utilizing basic copywriting skills. Copywriting is a technique of writing marketing texts to attract the attention of consumers to do the goals you want to achieve. In marketing the clothing products, of course, the goal you want to achieve is for consumers to buy your products. Here are some examples of basic copywriting skills on how to effectively promote the fashion products that you can apply to develop your clothing business! Firstly, know your audience. Doing simple research to determine your target market will help you choose the suitable “persuasive voice” that will resonate with that particular audience. Secondly, highlight your product quality. To promote the products that you sell, you must first understand the ‘glow’ of your products and how those products are different from others found in the marketplace. Thirdly, use some catch-phrases to appeal to your customers. Words can convey nuanced emotions that can evoke your customers to buy your products, thus an appropriate choice of words can increase the effectiveness of the products’ success. The words and phrases that you choose should convey three main keys, namely “build trust, invite purchasing, and encourage urgency”. The last thing is providing powerful visuals. Combine high-quality pictures or videos of your products with engaging words and phrases to create long-lasting impressions to your potential customers. source: https://tikawidya.com/tutorial-menulis/copywriting/contoh-copywriting-jualan-baju-untuk- online-shop/
INTERESTING THINGS Do the exercise below! After reading the text, what interesting things that you get? What do you want to know more about Fashion Copywriting as a profession? Find the synonym of each word and phrase below from the text entitled "Does Selling Fashion Products Require Basic Copywriting Skills?" 1. To need something ormake something necessary Ans.
2. To use something in an effective way Ans. 3. To make use of something or use it for a practical purpose Ans. 4. To (cause something to) grow or change into a more advanced, larger, or stronger form Ans. 5. Acceptable or right for someone or something Ans. 6. Decide Ans. 7. Making you want to do or believe a particular thing Ans. 8. To continue to have a powerful effect or value Ans. 9. A set of trading conditions or the business environment Ans. 10. A phrase that is often repeated and becomes connected with a particular organization, product, person Ans. 11. The quality in someone or something that makes him, her, or it attractive or interesting Ans. 12. Deliver Ans.
13. A quality of something that is not easy to notice but may be important Ans. 14. To make someone remember something or feel an emotion Ans. 15. Suitable or right for a particular situation or occasion Ans. 16. To become or make something larger or greater Ans. 17. Sale Ans. 18. To influence someone to do something Ans. 19. The quality of being very important and needing attention immediately Ans. 20. Strong Ans.
In promoting our fashion products, good preparation and planning are needed to make sure the budget that we spend on promotion is used effectively. In this situation, to express future plan, SIMPLE FUTURE TENSE can be used. Using "tobe + going to" to express future plans Using "Will" to express future prediction and willingness Will With Verb Going to with Verb Will Without Verb Going to Without Verb (+) S + will + V1+ O (-) S + will + not + V1 + O (?) will + S + V1 + O (+) S + tobe (is/am/are) + going to + V1+ O (-) S + tobe (is/am/are) + not + going to + V1 + O (?) tobe (is/am/are) + S + going to + V1 + O (+) S + will + be + noun/adj/prep (-) S + will + not + be + noun/adj/prep (?) will + S + be+ noun/adj/prep (+) S + tobe (is/am/are) + going to + be + noun/adj/prep+ O (-) S + tobe (is/am/are) + not + going to + be + noun/adj/prep + O (?) tobe (is/am/are) + S + going to + be + noun/adj/prep + O Examples: • which promotional channels are we going to use? • we are going to launch our latest fashion product next month Examples: • Andy will be responsible for handling the online promotion • Those online platforms and media will be useful and effective to help our products reach the global market. Source: Azar, B. S (1999). Understanding and using English grammar (3rd edition). New York: Pearson Education. 81
Exercise 1 Exercise 2 Fillintheblankspaces of the perfume advertisement below with "will or tobe + going to"! Complete the dialogue about a team preparing a fashion show as a way to promote their collections with "will, tobe + going to, or both"! EAU DE FLOWER Proudly Presents lT'S NEW FRAGRANCE! Open a bottle of Eau De Flower and a garden full of aromas _________ 1 (surround) you. Eau De Flower has essences of cedar and jasmine blossoms. Eau De Flower _________ 2 (be distributed) in stores at end of the month. In addition to free samples in stores, there _______ 3 (be) a TV advertising campaign featuring the supermodel Bella Hadid. Be prepared to be blown away by the sweet flowery fragrant! Anna: As you all know that our clothing line _______________ (hold) a fashion show next summer as a way to promote our latest collection. This year, the event _____________ (be different) because we _______________ (invite) some social media influencers. We need someone to contact them Marc: I _________ (contact) them. I __________ (call) their agents and Sherly __________ (help) me to arrange the meeting with them. Anna: That sounds great! We ______________ (do) press release about four weeks before the show. Tom, could you give me the list of our loyal customers and make the invitations for them? Tom: Yes, I ______________ (finalize) that tomorrow. Don't forget I ___________ (need) to check the fact sheet about the fashion collections, that _________________ (be worn) in the event. Anna: OK, I _____________ (email) that to you later. Maria ________________ (pleased) to know the progress that we've made to prepare this event! 82
In promoting fashion products on social media or e-commerce, the choices of words and phrases that you choose determine the success of your products. Some phrases and words can bring powerful impact and appeal to customers to purchase the products. In promoting your products, there are three main keys to remember, namely “build trust, invite purchasing, and encourage urgency”. Below is the list of common phrases and words that you can use to make online captions to promote your products effectively. Build Trust Invite Purchasing Encourage Urgency • • • • • • • • • • • • • • • Check out our testimonials page See our reviews See our resource library Check out our FAQ section Chat live with a specialist How can [business name or product] help you [achieve XYZ?] Find out for yourself! What do you have to lose? Take advantage of this special offer A bargain you can’t beat Give us a shot! For a limited time only Sale ends [Saturday] While supplies last Don’t want to miss/Can’t-miss Offer ends soon Source: https ://ww w.wo rds tr eam .c om /bl og / ws/2021/01/13/best-words-and- phrases-for-marketing 83
However, sometimes in promoting fashion products, you need to work together with you colleagues to discuss some ideas on which promotion methods that should be used to better promote them. In this situation, you can use the following expressions to explain, achieve, prioritize the objectives. Read the conversation among Susan, Randy, and Tam discussing the plans to promote their latest fashion products. Pay attention to some common expressions used by them Susan: So, as we know that next month we are going to launch our latest fashion product. Our top priority is to maximize the sales and reach larger customers. Let us discuss which promotional channels that we are going to use. Tam: Well, if I may suggest, it would be great to get a celebrity or social media influencer endorsement to promote our product. For this to be effective, let’s choose the celebrity or influencer who are popular on social media. Our focus groups showed that the target market of our products is people aged 17-40. Randy: That sounds great. The idea is that engaging young people who are active on social media to know and eventually buy our products. Susan: Right! Another thing to consider is the concept that we are going to use. Are we going to make fashion cinematic video vlog, online posters, or Instagram posts? Randy: we can use all of them! Above all, those online platforms and media will be useful and effective to help our products reach global marketplace Explaining, Prioritizing, and Achieving Promotion Objectives Explaining Objectives Prioritizing Objectives Achieving Objectives For this to be effective, … To do that, … Another thing to consider is … In addition, we can/could … It’s also important to … • • • • • • • • • • • • • • • The idea is (that) … The idea (here) is to … The objective/goal/purpose it to … The (launch) should be …, so … Our top/first priority is … First and foremost, … Above all, … Let’s focus on the big picture for now. Maybe this is less important, but … Maybe … isn’t as important. 84
Exercise 3 Use the expression about explaining, prioritizing, and achieving promotion objectives to fill in the blank spaces below 1. The ___________ that, as an accessory, we’ll always by your side, like a trusted friend. 2. Maybe this is __________, but a website can offer a ‘view inside’ option. 3. This launch ________ a memorable event, especially since we’re doing it at the modern art museum. 4. Another thing ____________ is getting coverage in the fashion press. 5. The idea here ____________ increase brand awareness among 18-to-2s-year-olds. 6. OK, although to ________________, we’d need a video editor. Video Project Work together with your friends in a small group and make a short video promoting fashion products that you and your friends have made on the other subjects and upload it on YouTube, Instagram or TikTok. In the video, you should include three points: • Explain the "glow" of your product by highlighting the special features of your products and how they are different from others in the marketplace Convince the "audience" by using catchy and engaging phrases/words that you have learned in the previous meetings Use powerful visuals (e.g. pictures of your products in HD quality) to appeal to your potential costumers • • Be as creative as possible! Good Luck! 85
What have you learned? How do you feel after learning about online media promotion? Do you find any problems or difficulty during learning? What are they? How do you deal with the problems and difficulties? Write your reflection on the next page. Create and design an electronic advertisement poster to promote fashion products that you have made on the other subjects. Upload your poster on Instagram by providing engaging captions. You can utilize Canva, CorelDraw, Photoshop, or any other graphic editor software or platforms to help you design your e-poster! Write down your draft here: 86
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Page 88 R U B R I C S Speaking Rubric Criteria 4. Excellent 3. Good 2. Fair 1. Need Improvement Delivery Enthusiasm Organization/ Content Retains audience's attention through eye of eye contact during Consistent with the use Maintains limited eye Donotuseeye contact contact with the audience and often reads the notes. Speaks with a flat appropriately with the audience because the entire report is read from notes. Speaks quietly and/or in a monotone tone, make the audience become disengaged. Displays no interest in contact, and rarely looking at notes. Speaks with a variety of volume and tone for maintaining audience interest and underlining crucial ideas, the performer. Demonstrate his/her complete understanding by Answering all questions with explanations and elaboration. Provides a clear aim and subject; relevant examples, facts, and/or statistics; and proof to back up conclusions/ideas. Demonstrates a strong interest in the subject throughout the talk. Increases audience understanding and knowledge about the awareness of most the performance, yet still looks at his/her notes. Speaks with appropriate volume and tone and little or no intonation variation. inflection. Shows some enthusiasm about the subject. Increasing the audience's understanding and awareness of most points in the topic. Shows little or mixed emotions towards the the topic. subject at hand. Increases audience comprehension and knowledge of some topics. It fails to build audience knowledge of the topic. Shows some enthusiasm about the subject. Increasing the audience's understanding and Shows little or mixed Displays no interest in emotions towards the the topic. subject at hand. Increases audience comprehension and knowledge of some topics. It fails to build audience knowledge of the topic. topic; persuades an audience to realize the subject's legitimacy and importance. points in the topic.
Pa ge 76Page 89 Criteria Criteria 4. Excellent 4. Excellent 3. Good 3. Good 2. Fair 2. Fair 1. Need Improvement 1. Need Improvement The writing consists of irrelevant concept. Language usage Originality Language use & Style Focus/Main Point Comments Comments Organization & Format The writing uses grammar, spelling, punctuation with very few errors. The writing shows the applications of higher order thinking and creative ideas in describing the event. The writing is intentional and organized, with clear insight and ideas. Builds a logical, coherent argument by effectively organizing thoughts. The writing is topic- focused and contains useful thoughts. Build an argument by organizing thoughts. Presenter employed Presenter employed good sentence structure that supported the topic. There was no slang used during the performance. correct sentence structure that was appropriate in supporting the topic. No slang was used. The writing uses grammar, spelling, and punctuation with some errors. The writing uses basic creative skills to elaborate the ideas. The presenter employed proper sentence structure that was mostly relevant to the topic. A small number of slang (1- 5) were employed. The writing is topic- focused and contains only a few vaguely related concepts. Only some organization of ideas appears to construct an argument. There is little or no organization of ideas to construct an argument. The writing contains There are many frequent grammar, spelling, and punctuation errors. The writing does not use creativity. grammar, spelling, and punctuation errors. The writing does not show the theme consistency. Thepresenter employed inappropriate sentence structure for the topic. The use of slang was fairly common (6+ times). Writing Rubric
Page 90 Book Sources: Azar, B. S. (1999). Understanding and using English grammar (3rd edition). New York: Pearson Education Djawa, F., Lubis, S, P., & Sugirwo, A. (1979). Pemeliharaan Busana dan Lenan Rumah Tangga. Jakarta: Departemen Pendidikan dan Kebudayaan Iliani, A. I. (2021). Produk kreatif dan kewirausahaan tata busana (C3). Malang: PT.Kuantum Buku Sejahtera Cunningham, S., & Moor, P. (2005). New cutting edge: pre-intermediate: Students' book. Pearson Online Sources: https://basicenglishspeaking.com/making-appointment-english/ https://www.tlnint.com/keeping-up-with-trends-historical-events-that-redefined-the-face- of-fashion/ https://www.orami.co.id/magazine/kain-khas-kalimantan-timur https://learnenglish.britishcouncil.org/grammar/english-grammar-reference/adjective-order https://www.suara.com/lifestyle/2020/12/14/115524/tanpa-repot-begini-cara-membuat-tie- dye-sendiri-di-rumah?page=all https://theculturetrip.com/asia/south-korea/articles/hanbok-an-introduction-to-south-koreas- national-dress/ https://www.wikihow.com/Use-a-Washing-Machine https://tikawidya.com/tutorial-menulis/copywriting/contoh-copywriting-jualan-baju-untuk- online-shop/ https://www.wordstream.com/blog/ws/2021/01/13/best-words-and-phrases-for-marketing https://youtu.be/pJBRqespiOA?list=LL https://www.tlnint.com/keeping-up-with-trends-historical-events-that-redefined-the-face-of- fashion/ https://theculturetrip.com/asia/south-korea/articles/hanbok-an-introduction-to-south-koreas- national-dress/ https://www.thespruce.com/definition-of-linen-fabric-1976785 https://www.youtube.com/watch?v=jvGEVbgIXPU https://learningenglish.voanews.com/a/how-to-ask-for-clarification/4726030.html https://teachingutopians.com/2019/06/05/expressing-lack-of-understanding-and-asking- for-clarifications-in-english-efl-esl-english-speaking-lessons/ https://www.ef.com/wwen/english-resources/english-grammar/simple-past- tense/#:~:text=Definition%20of%20the%20simple%20past,action%20duration%20is%20not%20impo rtant. https://dictionary.cambridge.org/dictionary/english/past-tense?q=the+past+tense https://dictionary.cambridge.org/dictionary/english/past-participle https://www.tlnint.com/keeping-up-with-trends-historical-events-that-redefined-the-face- of-f a s hi o n/ R E F E R E N C E S
Page 91 List of Figures Unit 1 Picture 1 Picture 2 : https://www.afaindia.com/neetu-lulla : https://www.inews.id/lifestyle/seleb/5-potret-nafa-salvana-model-asal-karawang-go- internasional-tampil-di-milan-fashion-week-2022 Picture 3 : ht t ps : //w w w . goog le . c om /im gr e s ?im g ur l=ht t ps % 3A%2F %2Fim age i o. for be s . c om %2Fs p image s%2 Fima ge se r v e %2F60f8788fc82f57f4 d956c1f d%2F0 x0.j pg %3Ffor mat% 3Dj pg%26cr o p%3 554%2C874%2Cx0%2Cy138%2Csafe%26width%3D1200&imgrefurl=https%3A%2F%2Fwww.forbes.c om %2Fs it e s %2Fs t e ph anr abim ov %2F20 21 %2F07 %2 F21 %2Ft at a - ho w - one - w om an- is - r e w fas h ion- pr - r ule bo ok- i n- holly w oo d%2 F&t b nid=Q W Q A l62XY 0aO IM&v e t =12ah UK Ew iK6Y 6M 5c f4AhW O kt gF Hc CY Db0Q QIARAh.. i&d ocid= fpY AOMLe yk p3OM&w=1200 &h=675 &q=T ata %2 0Kar tv e lishv i li&ve d=2 ah UK Ew Y6M5cf4AhWOktgFHcCYDb0QMygCegQIARAh Picture 4 Picture 5 : https://www.thecut.com/2017/09/anna-wintour-interview-outfit.html : https://lifestyle.bisnis.com/read/20210912/219/1441205/profil-muhammad-sadad- pemilik-erigo-yang-sukses-antarkan-brand-sampai-new-york Picture 6 : https://www.theguardian.com/fashion/2017/oct/08/antonio-lopez-the-fashion- illustrator-who-revolutionised-the-industry Picture 7 Picture 8 Picture 9 Picture 10 Picture 11 : https://www.theory.com/be-heard-leslie-fremar.html : https://www.instagram.com/p/B1TbfxcAZ2o/ : https://id.pinterest.com/pin/20407004552225449/ : https://www.vogue.com/article/stella-mccartney-cover-january-2020 : https://highxtar.com/demna-gvasalia-wants-you-to-just-call-him-demna- now/?lang=en A P P E N D I C E S
Page 92 Unit 3 UNIT 2 Picture 1 Picture 2 Picture 3 : https://id.pinterest.com/pin/618400592597529305/ : https://id.quora.com/Bagaimana-suasana-Indonesia-di-tahun-1920-1930 : https://www.kompas.com/hype/read/2020/09/10/212216566/sinopsis-film-tiga- dara-hasil-restorasi-tayang-di-bioskop-online?page=all Picture 4 Picture 5 Picture 6 : https://twitter.com/tunggalp/status/1073054396273967104 : https://bp-guide.id/AX2ZnB6w : https://celebrity.okezone.com/read/2013/12/27/388/918468/hari-ini-38-tahun-lalu- nike-ardila-lahir Picture 7 Picture 8 : https://stylo.grid.id/tag/inovasi-pakaian-nyaman-dengan-detail-motif : https://id.pinterest.com/pin/351351208437807696/ Picture 1 : https://s3.eu-west-2.amazonaws.com/files.sewport.com/blog/textile-design-4- things-you-need-to-know-to-achieve-the-best-results/textile-design.jpeg Picture 2 : https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.shutterstock.com%2Fsearch%2Fairbr us h%2 Bp at t e r n&ps ig =AO v V aw 3BF4 oc Iy Zt t e 9NQ SzN9m Jt &us t =165 4156928146000&so ur c &cd=vfe&ved=0CAwQjRxqFwoTCJDBkv3ki_gCFQAAAAAdAAAAABAD Picture 3 : ht t ps : //w w w . goog le . c om /ur l?s a=i& ur l=ht t ps %3A%2F %2Fw w w . p int e r e s t .c om %2Fpi n%2 693827060%2F&psig=AOvVaw32NQOgPgv_74AEbTd2- DPt&ust=1654158316127000&source=images&cd=vfe&ved=0CAwQjRxqFwoTCNDQpInqi_gCFQAAA AAdAAAAABAD Picture 4 : ht t ps ://w w w .goog le .c om /ur l?s a=i& ur l=ht t ps %3A%2F %2Fw w w .v e c t or s t oc k.c om %2Fr oy a vector%2Fbeautiful-traditional-batik-pattern-with-brown-vector- 31058017&psig=AOvVaw1e5unFA63zMvETPh8ZBtMD&ust=1654158690946000&source=images&c d=vfe&ved=0CAwQjRxqFwoTCPiJ5dn3i_gCFQAAAAAdAAAAABAD Picture 5 : https://www.thespruce.com/thmb/pmET8bJMqxYTYt5BGogNoyW863U=/434x0/filters:no_upscale(): max_bytes(150000):strip_icc():format(webp)/GettyImages-153349536- 65c5661cc7d7412a94de061af563aed8.jpg Picture 6 Picture 7 : https://artlandia.com/wonderland/glossary/imgs/Triangles.jpg : ht t ps ://w w w .goog le .c om /ur l?s a=i& ur l=ht t ps %3A%2F %2Ff it i nli ne .c om %2Far t ic le %2Fr e ad ewaan-kain-tadisional-ulap-doyo-khas-kalimantan-timur-dan-filosofi-yang-tersimpan-di- dalamnya%2F&psig=AOvVaw1LSur948Lyv0mKKoZzxB3I&ust=1654318361183000&source=images &cd=vfe&ved=0CAwQjRxqFwoTCNDW0Ke-kPgCFQAAAAAdAAAAABAU Picture 8 Picture 9 : https://cdn2.stylicy.com/global/image-1294-159957953-1-big.jpg : https://encrypted- tbn0.gstatic.com/images?q=tbn:ANd9GcRqtX5fW1NdBSK1qGLSRngFyoGWPtTeSZh4TA&usqp=CAU Picture 10 : https://ae01.alicdn.com/kf/HTB1bHAZPVXXXXbnXpXXq6xXFXXXV.jpg
Page 93 Unit 4 Unit 5 Picture 1 Picture 2 : https://id.pinterest.com/pin/783485666426493827/ : https://www.google.com/imgres?imgurl=https%3A%2F%2Fds393qgzrxwzn.cloudfront.net%2Fresize %2Fm500x500 %2Fc at1%2F img%2F ima ges%2F0 %2FZNWsMz zdm S .jpg& imgr e fur l= https%3A% 2F%2 Fbp- gui de .id%2 FAXn Iq0r X&t bni d=Y r dy R6Y x BK iz aM&v e t =12a hUK Ew iXv 9aS4sb4A hW i i9gF HV qE C8UQMy g Se gUIAR DhAQ..i &doc id= qGu BcH6 XDr t Y NM&w=500&h= 333&q= or ang %20me nje m ur %20b aj u&v e d= 2ahUKEwiXv9aS4sb4AhWii9gFHVqEC8UQMygSegUIARDhAQ Picture 3 : https://f1-styx.imgix.net/article/2019/04/18170519/mencuci-baju-dengan- dipisahkan-menurut-warna-pada-bak-laundry-berbeda.jpg Picture 4 : https://www.google.com/imgres?imgurl=https%3A%2F%2Fbro-in.com%2Fwp- c ont e nt %2Fu plo ads %2F2019% 2F12%2 Fcar a - c uc i- ba ju- de n ga n- t an gan- 1.jpg& imgr e fur l= ht t ps%3A %2F%2F br o - in.com %2F2020% 2Fbr os t u ff%2Fc ar a - cuci- b aj u- de ng t ang an% 2F&t b ni d=w y 8Ur M90uR Cg5M&v e t =12a hUK Ew j iqd Kk4 8b 4AhU2gG MGHQ fzA XIQ My g ARDb AQ..i&d ocid= dmGNv mv K33 BOZM&w=1000 &h=667 &q=cuc i %20p ak ai%2 0tan ga&ve d=2 ah U wjiqdKk48b4AhU2gGMGHQfzAXIQMygRegUIARDbAQ Picture 5 : https://www.google.com/imgres?imgurl=https%3A%2F%2F1.bp.blogspot.com%2F- O_getlvgX8E%2FVuJGJSK5MtI%2FAAAAAAAAA2E%2FO1F9mSB7lik4IBo9c9Jy21o_8pf_cwYbQ%2Fs16 00%2Fm e r aw at %252 B ja ke t %252B ku lit . jp g& im gr e fur l=ht t p %3A%2 F%2Fw w w . s e r baj ake F2016%2F03 %2Fc ar a- m e n ge r ing ka n- ja ke t - kul it - basa h.html &tbn id=s_ lf79Zl H0o kOM&ve t=12ah UK Ewiv sL7t48b4A h URK bcAH fd3D - IQMygGe gUIA RC2AQ..i& doci d=wq6oY l 9Y 3aDp NM&w=482& h=383 &q=l ap %20j ake t%20 ku lit&ve d hUK Ew iv sL7t 48b4A hU RK bc AH fd3D - IQ My g Ge gUIA RC2AQ Picture 1 Picture 2 Picture 3 Picture 4 Picture 5 : https://www.amazon.in/Cotton-Quality-Fabric-Dresses-Crafting/dp/B08C7Y2Y8Z : https://www.tissus-en-ligne.com/en/100-pure-linen/762-ivory-100-linen-fabric.html : https://www.indiamart.com/proddetail/corduroy-fabric-14750065873.html : https://www.yesfabrics.eu/en/woven-woolen-fabric-grey.html : https://m.made-in-china.com/product/Non-Toxic-Snow-Silk-Custom-100-Pure- Mulberry-Silk-Fabric-16-19-22-25mm-Plain-Dyed-Charmeuse-Oeko-Tex100-Fabric-901113455.html Picture 6 Picture 7 : https://www.indiamart.com/proddetail/maroon-chiffon-fabric-19069516488.html : https://www.genevievesweeney.com/product/leven-cardigan-brushed-wool-denim- blue / ?e pi k=d j0y JnU9M0I zb Dh1N UZa TFd nU kt ud EJY Y ndt a1Jl ZE xQ M Gt he m 4m c D0w Jm 49ZlY hqT2ZFWGxRTHR5c0p4ZyZ0PUFBQUFBR0t6TElj Picture 8 Picture 9 Picture 10 : https://www.zara.com/ca/en/man-trousers-l838.html : https://www.trendyquest.com/collections : https://www.massimodutti.com/us?epik=dj0yJnU9NUhDaWsxOFlQX281LUNSNnhiMi1YN3hzbFh0N 3pldHgmcD0wJm49VEJ2emVvYlVZMDg2UFpHbnprUHNMUSZ0PUFBQUFBR0t6TFlR Picture 11 Picture 12 Picture 13 : https://www.kindpng.com/free/korean-girl/ : https://www.freeiconspng.com/img/26089 : https://sosopoetry.blogspot.com/2015/07/different-components-of-basic-shirt.html
Page 94 Picture 6 : https://id.pinterest.com/pin/6896205669289128/ Picture 1 Picture 2 : https://www.dhadigital.com/wp-content/uploads/2018/12/media-digital-bisnis-1.jpg : https://www.karier.mu/blog/umum/perbedaan-copywriter-dan-content-writer-yang- harus-kamu-tahu/ Picture 3 Picture 4 : https://www.freepik.com/vectors/perfume-branding : ht t ps : //as s e t s . v ogue . c om /ph ot os /6079d b68c c 5491f5118e c e 81/m as t e r /w _ 1600%2Cc _ lim 21_CreativityInMotion_41.jpg UNIT 6
Page 94 About the Authors Kafa Bella Nabila was born in Yogyakarta on 23 June 1998. She is a full-time mother of twins and a teacher. She is a graduate of English education. She is experienced at teaching kids, adults, and ESP classes for more than 6 years. During the teaching and learning process, she published more than 4 educational and linguistic journals. Creating a book for fashion and design is part of her journey in applying education and linguistics through interactive learning material. Monika Dewanty is an English teacher for primary school students who believes that literacy is the foundation of learning and enjoys guiding children through their early experiences with language. Born on 27 September 1998, her interests lie in linguistics and literacy, particularly language development, and she enjoys reading fiction, which shapes her view of language as both a system and a creative tool that can be applied beyond the classroom, including in creative fields such as fashion design. Fidelis Elleny Averina was born on 18 April 1997 and is an English lecturer at Universitas Widya Mandala Surabaya. She works as a full-time lecturer and researcher, with interests in English Language Teaching, English for Specific Purposes (ESP), and curriculum and material design. Outside the classroom, she enjoys reading literary works and writing, which influence how she sees language as both something to study and something to create. Through her teaching and research, she hopes to make English learning practical, meaningful, and closely related to students’ future careers, including the creative world of fashion design.
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