Fashion Business Writing Magazine

A student-produced fashion magazine featuring advertorials, blog posts, editorials, runway reports and interviews. The first issue covers Comet's 'Maachis' sneaker inspired by vintage Indian matchboxes, a nostalgic reflection on 2014-2016 beauty YouTube creators, and athleisure's rise in everyday dressing. Includes a table of contents listing pieces on Masaba Gupta's couture debut and a fashion…

This is a student-produced fashion magazine, likely a class project for a fashion business writing course. It contains a mix of advertorials, blog posts, editorials, runway reports and interviews written by contributors Shamita Shetty and Shobhitha Krishnan.

The first feature is an advertorial on Comet's 'Maachis' sneaker, a limited-edition shoe inspired by vintage Indian matchbox design. The article describes the sneaker's beige and red suede construction, functional striker strip, and matchbox-inspired packaging. It includes a quote from Comet co-founder Utkarsh Gupta.

A blog post titled 'Why I'm Still Thinking About These Beauty YouTubers A Decade Later' reflects on the 2014-2016 era of beauty YouTube. The author discusses creators like Kaushal Beauty, Tati, Tanya Burr, Corallista and Christen Dominique, and how their long-form tutorials shaped her relationship with beauty.

The table of contents lists additional pieces: an editorial on athleisure's takeover of everyday dressing, a runway report on Masaba Gupta's couture debut, and a fashion interview titled 'Chardi Kala Takes the Runway: Masaba Gupta on Indian Couture Week and What's Next'. Social media posts for Instagram, Facebook, TikTok and LinkedIn are also included.