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DAY1 PROGRAMS DAY2 PROGRAMS EXCHANGE & COOPERATION SIDE EVENT · Opening Ceremony · Keynote Session · High-Level Policy Session · Ambassadors’ Session · [Thematic Session I ] Expert · [Thematic Session II ] City on Marine Tourism · [Thematic Session Ⅲ] Corporate · [Thematic Session Ⅳ ] Youth · [Special Session I ] KF Korea · Central Asia Cooperation · [Special Session II ] GSTC-D Workshop · [Special Session III] City Tourism Presentation · Bilateral Meeting · Business Meetup · Global City Tourism Roadshow · Familiarization Tour INDEX 3
The 2nd Global City Tourism Summit The 2nd Global City Tourism Summit DATE Oct. 26(Mon) - 28(Wed), 2026 VENUE Paradise Hotel Busan and various locations across the city of Busan THEME Local Tourism; Connecting Urban Economies and Tourism Innovation Host/ Organizer Busan Metropolitan City, Tourism Promotion Organization for Global Cities(TPO), Busan Tourism Organization
DATE Welcome Reception Paradise Hotel, Sicily Room + Outside garden(1F) High-Level Policy Session Paradise Hotel, Grand Ballroom (2F) Opening Ceremony Paradise Hotel, Grand Ballroom (2F) VIP Luncheon Paradise Hotel, Sicily Room (1F) Working-Level Luncheon Yeyije Working-Level Luncheon Yeyije Mayors’ Roundtable Paradise Hotel, Capri Room (2F) Keynote Session Paradise Hotel, Grand Ballroom (2F) Ambassadors’ Session Paradise Hotel, Grand Ballroom (2F) Gala Dinner Paradise Hotel, Grand Ballroom (2F) [Thematic Session I] Expert Paradise Hotel, Grand Ballroom (2F) / 09:30-10:40 [Thematic Session II] City on Marine Tourism Paradise Hotel, Grand Ballroom (2F) / 10:50-12:20 VIP Luncheon cloud mipo, ELBOOS by SOOBLE (3F) Familiarization Tour Busan, Ulsan, Gimhae [Thematic Session III] Corporate Paradise Hotel, Grand Ballroom (2F) [Special Session I] KF Korea · Central Asia Cooperation Paradise Hotel, Capri Room (2F) / 10:50-12:20 [Thematic Session Ⅳ] Youth Paradise Hotel, Grand Ballroom (2F) / 15:20-17:00 [Special Session II] GSTC-D Workshop Paradise Hotel, Capri Room (2F) / 15:40-17:00 PROGRAM 18:00 - 20:00 11:20 - 12:30 Oct. 26 (Mon) DAY 1 Oct.25 (Sun) Oct. 27 (Tue) DAY 2 Oct 28 (Wed) DAY 3 09:00 - 09:45 12:30 - 14:30 16:00 - 17:30 09:00 - 12:20 09:45 - 11:05 14:30 - 15:45 18:00 - 20:00 12:30 - 14:00 14:00 - 15:10 15:20 - 17:00 09:00 - 18:00 5 [Special Session III] City Tourism Presentation Paradise Hotel, Panorama Room (16F)/ 09:30-11:00
DAY 1 Oct. 26(Mon), 2026 Opening Ceremony 09:00 - 09:45 14:30 - 15:45 11:20 - 12:30 09:45 - 11:05 Ambassadors’ Session High-Level Policy Session Keynote Session Grand Ballroom (2F) Miami Room (2F) Capri Room (2F) Venice Room (2F) Sicily Room (1F) Panorama Room (16F)
DAY 1DATE October 26 (Mon), 2026 ㅣ 09:00 - 09:45 VENUE Grand Ballroom, Paradise Hotel Busan (2F) PROGRAMS Opening Performance, Welcome & Congratulatory Remarks, Ceremony PARTICIPANTS LANGUAGE Senior government officials, organization executives, and experts English (with simultaneous interpretation in Korean) Opening Ceremony A new beginning for tourism that transforms the city’s future 8
Local Tourism; Connecting Urban Economies and Tourism Innovation In 2026, Busan will shape the future of urban tourism. Cities around the world are seeking new strategies for sustainable growth and regional economic revitalization, with tourism emerging as a key driver of urban innovation and global collaboration. The inaugural Global City Tourism Summit, held last year, brought together approximately 1,000 participants from 13 countries and 22 cities, while more than 5,000 visitors participated in the Global City Tourism Roadshow, marking a successful first step. Building on this achievement, the Summit will return to Busan in October, bringing together tourism organizations, industry experts, and global partners once again. The 2nd Global City Tourism Summit will explore how local tourism can create new value for cities through sustainable policies, innovation, and global collaboration. Through this Summit, Busan will further strengthen its meaningful partnerships and collaborative efforts, creating a global platform for practical action and working together to build a more sustainable and resilient future for connected urban tourism. 9
DAY 110 DATE October 26 (Mon), 2026 ㅣ 09:45 - 11:05 VENUE TOPIC Grand Ballroom, Paradise Hotel Busan (2F) The Future Urban Economy Shaped by Local Tourism and Digital Innovation KEY INSIGHTS Connecting Urban Economies and Tourism Innovation through Local Tourism : Driving Sustainable Urban Growth and Global Collaboration PARTICIPANTS CONTENT LANGUAGE Government Delegations and Institutional Representatives Keynote Speech and Panel Discussion on the Theme English (with simultaneous interpretation in Korean) Keynote Session Connecting local tourism, urban economies, and tourism innovation
Dirk Glaesser Director of Sustainable Development, UN Tourism Sustainable Urban Tourism and an Inclusive Tourism Economy Randy Durband CEO, Global Sustainable Tourism Council (GSTC) Good Tourism in Support of Urban Economies Speakers Jay Lee North Asia Senior Director, AGODA Travel Data to Local Economic Value : How Digital Platforms Are Reshaping Urban Tourism Jung-Won Kang Deputy Minister, Tourism Policy, Ministry of Culture, Sports and Tourism 11 Speaker Speaker Panel Panel Panel Moderator
DAY 112 DATE October 26 (Mon), 2026 ㅣ 11:20 - 12:30 VENUE Grand Ballroom, Paradise Hotel Busan (2F) KEY INSIGHTS City leaders share tourism policy directions and local best practices, offering participants direct benchmarking insights into how cities can drive tourism innovation, strengthen local economies, and foster global city cooperation PARTICIPANTS TOPIC LANGUAGE City leaders from participating cities, senior government officials, and tourism and urban policy representatives Shaping the Future of Cities Through Tourism: From Policy Vision to Collective Action English (with simultaneous interpretation in Korean and Spanish) High-Level Policy Session Turning Local Value into Urban Growth: Exploring Tourism Policy Solutions CONTENT Sharing Insights from Global Cities
Speakers Sustainable Tourism & Urban Resilience Machu Picchu, Peru (Mayor Elvis Latorre Uñaccori) Enhancing City Identity through Tourism Experiences Smart Tourism & Digital Innovation Busan Metropolitan City, Republic of Korea (Deputy Mayor, Busan Metropolitan City) Smart Tourism: From Visitor Convenience to City Value City Branding & Tourism Experience Colombo, Sri Lanka (Deputy Mayor Rathnayaka Weerakoon Hemantha Kumara) Creating Value in Branding and Tourism Experiences through the City’s Unique Assets Local Economy & Community Development San Salvador Centro, El Salvador (Mayor Mario Durán) From Urban Revitalization to a New Local Visitor Economy 13 Discussion Topic Eunji Tae Officer, Asia-Pacific, UN Tourism Moderator
DAY 114 DATE October 26 (Mon), 2026 ㅣ 14:30 - 15:45 VENUE Grand Ballroom, Paradise Hotel Busan (2F) TOPIC Hidden Gems from the Diplomatic Frontline : Ambassadors on Tourism City Branding and Urban Economic Revitalization PARTICIPANTS CONTENT LANGUAGE Diplomatic Missions in Korea, Global Tourism Companies, and Relevant Organizations Officials from diplomatic missions in Korea gave presentations and held discussions on the topics of city branding and the revitalization of local economies English (with simultaneous interpretation in Korean) Ambassadors’ Session Discovering Hidden Gems through Diplomatic Perspectives KEY INSIGHTS Presentations and discussions by Ambassadors on city branding and local economic development from an international perspective
Speakers Alisher Abdusalomov Ambassador, Embassy of the Republic of Uzbekistan in the Republic of Korea Rediscovering the Silk Road : Hidden Gems and Cultural Routes of Uzbekistan Hazem Ismail Ibrahim Zaki Ambassador, Embassy of Egypt to the Republic of Korea Beyond the Pyramids : Egypt’s Hidden Cultural Cities and Their Role in Sustainable Tourism Andrew Banda Ambassador, Embassy of Zambia to the Republic of Korea Beyond Victoria Falls : Zambia’s Hidden Natural Wonders and Community-Based Tourism Jyri Järviaho Ambassador, Embassy of Finland to the Republic of Korea Beyond Happiness: Finland’s Hidden Gems and Local Ways of Life Seoung-Hyun Moon Collaboration Professor, Dongseo University 15 Panel Panel Panel Panel Moderator
DAY 2 Oct. 27(Tue), 2026 [Thematic Session I] Expert 09:30 - 10:40 15:20 - 17:00 09:30 - 11:00 14:00 - 15:10 15:40 - 17:00 10:50 - 12:20 10:50 - 12:20 [Thematic Session Ⅳ] Youth Special Session III [Thematic Session Ⅲ] Corporate Special Session Ⅱ [Thematic Session II] City on Marine Tourism Special Session Ⅰ Grand Ballroom (2F) Miami Room (2F) Capri Room (2F) Venice Room (2F) Sicily Room (1F) Panorama Room (16F)
DAY 2 18 DATE October 27 (Tue), 2026 ㅣ 09:30 – 10:40 VENUE Grand Ballroom, Paradise Hotel Busan (2F) CONTENT Presentation and Discussion on the Development Direction of the Good Tourism Index (GTI), a Tool for Cities to Diagnose and Improve Their Tourism Policies PARTICIPANTS TOPIC LANGUAGE Academic experts, industry professionals, and the general public Good Tourism: Quality of Tourism as a New Measure of Urban Growth English (with simultaneous interpretation in Korean) Thematic Session Ⅰ - Expert Discovering a new standard for measuring the quality of tourism
Myungkeun Song Secretary General, Asia Pacific Tourism Association (APTA) Good Tourism: A New Perspective on Turning Tourism Growth into Value for Cities and Resident Speakers Peter Dustan Research Fellow, Mori Memorial Foundation, Japan Introducing the Good Tourism Index (GTI) : Measuring Better Tourism for Better Cities Simon Moriarty VP of Syndicated Research, MMGY Global Understanding Responsible Tourism Demand and Local Value through Traveler Data Giannina Warren Senior Program Manager RMIT University Vietnam City Identity and Residents’ Voices : Building a Tourism Brand with Community Support Yeong-Hyeon Hwang President of the Asia Pacific Tourism Association (APTA) 19 Moderator Speaker Speaker Speaker Panel Panel Panel Panel
DAY 2 20 DATE October 27 (Tue), 2026 ㅣ 10:50 – 12:20 VENUE Grand Ballroom, Paradise Hotel Busan (2F) CONTENT Presentations and panel discussions on revitalizing tourism through marine resources, fostering regional economic development, and creating urban value PARTICIPANTS TOPIC LANGUAGE Academics, professionals, public audience City on Marine Tourism : Strengthening Tourism Competitiveness through Local Culture and Marine Resources English (with simultaneous interpretation in Korean) New Growth in Urban Tourism Begins at Sea Thematic Session II - City on Marine Tourism
Speakers Emily Wang Director, Overseas Marketing, Sanya Tourism Board Leveraging Marine Resources and Local Culture to Enhance Tourism Competitiveness Thabet Hassan Al-Nabulsi Commissioner for Tourism and Youth, Aqaba Special Economic Zone Authority (ASEZA), Jordan Digital Storytelling: Reimagining the Maritime City Experience Doane Liu Chief Tourism Officer, City of Los Angeles Advancing Coastal Tourism through Integrated Visitor Experiences Dong-Yoon Yoo Professor, Department of Hotel and Tourism Management, Youngsan University Key Elements for Creating Value in Stay-Based Urban Tourism and Local Tourism Industries through Marine Tourism Woo-Jeong Cho Professor, Korea Maritime and Ocean University 21 Moderator Speaker Speaker Speaker Panel Panel Panel Panel
DAY 2 22 DATE October 27 (Tue), 2026 ㅣ 14:00 – 15:10 VENUE Grand Ballroom, Paradise Hotel Busan (2F) CONTENT Discussing how emerging tourist demands translate into local and urban economic growth through travel data and regional tourism case studies PARTICIPANTS TOPIC LANGUAGE Academic experts, industry experts, and general attendees, among others Wellness and Local Content : Sustainable Tourism Models for Urban Economic Growth English (with simultaneous interpretation in Korean) Connecting local experiences to new tourism businesses Thematic Session III - Corporate
Speakers Alex Park Country Director for South Korea, AGODA The Experience Economy in Travel : How Cities Can Turn Local Assets into Global Demand Somsak Boonkam Founder & CEO, Local Alike Developing Healing Local Wellness Experiences : Monetizing village-level local content into wellness tourism assets Wei Li Vice President & Economist, Mastercard Economics Institute Where Do Travelers Spend Money?: New Opportunities for Wellness Tourism Through Consumption and Expenditure Data 23 Speaker Speaker Speaker
DAY 2 24 DATE October 27 (Tue), 2026 ㅣ 15:20 – 17:00 VENUE Grand Ballroom, Paradise Hotel Busan (2F) CONTENT Strengthening practical skills through conversations with tourism industry leaders, sharing young people's perspectives, and building industry-academia networks PARTICIPANTS TOPIC LANGUAGE All young people in the region seeking work and new opportunities Finding My Path Through Local: Youth Employment and Entrepreneurship Korean (with simultaneous interpretation in English) Turning Local Stories into Travel Experiences : Shaping Tourism’s Future through Young Perspectives Thematic Session IV - Youth
Speakers Sung-Jun Jung CEO, Mr.Mention Beyond Travel to Staying : How Accommodations Create New Value for Cities Young-Sun Beak CEO, Flying Whale A New Perspective on Cities : Discovering Local Stories Through Places and People Kirim Kim CEO, April’s Moby Dic Lab Turning Local Value into Tourism Experiences : Young People Taking on the Challenge Dong-Hyeok Son KBS Busan Regional Reporter and Youth MC MC 25 Speaker Speaker Speaker Panel Panel Panel
DAY 2 DATE October 27 (Tue), 2026 ㅣ 10:50 -12:20 VENUE Capri Room, Paradise Hotel Busan (2F) CONTENT Presentations and discussions by domestic experts and representatives of tourism-related organizations from the five Central Asian countries PARTICIPANTS TOPIC LANGUAGE Approximately 100 participants, including regional tourism officials from the five Central Asian countries, experts from relevant domestic organizations, private-sector practitioners from travel agencies and airlines, Secretariat staff including Resident Fellows, and representatives from Central Asian and tourism-related organizations in Busan Cooperation for Enhancing Tourism between Korea and Central Asia Korean (with simultaneous interpretation in Russian) Forging New Connections Through Tourism: South Korea and Central Asia Special Session Ⅰ - KF Korea·Central Asia Cooperation 26
Special Session III - City Tourism Presentation Connecting the city’s new possibilities through tourism DATE October 27 (Tue), 2026 ㅣ 09:30 -11:00 VENUE Panorama Room, Paradise Hotel Busan (16F) CONTENT Introduction of Tourism Resources and Content in Vietnam and Ho Chi Minh City, followed by G2B consultations and networking to discuss cooperation opportunities in the tourism sector PARTICIPANTS TOPIC LANGUAGE City delegates, tourism industry stakeholders from Ho Chi Minh City, Vietnam, and participants interested in the Vietnamese market Introduction to Tourism in Ho Chi Minh City, Vietnam, and Exploration of Tourism Business Cooperation Opportunities English Special Session II - GSTC Destination Workshop Discussing Standards for Sustainable Tourism on the Ground in the City DATE October 27 (Tue), 2026 ㅣ 15:40 – 17:00 VENUE Capri Room, Paradise Hotel Busan (2F) CONTENT Presentation on the GSTC Destination Standard (GSTC-D) and its proposed revisions, followed by a Q&A session PARTICIPANTS TOPIC LANGUAGE Approximately 40 participants, including GSTC representatives and interested Summit attendees Discussion on the proposed revisions to the GSTC Destination Standard English
EXCHANGE & COOPERATION Bilateral Meetings October 26(Mon) - 27 (Tue) October 26(Mon) - 27 (Tue)Business Meetup Grand Ballroom (2F) Miami Room (2F) Capri Room (2F) Venice Room (2F) Sicily Room (1F) Panorama Room (16F)
EXCHANGE & COOPERATION DATE October 26 (Mon) – 27 (Tue), 2026 VENUE Venice and Miami Room, Paradise Hotel Busan (2F) PARTICIPANTS City delegations (pre-registered) LANGUAGE Participating Cities and Companies Discussions on mutual cooperation and key issues such as tourism and cultural exchange between cities, and investment consultations between global companies and cities English (Consecutive and escort interpretation can be provided upon request) · Busan · Gimhae · Gyeongsangnam-do · Jeonnam-Gwangju Special Metropolitan City · Hyuga City · Wakayama Prefecture · San Salvador Centro · Colombo · Machupicchu · Aqaba (ASEZA) · Kampar · Kota Bharu · Taiping · Manjung · Agoda · HANATOUR · Mastercard · Kota Kinabalu · Ipoh · Uvs Province · Victoria · Lusaka · Los Angeles · Sanya · Ho Chi Minh City · Hue · Kaohsiung · Quito · Samarkand · Bishkek · Cultural Heritage Creativity Lab (CHL) · Korea Tourism Organization (KTO) Bilateral Meetings Discussions on cooperation and exchange between cities and companies 30 CONTENT
DATE October 26 (Mon) – 27 (Tue), 2026 VENUE Sicily Room, Paradise Hotel Busan (1F) PARTICIPANTS Companies or organizations pre-registered through the official website CONTENT Participating Companies and Organizations Tourism Startup–Investor–OTA, City-Tourism Companies 1:1 Business Meet-up Reverse Pitching Session for Startups to Propose Solutions that Meet the Needs of Major Companies by Presenting Required Technologies and Areas for Collaboration Business Meetup Identifying business and cooperation opportunities in the tourism sector 31 · Aqaba Special Economic Zone Authority (ASEZA) · Sanya Tourism Board · Scaleup Ventures · KRYPTON · BUSAN UNITED HOLDINGS (BUH) · TUI Group · Frip · SERIES VENTURES · Saemangeum Development and Investment Agency · Klook · Trip.com Group · Mastercard · HANATOUR · Alibaba
SIDE EVENTS Global City Tourism Roadshow October 25(Sun) - 26 (Mon) October 28 (Wed)Familiarization Tour
SIDE EVENTS DATE October 25 (Sun), 2026 | 11:00 – 18:00 / October 26 (Mon), 2026 | 13:00 – 17:00 VENUE Gunam-ro, Haeundae, Busan PARTICIPANTS Overseas government and affiliated organizations from major tourism cities, and general participants PROGRAM Promotion Booths & Exhibitions by Global Cities, Photo Zone, and Performance · Hyuga City · Sanya Tourism Board · Ho Chi Minh City · Gimhae · Dong-gu, Busan · KF Korea · Central Asia Cooperation · Dong-gu, Ulsan · Ulju-gun, Ulsan · Gunsan · Busan Metropolitan City (Busan Tourism Organization) · Embassy of the Republic of Uzbekistan in the Republic of Korea · Greece in the Republic of Korea Global City Tourism Roadshow Expansion of tourism exchanges and networks among global cities 34 List of Booth Participants
DATE EMAIL WEBSITE QR Homepage Pre-registration October 28 (Wed), 2026 | 09:00 – 18:00 (Time varies by course) gctsbusan@gmail.com www.gctsbusan.org TOUR COURSE Busan Marine Tour (Haeundae Dongbaekseom Island / Yacht Experience) Ulsan Industrial Tour (Boksoondoga / Hyundai Motorstudio / Fe01 Upcycled Complex Cultural Space) Gimhae Cultural Experience (Daeseong-dong Tombs Museum / Tomb of King Suro & Hanok Experience Center / Gimhae Gaya Theme Park) PARTICIPANTS Approximately 25 city delegates and invited guests per tour course CONTENT Tailored Themed Tour Programs Familiarization Tour Discovering the Unique Tourism Assets and Local Charm of Busan, Ulsan, and Gimhae 35 CONTACT POINT Official Instagram Account