This document is a wholesale trade catalogue from IndyAlley, a curated e-commerce platform that brings Indian artisan products to international retailers. It is designed for buyers, store owners, and merchandisers looking to stock children's toys, games, and activity kits rooted in Indian heritage. The catalogue opens by defining the brand's four core values: cultural authenticity, eco-conscious…
This document is a wholesale trade catalogue from IndyAlley, a curated e-commerce platform that brings Indian artisan products to international retailers. It is designed for buyers, store owners, and merchandisers looking to stock children's toys, games, and activity kits rooted in Indian heritage.
The catalogue opens by defining the brand's four core values: cultural authenticity, eco-conscious materials, child safety, and thoughtful design that encourages curiosity and learning. It then introduces IndyAlley's mission to share India's stories with children worldwide through play.
A product range overview follows, organised into seven categories: Activity Books & Kits, Board & Card Games, Cultural Discovery sets, Wooden Toys & Puzzles, Creative Play kits, Imaginative Play items, and Baby & Soft Play products. Each category lists age suitability and primary materials such as wood, cotton, or neem wood.
The document then details the retailer support package, including product-level safety documentation, material transparency at SKU level, and sustainability information. It highlights the cultural appeal of the collection for both Indian diaspora families and general audiences discovering Indian culture.
Finally, the catalogue outlines the partnership process: curated assortment selection, wholesale pricing, sample requests, detailed product information, ordering and fulfilment coordination, and ongoing support for future reorders. Contact details and a call to action for wholesale enquiries conclude the document.