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Weekly Market Recap July 3 -July 9rd th
Key Takeaways → Category expansion into lifestyle spaces (beauty, home, entertainment) → Footwear is exploring new crossovers and mixing of styles → Pop-ups and temporary retail spaces continue to be the most popular summer format
Collaborations
Birkenstock x Repetto Drops July 16th, 2026 A special-projects collaboration between Birkenstock's Paris-based 1774 unit and French ballet house Repetto. The three-piece collection reimagines the Arizona, Scala, and Opéra sabot in 3 colors each lined with a signature Vichy-check gingham WWD →
Camper x Issey Miyake July 8 , 2026th This collection combines Camper's footwear engineering with Issey Miyake's technical design style - another example of combining styles and designs into new collections Camper →
July 8th Ganni brings its Scandinavian style to a crossover with Disney. Layering the classic character motifs onto its classic silhouettes and accessories. Ganni → Ganni x Disney
July 9thth Alex Mill teams up with home accessories brand Quiet Town on a capsule of small outerwear and bags. Fun new pastel colorways, perfect for summer. Instagram → | Alex Mill → Alex Mill x Quiet Town
Pop Ups and Retail
Freda Salvador Nantucket Pop-Up July 17th-19th, 20th-21st The California-via-Spain footwear brand joins the Nantucket resort-retail circuit this season, adding to the list of footwear-focused activations (alongside Flabelus's upcoming HART pop-up). Freda Salvador Events →
Tuckernuck adds Beauty July 6 , 2026th Tuckernuck launches a ~20-brand beauty assortment across e-commerce and retail — skincare, makeup, haircare, fragrance, and candles — positioning brand as a one stop shop for all your shopping needs. Announcement
July 6 , 2026th The London womenswear label's largest physical retail presence to date, landing inside Selfridges' Contemporary Studio on the third floor. Following its 2024 wholesale debut with the department store. Announcement | TikTok → Damson Madder Opens First Permanent Retail Space
⟶ Cult Gaia is eyeing an Upper East Side expansion as Madison Avenue retail vacancy hits a new low amid continued brand expansion ⟶ Bond-eye Australia teams with Gurney's Montauk on a summer swim capsule collection ⟶ Tariff-driven cost spikes are pushing footwear prices higher industry-wide Other Notable News