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LPLPPersiaPersiaLuxeLuxeSKINCAREM a d e b y : P e r s i a M . L o c a t i o n : 2 3 B a n k w o o d Av e n u e , R o s e b a n k , J o h a n n e s b u r g , S o u t h A f r i c a Ye a r : 2 0 2 6 1
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R e f e r e n c e s S t a t i s t i c s S o u t h A f r i c a f o r i n f o r m a t i o n a b o u t S o u t h A f r i c a s e c o n o m y D e p a r t m e n t o f Tr a d e , I n d u s t r y a n d C o m p e t i t i o n f o r i n f o r m a t i o n a b o u t s m a l l b u s i n e s s e s W i s e B u s i n e s s P l a n s t o l o o k a t e x a m p l e s o f h o w b u s i n e s s p l a n s l o o k l i k e E n t r e p r e n e u r f o r i n f o r m a t i o n a b o u t s t a r t i n g a n d h o w t o m a n a g e a b u s i n e s s C a n v a f o r i d e a s a b o u t b u s i n e s s p o s t e r s S k i n c a r e r e s e a r c h I c o m p a r e d s k i n c a r e p r o d u c t s , p r i c e s , p a c k a g i n g a n d t h e w a y s k i n c a r e b u s i n e s s e s a d v e r t i s e o n l i n e G e m i n i A I f o r t h e g e n e r a t i o n o f i m a g e s 3
L u x e P e r s i a S k i n c a r e i s a S o u t h A f r i c a n s k i n c a r e b u s i n e s s c r e a t e d t o p r o v i d e a f f o r d a b l e s k i n c a r e p r o d u c t s f o r p e o p l e w h o w a n t t o m a i n t a i n h e a l t h y , g l o w i n g s k i n w i t h o u t s p e n d i n g f u n d s o n l u x u r y p r o d u c t s T h e b u s i n e s s w i l l o f f e r s k i n c a r e p r o d u c t s i n c l u d i n g c l e a n s e r s , t o n e r s , m o i s t u r i s e r s , s e r u m s , a n d s u n s c r e e n . T h e p r o d u c t s w i l l b e m a d e f o r d i f f e r e n t s k i n n e e d s , s u c h a s d r y , o i l y , c o m b i n a t i o n , a n d s e n s i t i v e s k i n . L u x e P e r s i a S k i n c a r e w i l l w o r k o n l i n e t h r o u g h i t s w e b s i t e a n d s o c i a l m e d i a p l a t f o r m s , w h i l e u s i n g e v e n t s a n d l o c a l m a l l s t o i n t r o d u c e c u s t o m e r s t o t h e b r a n d T h e b u s i n e s s w i l l f o c u s o n q u a l i t y a n d a f f o r d a b i l i t y . C u s t o m e r s w i l l r e c e i v e a c a r d a b o u t c h o o s i n g p r o d u c t s a n d b u i l d i n g a s k i n c a r e r o u t i n e T h e b u s i n e s s w i l l o p e r a t e a s a s o l e p r o p r i e t o r s h i p o w n e d b y P e r s i a M . T h e o w n e r w i l l b e r e s p o n s i b l e f o r d e c i s i o n s t a s k s s u c h a s m a r k e t i n g , p a c k a g i n g , c u s t o m e r s e r v i c e , a n d f i n a n c i a l j o b s m a y b e p o s t e d o n l i n e f o r p e o p l e w h o a r e q u a l i f i e d t o a p p l y T h e l o n g t e r m g o a l i s t o t u r n t h e b u s i n e s s i n t o a r e c o g n i s e d S o u t h A f r i c a n s k i n c a r e b r a n d2 . 1 E x e c u t i v e S u m m a r y4
T h e p u r p o s e o f L u x e P e r s i a S k i n c a r e i s t o m a k e q u a l i t y s k i n c a r e a n d a f f o r d a b l e w h i l e h e l p i n g c u s t o m e r s d e v e l o p h e a l t h y s k i n c a r e r o u t i n e s a n d f e e l c o n f i d e n t w a l k i n g a r o u n d n a t u r a l l y w i t h t h e i r b a r e f a c eT h e P u r p o s eT h e M i s s i o n2 . 2 P U R P O S E , M I S S I O N , V I S I O N & G O A L S M y m i s s i o n i s t o p r o v i d e a f f o r d a b l e s k i n c a r e p r o d u c t s w h i l e d e l i v e r i n g e x c e l l e n t c u s t o m e r s e r v i c e a n d e d u c a t i n g c u s t o m e r s a b o u t h e a l t h y s k i n c a r eT h e V i s i o n M y v i s i o n i s t o b e c o m e a t r u s t e d S o u t h A f r i c a n s k i n c a r e b r a n d r e c o g n i s e d f o r q u a l i t y p r o d u c t s , a f f o r d a b l e p r i c e s , b e a u t i f u l b r a n d i n g a n d p o s i t i v e c u s t o m e r e x p e r i e n c e s S H O R T-T E R M G O A L S B u i l d a w a r e n e s s o n s o c i a l m e d i a p l a t f o r m s R e a c h a t l e a s t 1 , 0 0 0 c u s t o m e r s O p e n a p r o f e s s i o n a l o n l i n e s t o r e H a v e c o n s i s t e n t m o n t h l y s a l e s B u i l d p o s i t i v e c u s t o m e r r e v i e w sL O N G -T E R M G O A L S B e c o m e a r e c o g n i s e d S o u t h A f r i c a n s k i n c a r e b r a n d E x p a n d t h e b u s i n e s s i n t e r n a t i o n a l l y O p e n a p h y s i c a l L u x e P e r s i a s t o r e o r s k i n c a r e s t u d i o L u x e P e r s i a S k i n c a r e w i l l o p e r a t e a s a s o l e p r o p r i e t o r s h i p i t s o w n e d a n d m a n a g e d b y P e r s i a M . O w n e r s h i p S t r u c t u r e 5
2 . 2 P R O D U C T S & S E R V I C E S We P r o v i d eOur Products1 . G e n t l e C l e a n s e r — R 1 5 0 A c l e a n s e r m a d e t o r e m o v e d i r t , e x c e s s o i l a n d i m p u r i t i e s w i t h o u t l e a v i n g t h e s k i n f e e l i n g d r y s k i n2 . H y d r a t i n g To n e r — R 1 3 0 A t o n e r m a d e t o r e f r e s h t h e s k i n a n d p r e p a r e i t f o r t h e n e x t s t e p s i n a s k i n c a r e r o u t i n e3 . B r i g h t e n i n g S e r u m — R 2 2 0 A s e r u m m a d e t o s u p p o r t a m o r e e v e n l o o k i n g s k i n c o m p l e x i o n4 . D a i l y M o i s t u r i s e r — R 1 8 0 A m o i s t u r i s e r m a d e t o s u p p o r t t h e s k i n b a r r i e r a n d p r o v i d e h y d r a t i o n5 . D a i l y S P F — R 2 0 0 A s u n s c r e e n p r o d u c t t h a t h e l p s p r o t e c t t h e s k i n f r o m h a r m f u l e x p o s u r e t o t h e s u n O n l i n e g u i d e o n s k i n c a r e P r o d u c t r e c o m m e n d a t i o n s S a l e s s u p p o r t s y s t e m I n s t r u c t i o n s o n t h e p r o d u c t sServices 6
Equirement Estimated Cost Product testing R20,000 The raw materials R20,000 Packaging R10,000 Equipment R8,000 Branding and logo R5,000 Website and online store R4,000 Marketing R5,000 Transport and delivery R3,000 TOTAL R75,0002 . 3 C A P I TA L1 . S a v i n g s 2 . F u n d i n g s u p p o r t f r o m m y f a m i l y 3 . I n v e s t i n g b u s i n e s s p r o f i t s e a r l y 4 . A s m a l l b u s i n e s s l o a n H O W W I L L T H E B U S I N E S S M A I N TA I N C A P I TA L ? T h e c a p i t a l w i l l h e l p t h e b u s i n e s s t o l a u n c h w h i l e i t m a i n t a i n s e n o u g h f u n d s f o r u n p l a n n e d e x p e n s e sH O W W I L L T H E C A P I TA L B E U S E D ? 7
2.4 WHAT MAKES MY BUSINESS UNIQUE?T h e r e a r e a l r e a d y m a n y s k i n c a r e b u s i n e s s e s , s o I k n o w t h a t L u x e P e r s i a n e e d s s o m e t h i n g t h a t m a k e s i t d i f f e r e n t O n e t h i n g t h a t w i l l m a k e m y b u s i n e s s d i f f e r e n t i s t h a t I w a n t t o c o m b i n e a f f o r d a b l e s k i n c a r e w i t h s k i n e d u c a t i o n I d o n o t o n l y w a n t t o s e l l p r o d u c t s I a l s o w a n t t o e x p l a i n h o w c u s t o m e r s c a n u s e t h e m , h o w t h e y c a n b u i l d a s i m p l e s k i n c a r e r o u t i n e a n d t e a c h t h e m a b o u t t h e d i f f e r e n t s k i n t e x t u r e s A n o t h e r t h i n g t h a t w i l l m a k e L u x e P e r s i a d i f f e r e n t i s t h e b r a n d i n g . I w a n t t h e p a c k a g i n g t o l o o k c l e a n , f e m i n i n e , m o d e r n , a n d l u x u r i o u s w i t h o u t m a k i n g t h e p r o d u c t s p r i c e y I w i l l a l s o u s e s o c i a l m e d i a t o c o m m u n i c a t e w i t h c u s t o m e r s a n d l i s t e n t o t h e i r f e e d b a c kThe Business IdeaA f f o r d a b l e p r i c e s + G o o d b r a n d i n g + s k i n e d u c a t i o n + g o o d s e r v i c e T h e c o m b i n a t i o n c a n h e l p L u x e P e r s i a g o a g a i n s t b i g g e r s k i n c a r e b r a n d s 8
STRENGTHS WEAKNESSES 1. My products will have affordable prices. 1. Luxe Kiara will be a new brand. 2. The business will have a strong and attractive brand identity. 2. I will have limited money at the beginning. OPPORTUNITIES THREATS 1. More young people are becoming interested in skincare. 1. There are many skincare brands competing for customers. 2. Social media gives small businesses a cheap way to advertise. 2. Skincare trends can change quickly.3.1 SWOT ANALYSIS 9
3.2 Strengths & OpportunitiesHOW I WILL USE MY STRENGTHS AND OPPORTUNITIESI will use my affordable prices to attract customers who want skincare but cannot afford very expensive brands I will also use my branding to make the business recognized Social media will be my biggest opportunity. I can post skincare tips, videos of the products, and customer reviews on platforms such as TikTok and Instagram I can also work with smaller influencers because they may be more affordable to book to advertise my business HOW I WILL MANAGE WEAKNESSES AND THREATSBecause Luxe Persia will be a new business, I will need to work hard to build trust in between the environment I can do this by asking customers for reviews and showing real feedback I will also start with a smaller products instead of trying to sell too many products at once Competition will be managed by keeping my prices reasonable and giving customers good service for them to continue buying from me If skincare changes, I will pay attention to what customers want and consider adding new products 10
4.1 TARGET MARKETThe target market is the group of people that I want Luxe Persia Skincare to sell its products to I chose my target market by looking at people's age, lifestyle, interests and what they can affordMy target market will be people between 16 and 35 years old, including teenagers, students, and adults who are interested in skincare and self care My target customers will be low income customers, which is why I want my products to be affordable while still giving the business enough profit to continue I chose this target market because skincare and self care are popular among teenagers and adult social media also makes it easier for me to see this without needing to spend an amount of money on advertisingTARGET MARKETAGE TARGETEDINCOME TARGETED Use social media Be interested in beauty and self care If they want to look after their skin Follow beauty or skincare influencers Watch skincare videos on TikTok and Instagram. Like trying new products Affordable Easy to use. Good for different skin needs Clearly explained Supported by good customer serviceCUSTOMER NEEDSWHAT LIFESTYLE I LOOK ATWHY I CHOSE THIS MARKET 11
Product Price Cleanser R150 Toner R130 Serum R220 Moisturiser R180 SPF R2004.2 Marketing Mix of the product & prices PRODUCTS My products will include: Cleanser Toner Serum Moisturiser SPF Skincare bundlesI want the products to be simple for customers to understand and use easilyI will use clear labels and instructions so that customers know what each product is for PRICES I will also offer kits because customers can save money when they buy more than one product. It helps save money as certain products are in one kit 12
4.3 Marketing Mix of the placeAt first, Luxe Persia will sell online on our website Customers will be able to order through: Our online store Instagram TikTok Facebook Place I would also like to sell at local markets and events In the future, I would like to get my products into beauty storesPROMOTION I Will promote Luxe Persia using: TikTok videos Instagram posts and reels Skincare tips Influencer collaborations Giveaways Discounts Customer reviews Rewards Events Social media is a good choice because my target customers already spend a lot of time online 13
PaymentCustomer gives feedback4.4 Marketing Mix of the processPEOPLEThe people working for Luxe Persia will need to be friendly and helpful towards my customers They must understand the products and be able to answer customer questions. They must be able to break the information down and understand certain skin textures so that they can direct customers who still do not understand their skin PROCESSCustomer sees productCustomer places orderOrder preparedProduct packedProduct deliveredCustomer receives productI made the process easy so that it’s straightforward and not confusing How customers will see the quality of my business: Product packaging The Product Labels The Brand’s website Social media pages The Business cards Product photos The Customer’s Reviews These things will help make Luxe Persia look professional Physical Evidence 14
HOW WILL I PROMOTE LUXE PERSIA My campaign will be called: GLOW WITH CONFIDENCE The campaign will focus on skincare, selfcare, and confidence I will post short videos showing customers how to use the products. For example, I could name one video: 3 Steps for a Simple Morning Skincare Routine I will also post before and after routine content with product demonstrations and customer reviews. It will be me showing them how to apply and use the product INFLUENCERS I want to work with smaller skincare and beauty influencers. They may be cheaper than celebrities and could have followers who actually trust their recommendations about the brand DISCOUNT SPECIALS When Luxe Persia opens, I can offer a special discount or bundle deal to encourage people to try the products REFERRAL PROGRAMME Customers who refer a friend could receive a small discount on their next order. WHY THIS WILL WORK My target market spends a lot of time on social media, so online advertising will help me reach them without spending as much money4.5 Promoting Strategy15I chose my prices by looking at how much it costs to make and package each product, as well as what skincare businesses charge. I also considered what my target market can afford because many of my customers will be teenagers, students, and young adults My prices will range from R130 to R220. I want my prices to be affordable, but they must also be enough to cover my costs and for the business to make a profit I will first work out the cost of the product and then add a profit. I will also compare my prices with competitors so that my products are not too expensive or too cheap compared For example, if a product costs about R70 to produce and package and I sell it for R180, the difference of R110 can contribute towards the business's other expenses and profit I will also use bundle discounts and special promotions to encourage customers to buy more than one product. My pricing strategy is based on being affordable for my customers while still making sure Luxe Persia Skincare can cover its expenses and make a profit4.5.1 PRICING STRATEGY
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WHO WILL RUN THE BUSINESS?At the beginning, I will be the main person in charge of Luxe PersiaAS THE OWNER I will be responsible for: Making important decisions Managing money Planning the business Choosing products Working with suppliersTHE MARKETING PERSON This person will help with: Social media. Advertising. Promotions. Influencer partnershipsOPERATIONS PERSON This person will help with: Stock Packaging Orders Suppliers Checking the quality in the produtcs CUSTOMER SERVICE This person will: Answer customer questions Help with orders Deal with complaints Follow up with customersAt first, I may do many of these jobs myself. As the business grows, I can employ more people to help5.1 MANAGEMENT PLAN 17
5.2 ORGANISATIONAL STRUCTUREORGANOGRAM5.3 MANAGEMENT STRUCTURELuxe Persia will use a centralised structure at the beginning This is because the business will be small, and I will need to make most of the important decisions myself As the business grows, I can give managers more responsibility and allow them to make some decisions without asking me every time This will save time and help the business run faster 18
5.4 SKILLS NEEDEDWHAT SKILLS WILL MY BUSINESS NEED?SKILLED WORKERS The business may need people with skills in: Marketing Social media Accounting Business management Customer service Product knowledge Stock management FIRST LEVEL WORKERS Some workers can be trained to help with: Packing orders. Labelling products. Organising stock. Cleaning work areas. Preparing packages. TRAINING Workers will need training on: How to handle products. How to speak to customers. Hygiene. Packaging. Keeping the workplace organised. The Luxe Kiara brand.Good skills are important because mistakes can cost the business money and damage it 19
6 . 1 T h e S e r v i c e s P r o v i d e d P r o c e s sWHAT WILL I DO EVERY DAY?What a day at LUXE PERSIA looks like: 1.Checking new orders 2.Answering customer messages 3.Checking stock 4.Preparing orders 5.Packaging products 6.Posting on social media 7.Checking deliveries 8.Looking at customer feedback6.2 HOW WILL PRODUCTS BE PREPARED? The business will: Step 1: Get the ingredients and packaging Step 2: Prepare the products according to the correct formulas Step 3: Check the products for quality Step 4: Fill the containers Step 5: Seal and label the products Step 6: Pack the products Step 7: Store the finished products Step 8: Prepare customer orders Step 9: Send orders for delivery Quality and hygiene will be important throughout the process, as we’ll make sure that we use gloves when mixing and packi the orders, while using a clean environment 20
6.3 The Business FlowchartHOW LUXE PERSIA WORKSINGREDIENTS & PACKAGING ARRIVEWE DO A QUALITY CHECK SUPPLIERS PRODUCT PREPARATION WE INSPECT THE QUALITY MORE PACKAGING & LABELLING CUSTOMER PLACES ORDER PAYMENT CONFIRMED ORDER PACKEDTHE CUSTOMER RECEIVES PRODUCT GET CUSTOMER FEEDBACK REPEAT THE PROCESS DELIVERYThis process will help make sure that orders are handled properly from the beginning until they reach the customer 21
6.4 Stock, Waste, Storage & DeliveryWASTEI will try to reduce waste as much as possibleI can do this by: Recycling packaging where I can Avoiding unnecessary packaging Not ordering too much stock Reusing boxesThey will be protected from: Sunlight Excessive heat Moisture DirtProducts will be kept in a clean and organised storage areaStock will be checked so that old or damaged products are not soldSTORAGECustomers will receive their orders through courier service The order will be checked before it leaves the business to make sure the correct products have been packed Customers will receive order information and tracking detailsDELIVERY 22
Expense Estimated Costs Marketing R3,000 Marketing R6,000 Marketing R3,500 Marketing R1,000 Marketing R1,500 Marketing R1,000 Marketing R1,000 Marketing R2,000 Marketing R20,000 Month Numbers Amounts 1 250 R45,000 2 280 R50,400 3 300 R54,000 4 320 R57,600 5 340 R61,200 6 360 R64,800 7 380 R68,400 8 400 R72,000 9 420 R75,600 10 440 R79,200 11 460 R82,800 12 480 R86,4007.1 Costs Forecasts I estimate that Luxe Kiara will need R80,000 to start. The money will be used for products, packaging, equipment, branding, advertising, transport and other start-up needs.START-UP COSTSSALES FORECASTI expect sales to increase because the business should become more well known over time 23
7.2 THE BREAK-EVEN POINT OF THE BUSINESSINFORMATION Average selling price: R180 Average variable cost: R70 Fixed monthly costs: R20,000 STEP 1 R180 − R70 = R110 contribution per product STEP 2 R20,000 ÷ R110 = 181.8 Therefore, Luxe Persia needs to sell: 182 PRODUCTS PER MONTH to reach its break-even point After selling more than 182 products, the business can start making a profit, as long as the costs and prices stay accurate.The break-even point tells me how many products the business needs to sell before it starts making a profit24
I believe Luxe Persia can become a profitable business if I manage the money carefully The business will need to control spending and make sure that enough products are sold every month. I will also reinvest some of the profit into advertising, stock, and new products The financial plan shows that the business has an opportunity to grow, but I understand that sales will not always be the same every month; businesses have ups and downsMy goal is not just to sell skincare. My goal is to build a brand that helps people feel confident while taking care of their skin LUXE PERSIA SKINCARE7.3 FINAL CONCLUSION 25 Sales may be lower during some months, especially when the business is still new. Expenses could also affect the profit. Because of this, I will need to keep financial records and compare my income and expenses with my budget If the business makes a profit, I would not spend all of it. I would put some of the money back into the business by buying more stock, improving packaging, advertising the products, and developing new skincare products. I would also keep some money aside Overall, my financial plan shows that Luxe Persia Skincare can be a business idea if I control my expenses, bring enough customers, and manage my money carefully. My financial goal will be achieved I believe Luxe Persia Skincare has the potential to grow because people are becoming more interested in skincare and self care If I stay consistent, listen to my customers, and make smart decisions, I can turn my small business idea into a successful skincare brand
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27 Okuhle Malaza GRADE 10 PROJECT