This document is a research proposal by Pete Bogda, a marketing and strategic planning consultant and lifelong Republican. It outlines a two-phase strategy to understand why voters are attracted to progressive policies and how Republicans can develop a stronger political positioning for the 2026 midterms and 2028 presidential election.
This document is a research proposal written by Pete Bogda, a marketing and strategic planning consultant and lifelong Republican. It is addressed to Republican political strategy, polling, or voter-research teams. The proposal argues that before spending money on messaging, the party should invest in understanding why voters choose progressive alternatives.
The first phase recommends conducting in-depth, one-on-one interviews with voters attracted to progressive or socialist policies, along with independents and persuadable voters. The goal is to uncover underlying motivations: what voters are concerned about, what they believe government should do, what they feel Republicans misunderstand, which issues are most important, and what causes them to trust or distrust a Republican candidate.
The second phase proposes a professionally designed quantitative survey based on hypotheses from the interviews. It emphasizes representative probability sampling and unbiased question design. The survey would identify real drivers of voter attitudes, distinguish persuadable voters from firmly committed ones, and determine which issues, policies, and candidate characteristics have the greatest influence.
The proposal stresses that the goal is actionable intelligence, not another poll. It lists specific questions the research should answer, including why voters are attracted to progressive policies, what concerns drive their choices, which concerns Republicans can address credibly, what voters believe Republicans misunderstand, which voters are persuadable, which Republican policies resonate, and what the party should stand for in voters' minds.
The document concludes by stating that understanding why voters believe what they believe is fundamental marketing strategy. It offers to discuss the concept with the appropriate Republican team and provides the consultant's contact information.