This document is the official programme and information booklet for the 2026 ASTA Travel Masters, a luxury travel industry event held at Adare Manor in Ireland. It is intended for senior travel advisors, their partners, and industry sponsors attending the gathering. The booklet opens with a welcome letter from Zane Kerby, President and CEO of the American Society of Travel Advisors, and a…
This document is the official programme and information booklet for the 2026 ASTA Travel Masters, a luxury travel industry event held at Adare Manor in Ireland. It is intended for senior travel advisors, their partners, and industry sponsors attending the gathering.
The booklet opens with a welcome letter from Zane Kerby, President and CEO of the American Society of Travel Advisors, and a message from the Globus Family of Brands leadership. It lists the title sponsor, event sponsors, foursome sponsors, and journey sponsor supporting the event.
A property map of Adare Manor is included, followed by a detailed overview of the golf course. The course at a glance shows 18 holes, par 72, 7,509 yards, designed by Tom Fazio, with a history dating back to Robert Trent Jones Sr. in 1995. The document notes past events like the Irish Open and JP McManus Pro-Am, and confirms Adare Manor as the host of the 2027 Ryder Cup.
The programme describes a ladies golf event called Tee Time to Tea Time, with a schedule including breakfast, a golf clinic, 9 holes of scramble play, and a tea time reception. Prize categories for this event are listed, such as Rookie of the Year, Most Improved, and Best Dressed.
Tournament rules for both days of play are provided. Day 1 covers a dual tournament format with a new Ryder Cup element, and Day 2 details the scramble and stroke play formats. Rules include handicap limits, improving lie, gimmies, and scoring via the Golf Status mobile app.