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Marketing Newsletter: Growing Through Excellence, Driving Continuous Growth Wednesday, September 30, 2026
HannahRey A. Cervera Union Galvasteel www.ugc.ph The Executive Corner Quality Assurance HeadAs we move through 2026, our journey continues to be defined by resilience, commitment, and our determination to keep moving forward. In our business, growth is not measured by numbers alone. It is also reflected in how consistently we serve our customers, how we respond to challenges, and how continuously we improve the way we work. Excellence is built through consistency. Every properly manufactured product, every timely delivery, every customer concern addressed, and every process improved contributes to the strength of our business. As part of UGC’s commitment to continuous improvement and long-term growth, Management has established an Innovation and Quality Assurance function dedicated to strengthening our capabilities in quality, product development, and technical excellence. This initiative is focused on keeping UGC responsive to the changing needs of the market by monitoring new technologies, emerging products, evolving industry practices, and opportunities for product improvement. Innovation is not simply about introducing something new. It is about finding better ways to create value for our customers, improve our products and processes, and strengthen our competitiveness. As we look ahead, we recognize that market conditions will continue to challenge us. These challenges remind us of the importance of working together, managing our resources wisely, strengthening our customer relationships, and continuously looking for better ways to serve the market. Let us carry the momentum of the past months into the months ahead.. Growing through excellence means improving every day. Driving continuous growth means moving forward together. With everyone’s commitment and contribution, we look forward to making the coming months stronger, better, and more productive. Together, let us continue to grow through excellence and drive continuous growth. Bernard A. SelgaMarketing TeamJemicah Joy DemateraHannah Marie AlvarezKatrina Deniece BonaguaAinah Betina RecellaRosario RodriguezMarketing Officer - LuzonMarketing Officer - VisMinMarketing AssistantMarketing ManagerAVP - Commercial HeadIcahDenieceAinsChaipage 2 President & CEOAs we celebrate UGC's 63rd Anniversary, we proudly reflect on a legacy built on dedication, resilience, and an unwavering commitment to excellence. For more than six decades, UGC has continued to grow by upholding the highest standards in service, fostering strong partnerships, and creating value for the customers and communities we serve. Every achievement we have reached, every innovation we have embraced, and every milestone we have accomplished is a testament to the passion, hard work, and commitment of our people. Their collective efforts have shaped the strong foundation on which our company stands today As we look to the future, it is the same spirit of excellence that will continue to guide us. By embracing continuous improvement, adapting to change, and working together toward our shared goals, we will create new opportunities and sustain our growth in the years ahead. Thank you to our employees, customers, partners, and stakeholders for being part of this remarkable journey. Together, let us continue Growing Through Excellence and Driving Continuous Growth. Wednesday, September 30, 2026
newsletter SALES EXCELLENCE AWARD SOUTH LUZON EASTERN, NORTH & CENTRAL LUZON HIGHEST SALES TARGET ATTAINMENT 239% 148% 221% 115% 207% 110% SALES TARGET ATTAINMENT SALES TARGET ATTAINMENT SALES TARGET ATTAINMENT SALES TARGET ATTAINMENT SALES TARGET ATTAINMENT SALES TARGET ATTAINMENTpage 3 Wednesday, September 30, 2026
newsletter SALES EXCELLENCE AWARD VISAYAS MINDANAO HIGHEST SALES TARGET ATTAINMENT 215% 169% 167% SALES TARGET ATTAINMENT SALES TARGET ATTAINMENT SALES TARGET ATTAINMENT 167% 164% 163% SALES TARGET ATTAINMENT SALES TARGET ATTAINMENT SALES TARGET ATTAINMENTpage 4 Wednesday, September 30, 2026
newsletter SALES EXCELLENCE AWARD SOUTH LUZON EASTERN, NORTH & CENTRAL LUZON HIGHEST CONTRIBUTION MARGIN Php 8.701M Php 4.309M Php 4.170M Php 6.496M Php 7.330M Php 8.095Mpage 5 HIGHEST CONTRIBUTION MARGIN HIGHEST CONTRIBUTION MARGIN HIGHEST CONTRIBUTION MARGIN HIGHEST CONTRIBUTION MARGIN HIGHEST CONTRIBUTION MARGIN HIGHEST CONTRIBUTION MARGIN Wednesday, September 30, 2026
newsletter SALES EXCELLENCE AWARD VISAYAS MINDANAO HIGHEST CONTRIBUTION MARGIN Php 6.280M Php 4.735M HIGHEST CONTRIBUTION MARGIN HIGHEST CONTRIBUTION MARGIN Php 3.662M Php 1.737M Php 8.254Mpage 6 HIGHEST CONTRIBUTION MARGIN HIGHEST CONTRIBUTION MARGIN HIGHEST CONTRIBUTION MARGIN HIGHEST CONTRIBUTION MARGIN Php 5.168M Wednesday, September 30, 2026
As this tradition continues, more retail partners are joining the movement, proudly showing their support for the Union brand and reinforcing a consistent brand presence across our partner stores nationwide. Their participation reflects a shared belief in the quality, reliability, and service that Union Galvasteel has stood for through the years. We extend our sincere appreciation to all our retail partners who continue to make Union Day a meaningful weekly tradition. Your continued support strengthens not only our brand, but also the lasting partnerships that drive our shared success. Together, we celebrate more than a day—we celebrate a partnership that continues to grow stronger, every Wednesday. UGC Joins UAP Clark Chapter Anniversary 2026 The event also gives an opportunity for UGC to connect with UAP Chapter Presidents and industry leaders, opening meaningful conversations around upcoming projects and regional opportunities. UGC’s participation in LECONEX reflects its continued commitment to building stronger industry relationships, expanding its professional network, and supporting the evolving needs of the Philippine construction industry.What started as a simple initiative has now become a growing tradition among our valued retail partners. Union Day continues to remind us that our brand is brought to life not only through our products, but also through the people who champion them every day. From store owners and branch managers to sales associates and frontliners, each participant plays an important role in making the Union brand visible and top of mind for customers. Other Announcements Union Day: Continuous Celebration with Retail Partnerslatest updatespage 7 Wednesday, September 30, 2026Union Galvasteel Corporation successfully participated in the UAP Legazpi Conference and Exhibit (LECONEX) 2026, held from August 20–22, 2026, bringing together architects, industry professionals, and key stakeholders in the built environment. Through its exhibit, UGC showcased its quality roofing and building solutions, providing an avenue to engage with professionals, introduce its product offerings, and strengthen connections within the architectural and construction community. UGC Sustains Industry Presence at UAP LECONEX 2026 Through a Technical Product Presentation focused on roofing and building solutions. The engagement provided an avenue for UGC to share relevant product knowledge, technical insights, and applications with members of the architectural community. The presentation highlighted UGC’s commitment to supporting professionals in the construction and design industry by providing practical information that can contribute to informed material selection and project planning. Beyond product presentation, the activity also created opportunities for meaningful discussions and professional exchange between UGC and UAP Clark Chapter members. UGC extends its appreciation to the UAP Clark Chapter for the warm welcome and for providing the opportunity to be part of its anniversary celebration. The company looks forward to continued engagement and collaboration with the architectural and construction community in support of future industry initiatives.
latest updatesUGC represented by the Davao Sales Team, successfully participated in the 24th PSME Southern Mindanao Assembly from August 12 to 14, 2026. Engaging directly with mechanical engineers, HVAC contractors, and project managers, the team captured 74 high-value business leads for UGC’s roofing solutions, insulated panels, and structural building products. Through direct engagement with regional decision- makers and consultants, the Davao Sales leadership successfully established a strong project pipeline to drive UGC's continued expansion across Mindanao. This effort highlights the dedication of the Davao Sales Team in expanding UGC's footprint and supporting regional infrastructure development.Other AnnouncementsUGC Expands Regional Presence at 24th PSME Southern Mindanao Assemblypage 8 Wednesday, September 30, 2026Caraga’s agricultural sector continues to gain strength through the successful supply of high- quality roofing and cladding materials for the Katugasan Agri-Farm, Inc. Poultry Building Project. Handled by Tessie S. Nakila, Sales Officer for the Caraga Region, the project delivered specialized materials for two poultry buildings designed to withstand demanding agricultural conditions. This successful partnership reflects Katugasan Agri- Farm’s trust in dependable products and dedicated service, reinforcing a shared commitment to supporting agricultural growth across Caraga. TOTAL PROJECT VALUE: ₱1,602,361.00.PROJECT HIGHLIGHT: Agri-Farm’s Poultry Expansion in CaragaSupporting DepEd’s efforts to provide safe and resilient learning environments, the LCS program helps address classroom needs and ensure learning continuity, particularly in areas affected by disasters. Handled by Jester Pelenio, 5 out of 19 LCS units in Cebu Province have been successfully completed and closed, with 14 units remaining. Through the supply of reliable building materials, the project contributes to durable and functional learning spaces for teachers and learners. TOTAL PROJECT VALUE: ₱ ₱4,592,146.25 PROJECT HIGHLIGHT: DepEd Learning Continuity Spaces (LCS) – Cebu Province
newsletterpage 9EXCELLENCE IN COIL STOCK SALESevangeline j. sausaMPIC Officer - Visayaseastern, north & central luzon (ENCL)LOWEST % AGING COILS3% OF TOTAL INVENTORYMOST MT REDUCTION64MT Wednesday, September 30, 2026EXCELLENCE IN COIL STOCK SALESevangeline j. sausaMPIC Officer - Visayaseastern, north & central luzon (ENCL)LOWEST % AGING COILS3% OF TOTAL INVENTORYMOST MT REDUCTION61MT (JULY)(AUGUST)
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Union Galvasteelwww.ugc.ph
A massive congratulations to our First Quarter (March–May) Facebook Sales Champs! These rockstar sales professionals masterfully turned Facebook inquiries into incredible sales victories. Let’s celebrate our top achievers and the awesome prizes they took home: 🥇 1st Place: Hizel Consolacion – Securing the top spot with a brand-new Smart Tablet! 📱 🥈 2nd Place: Jeanette Natura – Sporting a new Smart Watch & Earbuds combo! ⌚🎧 🥉 3rd Place: Edgardo Mojica – Staying cool and hydrated with a Stanley Tumbler & Jisulife Fan! 🥤💨 Keep the Momentum Going! Every Facebook inquiry is a golden opportunity waiting to happen. We encourage the entire sales team to keep up the amazing energy, fast response times, and top-tier assistance for all Facebook leads endorsed to you. Keep pushing, because we can't wait to hand out even bigger and better rewards for the next quarter! Who will be our next Sales Champ? 🚀 Other Announcementslatest updates Q1 Facebook Sales Champs: Crushing Inquiries, Closing Deals!page 10 Monday, June 29, 2026
page 9Other Announcementslatest updates As the rainy season sets in, Union Galvasteel Corporation is calling on all Sales Officers to turn up the heat and pour in the sales. Our current reigning Top 1 champion, Hizel Consolacion (Front Desk – Pangasinan), has set a high bar as our MVP Lead Converter. Now, the stage is set for the next quarter, and it is your turn to chase the crown by driving conversions, closing high-volume inquiries, and making the most of every Facebook lead that comes your way. To keep you motivated, protected, and fully equipped through every downpour, we have lined up an incredible set of rainy season prizes for our Top 3 winners. The 1st Place champion will take home a brand-new Smart Tablet paired with an exclusive Limited Edition UGC Jacket—the ultimate setup to keep your productivity high on the go while staying warm and dry in premium company gear. Gear Up for the Storm: FB Sales Champ Challenge The 2nd Place winner will receive a Xiaomi Smartwatch and a durable UGC Umbrella, allowing you to track your daily sales hustle seamlessly while staying protected during field visits. Rounding out the top spots, our 3rd Place winner will gear up with a Stanley Tumbler and Waterproof Shoe Covers, keeping your hot drinks ready and your footwear safe while navigating wet weather. On top of these physical rewards, all top- performing Sales Officers will earn company-wide recognition through a dedicated Digital Appreciation Email Blast announcing your achievement to the entire organization, alongside an official Digital Certificate honoring your sales excellence. Every quick response and successful transaction brings you one step closer to the leaderboards. Keep converting those Facebook leads today, secure your target sales, and claim your spot as the next FB Sales Champ! Friday, August 28, 2026
latest updatespage 7TOP SALES VOLUMEELITECIRCLEQUARTER 2DENNIS M. FLORESCharlyn O. MejiasMichelle T. CadacioSouth LuzonENCLMindanaoACTUAL VOLUME: 9,000.00ACTUAL VOLUME: 42,811.56ACTUAL VOLUME: 28,325ACTUAL VOLUME: 48,175jester A. pelbnioVisayasTOP SALES CONTRIBUTION MARGINQUARTER 2ELITECIRCLEroxanne v. domingoMafthryl Von A. Ponceapple a. de CastroSouth LuzonENCLMindanaoACTUAL CM: 4,462,823ACTUAL CM: 6,034,884.73ACTUAL CM: 6,027,000ACTUAL CM: 4,932,502.2jester a. pelbnioVisayasTuesday, July 28, 2026
newsletterpage 6PAMPANGABICOLCEBUMaintained Volume Improved CMDecreased in Volume Improved CMImproved Volume in Q1-Q2 Improved CM & ProfitHIGHEST INCOME: 34MMAINTAINED INCOME: 34MGENERATED INCOME: 24MEXCELLENCE IN COIL STOCK SALESRONNA MARIE U. BAGUIO MPIC Officer - Mindanaoeastern, north & central luzon (ENCL)LOWEST % AGING COILS5% OF TOTAL INVENTORYMOST MT REDUCTION73MTELITECIRCLEtop branchELITECIRCLEQUARTER 2 Tuesday, July 28, 2026
UGC.PHPLEASE LIKE, FOLLOW, AND SHARE OUR SOCIAL MEDIA PAGES!Visit our website for complete product information and project solutions FOLLOW USFor Company Updates, Project Highlights, Industry Insights & Career Opportunities WE ARE NOW ON Other Announcementssocialspage 10Stay updated with our latest Products, Projects, and Promotions. Monday, September 28, 2026