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INTERACTIVEINTERACTIVECOMMUNICATIONCOMMUNICATIONNAME : NURINA AMIRA BINTI ROSLI CLASS : DRG3C LECTURER : PUAN ATIQAH SUBJECT : DVG30323
TABLE OF CONTENTTABLE OF CONTENTTABLE OF CONTENTTABLE OF CONTENT 1) 1.0 INTRODUCTION 1.1 IMPORTANCE OF INTERACTIVE DESIGN 2) 2.0 PRODUCT BACKGROUND 3) 3.0 ANALYSIS OF INTERACTION OF DESIGN PRINCIPLE 4) 4.0 ANALYSIS OF THE FIVE DIMENSIONS OF INTERACTION 5) 5.0 STRENGTHS & WEAKNESESS
1.0 INTRODUCTION Interactive design refers to the practice ofInteractive design refers to the practice ofInteractive design refers to the practice of creating digital product or website that are easycreating digital product or website that are easycreating digital product or website that are easy and enyoyable to use , focusing on how usersand enyoyable to use , focusing on how usersand enyoyable to use , focusing on how users interact with them.interact with them.interact with them. It makes the website or app easy and fun to use.It makes the website or app easy and fun to use.It makes the website or app easy and fun to use. Key aspects include easy navigation, quickKey aspects include easy navigation, quickKey aspects include easy navigation, quick response, and simple interaction.response, and simple interaction.response, and simple interaction. Interactive design refers to the practice of creating digital product or website that are easy and enyoyable to use , focusing on how users interact with them. It makes the website or app easy and fun to use. Key aspects include easy navigation, quick response, and simple interaction.
IMPORTANCE OF INTERACTIVE DESIGN - Interactive design- Interactive design- Interactive design is important because it makes a websiteis important because it makes a websiteis important because it makes a website easy to use and understand.easy to use and understand.easy to use and understand. It provides a smooth and enjoyable user experience (UX)It provides a smooth and enjoyable user experience (UX)It provides a smooth and enjoyable user experience (UX) with simple navigationwith simple navigationwith simple navigation and fast interaction.and fast interaction.and fast interaction. A good interactive design helps users find informationA good interactive design helps users find informationA good interactive design helps users find information quickly, keeps them engaged and increases customersquickly, keeps them engaged and increases customersquickly, keeps them engaged and increases customers satisfactionsatisfactionsatisfaction It builds trust and creates more profesional brand image.It builds trust and creates more profesional brand image.It builds trust and creates more profesional brand image. - Interactive design is important because it makes a website easy to use and understand. It provides a smooth and enjoyable user experience (UX) with simple navigation and fast interaction. A good interactive design helps users find information quickly, keeps them engaged and increases customers satisfaction It builds trust and creates more profesional brand image.
2.0 PRODUCT BACKGROUND TIKTOK DEVELOP BY : ByteDance Company founded in 2012 by Zhang Yiming Tiktok is a social media platform forTiktok is a social media platform forTiktok is a social media platform for creating and sharing short videos. Itcreating and sharing short videos. Itcreating and sharing short videos. It was launched in 2016 by the Chinesewas launched in 2016 by the Chinesewas launched in 2016 by the Chinese technology. The app became moretechnology. The app became moretechnology. The app became more popular worldwidepopular worldwidepopular worldwide after merged Tiktokafter merged Tiktokafter merged Tiktok with Musical.ly in 2018.with Musical.ly in 2018.with Musical.ly in 2018. TikTok offers features such as short-TikTok offers features such as short-TikTok offers features such as short- form videos, music, filters, effects, liveform videos, music, filters, effects, liveform videos, music, filters, effects, live streaming through its For You page.streaming through its For You page.streaming through its For You page. Tiktok is a social media platform for creating and sharing short videos. It was launched in 2016 by the Chinese technology. The app became more popular worldwide after merged Tiktok with Musical.ly in 2018. TikTok offers features such as short- form videos, music, filters, effects, live streaming through its For You page. Teenagers and young adultsTeenagers and young adultsTeenagers and young adults (13–34 years old)(13–34 years old)(13–34 years old) Content creatorsContent creatorsContent creators Small businesses and brandsSmall businesses and brandsSmall businesses and brands Online shoppersOnline shoppersOnline shoppers Users looking for entertainmentUsers looking for entertainmentUsers looking for entertainment and learningand learningand learning Teenagers and young adults (13–34 years old) Content creators Small businesses and brands Online shoppers Users looking for entertainment and learning The platform is widely used forThe platform is widely used forThe platform is widely used for entertainment, education,entertainment, education,entertainment, education, business, and marketing.business, and marketing.business, and marketing. The platform is widely used for entertainment, education, business, and marketing.
FIRST SCREENSHOT3.0 ANALYSIS OF INTERACTION OF DESIGN PRINCIPLES TTTakes user directly to theakes user directly to theakes user directly to the checkout page to purchasecheckout page to purchasecheckout page to purchase the item immediately withoutthe item immediately withoutthe item immediately without adding it to the cart first.adding it to the cart first.adding it to the cart first. Takes user directly to the checkout page to purchase the item immediately without adding it to the cart first. Opens the seller’s shop pageOpens the seller’s shop pageOpens the seller’s shop page where user can choose morewhere user can choose morewhere user can choose more items from the same store.items from the same store.items from the same store. Opens the seller’s shop page where user can choose more items from the same store. Adds the selected item to theAdds the selected item to theAdds the selected item to the cart so users can continuecart so users can continuecart so users can continue shopping and purchaseshopping and purchaseshopping and purchase multiple item together later.multiple item together later.multiple item together later. Adds the selected item to the cart so users can continue shopping and purchase multiple item together later. TTTakes user directly to theakes user directly to theakes user directly to the checkout page to purchasecheckout page to purchasecheckout page to purchase the item immediately withoutthe item immediately withoutthe item immediately without adding it to the cart first.adding it to the cart first.adding it to the cart first. Takes user directly to the checkout page to purchase the item immediately without adding it to the cart first.
ANALYSISSECOND SCREENSHOT Allow users to select theAllow users to select theAllow users to select the correct clothing size.correct clothing size.correct clothing size. The reccomendation weightThe reccomendation weightThe reccomendation weight range helps user to chooserange helps user to chooserange helps user to choose the most suitable size so thatthe most suitable size so thatthe most suitable size so that the users not ordering thethe users not ordering thethe users not ordering the wrong size.wrong size.wrong size. Allow users to select the correct clothing size. The reccomendation weight range helps user to choose the most suitable size so that the users not ordering the wrong size. Allow users to choose theAllow users to choose theAllow users to choose the product color that theyproduct color that theyproduct color that they like/ want .like/ want .like/ want . Allow users to choose the product color that they like/ want . Opens the seller’s shop pageOpens the seller’s shop pageOpens the seller’s shop page where user can choose morewhere user can choose morewhere user can choose more items from the same store.items from the same store.items from the same store. Opens the seller’s shop page where user can choose more items from the same store.
ANALYSISTHIRD SCREENSHOT Buy now, pay laterBuy now, pay laterBuy now, pay later Suitable if you don’t want toSuitable if you don’t want toSuitable if you don’t want to pay the full amount andpay the full amount andpay the full amount and you’re eligible for PayLater.you’re eligible for PayLater.you’re eligible for PayLater. Buy now, pay later Suitable if you don’t want to pay the full amount and you’re eligible for PayLater. Pay at the delivery rider whenPay at the delivery rider whenPay at the delivery rider when your parcel arrivedyour parcel arrivedyour parcel arrived No online payment is needed.No online payment is needed.No online payment is needed. Pay at the delivery rider when your parcel arrived No online payment is needed. Pay directly from yourPay directly from yourPay directly from your bank account using onlinebank account using onlinebank account using online banking.banking.banking. It’s good if you want toIt’s good if you want toIt’s good if you want to pay immediately withoutpay immediately withoutpay immediately without using credit card.using credit card.using credit card. Pay directly from your bank account using online banking. It’s good if you want to pay immediately without using credit card. Confirm your purchaseConfirm your purchaseConfirm your purchase and sumbits the order toand sumbits the order toand sumbits the order to the seller.the seller.the seller. Confirm your purchase and sumbits the order to the seller.
4.0 ANALYSIS OF THE FIVE DIMENSIONS OF INTERACTION This feedback reflects aThis feedback reflects aThis feedback reflects a lack of trust in the TikToklack of trust in the TikToklack of trust in the TikTok shopping experience.shopping experience.shopping experience. This feedback reflects a lack of trust in the TikTok shopping experience. This influencer explain aboutThis influencer explain aboutThis influencer explain about the truth about tiktok shopthe truth about tiktok shopthe truth about tiktok shop so the user can understandso the user can understandso the user can understand and learn more.and learn more.and learn more. This influencer explain about the truth about tiktok shop so the user can understand and learn more. User worry about fakecorUser worry about fakecorUser worry about fakecor low quality products.low quality products.low quality products. Some fear scams or productSome fear scams or productSome fear scams or product ads that are not accurate.ads that are not accurate.ads that are not accurate. User worry about fakecor low quality products. Some fear scams or product ads that are not accurate.
ANALYSIS The payment pricess isThe payment pricess isThe payment pricess is smooth and easy forsmooth and easy forsmooth and easy for some users.some users.some users. The experience mayThe experience mayThe experience may different depending ondifferent depending ondifferent depending on payment method.payment method.payment method. The payment pricess is smooth and easy for some users. The experience may different depending on payment method. User unsure about theirUser unsure about theirUser unsure about their order status afterorder status afterorder status after payment.payment.payment. The order updates areThe order updates areThe order updates are not clear enoughnot clear enoughnot clear enough User unsure about their order status after payment. The order updates are not clear enough User find it difficult toUser find it difficult toUser find it difficult to judge whether a newjudge whether a newjudge whether a new seller is trustworthy or not.seller is trustworthy or not.seller is trustworthy or not. User find it difficult to judge whether a new seller is trustworthy or not.
ANALYSIS The video shows honestThe video shows honestThe video shows honest product reviews.product reviews.product reviews. Helping users understandHelping users understandHelping users understand the product before buying.the product before buying.the product before buying. The video shows honest product reviews. Helping users understand the product before buying. TikTok combine videosTikTok combine videosTikTok combine videos and shopping in one app.and shopping in one app.and shopping in one app. Users can watch reviewsUsers can watch reviewsUsers can watch reviews and buy products quicklyand buy products quicklyand buy products quickly without leaving the app.without leaving the app.without leaving the app. TikTok combine videos and shopping in one app. Users can watch reviews and buy products quickly without leaving the app.
5.0 STRENGTHS & WEAKNESESS STRENGTHSWEAKNESESS Easy to useEasy to useEasy to use Fun shopping experienceFun shopping experienceFun shopping experience Live shopping with sellersLive shopping with sellersLive shopping with sellers Quick interaction through likes andQuick interaction through likes andQuick interaction through likes and commentscommentscomments Easy to use Fun shopping experience Live shopping with sellers Quick interaction through likes and comments Too many distractionsToo many distractionsToo many distractions Fake reviews may existFake reviews may existFake reviews may exist Hard to compare productsHard to compare productsHard to compare products To many promotions can be confusingTo many promotions can be confusingTo many promotions can be confusing Too many distractions Fake reviews may exist Hard to compare products To many promotions can be confusing
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