View Green Modern Professional Table Of Contents Document A4 flipbook.
CUSTOMER ACCOMMODATION IN SUPPLY CHAINSambal Nyet Bilis by Khairul AmingLECTURER’S NAME : PUAN IRSAEDAH BINTI ABDULLAH
TEAM MEMBERS ILHAM BALQIS AMANI BINTI SAUPI 04DPM25F1057 NURAIN SYUHADA BINTI MOHD ROSDI 04DPM25F1073 NURULJANNAH BINTI ZAINI 04DPM25F1093
TABLE OF CONTENTS What is Customer accommodation?PageTopics4 Organization Summary5 Product Profile6 Customer Focused Marketing7/8 Customer Service9 Customer Journeys10 Customer satisfaction Customer accommodation strategy Conclusion Appendix11 12 13 14
Customer accommodation refers to the ways a company adjusts its supply chain activities to meet the needs and expectations of its customers. In a simple way, it means making sure that the right product reaches the right customer, at the right time and in a convenient way. For Sambal Nyet Bilis, customer accommodation can be seen through the process of production, storage, order processing, packaging and delivery. Sambal Nyet Bilis was chosen because it is a food product that has attracted high customer demand and is mainly sold through online channels. This makes it a suitable example for understanding how a company manages its supply chain to meet customer needs, especially in terms of ordering, production, packaging and delivery.what is Customer Accommodation? why did we choose Sambal Nyet Bilis KhairulAming? 4
🏢 About Khairul Aming Organization/Brand: Khairul Amin bin Kamarulzaman Product: Sambal Nyet Bilis Product Category: Food product Main Sales Channel: Online platforms Target Customers: Consumers who enjoy spicy food and customers who prefer convenient online shopping. Sambal Nyet is one of the food products associated with Khairul Aming. The product gained strong attention from customers after its launch. One interesting example is that 10,000 jars were reportedly sold within less than one hour during the early launch of the product. This shows how high customer demand can create challenges for production and supply chain management.ORGANIZATION SUMMARY 5
PRODUCT PROFILEPRODUCT Sambal Nyet Berapi CATEGORY Food / SambalSALES CHANNEL OnlineCUSTOMER NEED Convenient, accessible and quality food product SHORT DESCRIPTIONS: Sambal Nyet is a food product that became popular through strong digital marketing and customer interest. Besides the product itself, the brand's online presence and customer engagement also contribute to its popularity 6
Customer-focused marketing is an approach where a company focuses on understanding the *needs, preferences and interests of its customers. For Sambal Nyet Bilis, this can be seen through several approaches. 1. Social Media Marketing Khairul Aming uses social media content to attract and engage customers. Instead of only promoting the product, his content often focuses on food, cooking and everyday topics. This makes the marketing feel more relatable to the audience. 2. Personal Branding One of the strengths of the brand is *Khairul Aming's personal branding*. Customers are familiar with the person behind the product, which can help create a closer relationship between the brand and its customers 3. Customer Feedback Customer feedback can also be used to improve the product. For example, feedback regarding the *taste and level of spiciness* has been reported as part of the product improvement process.CUSTOMER-FOCUSED MARKETINGwhat is Customer Focused - Marketing? 7
CUSTOMER-FOCUSED MARKETINGthe company listen to customer and uses their feedback to improve the product and customer service8
Customer service refers to the support and assistance provided to customers before, during and after the purchasing process. For an online food product such as Sambal Nyet Bilis, customer service can involve: 1. Customer Communication Customers need a way to obtain information and ask questions regarding the product or their orders. 2. Order Processing Once customers place an order, the order needs to be processed properly to avoid mistakes and delays. 3. Packaging The product needs to be packed properly before being handed over for delivery 4. Delivery The product must reach the customer safely and within the expected delivery process. CUSTOMER SERVICEwhat is Customer Service? 9
🌶 CUSTOMER JOURNEY – SAMBAL BILIS NYET KHAIRUL AMING 1. AWARENESS 👀 Customers discover Sambal Nyet Bilis through TikTok, Instagram, YouTube, and Khairul Aming’s social media content. ⬇ 2. CONSIDERATION 🤔 Customers become interested after seeing food videos, reviews, and recommendations. They start looking for information about the product, such as its price, taste, and availability. 3. PURCHASE 🛒 Customers decide to buy Sambal Nyet Bilis and place an order through the available online shopping platform. ⬇ 4. EXPERIENCE 😋 Customers receive and try the product with their favourite food such as rice, noodles, bread, or other dishes. A good taste and product quality can create a positive customer experience. ⬇ 5. LOYALTY ❤ Satisfied customers may repurchase the product and recommend it to their friends and family. They may also share their experience through social media. CUSTOMER JOURNEY 10
Customer satisfaction refers to the level of satisfaction customers feel after purchasing and using a product. For Sambal Nyet Bilis, customer satisfaction can be influenced by several factors: 1. Product Quality Customers expect the product to have good and consistent quality. 2. Taste Taste is an important factor because Sambal Nyet is a food product. 3. Packaging Good packaging helps protect the product throughout the delivery process. 4. Convenience Online purchasing allows customers to order the product without having to visit a physical store. 5. Delivery Customers expect their orders to arrive safely and within the expected delivery process. CUSTOMER SATISFACTION what is Customer Satisfaction? 11
Customer accommodation strategy refers to how a company *adjusts its supply chain activities to respond to customer needs and demand*. For Sambal Nyet Bilis, this can be related to: 🏭 - Production Adjusting production according to customer demand. 📦 - Packaging Preparing products properly before delivery. 🛒 - Order Processing Managing customer orders efficiently. 🚚 - Delivery Making sure products are transferred to customers effectively.CUSTOMER ACCOMMODATION STRATEGYwhat is Customer Accommodation Strategy? 12
CONCLUSION Overall, Sambal Nyet Bilis by Khairul Aming is a good example of how customer accommodation can be applied in supply chain management. The success of the product is not only influenced by its taste and popularity, but also by the way the company responds to customer needs and manages its supply chain activities. From marketing and customer service to production, packaging and delivery, each process plays an important role in creating a good customer experience. In terms of customer-focused marketing, the brand uses social media and personal branding to reach customers and build a strong connection with its audience. Customer feedback also helps the company understand what customers want and identify areas that can be improved. This shows that customers are not only seen as buyers, but their opinions can also contribute to product improvement. Customer service and customer satisfaction are also important because the customer’s experience does not end after placing an order. Customers expect a good product, proper packaging, convenient purchasing and reliable delivery. Therefore, the company needs to make sure that each stage of the supply chain works properly to meet these expectations. From the supply chain perspective, high customer demand can create pressure on production, packaging and order fulfilment. The company therefore needs to adjust its operations and improve its processes to handle customer demand more effectively. This shows that customer accommodation requires flexibility and good coordination between different activities in the supply chain. In conclusion, Sambal Nyet Bilis shows that understanding customers and responding to their needs can have a direct impact on supply chain performance. A company may have a good product, but effective customer accommodation is also needed to make sure the product reaches customers in a convenient and satisfactory way. Therefore, customer-focused strategies, good service and an efficient supply chain should work together to create a better overall customer experience. 13
APPENDIX 14 tiktok link: https://www.tiktok.com/@khairulaming? _r=1&_t=ZS-98yb9n8LILy instagram link: https://www.instagram.com/khairulaming? igsh=NXFrcW5pbzczMnA4