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The Fashion Plug— Richard Sanchez, CEO of BorcelleThanks to friends who reposted, amazing customers who purchased and referred us to others, the dream gained traction. Once I raised enough capital, I transitioned into buying and selling ladies' footwear and bags from Accra. Fast forward to today: we no longer just source locally. We now import our own items directly from China, allowing us to maintain premium quality while offering the best market prices. ShopSyl has evolved from a room in a hostel to a thriving brand serving thousands of cherished customers worldwide, supported by a family of over 35,000 organic followers. It’s been 3 years of passion, consistency, and determination. ShopSyl is not just a brand; it’s a family built on hard work and love.A NEW ERA OF FASHION LIVING STARTS HEREIT ALL STARTED IN A SMALL HOSTEL ROOM AT KNUSTTHE IT CLOTHING STORESHOPSYLBREAKING NEWSDOLLED UP & DREAMING BIG BREAKING NEWSBack then, there was no massive capital or grand blueprint just a girl with a deep, undeniable obsession with bags and footwear. Fashion was the one thing I was always willing to spend my last coin on. I loved it so much that I thought, “Why not build something out of the very thing I love?” Without a clear roadmap, I started exactly where I was. Using my small circle on WhatsApp and Snapchat, I began selling Kumasi men’s slippers on my stories just to raise capital.EST. NOVEMBER 23 202314 JULY 2026THINK SHOPSYL. THINK LUXURY AND AFFORDABILITY.
— Richard Sanchez, CEO of BorcelleTHE IT CLOTHING STORESHOPSYL14 JULY 2026Incorporate VarietyEach piece should speak fashion and beauty to a girloutfit PlanningCrafting a Cohesive AestheticChoose a Consistent Color PalettePlan Your Bag WearUse a colourful eyeTell a Story
— Richard Sanchez, CEO of BorcelleTHE IT CLOTHING STORESHOPSYL14 JULY 2026
YOU LOOK LIKE MY NEXT DREAM CLIENT.THINK SHOPSYL. THINK LUXURY AND AFFORDABILITY.