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512 Aspen Dr Strategic Marketing Plan & Value Analysis Prepared for Mr. Jordan Gary & Partners Equal Housing Opportunity | Member of The National Association Of REALTORS Clarksville, TN 37042 | MLS #3178266 | List Price: $238,000 Weichert Home Pros | Office: 931-561-1415 | License #274289 Agent: Amaya Simmons | Direct: 931-561-8523 | License #366399
LICENSED & REGULATED Agent & Brokerage Information Contact ๐ฑ โ Brokerage Weichert Home Pros ๐ 2680 Trenton Rd. Clarksville, TN 37042 ๐ Office: 931-561-1415 TN TREC Brokerage License Listing Agent Amaya Simmons, REALTOR ABR, AHWD, MRP, NAR TN TREC License #366399 Direct: 931-561-8523 realestatewithamaya@gmail.com ยฎ #274289 All information subject to verification. Seller concessions subject to lender approval. Licensed in accordance with TREC regulations.
PRICING STRATEGY Market Positioning & Bracketing Strategy Why $238,000 is the Strategic Sweet Spot $225K๎$250K bracketโฆ $250K๎$275K bracket $200K๎$225K bracket $175K๎$200K bracket Search Bracket $275K๎$300K bracket 0 20 40 60 80 Buyer Visibility ๎%๎ 100 18 24 32 61 95 At $238,000, the home appears in both the $225Kโ$250K and $200Kโ $250K brackets โ maximizing buyer pool exposure. Pricing strategy based on current market data. Results may vary. See disclosure for details. Aligned with Active Buyer Segments PCS military (Fort Campbell), first-time buyers (FHA/VA), and regional commuters seeking affordable Clarksville access. 92% of Buyers Search in $25K Increments Portals filter by bracket. $238K maximizes search appearances without crossing psychological price ceilings. Early Activity Is Strongest Most showings occur within the first two weeks. Accurate Day 1 pricing drives early engagement. Below the $240K Threshold Prices just under round numbers are perceived as more accessible, supporting click- through and showing activity.
Understanding Today's Market: Buyer vs. Seller Dynamics How to Prepare & Compete 1 2 3 4 Price Competitively $238,000 reflects fair market value and positions the home to attract serious buyers Present Professionally High-quality photography and virtual tour remove buyer hesitation Highlight Unique Features Storage building, no HOA, Fort Campbell proximity, renovations Be Flexible Seller concessions (closing costs, rate buydown) can make the difference in a buyer's mar ket In a buyer's market, the homes that sell fastest are those that are priced right, presented professionally, and marketed aggressively. This strategy addresses all three factors.
A data-informed approach to relaunching 109 Fairfield Court with professional presentation and targeted market exposure at $238,000. MARKET ANALYSIS Strategic Repositioning Plan Current listing duration Peak buyer interest period at relaunch At 119 days on market, the property has exceeded Clarksville's typical absorption range of 45โ60 days. A strategic relaunch at $238,000 with professional marketing positions the home competitively for today's buyers. At 119 days on market, a fresh strategy with updated presentation and broader exposure is recommended to align with current buyer activity in Clarksville. Professional photography and a coordinated multi- platform marketing strategy are standard best practices in today's competitive market environment. Local market absorption benchmark Supported by comparable sales data to reach qualified buyers. A relaunched listing typically generates its highest buyer interest and showing activity within the first 14 days โ making a strong initial presentation essential. This price point is supported by current comparable sales data. The focus now shifts to Homes relaunched with professional photography and a coordinated marketing strategy typically see increased online engagement and showing activity. A well-presented listing at the right price point gives buyers the confidence to act. 3 1 4 2 Day Window Days on Market Professional Presentation & Marketing Current Market Conditions $238,000 Reflects Fair Market Value The First 14 Days Are Critical presentation and targeted exposure 14 119 45โ60 $238K
KEY ADVANTAGES Why This Property Wins Six verified property features that distinguish this home for qualified buyers. No HOA No homeowners association fees or restrictions โ lower monthly ownership costs for the buyer. Recently Renovated Modern updates completed throughout the home โ move-in ready condition. Storage Building Dedicated on-site storage structure included with the property โ an uncommon feature at this price point. Fort Campbell Proximity Located minutes from Fort Campbell, one of the largest military installations in the United States. Listed at $238,000 Priced at fair market value for a renovated 3BR/2BA ranch home in the Clarksville area. 3BR / 2BA Ranch Layout Single-story floor plan with three bedrooms and two full bathrooms โ practical and accessible design. Fair market value for the property Plus 2 full bathrooms, single-story ranch No homeowners association obligations $238K 3BR$0 HOA Fees
MARKETING STRATEGY Professional Photography: The First Impression Buyers who begin their home search digitally Covered by agent as a courtesy to the seller Delivered for MLS, portals, and social media Kitchen, bathrooms, covered porch, and storage building. Full interior, exterior, and drone aerial photography. Days 1โ3: Photography scheduled immediately. No delays. $400โ600 โ covered by agent as a professional COURTESY. 30โ40 edited images optimized for MLS, portals, and social media. In today's market, 80% of buyers start their home search online โmeaning your listing photos are the first thing prospective buyers see. High-quality photography helps listings stand out and attract more qualified inquiries. 80% $400โโฆ 30โ40 Focus Areas Scope Budget Timeline Deliverables 4 1 5 2 31
RENOVATED NO HOA MOVE-IN READY NEAR FORT CAMPBELL FIRST-TIME BUYER FRIENDLY TURN KEY LISTING STRATEGY Beautifully Renovated 3BR Ranch โ Move-In Ready Near Fort Campbell Fair market value, strategically positioned for the Clarksville market Lead with proximity to Fort Campbell, extensively updated finishes, quiet neighborhood character, and the No HOA advantage. Language is factual, benefit-focused, and compliant with the Fair Housing Act โ no steering, no demographic targeting. Keywords to Feature Fully renovated, move-in ready condition throughout Matterport walkthrough for remote and relocating buyers $238,000 โ positioned as fair market value reflective of recent renovations and Clarksville comps. Presented as a strong opportunity, not a distressed sale. A compelling listing strategy built on factual strengths: location, condition, value, and accessibility for all buyers. Matterport 3D walkthrough enables remote buyers to tour the home thoroughly before scheduling an in-person visit โ expanding the buyer pool beyond local reach. No HOA โ a clear financial advantage for budget-conscious buyers Listing Description Approach Price Framing Virtual Tour $238K 3D 3BR $0 HOA Fees
30-DAY MARKETING BLITZ Marketing Channels & Launch Timeline Days 1โ3 Professional HDR photography Floor plan creation MLS draft review Sign installation Pre-market agent teaser Listed on RealTracs MLS with syndication to 100+ portals including Zillow, Realtor.com, and Redfin โ with premium photo placement Days 3โ7 MLS listing & portal syndication Targeted social ads launched Updates across 100+ portals Professional HDR photography, 3D Matterport virtual tour, and floor plans crafted to engage out-of-state and remote buyers Days 7โ14 Outreach to top 50 local agents 3D virtual tour launched Open house weekend Maximum exposure across every relevant channel โ executed in four precise phases for optimal impact. Days 14โ30 Follow-ups & showing coordination Offer review & negotiation PCS & relocation network outreach Direct outreach to the top 50 local agents โ placing your listing in front of active buyer pipelines in the Clarksville market 1 2 3 4 Phase 1 RealTracs MLS Syndication Phase 2 High-Impact Visuals Phase 3 REALTOR Network Phase 4 Key Marketing Channels ยฎ
AGENT NETWORK CAMPAIGN STRATEGY Targeted Ad Campaigns & Outreach Move-In Ready No repairs needed. Immediate occupancy available. Modern updates already completed โ removing buyer hesitation at every step. Value Positioning Competitively priced at $238,000 with quality condition throughout โ a compelling value story for today's discerning buyer. Location Advantage Fort Campbell proximity with a convenient commute โ messaging crafted to resonate with military and civilian buyers seeking accessibility. 3 Focused Ad Campaigns Agent Outreach Plan Email blast to top 50 local agents featuring updated professional photography and listing refresh to maximize buyer pipeline exposure. Key seller concessions highlighted in outreach: closing cost assistance, rate buydown, and repair credits. Organic social media posts across Facebook and Instagram showcasing the listing, neighborhood highlights, and key buyer benefits. Amaya Simmons (TN TREC #366399) personally manages all inquiries, showings, and negotiations from first contact to close.
TARGET GOALS STRATEGIC PLAN 30-Day Action Timeline Goal for first 2 weeks Photography shoot + editing. Virtual tour creation. Goal by Day 30 Photos live on MLS + all portals. Listing rewritten. Social ads launch. Open house weekend. Peak social push. Showings building momentum. Strategy launch. Schedule photography. Coordinate with agent and seller. Agent outreach emails sent. Virtual tour published. Military network posts live. Follow-up showings. Strategy adjustments as needed. Target: 1โ2 offers by Day 30. A structured, momentum-driven approach from launch to offerโ every week purposeful, every action accountable. Goal from listing to close 6 4 5 3 2 1 Days 1โ3 Days 3โ5 Days 5โ7 Days 7โ10 Days 10โ14 Days 14โ30 Target Offers Target Days to Sale 8โ12 2 45 Target metrics based on market conditions. Actual results may vary.
A focused, multi-layered approach designed to increase exposure, re-engage buyers, and drive results within 30 days. These four pillars work together to reposition the home and attract serious buyers โ with a clear target of 1โ2 offers within 30 days of relaunch. OUR ADVANTAGE Why This Strategy Wins โจ ๐ธ ๐ก ๐ก Local Expertise Professional Photos Multi-Channel Reach Competitive Package Amaya Simmons' market knowledge, combined with Weichert Home Pros coordination, ensures consistent and professional execution. Social media, listing portals, and direct agent outreach work together to broaden exposure across relevant buyer channels. Fresh, high-quality photography removes the stale-listing stigma and re-engages online buyers who previously passed. A list price of $238,000, a refreshed listing presentation, and seller concessions position the home as a strong value for qualified buyers.
Description ESTIMATED SALE PRICE Less: Existing Mortgage Payoff Real Estate Brokerage Fee (6%) TN State Transfer Tax ($0.37 per $100) Estimated Owner's Title Insurance Policy PROJECTED NET PROCEEDS TO SELLER TOTAL ESTIMATED CLOSING DEDUCTIONS Deed Recording & Settlement Document Fees Estimated Title Search & Closing Attorney Fee ESTIMATED DEDUCTIONS & CLOSING EXPENSES: Estimated Prorated Property Taxes (Montgomery Co.) PROJECTED NET PROCEEDS TO SELLER AFTER MORTGAGE PAYOFF A detailed estimate of your net proceeds based on a list price of $238,000. Estimates only. Actual costs vary. Seller concessions subject to lender approval. Amount $150.00 $850.00 $650.00 $880.60 $1,200.00 $14,280.00 $18,010.60 $55,989.40 $219,989.40 $238,000.00 ($164,000.00) FINANCIAL OUTLOOK Projected Seller Net Sheet
Review all offers carefully with Amaya Simmons Understand contract terms, contingencies, and timelines Coordinate scheduling for inspections and appraisals Approve photography schedule and confirm date/time Confirm showing availability and preferred notice window Prepare home for professional photos (declutter, clean, stage) Work with the title company to complete required paperwork Provide all required documents in a timely manner Coordinate and attend the final walkthrough prior to closing Maintain home condition and curb appeal throughout listing period Respond promptly to showing requests (within 1โ2 hours when possible) Provide feedback after showings to help refine strategy Weekly Communication: Amaya Simmons will provide regular weekly check-ins and market activity reports โ including showing feedback, comparable sales updates, and any recommended pricing adjustments โ to keep you fully informed throughout the process. SELLER GUIDE Seller Responsibilities & Next Steps Clear steps and ongoing collaboration to ensure a successful, efficient sale. 3 1 4 2 Immediate Actions Days 1โ3 Offer Management Under Contract Closing Coordination Final Steps During Marketing Phase Active Listing Period