The Community Development and Health Network Communications Plan April 2026 to April 2027 CDHN will strengthen its public presence, grow its audience, and help people understand plainly and clearly what this organisation does and why it matters. All communications will highlight CDHN’s mission: to champion community development approaches to address the social determinants of health and end health inequalities. Comms Goals These goals guide all messaging and activity: 1. Grow social media following and engagement Platforms: LinkedIn, Facebook, Instagram 2. Raise CDHN’s profile through regional media coverage 3. Increase membership and donations 4. Produce regular people‑focused content Case studies, personal stories, and lasting impact. Key Audiences • Community groups and grassroots organisations • Pharmacists and health professionals • Voluntary and community sector • Local and regional policymakers • Funders and donors • General public with an interest in health and community wellbeing Key Messages (Plain Language) What CDHN does “We help communities become stronger, so everyone has a fair chance at good health.”
Why CDHN matters: “CDHN works with communities to strengthen and build lasting connections and tackling health inequality.” How CDHN works: “We listen to people, support community action, and bring partners together to reduce health inequalities.” Tone: Warm, direct, human, hopeful, community‑centred. No jargon. Communications Themes (Year‑Round) Rotate these themes across all channels: 1. People and Communities − Stories, quotes, case studies. 2. Partnerships − Highlight CDHN’s work with pharmacists (BCPP), health professionals, community groups, and government. 3. Clear Education − Explain health inequalities and promote health literacy in everyday language. 4. Impact − What are tangible examples of improvement in communities and policy that are a result of CDHN’s work? 5. Opportunities and Involvement − Membership benefits, volunteering, events, and donations. 6. Policy and Advocacy (Plain Language) − Explain policy issues simply and why they matter to communities.
Social Media Strategy Platform Roles LinkedIn • Professional voice • Focus on partnerships, impact, policy, membership growth Facebook • Community engagement • Share stories, photos, events, resources Instagram • Visual storytelling • Simple carousels, reels, people, community images Posting Frequency (Weekly) Platform Posts per Week Type of Content LinkedIn 3 posts/week Case studies, member highlights, partnerships, staff insights, impact stats Facebook 4–5 posts/week Videos, community stories, event updates, resources, photo galleries Instagram 3–4 posts/week Reels, carousels, behind‑the‑scenes, simple graphics Monthly Extras • One impact story per month (upload to website and share across all platforms) • One staff/BCPP pharmacy partner/ Elevate Mentor spotlight per month • One explainer post: “What is health inequality?” (plain language series, carousels) • One donation/membership call to action (carefully balanced with value‑led posts)
Example Weekly Posting Calendar Monday • LinkedIn: Partnership or professional update • Facebook: Community story • Instagram: Carousel on “What we do” Wednesday • Facebook: Event reminder / resource • LinkedIn: Impact stat or insight • Instagram: Behind‑the‑scenes or staff photo Friday • Facebook: Video or case study • LinkedIn: Member spotlight • Instagram: Reel or quote graphic Social Media Content Priorities Content Types 1. People-first stories − Video interviews − Photos of community groups − “A day in the life” features 2. Clear explainers − Why does health literacy matter? − How can being health literate help you? − How do we build communities? − “What shapes health beyond healthcare?” 3. Impact and numbers − Grants awarded − People reached
− Projects supported 4. Interactive content − Polls − Q&As 5. Calls to action − Membership − Donations − Event sign-ups Social Media Analytics to Monitor Audience Growth • Follower count (weekly + monthly trends) • New followers by platform Engagement Rate • Likes, comments, shares, saves • Video views and watch time • Click-throughs to website or posts Content Performance • Which posts get the most engagement • What times and days work best • Top-performing themes (stories, stats, videos, etc.) Traffic to the Website (Especially during the website launch) • Clicks from each platform • Pages most visited from social posts Conversions • Membership sign-ups
• Donations • Newsletter sign-ups • Event registrations Community Sentiment • Positive/neutral/negative comments • Frequently asked questions • Keywords used by followers Media Relations Strategy Objectives • Increase awareness of CDHN • Connect CDHN’s work to real stories and communities • Position CDHN as a trusted voice on health inequalities Activities • Quarterly press releases • Media briefings before website launch and AGM • Use of case studies and local voices • Build relationships with regional journalists Media Targets • Regional newspapers • Healthcare and charity sector publications • Local radio (commentary on health equity news coverage and research findings) • Community magazines Membership and Donation Growth Strategy Key Approaches • Use clear, emotional storytelling to show impact • Clearly link donations/membership to real outcomes
• Make joining and donating feel easy and meaningful Tactics • Monthly “Join our network” posts • Case‑study‑led fundraising messages • Ezine Member Spotlight - stories highlighting benefits Measurement and Review Quarterly Review: • Social analytics • Media mentions • Membership numbers • Donations tracked • Feedback from partners and communities Adjust if: • Certain content performs better (e.g., videos outperform photos) • New priorities emerge • Audience preferences shift