Paint Colors That Sell

A real estate agent's guide for home sellers on choosing paint colors that appeal to buyers. It covers the four paint decisions, a week-by-week plan for painting main living areas, curb appeal tips for the front door, and advice on interior doors and trim. The guide also explains how to sample colors, watch undertones, choose the right sheen, and coordinate lighting.

This is a guide for home sellers created by real estate agent Jennifer Heitmann. It explains how to choose paint colors that make a home feel fresh, current, and buyer-ready. The guide is designed to help sellers create a cohesive backdrop that appeals to a broad range of buyers.

The guide opens with four paint decisions: keep existing neutral colors, neutralize bold or dated colors, refresh tired walls, and use accent colors on doors or cabinetry. It also presents three questions to ask before painting a space, focusing on photography, fixed finishes, and buyer appeal.

A week-one plan targets main living areas, entryways, kitchens, bedrooms, and doors and trim. The goal is to focus on spaces where a fresh neutral color makes the biggest visual difference, creating a lighter and larger feel.

Curb appeal advice covers the front door color rule, testing colors in outdoor light, and a list of six recommended colors. A section on interior doors and trim addresses scuffs, fingerprints, and yellowing, with a checklist for baseboards, door frames, window trim, closet doors, and hardware.

Practical tips include sampling colors on multiple walls, watching undertones against fixed finishes, choosing the right sheen for each surface, and checking light bulb color temperature. The guide ends with a call to action for sellers to consult the agent before painting.