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INNOVATION +E M A I L : D E S I G N @ A B B Y Y . C O MexperienceI N S P I R A T I O N S U B M I S S I O N S P R E V I E W B O O K
I N S P I R A T I O N S U B M I S S I O N S P R E V I E W B O O KINNOVATION + EXPERIENCEBRAND & IDENTITYDIGITAL EXPERIENCEPRODUCT DISCOVERY & EDUCATIONAI & PERSONALIZATIONAUDIENCE & MESSAGINGcategory 10102030405Received submissions were categorized into the following:Thank you to everyone who provided their ideas! Coming soon we will be asking for submissions for Category 2: Transformative.
I N S P I R A T I O N S U B M I S S I O N S P R E V I E W B O O KC A T E G O R Y 2 : I N N O V A T I O N + E X P E R I E N C E B R A N D & I D E N T I T Y D I G I T A L E X P E R I E N C E P R O D U C T D I S C O V E R Y & E D U C A T I O N A I & P E R S O N A L I Z A T I O N A U D I E N C E & M E S S A G I N G
I N S P I R A T I O N S U B M I S S I O N S P R E V I E W B O O KC A T E G O R Y 2 : I N N O V A T I O N + E X P E R I E N C E B R A N D & I D E N T I T Y D I G I T A L E X P E R I E N C E P R O D U C T D I S C O V E R Y & E D U C A T I O N A I & P E R S O N A L I Z A T I O N A U D I E N C E & M E S S A G I N G
I N S P I R A T I O N S U B M I S S I O N S P R E V I E W B O O KC A T E G O R Y 2 : I N N O V A T I O N + E X P E R I E N C E B R A N D & I D E N T I T Y D I G I T A L E X P E R I E N C E P R O D U C T D I S C O V E R Y & E D U C A T I O N A I & P E R S O N A L I Z A T I O N A U D I E N C E & M E S S A G I N G
I N S P I R A T I O N S U B M I S S I O N S P R E V I E W B O O KC A T E G O R Y 2 : I N N O V A T I O N + E X P E R I E N C E B R A N D & I D E N T I T Y D I G I T A L E X P E R I E N C E P R O D U C T D I S C O V E R Y & E D U C A T I O N A I & P E R S O N A L I Z A T I O N A U D I E N C E & M E S S A G I N G
I N S P I R A T I O N S U B M I S S I O N S P R E V I E W B O O KC A T E G O R Y 2 : I N N O V A T I O N + E X P E R I E N C E B R A N D & I D E N T I T Y D I G I T A L E X P E R I E N C E P R O D U C T D I S C O V E R Y & E D U C A T I O N A I & P E R S O N A L I Z A T I O N A U D I E N C E & M E S S A G I N G
typography should feel intelligent, not “techy”AI becomes the behavior of the brand rather than the decoration of the brand.ABBYY needs to sell to major enterprises. It should feel closer to: IBM Microsoft Salesforce ServiceNow Snowflake Databricks OLD AI VISUAL LANGUAGE Purple gradient Glowing orb Neural network Circuit board Robot Sparkles Cyberpunk 3D chrome Floating glass objects NEXT-GENERATION ENTERPRISE AI Typography Information systems Editorial grids Data visualization Whitespace Motion Precision Modularity Human interaction Subtle dimensionalityThe stronger enterprise brands are moving toward something more restrained: Intelligence without sci-fi. Technology without coldness. Innovation without looking like a startup. Confidence without shouting “AI!”VISUAL IDEAS
signature symbolConsider a distinct "signature" motif like Perplexity's asterisk or Faculty's ambigram — something conceptually tied to ABBYY's core (documents, extraction, comprehension) that can scale into an icon system across products.VISUAL IDEAS
Motion-first identitiesMotion is becoming just as essential as colour palettes and typefaces. With screens now the primary point of brand interaction, static visuals alone struggle to hold attention. It presents the opportunity to bring your brand to life and allows a brand to express all of these characteristics in a way that was inconceivable in printed form. Why this trend matters Movement communicates tone, pace, and attitude. Screen-led environments favour dynamic engagement over static content. Motion now acts as a core brand asset, not an afterthought. How brands will use it Animated logos Motion-led UI behaviour Kinetic typography Dynamic systems that adapt to contextVISUAL IDEAS source: https://www.threerooms.com/blog/8-design-trends-shaping-brand-identity-in-2026
Humanised hybrid intelligenceWith AI now a core part of daily workflows, design focus is shifting from efficiency to empathy. What this looks like: Friendly, warm UI personalities Conversational and empathetic tone in AI-driven interfaces Subtle, expressive visual cues that feel human, not robotic Pentagram’s rebrand of performance.gov demonstrated early attempts to humanise AI aesthetics – controversial at the time, but a precursor to what’s coming with AI-generated imagery.VISUAL IDEAS source: https://www.threerooms.com/blog/8-design-trends-shaping-brand-identity-in-2026
Brand spotlight: PerplexityUnique, structured but explorative and curious. SImple but complex.COOL IDEAS
AI photography with character consistencyCreating multiple images or videos with the same character or person across all content. source: https://visme.co/blog/ai-design-trends/COOL IDEAS