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A T E M P L A T E C A F É G U I D E The About Me Formula For the page you keep avoiding. Fill in five blanks and your About page writes itself — no more staring at a cursor for three hours. Template Café
B E F O R E W E S T A R T It's not you. It's the blank page. Every other page on your website has a job. Home sells the work. Services explains the offer. Portfolio proves it. About is the only page where the job is you — and that's exactly why it stalls. You don't need more inspiration. You don't need to "find your voice." You need a shape to pour the words into — one that already knows what comes first, second, and last. That shape is on the next page. Five parts, five prompts, one page. Follow it in order and the page you've been avoiding for months writes itself in about twenty minutes. 03 04 02 05 01 The Hook What You Do Who It's For The Proof The Invitation T H E A B O U T M E F O R M U L A 0 2
T H E S T R U C T U R E The Formula 03 04 02 05 01 The Hook The Proof Who It's For What You Do The Invitation Earnstrustwithout reading like a résumé. Thefirstline.Its only job is to keep them reading. Letstherightpersonrecognise themselves in the mirror. Namestheworkinplain language. No jargon, no job title. Tellsthemexactlywhatto do the moment they finish reading. If that sounds like you, [the next step]. You're probably reading this because ___. Ever since ___, I've been obsessed with ___. Over [time / number], I've [specific, concrete proof]. I [what you do] for [who you serve], so they can [the result they get]. T H E A B O U T M E F O R M U L A 0 3
W O R K E D E X A M P L E P H O T O G R A P H E R The formula, line by line 01 — Hook 04 — Proof 05 — Invitation 02 — What You Do 03 — Who It's For Ever since I picked upmymother's old film camera at fifteen, I've been obsessed with the way light falls right before it disappears. I shoot editorial and portrait work for people who'd rather feel like themselves in front of a camera than perform for it. You're probably reading this because you've been photographed before and it never quite looked like you. Over the past six years, I've shot for independent brands across three countries, with work featured in two print publications. If that sounds like you, have a look through the portfolio, then let's talk about your session. "Ever since I picked up my mother's old film camera at fifteen, I've been obsessed with the way light falls right before it disappears. I shoot editorial and portrait work for people who'd rather feel like themselves in front of a camera than perform for it. You're probably reading this because you've been photographed before and it never quite looked like you. Over the past six years, I've shot for independent brands across three countries, with work featured in two print publications. If that sounds like you, have a look through the portfolio, then let's talk about your session." T H E A B O U T M E F O R M U L A 0 4
W O R K E D E X A M P L E S Two more, so you can see it flex J E W E L L E R Y D E S I G N E R The same five parts, a different voice Ever since I started reworking my grandmother's old pieces in a friend's studio, I've been obsessed with jewellery that carries a story instead of just catching light. I design fine, handmade pieces for people who want something with more weight to it than a gift-shop find. You're probably here because you're looking for a piece to mark something, not just to wear something. Over the past four years, every piece I've made has been one of one, worn by people who came back for a second. If that sounds like you, browse the current collection or get in touch about a custom piece. A C T O R Same structure, a completely different rhythm Ever since myfirst stage role at nine, I've been obsessed with disappearing into someone else's story and still finding a piece of myself in it. I work across theatre, film and voice, bringing the same honesty to a soap advert as I would to a lead role. You're probably here because you're casting for someone real, not a type. Over the past eight years, I've trained at drama school, worked with three touring companies, and built a reel that speaks for itself. If that sounds like you, watch the reel or reach out about the part. T H E A B O U T M E F O R M U L A 0 5
THE HOOK THE PROOF WHO IT'S FOR WHAT YOU DO THE INVITATION Y O U R T U R N Now write yours Samefive parts.No pressure to get it perfect on the first pass — just get the shape down, then tidy the wording after. 03 04 02 05 01 Now put it somewhere that matches.Browse the templates at Template Café. T H E A B O U T M E F O R M U L A 0 6