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SorinaConstantin 2013-2015 PORTFOLIO F A S H IO N A R T P A I N T E D B Y H A N DF A S H IO N A R T P A I N T E D B Y H A N D
PIANIST’SDRESS STORY:A new fashion brand designerwho switched hercareerfrom bookkeeping,outsourced herclothesto m y m other’ssm alltailoring business.Atsom e point,she found outIwaspainting on fabricand she had the opportunity to dressup Alexandra Dariescu,the greatest rom anian pianistwho wasaboutto perform forKing M ichaelIof Rom ania on hisbirthday,atthe Rom anian Atheneum .M y m otherm ade the dressentirely and Ipainted itjustbefore Iflew to Vienna form ythe dressentirely and Ipainted itjustbefore Iflew to Vienna form y firstarchitecturalinternship.The eventwasfabulous,butshe didn’t give m e any credit.Yes,the work waspaid and we didn’thave copyright lawsback then,butrem em berthatifthiseventhappened 10 years later,herdecision would have caused seriousoffensesacrossvarious socialplatform s.Today,people pay significantly higherfeesifthey wantcopyrights.In any case,Iam gratefulthatnow Ihave such an outstanding story to tell.outstanding story to tell. YEAR:2014 TECHNIQUE:Free-style painting. EFFECT:Laura Hincu wasintroduced in elite circlesin avery short am ountoftim e. 1
FASHION ART COLLECTION STORY:Aɭerpainting the pianist’sdressforLaura Hincu’sbrand, she asked m e to paintawhole collection thatshe designed to be double sided:turn itaround and you have anotherlook.Im agine painting 10 dressesby hand fora fashion show thathappened atthe biggestauction house forartin Bucharest(Artm ark),you are invited to help with the show,the photographergetsthe credits,butyou don’tget any creditforany artwork you did.Instead,they try to hide you aroundany creditforany artwork you did.Instead,they try to hide you around justbecauseyou weara coatthatyou painted yourself,justasyou painted evryone else’sclothes.Thiswaspossible only because we didn’thave any copyrightlawsatthattim e,butnow Iam gratefulthat Ihave such agreatstory to tell. YEAR:2015 TECHNIQUE:Free-style hand painting. EFFECT:Laura Hincu’sbrand wasintroduced and positioned into the elite’sclosed circles,butbecause she chose notto give m e credits, Istopped working with herand she couldn’tkeep up with the standard ofpainting she previously presented. Instead,she keptselling plain item s. 2
LASERCUTDRESS STORY:Thiscoatwasm y own personalexperim ent.Istarted to learn AutoCAD wile Iwasstudying interiorarchitecture and Ifigured Icould lasercutsom e fabricswithoutsetting them on fire.Itworked,so Ialso m ade som e stencilsbecause Icouldn’thandle sym m etrieswellenough. YEAR:2015 TECHNIQUE:Lasercutting,painting on on stencils. EFFECT:It’sstillm y m ostpreciouscoatsItake to som e events.Itwas very usefulto m ake a statem entatthe fashion show where Laura Hincu presented awhole collection with m y artwork withoutgiving m e any credit. 3
STORY:Thisskirtwasm ade forLaura Hincu’sfriend,a publicfigure in Bucharestwho presented the fashion show atArtm ark.Aɭerfiguring outthatthey were notgoing to give m e credit,Idid awhole jungle landscape on herskirtand forthe firsttim e,Isigned m y nam e on it. YEAR:2015 TECHNIQUE:Free-style hand painting. EFFECT:She washappy enough thatshe wenton to have awhole photo shootin the park before the actualfashion show. JUNGLESKIRT 4
GOLDEN FLOW ERS STORY:A confidentialclientwanted an elegantpainting on herdress, so Ithoughtgold wasthe way to go.M ind thatthe paintwasm etallic. YEAR:2014 TECHNIQUE:Free-style hand painting. EFFECT:She wasvery happy with it.Gold and black willalwayslook good. 5
BODYSUIT STORY:An elegant-casualbodysuitthatIpainted justforthis photoshoot.Inevergotto wearitoutside,butIstillkeep itasa preciouspiece in m y collection. YEAR:2015 TECHNIQUE:Free-style hand painting. EFFECT:Itwasagreataddition to the firstonline store we’ve built. 6
PEONY DRESS & COAT STORY:W e had to m ake acollection forthe photoshootso thatwe can m ake an online store(in code,there wasno Shopify yet).Iloved som e orchidsIfound in a m agazine,butIended up m aking som e peony stencils. YEAR:2015 TECHNIQUE:Painting overstencilsIdesigned m yself. EFFECT:They were som e ofthe m osticonicpieceson the website. 7
STORY:Aɭerm aking the stencilsofthe peoniesforthe photoshoot, Icould use them forotherordersaswell.They were a greatsuccess. YEAR:2015 TECHNIQUE:Painting overstencilsIdesigned m yself. EFFECT:She loved it. RED DRESS 8
BLACKDRESS STORY:Thisdresswasm ade justforthe photoshootofm y m other’s personaltailoring business. YEAR:2015 TECHNIQUE:Painting overstencilsIdesigned m yself. EFFECT:Itwasa greataddition to the firstonline store we’ve built. 9
LAND OFTEA STORY:Around the tim e when AFIM allopened in Bucharest,one of the firstteahousesopened aswell.The ownerboughtarm chairsinstead ofchairsand m y m otherm ade theircovers.The found outIwas painting on fabricsand they wanted m e to m ake adifferentpainting on each cover.Itwasone ofthe biggestordersIfulfilled. YEAR:2014 TECHNIQUE:Free-style hand painting. EFFECT: Itwasagreatsuccess,everyone knew aboutthe hand painted seatsatthatLand ofTea... 10
EASTER TABLE COVER STORY:In M allBaneasa(Bucharest),there used to be a hom e decor store called “Bam boo”.Som ehow,the ownerheard aboutm e and he wanted to have ahand m ade printon one oftheirtable covers forEaster.Itwasthe firstartwork Idid forprinting purposes. YEAR:2014 TECHNIQUE:Free-style hand painting in watercoloron paper,then Iscanned itforprinting. EFFECT:The table coverssold quite fastbecause they were the only onesthatwere available with an Easterprint. 11
MOONSTAR DRESS STORY:Istilllike thispainting,butIdon’thave a particularstory to tell.There were m any otherclientswho justcam e in and blinded trusted m e thatIwould paintsom ething good enough. YEAR:2014 TECHNIQUE:Free-style painting. EFFECT:She loved it. 12
GARDEN COAT STORY:A confidentialclientasked m y m otherto have hernewly m ade coatpainted with alotofflowers.W oolisvery hard to paint,so I stillrem em berIworked alotto m ake those shapes,butIstilllove the result. YEAR:2013 TECHNIQUE:Free-style hand painting. EFFECT:She wasvery happy with the coatand form e,itopened a whole new pandorabox:artthatism ade justforthe piece ofthe pattern isin very high dem and. 13
MJJACKET STORY:A confidentialclienthad such a greatlove forM ichaelJackson’s work,thatshe trusted m e to hadwrite hisinitialsin white,so thatshe can add rhinestoneson it.I’m stillam azed Ididn’tscrew itup. YEAR:2013 TECHNIQUE:Free-style painting. EFFECT:She absolutely loved it. 14
STORY:A custom m ade office jacketofa confidentialclientthatwe had.She wanted som ething specialon it,while keeping itbusiness- casual. YEAR:2013 TECHNIQUE:Free-style hand painting. EFFECT:She wasquite happy.M ind thatthisservice wasone ofa kind back then and people feltthey were lucky to find som ebody who can painton theirclothes. BLACKJACKET 15
STORY:A confidentialclientwanted to turn herwedding dressinto an evening one,so she trusted m e to paintit.Iwasn’ttoo happy with it, butshe loved it. YEAR:2013 TECHNIQUE:Free-style painting. EFFECT:She loved it. W EDDING DRESS 16