AIIB BRAND GUIDELINES #FinancingInfrastructureForTomorrow June 2026 DRAFT
AIIB’s guidelines tell a unified story of the Bank, celebrating its achievements while ensuring consistent, high‑quality communications and a cohesive visual identity. They enable clear, compelling storytelling about how AIIB is financing infrastructure for tomorrow.
3 01. 05. BRAND IDENTITY VISUAL IDENTITY Foreword 4 Definition 7 Voice and Tone 8 AIIB Logo and Positioning Line 10 AIIB Logo Variations 11 AIIB Logo Variations with Wordmark 12 AIIB Bilingual Logo 15 AIIB Vertical Logo 16 AIIB Identifier 17 Incorrect Logo Usage 18 AIIB Logo Placement 19 AIIB Logo Placement and Clear Space 22 AIIB Logo on Videos 23 AIIB Logo on Digital Platforms 25 Metal Logos 26 AIIB Logo on Flags 27 Rationale 41 From the AIIB Logo to the AIIB Visual System 42 The “AIIB Stripe” 43 The “AIIB Window” 47 Dos and Don’ts 51 Templates 52 Animation Example 53 HQ Vertical Screen Two-Image/Video 54 Digital Headers 55 EDM 56 UI Patterns 57 Icons 58 Business Cards 59 Envelops 60 Letterhead 62 Seals 63 PowerPoint Templates 64 Email Signature 65 Zoom Background 66 02. TYPOGRAPHY TABLE OF CONTENTS Overview 29 Print Typeface 30 Digital typeface 32 03. COLOR PALETTES Primary 33 Secondary 34 04. PHOTOGRAPHY Infrastructure 36 Beneficiaries 37 Dos and Don’ts 38 Composition 39 AIIB Color Edit Preset 40
4 You don’t need to be a designer to appreciate good design. In fact, the most effective design is often the kind you don’t particularly notice. It steps out of the way, allowing the audience to focus entirely on the message and be moved by the story. In this case, that would be AIIB’s story. As an international development organization, our work is driven by impact. And our visual identity should reflect that — bringing clarity, empathy and professionalism to everything we share. These brand guidelines are designed to help us achieve that ambition. They should help ensure that our communications are not only visually compelling but also deeply aligned with the Bank’s core principles. Think of this document as our shared brand compass. By following these guidelines, we establish a consistent global standard that reinforces our credibility – empowering our teams to deliver our message with maximum clarity and effectiveness. FOREWORD Strong design gives form to purpose. At AIIB, we build a unified visual language that expresses who we are with clarity and consistency – ensuring every communication reflects our global ambition and development impact. Jeffrey Hiday Director General, Communications Department
AIIB IS COMMITTED TO FINDING NEW WAYS AND FORGING NEW PARTNERSHIPS TO DELIVER SUSTAINABLE INFRASTRUCTURE FOR TOMORROW. What our clients build and how and where their investments are built will evolve as infrastructure technologies advance and as people, the economy and the world change. The way people live, move and work and the way markets develop will shape the Infrastructure for Tomorrow.
BRAND IDENTITY Infrastructure is vital to long-term growth. The work needed to achieve a sustainable future has to start now. To provide leadership, foster partnerships and drive investments that transform communities and connect regions. Lean, clean and green. Financing Infrastructure for Tomorrow (i4t). VIEW ROLE VALUES MISSION 7 DEFINITION
BRAND IDENTITY VOICE AND TONE AIIB’s voice is active, positive and dynamic, reflecting our commitment to Infrastructure for Tomorrow. We use uplifting, forward-thinking and inclusive language that inspires progress and fosters harmony. Our communication is always clear, objective and cohesive. For more information, see the section on Inclusivity and Non-Discrimination in the AIIB Style Guide. INNOVATIVE SUSTAINABLE COLLABORATIVE INCLUSIVE RESPONSIBLE FORWARD-LOOKING IMPACTFUL 8
9 What we do or fail to do today will determine the world that we and future generations will live in tomorrow. The goals for a greener, cleaner future have been set, but the clock is ticking. We must act now if these goals are to be fully realized. By investing today, we can build sustainable infrastructure that, over time, will improve the lives of billions of people and create a better tomorrow. BRAND IDENTITY 9
10 Emblem, master logo Wordmark AIIB block logo BRAND IDENTITY AIIB LOGO AND POSITIONING LINE We are proud of our logo. It should always be displayed prominently and with confidence across all our communications. The logo can be used on its own or with the wordmark. 10
11 BRAND IDENTITY These examples illustrate the correct use of the logo on imagery and colored backgrounds. The preferred application across most communications is the red logo on a white background. There is also the option to set the logo in white over imagery. These guidelines apply to advertising, posters and banners. If the white logo is not clear enough over imagery, use the red logo to help it stand out more. The use of black is reserved for exceptions. 11 AIIB LOGO VARIATIONS
12 BRAND IDENTITY The predominant use is a red logo on a white background for most communications. Placement of the AIIB logo may vary depending on the image and platform. The logo should be readable, adequately sized and not intrusive. Its clarity and readability must always be maintained. Top-left, bottom-right or center placements are preferred. Consider platform-specific behavior when determining placement. For example, some platforms display previews as squares, so avoid placing logos in the bottom corners, where overlays or video controls may obscure the logo. AIIB LOGO VARIATIONS WITH WORDMARK
13 1 X 1 X 1 X1 X X AIIB emblem 8 mm 20 px BRAND IDENTITY Clear space In situations where space is limited, such as in certain online applications or very small formats, a minimum clear space of 0.5 X is acceptable. Whenever possible, maximize the clear space around the logo to maintain its visibility and integrity. Minimum size Our master logo should never be set smaller than the minimum size specified here, as doing so may affect readability. We have a minimum established size for print and digital applications. Print 8 mm Digital 20 px Format Logo mm Clear space A5 10 mm 6 mm A4 14 mm 9 mm A3 (Posters) 18 mm 10 mm A2 (Posters) 26 mm 15 mm A1 (Posters) 35 mm 20 mm Folded collateral (A5/A4) 10/14 mm 6/10 mm Business card 8.5 mm 4 mm Physical backdrops 100 mm 240 mm Publication spine 8 mm — 0.5 X 0.5 X AIIB LOGO VARIATIONS WITH WORDMARK Print Digital X
14 1 X 1 X 1 X1 X X AIIB logo with wordmark 30 mm 90 px BRAND IDENTITY AIIB LOGO VARIATIONS WITH WORDMARK Clear space In situations where space is limited, such as in certain online applications or very small formats, a minimum clear space of 0.5 X is acceptable. Whenever possible, maximize the clear space around the logo to maintain its visibility and integrity. Minimum size Our master logo should never be set smaller than the minimum size specified here, as doing so may affect readability. We have a minimum established size for print and digital applications. Print 8 mm Digital 20 px Print Digital 0.5 X
15 BRAND IDENTITY AIIB BILINGUAL LOGO Chinese font: Kaiti 1 X 1 X 1 X1 X X For the Chinese type in the AIIB bilingual logo, the Kaiti font is used. It may be applied in both horizontal and vertical formats.
16 Bilingual vertical versionEnglish vertical version 0.5 X 0.5 X0.5 X 0.5 X 1 X 1 X 1 X 1 X 1 X 1 X 1 X 1 X X X BRAND IDENTITY AIIB VERTICAL LOGO
17 Financed by Cofinanced by Hosted bySponsored by Abu Dhabi, UAE BRAND IDENTITY AIIB IDENTIFIER Identifiers placed above or below the AIIB logo provide contextual information for specific applications. The identifier typography uses Woodford Bourne Pro in the color #282421. Identifier variants are available in both PNG and AI formats and may be used subject to approval by COM, which will determine their application in consultation with the departments. To ensure consistent scaling across formats and units, the identifier typography should be sized proportionally to the AIIB emblem rather than through direct unit conversion. As a standard reference, when the AIIB emblem width is 50 px, the identifier text size should be approximately 10 pt. This reflects a fixed visual ratio in which the identifier text height is about 20% of the emblem width. This proportional relationship should be maintained whenever the logo and identifier are resized. Abu Dhabi, UAE 1 X 1 X 1 X1 X X AIIB Headquarters, Tower A, Asia Financial Center, No. 1 Tianchen East Road, Chaoyang District, Beijing 100101, China
18 BRAND IDENTITY INCORRECT LOGO USAGE To help brand recognition and continuity, our logo is not to be used in the ways shown here. Do not place logo over complicated backgrounds. Do not change the lock-up arrangement. Do not tilt (except in photos of the logo). Do not use gradients. Do not add effects. Do not attach text, other logos or sub-brands. Do not alter the proportions. Do not use colors outside our approved palette.Do not use low-contrast colors. Business Conference 2019 18
19 Placement Logos should have equal visual prominence. The AIIB logo is listed first when AIIB is the lead agency and in a secondary position (see the next page) when AIIB is a co-organizer or when logos are ordered alphabetically. Approval For logo requests, send an email to creative@aiib.org. Use of the AIIB logo on joint websites or portals requires approval from the relevant heads of department (HOD), LEG and COM, and, where necessary, ExCom. Visual balance of partner logos (horizontal and vertical positions) Logos may consist of only the emblem or the emblem combined with the wordmark. When logos are displayed together, ensure visual balance by considering both the combined size of the emblem and the typeface to avoid making one logo look more prominent. Horizontal orientation Vertical orientation BRAND IDENTITY AIIB LOGO PLACEMENT AIIB AS LEAD PARTNER
20 MDBs Joint Platform MDBs Joint Platform Subheading Copublication heading Subheading Elendipsa consend usandae et od es volorit aquiatur? Omnimin rem reheniti adi beritis expedi to vit aliam, nonsequatia volore et que omnis in cumquam quaesti busdanda quiat od ut eium solorerferor rem fugitio dolupta verem rese net que corestis eum is dolupta saperum eseque cullaut alit quaspel Placement Logos should have equal visual prominence. The AIIB logo is listed first when AIIB is the lead agency and in a secondary position when AIIB is a co-organizer or when logos are ordered alphabetically. Approval For logo requests, send an email to creative@aiib.org. Use of the AIIB logo on joint websites or portals requires approval from the relevant heads of department (HOD), LEG and COM, and, where necessary, ExCom. Visual balance of partner logos (horizontal and vertical positions) Logos may consist of only the emblem or the emblem combined with the wordmark. When logos are displayed together, ensure visual balance by considering both the combined size of the emblem and the typeface to avoid making one logo look more prominent. BRAND IDENTITY AIIB LOGO PLACEMENT AIIB AS EQUAL PARTNER Horizontal orientation Vertical orientation
TECHNOLOGY-ENABLED INFRASTRUCTURE FINANCING INFRASTRUCTURE FOR TOMORROW Despite the clear advantages technology brings to infrastructure in enhancing productivity and cost efficiency, as well as reducing climate impact, the infrastructure sector has been slow in adopting technologies often due to a lack of information and awareness of technology solutions, their value and available suppliers. A similar information gap hinders the development of innovative solutions and the financing of technology development. impact.aiib/org BRAND IDENTITY AIIB LOGO PLACEMENT AIIB as co‑organizer: For the Annual Meeting, AIIB and the host country will jointly develop the logo and visual identity, aligned with the meeting theme and local cultural elements, with flexibility in the use of colors and graphics. The AIIB logo will be used alongside the event logo and those of other co‑organizers. Internal events are time‑bound initiatives organized by one or more departments within AIIB and are dedicated to staff engagement. They aim to promote internal networking, knowledge sharing and alignment on organizational updates. Joint events with AIIB members Publications, i4t, leadership announcements, corporate social media and events or campaigns should be aligned with the AIIB corporate strategy or i4t priorities, with exceptions for major milestones such as AIIB@10 due to their relevance. Corporate communications These are conferences that rotate annually among institutions and typically have their own logo or visual identity agreed between the secretariat and the host. Examples include International Conference of Investigators, RIAS‑UNRIAS and MDB‑IFI. External events hosted at AIIB HQ Department-led campaigns/events Brand assets must be used as outlined in this document to ensure alignment with the AIIB visual identity. Colors may be selected from the AIIB color palette to match the theme and tone of the communication. AIIB achievements should be presented as those of one unified Bank. AIIB red cannot be altered. When greater prominence is needed, the AIIB logo may be detached and placed in the top-left or bottom-right corner. Logos used together must be separated by a line. Use of the Annual Meeting logo on merchandise requires COM approval. AIIB red cannot be altered. If AIIB is the lead organizer, its logo should be listed first, followed by the event logo. For materials where the event logo requires greater prominence, the AIIB logo may be detached and placed in the top-left or bottom-right corner. When used together, the logos must be separated by a line. The AIIB logo must remain separate from the event title. Sub-logos must not be created to protect the AIIB master brand. Use of the two AIIB visual identity blocks is not required, allowing flexibility and creativity. No shapes may be added to the event title. Event title typography must remain unchanged. Patterns or graphic elements may be used in the background. AIIB joining a global campaign Use the AIIB logo in a detached position when the event logo requires greater prominence. For global campaigns, follow the campaign logo guidelines issued by the organizer. In general, we use the AIIB logo alongside the event logo (separated by a line) when AIIB is a co-organizer or program partner and in a detached position when AIIB is a supporter. Use “at” only when an AIIB delegation participates (e.g., AIIBatCOP, AIIBatFICS, etc.). When AIIB joins a global campaign, the AIIB logo may appear before the campaign logo or standalone. If used together, the logos must be separated by a line and the word “at” may be used to highlight AIIB's participation (for flagship events only). 1. 2. 3. 4. 5. Early engagement with COM is required for the review and approval of AIIB-branded materials
22 BRAND IDENTITY AIIB LOGO PLACEMENT AND CLEAR SPACE HEADLINE PLACEHOLDER USING WOODFORD BOURNE Subheading Elendipsa consend usandae et od es volorit aquiatur? Omnimin rem reheniti adi beritis expedi to vit aliam, nonsequatia volore et que omnis in cumquam quaesti busdanda quiat od ut eium solorerferor rem fugitio dolupta verem rese net que corestis eum is dolupta saperum eseque cullaut alit quaspel. Margins and breathing space Safe area x2 X x2 X x1 X x1 X x2 X x2 X Subheading Elendipsa consend usandae et od es volorit aquiatur? Omnimin rem reheniti adi beritis expedi to vit aliam, nonsequatia volore et que omnis in cumquam quaesti busdanda quiat od ut eium solorerferor rem fugitio dolupta verem rese net que corestis eum is dolupta saperum eseque cullaut alit quaspel. READ MORE HEADLINE PLACEHOLDER USING HELVETICA Financing Infrastructure for Tomorrow x2 X Print In printed communications, the master logo (emblem) may be positioned flexibly; however, bottom-left placement is recommended when the heading is placed at the top. Ensure adequate breathing space between blocks and margins. Digital In digital applications, the logo should be placed either in the top center or at the top left. To help keep your layout clean and uncluttered, a minimum clear space of x1 should always be maintained from the page margins. 22
23 Filmed in HONG KONG, CHINA AIIB baseline AIIB baseline BRAND IDENTITY AIIB LOGO IN VIDEOS When used in videos, the AIIB logo should appear as an intro and/or outro against an AIIB white or red background. Detailed video guidelines are available at this link to ensure a cohesive look across all AIIB videos. For more information, please contact Leonardo Magno at leonardo.magno@ aiib.org.
24 FIRST NAME AND LAST NAME Job Title, Organization Tatectusci cum quisti ut dolene ex enducilit odis aut aliquis dunt modit,Tatectusci cum quisti ut dolene ex enducilit odis aut aliquis dunt modit, Caption in Woodford Bourne Pro, positioned above the video control buttons with lift effect. Do not use watermarks in official productions. Logos must only appear in the designated intro and outro sequences. Lower-thirds Captions Watermark BRAND IDENTITY AIIB LOGO IN VIDEOS Do not use the AIIB logo as a watermark in videos. When used in a video, the AIIB logo should appear as an intro and/or outro against an AIIB white or red background. Detailed video guidelines are available at this link to ensure a cohesive look across all AIIB videos. For more information, please contact Leonardo Magno at leonardo.magno@ aiib.org. Formed by two blocks, a thin and a wide one.
25 Avoid placing the logo in the top-left corner to prevent duplication. Social media pages Websites COUNTRY Correct Incorrect Incorrect Incorrect Incorrect Incorrect BRAND IDENTITY AIIB LOGO ON DIGITAL PLATFORMS Use of the AIIB logo on the AIIB website and corporate social media channels is managed by COM. Placement of the AIIB logo as a partner agency on other websites requires clearance from COM, LEG and the relevant head of department. For copublished products, COM must review and approve the use and accuracy of the AIIB logo. Please involve COM and other relevant departments ensuring sufficient time for all clearance processes.
26 BRAND IDENTITY METAL LOGOS Physical logos Installation of physical AIIB logos on buildings requires approval from COM, FAS and ExCom. The AIIB logo may be used in red, white, gray/silver or bronze, in line with the approved color palettes. A metal finish is recommended for the red, silver and bronze versions of the logo. Based on previous practices, the preferred application for the physical logo at the AIIB Headquarters is in bronze, complementing the building’s copper-and-steel architectural style. Please ensure that all installations comply with these guidelines and obtain the necessary approvals in advance. HEX #8D1A1F C=28 M=100 Y=96 K=29 PANTONE© 7622 C HEX #837751 C=46 M=43 Y=74 K=17 PANTONE© 871 C HEX #A1A3A2 C=39 M=31 Y=32 K=0 PANTONE© 422 CHEX #FFFFFF C=0 M=0 Y=0 K=0
27 Flag 3 Partner's logo Flag 1 Flag 2.A Flag 2.B BRAND IDENTITY AIIB LOGO ON FLAGS The AIIB flag contains only the red AIIB logo on a white background. AIIB-branded desktop standees are used during conferences. Flag 1 Logo ≈70 cm Flag 2 (A and B) Logo ≈40 cm Flag 3 Logo ≈6.5 cm AIIB red color value HEX #8D1A1F C=28 M=100 M=96 K=29 PANTONE© 7622 C ≈70 cm ≈40 cm ≈40 cm The above sizes are for standard flags and standees; the logo size may be adjusted slightly to accommodate different flag or standee dimensions. HEX #8D1A1F C=28 M=100 Y=96 K=29 PANTONE© 7622 C
28 Do you need the AIIB logo? BRAND IDENTITY Consistency in applying the AIIB logo across all collaterals is fundamental to our branding. Given the wide range of products and applications, the size and placement of the AIIB logo may vary depending on the channel or medium used. Find it on Connectivity
29 TYPOGRAPHY OVERVIEW AIIB’s typography is designed to ensure clarity, flexibility and strong brand recognition. For campaigns and editorial products, we use Woodford Bourne Pro, which offers a wide range of styles. Our website uses Helvetica, with Arial as a substitute. These are our primary, licensed typefaces. For AIIB documents, we use both Aptos and Arial. These fonts have been part of AIIB’s identity since its inception and continue to support our brand as we enter our second decade of operations. Used for campaigns and publications because of its versatility across a wide range of styles and applications. Used for websites, platforms and mobile apps because of its readability, neutrality and modern aesthetic. Arial is used for staff templates, such as Microsoft Word documents, PowerPoint templates, emails and similar materials. It helps ensure consistency and compatibility when documents are shared within and outside the organization, as it is pre-installed on both Microsoft and Apple computers. When additional styles are required to enhance the typography in a document or a PowerPoint presentation, Arial may be replaced with Aptos. Woodford Bourne Pro Helvetica Arial PRINT TYPEFACE DIGITAL TYPEFACE STAFF TYPEFACE
30 TYPOGRAPHY PRINT TYPEFACE For campaigns and editorial products, we use Woodford Bourne Pro, which offers a wide range of styles. The most commonly used weights are Thin, Regular and Bold; however, all available weights can be used to make the design more engaging designs, depending on the application. Thin RegularLight Semibold Bold UltraItalic ABCDEFGHIJKLMNOPQRSTUVW XYZabcdefghijklmnopqrstuvwxyz012 3456789$£€¥ƒ¢%‰+−=÷×<>±≤≥≈≠ ABCDEFGHIJKLMNOPQRSTUVW XYZabcdefghijklmnopqrstuvwxyz012 3456789$£€¥ƒ¢%‰+−=÷×<>±≤≥≈≠ ABCDEFGHIJKLMNOPQRSTU VWXYZabcdefghijklmnopqrstuv wxyz0123456789$£€¥ƒ¢%‰+− WOODFORD BOURNE PRO THIN Weights/styles WOODFORD BOURNE PRO REGULAR WOODFORD BOURNE PRO BOLD
31 Headings should be set in Woodford Bourne Pro Bold or Thin. Both ALL CAPS and sentence case are acceptable, depending on the document type. For example, ALL CAPS works well for headings of three to eight words, while sentence case is recommended for longer titles. Subheaders should be set in title case in Woodford Bourne Pro Bold. Body copy should be set in sentence case using Woodford Bourne Pro Light. Heading Subheading Body copy Two blocks of the AIIB visual identity Logo alignment More layouts using the two blocks of the AIIB visual identity are available at the end of this document. 1 1 2 3 4 5 2 3 4 5 HEADLINE PLACEHOLDER USING WOODFORD BOURNE BOLD Subheading HEADLINE PLACEHOLDER USING WOODFORD BOURNE Apelendo disqui Xerspitat. Am venim cum et fuga. Nonsequam sed eiuste pro eatempo rernatin pa et ellupta verume proribus, experit re dem quamus alibus corro consect asperovitem volut mos eritatur? Elendipsa consend usandae et od es volorit aquiatur? Omnimin rem reheniti adi beritis expedi to vit aliam, nonsequatia volore et que omnis in cumquam quaesti busdanda quiat od ut eium solorerferor rem fugitio dolupta verem rese net que corestis eum is dolupta saperum eseque cullaut alit quaspel. HEADLINE PLACEHOLDER USING WOODFORD BOURNE Apelendo disqui Xerspitat. Am venim cum et fuga. Nonsequam sed eiuste pro eatempo rernatin pa et ellupta verume proribus, experit re dem quamus alibus corro consect asperovitem volut mos eritatur? Elendipsa consend usandae et od es volorit aquiatur? Omnimin rem reheniti adi beritis expedi to vit aliam, nonsequatia volore et que omnis in cumquam quaesti busdanda quiat od ut eium solorerferor rem fugitio dolupta verem rese net que corestis eum is dolupta saperum eseque cullaut alit quaspel. TYPOGRAPHY PRINT TYPEFACE 31
32 TYPOGRAPHY DIGITAL TYPEFACE We use Helvetica for digital applications such as websites, platforms and mobile apps. In the absence of Helvetica, use Arial, which is widely supported as a web font due to its readability and scalability across different screen sizes and devices. For campaigns, publications and communications, Woodford Bourne Pro is preferred as it offers more flexibility in styles and weights. ABCDEFGHIJKLMNOPQRSTU VWXYZabcdefghijklmnopqrstuv wxyz0123456789$£€¥ƒ¢%‰+− =÷×<>±≤≥≈≠ ABCDEFGHIJKLMNOPQRSTU VWXYZabcdefghijklmnopqrstuv wxyz0123456789$£€¥ƒ¢%‰+− =÷×<> ±≤≥≈≠ HELVETICA LIGHT HELVETICA BOLD CondensedLight BoldRoman Oblique Weights/Styles
33 AIIB’s primary colors – crimson, yellow, ochre, olive green, teal and white – are vivid hues that symbolize the Bank’s dynamic spirit. These vibrant tones celebrate AIIB’s impactful first decade and boldly reflect its commitment to a bright and innovative future. Each color embodies the energy, optimism and forward-thinking vision that drive AIIB as it enters its next exciting chapter. The AIIB color palette ensures brand consistency, reinforces our institutional identity, upholds high-quality standards, enhances storytelling and supports technical excellence across all platforms and formats. Crimson is the primary color of the AIIB logo and corporate communications. Its specifications are Hex #8D1A1F and Pantone 7621 Coated. White is central to AIIB’s color system, promoting focus and clarity. As a neutral backdrop, it highlights other colors and creates a clean, inspiring environment. HEX #C34A46 C=18 M=84 Y=74 K=5 PANTONE© 2033 CHEX #EB9605 C=6 M=46 Y=100 K=0 PANTONE© 144 CHEX #F9BF03 C=2 M=25 Y=100 K=0 PANTONE© 7408 CHEX #FFE8A5 C=1 M=7 Y=42 K=0 PANTONE© 7401 CHEX #D9C4C3 C=14 M=22 Y=17 K=0 PANTONE© 5035 C HEX #BF853C C=23 M=49 Y=89 K=5 PANTONE© 7510 CHEX #D8AF68 C=16 M=30 Y=69 K=0 PANTONE© 4024 CHEX #EDDCB6 C=7 M=11 Y=31 K=0 PANTONE© 7506 C HEX #698A2F C=63 M=28 Y=100 K=10 PANTONE© 575 C HEX #97B440 C=46 M=13 Y=98 K=0 PANTONE© 2304 CHEX #E7EEC3 C=10 M=1 Y=29 K=0 PANTONE© 6190 C HEX #2E5D6F C=86 M=52 Y=54 K=32 PANTONE© 2181 C HEX #187F86 C=84 M=34 Y=44 K=7 PANTONE© 7713 CHEX #D4E8EB C=16 M=2 Y=6 K=0 PANTONE© 649 CHEX #FFFFFF C=0 M=0 Y=0 K=0 COLOR PALETTES PRIMARY HEX #8D1A1F C=28 M=100 Y=96 K=29 PANTONE© 7622 C
34 HEX #282421 C=67 M=65 Y=67 K=72 PANTONE© NEUTRAL-BLACK C HEX #A2A3A3 C=39 M=31 Y=32 K=0 PANTONE© 422 CHEX #EEEEEE C=5 M=4 Y=4 K=0 PANTONE© 663 C HEX #250A3D C=90 M=100 Y=36 K=53 PANTONE© 2627 C HEX #53376A C=77 M=89 Y=30 K=17 PANTONE© 269 CHEX #C5B7DA C=21 M=27 Y=0 K=0 PANTONE© 2635 C HEX #85764F C=45 M=44 Y=75 K=17 PANTONE© 4242 C HEX #998B6B C=40 M=39 Y=62 K=7 PANTONE© 4270 CHEX #E5E2DC C=9 M=8 Y=11 K=0 PANTONE© 663 C HEX #8B8279 C=46 M=43 Y=49 K=8 PANTONE© WARM-GRAY-8-C HEX #AEA199 C=33 M=34 Y=37 K=0 PANTONE© WARM-GRAY-5-CHEX #F2F0EB C=4 M=3 Y=6 K=0 PANTONE© CLOUD DANCER 11fi4201 TCX HEX #2A6343 C=82 M=37 Y=81 K=30 PANTONE© 7734 C HEX #439564 C=76 M=20 Y=76 K=4 PANTONE© 7730 CHEX #C9DBCD C=15 M=0 Y=21 K=0 PANTONE© 621 C HEX #003564 C=100 M=85 Y=34 K=24 PANTONE© 2955 C HEX #55B8E2 C=60 M=9 Y=3 K=0 PANTONE© 2190 CHEX #C6DAE8 C=21 M=7 Y=4 K=0 PANTONE© 545 C COLOR PALETTES SECONDARY Our secondary palette is designed to complement the primary palette and consists of six main colors: warm gray, bronze, jade green, blue, mauve and black. Wherever possible, colors should be set at 100% opacity; however, 50% tints of both the dark and bright colors may also be used. Black is primarily used for body text and for UI secondary modules such as footers at the bottom of web pages. HEX #01669F C=93 M=60 Y=14 K=1 PANTONE© 641 C
35 At AIIB, we use photography to highlight the real‑world impact of infrastructure on communities and beneficiaries. PHOTOGRAPHY Through compelling photography, we share our vision by showcasing infrastructure, beneficiaries and the perspectives of our members in ways that genuinely engage our audience. It is essential that each photo maintains a clear tone and message, highlighting the impact of AIIB projects across Asia and beyond. Our images reflect our shared journey with clients, inspiring confidence in our commitment to sustainable development and positive change.
36 All photographs must be from AIIB members. Stock imagery are allowed only when AIIB project photographs are unavailable. Please ensure we have copyright or usage rights to the photos being used. Reference the imagery style on this page when communicating about infrastructure, i4t and AIIB’s work. The content must be clean, clear, aspirational and positive. Consider where you will insert text and our logo when on the image. Images can be in full color or black and white. PHOTOGRAPHY INFRASTRUCTURE
37 All photographs must be sourced from AIIB members. Actual AIIB project photos are preferred. Downloading photographs from the web through a simple Google search is not permitted. Please ensure that we have the necessary copyright or usage rights to the photos being used. Photographs may also be used to demonstrate the human benefits of i4t and AIIB’s sustainable infrastructure investments. AIIB imagery can demonstrate how access to sustainable infrastructure enables and empowers people. Depicting both rural and urban settings, the images should illustrate the positive impact of i4t on communities and individuals across Asia. You may also use abstract and artistic photography of infrastructure to highlight the transformative impact of AIIB’s investments. Images are an integral part of storytelling and our narrative. Ensure that the images we use and the stories we tell portray people with respect and positivity, while upholding the dignity of all persons. PHOTOGRAPHY BENEFICIARIES Photo: Source
38 DO • Select photos of people interacting with, or benefiting from, infrastructure • Select contemporary images of sustainable infrastructure related to AIIB’s thematic priorities • Source images from AIIB’s priority markets and project locations. Include imagery from both rural and urban locations • Select imagery from AIIB members • Use AI-generated images only when absolutely necessary and always clearly identify them with an appropriate disclaimer. Do not use AI for beneficiaries. DON’T • Don’t select imagery that portrays people as vulnerable or living in poverty • Don’t select images of people that do not show a direct connection to infrastructure • Don’t select images in which infrastructure is merely implied or is absent • Don’t select images where infrastructure is present, but the location and people do not convey a sense of aspiration or progress. Avoid imagery in which the infrastructure does not appear to improve people’s lives. PHOTOGRAPHY DOS AND DON'TS
39 Photography Camera position Shoot at eye level with the subject. A straight horizon Check the camera’s spirit level before shooting. A strong subject Choose a subject that is interesting. Rule of thirds Position the subject within one-third of the frame. Point of focus Focused on the precise point you wish to highlight in the photograph. Distracting objects If they do not contribute to conveying the message, do not include in the shot. Sense of scale Position elements in the foreground so they stand out from the background and add depth to the image. Less is more Use a shallow depth of field to blur distractions and keep attention on the subject. A sharp image Ensure the subject is in sharp focus while distracting elements remain blurred. Videography PRE-PRODUCTION PRODUCTION POST-PRODUCTION Write the script and have it approved Switch off all mobile phones, disable app notifications and close doors Follow the script and the guidelines Make sure shoot locations are available and reserved Film cut away shots of interviewees at a 20-30-degree angle Use cut away shots for transitions Ensure you have the equipment needed to achieve your objectives Restrict access to the filming area; no movement should be permitted within the field of vision of the interviewee Position captions above the video playback controls Check batteries, equipment and the recording system Interviewee should wear solid-colored clothing Make sure that opening billboard and closing billboard are part of the branding Prepare scripts for speakers and share them in advance Don’t zoom in while filming speeches or documentaries; reserve zoom shots for creative materials Use the AIIB typeface for titles: Woodford Bourne Pro for captions Plan the final video output Use headphones when recording audio Export videos using the H.264 codec, 1920 x 1080 px (minimum), 30/60 fps, from 4-10 mbps (bitrate) Preset camera settings before shooting Capture establishing shots to provide context Record audio at 44.1 kHz or 48 kHz Webinars Consider your target audience and objectives to determine the medium Look at the camera If the video will be recorded, notify IT in advance Introduce the topic and speakers Compose yourself before the shoot Deliver your call to action Go online a few minutes earlier than scheduled Conduct a Q&A throughout the webinar and at the end Greet people by name as they join End with a recap and look at the camera PHOTOGRAPHY COMPOSITION
40 Since every photo is unique, the profile values should be adjusted according to the specific characteristics of each image. At AIIB, we believe in the authentic power of photography and discourage the unnecessary use of AI enhancements. We encourage enhancing the vibrancy of photos by up to 15% to reflect our commitment to making a positive impact and the spirit of our Infrastructure for Tomorrow tagline. By harnessing color psychology in photography, we can evoke emotion, guide attention and deliver visual messages that inspire and resonate with our audience. PHOTOGRAPHY AIIB COLOR EDIT PRESET Before Original image After Using AIIB edit
41 VISUAL IDENTITY RATIONALE Use A“II”B to create a window or gateway that showcases AIIB’s investments in i4t and the lives enabled and empowered by these investments.
42 VISUAL IDENTITY FROM THE AIIB LOGO TO THE AIIB VISUAL SYSTEM HOW? The AIIB visual identity uses two blocks to create a cohesive composition that enhances brand recognition and strengthens our identity. There are three distinct ways to apply these blocks: the AIIB Stripe, the AIIB Block and the AIIB Window. Each option promotes consistency and high quality across all AIIB visuals, reflecting our values of integrity, innovation and impact. By emphasizing technical excellence and supporting the efficient use of resources through clear standards and deliverables, the visual identity helps maintain a unified, high-quality brand presence. Scale the “II” of the AIIB logo. The “II” in the AIIB logo is magnified and cropped, as shown in the examples. Step 1 Use the cropped “II” element to brand your visuals and videos. Step 3 Reduce the gap between the “II” by 70% to improve scalability. Step 2-70% LOREM IPSUM SIT AMET CONSECER LOREM IPSUM SIT AMET CONSECER LOREM IPSUM SIT AMET CONSECER Apelendo disqui Apelendo disqui Apelendo disqui Apelendo disqui Xerspitat. Am venim cum et fuga. Nonsequam sed eiuste pro eatempo rernatin pa et ellupta verume proribus, experit re dem quamus alibus corro consect asperovitem volut mos eritatur? Elendipsa consend usandae et od es volorit aquiatur? Xerspitat. Am venim cum et fuga. Nonsequam sed eiuste pro eatempo rernatin pa et ellupta verume proribus, experit re dem quamus alibus corro consect asperovitem volut mos eritatur? Elendipsa consend usandae et od es volorit aquiatur? Xerspitat. Am venim cum et fuga. Nonsequam sed eiuste pro eatempo rernatin pa et ellupta verume proribus, experit re dem quamus alibus corro consect asperovitem volut mos eritatur? Elendipsa consend usandae et od es volorit aquiatur? Omnimin rem reheniti adi beritis expedi to vit aliam, nonsequatia volore et que omnis in cumquam quaesti busdanda quiat od ut eium solorerferor rem fugitio dolupta verem rese net que corestis eum is dolupta saperum eseque cullaut alit quaspel. Omnimin rem reheniti adi beritis expedi to vit aliam, nonsequatia volore et que omnis in cumquam quaesti busdanda quiat od ut eium solorerferor rem fugitio dolupta verem rese net que corestis eum is dolupta saperum eseque cullaut alit quaspel. Omnimin rem reheniti adi beritis expedi to vit aliam, nonsequatia volore et que omnis in cumquam quaesti busdanda quiat od ut eium solorerferor rem fugitio dolupta verem rese net que corestis eum is dolupta saperum eseque cullaut alit quaspel. impact.aiib.org impact.aiib.orgimpact.aiib.org THE “AIIB STRIPE” THE “AIIB BLOCK” THE “AIIB WINDOW”
43 LOREM IPSUM SIT AMET CONSECER LOREM IPSUM SIT AMET CONSECER LOREM IPSUM SIT AMET CONSECER LOREM IPSUM SIT AMET CONSECER Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut impact.aiib.org LOREM IPSUM SIT AMET CONSECER Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut impact.aiib.org impact.aiib.org LOREM IPSUM SIT AMET CONSECER Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut impact.aiib.org impact.aiib.org impact.aiib.org LOREM IPSUM SIT AMET CONSECER Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut impact.aiib.org LOREM IPSUM SIT AMET CONSECER Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut impact.aiib.orgimpact.aiib.org LOREM IPSUM SIT AMET CONSECER Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut impact.aiib.org LOREM IPSUM SIT AMET CONSECER Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut VISUAL IDENTITY THE “AIIB STRIPE” AIIB/Indonesia: Multifunctional Satellite PPP Project AIIB/Indonesia: Multifunctional Satellite PPP Project AIIB/India: Chennai Metro Rail Phase 2 Project—Balance Corridor 5 AIIB/India: Chennai Metro Rail Phase 2 Project—Balance Corridor 5 AIIB/China: Liaoning Green Smart Public Transport Demonstration Project AIIB/Türkiye: Enerjisa Enerji Sustainability Linked Corporate Loan AIIB/Türkiye: Enerjisa Enerji Sustainability Linked Corporate Loan AIIB/Multicountry: Lightsmith Climate Resilience Partners SOURCE: GLOBE AIIB/Türkiye: Turk Eximbank Green Infrastructure Support Project
44 VISUAL IDENTITY THE “AIIB STRIPE” The samples shown here can be applied to publication covers, posters, screens, web interfaces and other visuals.
45 VISUAL IDENTITY THE “AIIB STRIPE” SOCIAL MEDIA POSTS
46 LOREM IPSUM SIT AMET CONSECER Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut. Genis eaque eatur? Qui coneces equaeperrum expliquidus, que nus cones dolorionsed ma plab. impact.aiib.org 15% Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia LOREM IPSUM SIT AMET CONSECER Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut. Genis eaque eatur? Qui coneces equaeper- rum expliquidus, que nus cones dolorionsed ma plab. LOREM IPSUM SIT AMET CONSECER PLACEHOLDER CLUSTER Ficiene solecum entiantur? Quia nulla cum ate am, untur autenis eaque eatur? DOWNLOAD NOW FIRST NAME AND LAST NAME Job Title, Organization Tatectusci cum quisti ut dolene ex enducilit odis aut aliquis dunt modit,Tatectusci cum quisti ut dolene ex enducilit odis aut aliquis dunt modit, VISUAL IDENTITY THE “AIIB STRIPE” The second step is to select colors exclusively from the AIIB color palette and then add imagery and copy. Various layout designs are available to provide greater flexibility. MOCK-UPS
47 VISUAL IDENTITY THE “AIIB WINDOW” The two blocks of the AIIB visual identity serve as a window on impact stories. Suruthi’s story: Once a young girl captivated by trains in her small hometown, she now welcomes passengers aboard as a train operator. “I’m a train operator,” she says. “I’m originally from Thoothukudi, and I now live in Chennai. I’m helping build the infrastructure of tomorrow—today.” AIIB/India: Chennai Metro Rail Phase 2 Project – Balance Corridor 5 AIIB/China: Henan Flood Emergency Rehabilitation and Recovery Project Two photos One photo Photo of the infrastructure site Photo of the beneficiary
48 The samples shown here can be applied to publication covers, posters, screens, web interfaces and similar materials. Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut impact.aiib.org LOREM IPSUM SIT AMET CONSECER Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut impact.aiib.org LOREM IPSUM SIT AMET CONSECER Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut impact.aiib.org LOREM IPSUM SIT AMET CONSECER Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut impact.aiib.org LOREM IPSUM SIT AMET CONSECER Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut impact.aiib.org LOREM IPSUM SIT AMET CONSECER Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut impact.aiib.org LOREM IPSUM SIT AMET CONSECER Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut impact.aiib.org LOREM IPSUM SIT AMET CONSECER Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut impact.aiib.org Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut impact.aiib.org LOREM IPSUM SIT AMET CONSECER Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut impact.aiib.org LOREM IPSUM SIT AMET CONSECER LOREM IPSUM SIT AMET CONSECER AIIB/India: Chennai Metro Rail Phase 2 Project—Balance Corridor 5 AIIB/Multicountry: Lightsmith Climate Resilience Partners AIIB: 2025 Young Talent Program AIIB/China: Liaoning Green Smart Public Transport Demonstration Project AIIB/China: Henan Flood Emergency Rehabilitation and Recovery ProjectAIIB/Uzbekistan: Bukhara Region Water Supply and Sewerage (BRWSSP) AIIB/Türkiye: Enerjisa Enerji Sustainability Linked Corporate Loan AIIB/Indonesia: Multifunctional Satellite PPP Project SOURCE: GLOBE VISUAL IDENTITY THE “AIIB WINDOW”
49 VISUAL IDENTITY THE “AIIB WINDOW” LOREM IPSUM SIT AMET CONSECER Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut impact.aiib.org impact.aiib.org impact.aiib.org Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut LOREM IPSUM SIT AMET CONSECER Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut impact.aiib.org LOREM IPSUM SIT AMET CONSECER Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut LOREM IPSUM SIT AMET CONSECER AIIB/Multicountry: Lightsmith Climate Resilience Partners AIIB/Türkiye: Enerjisa Enerji Sustainability Linked Corporate Loan for Network Modernization, Expansion and Reconstruction AIIB/India: Chennai Metro Rail Phase 2 Project—Balance Corridor 5 SOURCE: GLOBE The samples shown here can be applied to publication covers, posters, screens, web interfaces and similar materials.
50 SOURCE: GLOBE VISUAL IDENTITY THE “AIIB WINDOW”
51 Brand consistency means conveying a unified visual system and narrative to AIIB’s target audiences, allowing us to align communication and positioning with our values and strategy. Here are some examples of what to avoid and what to use when working with the two blocks of the AIIB visual identity. VISUAL IDENTITY DOS AND DON’TS DOS DON'TS Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut impact.aiib.org LOREM IPSUM SIT AMET CONSECER Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut impact.aiib.org LOREM IPSUM SIT AMET CONSECER impact.aiib.org LOREM IPSUM SIT AMET CONSECER Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut impact.aiib.org LOREM IPSUM SIT AMET CONSECER Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut impact.aiib.org LOREM IPSUM SIT AMET CONSECER Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut impact.aiib.org LOREM IPSUM SIT AMET CONSECER Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut impact.aiib.org LOREM IPSUM SIT AMET CONSECER Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut impact.aiib.org LOREM IPSUM SIT AMET CONSECER LOREM IPSUM SIT AMET CONSECER Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut PLACEHOLDER CLUSTER RUNS HERE LOREM IPSUM SIT AMET CONSECER Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut PLACEHOLDER CLUSTER RUNS HERE Always refer to the design system. Here, there is only one block instead of two blocks. One of the two lines can use a gradient to blend with the background. Separate the two blocks in accordance with the guidelines on the previous pages. The AIIB Block Visual works well for high-contrast headlines. For this layout, create at least one vertical gap between the two images. Do not place the two images together. One column can feature different photos. The two photos in this visual are not vertically aligned.
52 Use gradients, static or animated lines and accent words to create flexible applications of the AIIB visual identity. VISUAL IDENTITY TEMPLATES Heading runs here. Second and third lines for visualization Job title in sentence case Heading runs here. Second line for visualization Heading runs here. Second line for visualization FIRST NAME LAST NAME Heading runs here. Second line for visualization HEADING RUNS HERE. SECOND AND THIRD LINES FOR VISUALIZATION
53 LOREM IPSUM LOREM IPSUM SIT AMET LOREM IPSUM SIT AMET CONSECER VISUAL IDENTITY ANIMATION EXAMPLE 1 2 3 4 Make the two blocks alternate with zoom-in and zoom-out effects. Build to a climax using the copy and music. One of the two blocks can be split into several sub-blocks to boost flexibility. End with the AIIB logo. impact.aiib.org LOREM IPSUM LOREM IPSUM SIT AMET LOREM IPSUM SIT AMET CONSECER impact.aiib.org Ficiene solecum entiantur Ficiene solecum entiantur 15 2,445% Ficiene solecum entiantur Ficiene solecum entiantur
54 VISUAL IDENTITY HQ VERTICAL SCREEN TWO-IMAGE/VIDEO The specifications for static and animated materials are provided below. Static image: • Dimensions: 1080 x 1920 px • File size: < 2 MB • Preferred format: PNG (without transparency) Video: • Dimensions: 1080 x 1920 px • Solid background color • File size: < 15 MB, 25 fps • Bitrate: < 4 MB/s • Duration: 25 s • Format: MPEG • Audio: No audio
55 VISUAL IDENTITY DIGITAL HEADERS
56 Simple templates are available for both internal and external use. Before sending out newsletters, please ensure they display correctly on both desktop and mobile devices. The Communications team does not have the capacity to review or adjust all newsletters produced by departments. VISUAL IDENTITY EDM
57 Secondary buttons (line and ghost button/link button) Differentiate CTA buttons from primary action buttons, which guide users to complete key actions such as “Next,” “Submit,” or “Start.” Secondary buttons that are used for supporting actions, such as “Back” or “Edit” should be visually distinct and less prominent. DOWNLOAD SUBMIT FORM What is i4t? Follow this link Text hyperlink in bold Learn more LEARN MORE Ficae. Et as ea quatio et il maior aceratet eosti doloreius ipsa se net reiciatatur, cor- essi milibus ut ut inctotatus neceria dolupt reptas natem ilit, imus, cupta sequias quam quae odisit fugitio READ MORE SIGN-UP NOW Call-to-action buttons (solid fill, primary) A call-to-action (CTA) button should use an accent color, preferably AIIB crimson or white when placed on a red background. Depending on the context, these buttons typically prompt users to “sign up” or “register.” CTA buttons should be used to encourage users to perform a certain action. NextBack Floating action buttons A floating action button is often used for primary actions on touchscreen or mobile interfaces, front-end and back-end applications and mobile apps. Square shapes are preferred, but some flexibility is allowed. Text links These are simple buttons generally used within or below a paragraph, featuring color, an underline or simply text. For the latter type, we prefer to use just bold text. Learn more at aiib.org/i4t Learn more at Connectivity Culture Hub SCM Elections Breadcrumbs Breadcrumbs are secondary navigation aids that help users understand their location within a website in relation to the current page. VISUAL IDENTITY UI PATTERNSFicae. Et as ea quatio et il maior aceratet eosti doloreius ipsa se net reiciatatur. At AIIB, Figma is the primary tool for designing, testing and developing UI/UX solutions. Wireframes from external vendors should be submitted via a Figma link and must comprehensively demonstrate the design, interactions, transitions, components and instances. ++ +
58 VISUAL IDENTITY ICONS Green Infrastructure Sustainable Cities Wind farm Energy Global warmingClean energy Creative Geothermal energy BankingScience Connectivity and Regional Cooperation Lean Clean Green Cooperation Benefits Diversity Social care Analyze Transport Green funds Reduced emission Online education Water Capital preservation Transfer system Team meeting Recruitment Safety Funds Global Transparency Locations Target Goal Government EMPLOYEES, BENEFITS AND CAREERS THEMATIC PRIORITIES CORE VALUES SECTORS GOVERNANCE, MANAGMENT AND SYSTEMS Private Capital Mobilization Technology-enabled Infrastructure Digital Infrastructure OTHERS
59 Alex Chen aiib.org Submit requests to reception@aiib.org. These guidelines must be adhered to for every business card issued by AIIB. AIIB’s official language is English. The only translations allowed on the business cards are Chinese and Arabic. Any translation of job titles must be approved by HR. STATIONERY BUSINESS CARDS FRONT Format 85 mm x 55 mm Paper 270 gsm uncoated paper stock Logo AIIB logo with wordmark Size: 8(h) x 46(w) mm Name Typeface: Woodford Bourne Pro Medium Font size: 14 pt Job title Typeface: Woodford Bourne Pro Regular Font size: 9.5 pt / Line spacing: 10.5 pt Address and contacts Typeface: Woodford Bourne Pro Light Font size: 6.5 pt / Line spacing: 8.5 pt Website Typeface: Woodford Bourne Pro Bold Font size: 7 pt Colors Black: #282421 Red: #8D1F1A BACK Logo AIIB logo without wordmark Size: 22(h) x 23(w) mm Tagline Woodford Bourne Pro Regular Font size: 8 pt Financing Infrastructure for tomorrow AIIB business card - Front side AIIB business card - Back side5 mm5 mmAlign5 mm5 mm AIIB Headquarters, No. 1 Tianchen East Road, Chaoyang District, Beijing 100101, China T +86 10 1234 5678 M +86 98 7654 2110 akex,chen@aiib.org
60 STATIONERY ENVELOPS 229 mm 162 mm 15 mm 15 mm 8 mm Envelop - Portrait format AIIB Headquarters, Tower A, Asia Financial Center No. 1 Tianchen East Road, Chaoyang District, Beijing 100101 China Formats C4: 224 x 324 mm C5: 162 x 229 mm Paper 180 gsm uncoated paper stock Logo AIIB emblem diameter: 12 mm Address text Typeface: Woodford Bourne Pro Font size: 7 pt / Line spacing: 9 pt Colors Red: HEX #8D1F1A C=28 M=100 Y=96 K=29 PANTONE© 7622 C Black: HEX #282421 C=67 M=65 Y=67 K=72 PANTONE© neutral-black C
61 STATIONERY ENVELOPS Format DL: 220 x 110 mm Paper 180 gsm uncoated paper stock Logo AIIB emblem diameter: 8 mm Address text Typeface: Woodford Bourne Pro Font size: 7 pt / Line spacing: 9 pt Colors Red: HEX #8D1F1A C=28 M=100 Y=96 K=29 PANTONE© 7622 C Black: HEX #282421 C=67 M=65 Y=67 K=72 PANTONE© neutral-black C 8 mm AIIB Headquarters, Tower A, Asia Financial Center No. 1 Tianchen East Road, Chaoyang District, Beijing 100101 China 110 mm 8 mm ⅓ A4 landscape format
62 STATIONERY LETTERHEAD Please do not modify the official AIIB letterhead. Use it only for printed communications or for formal or diplomatic use. The letterhead template in MS Word can still be used as a general-purpose electronic version. Format A4 (210 mm x 297 mm) Paper 80–100 gsm uncoated paper stock Logo AIIB emblem diameter: 12 mm Body Typeface: Arial Font size: 11 pt Line spacing: 1.15 (Multiple) Footer Typeface: Arial Font size: 8.5 pt Line spacing: 8 pt Colors Red: #8d1f1a Black: #000000 AIIB Headquarters, Tower A, Asia Financial Center No. 1 Tianchen East Road, Chaoyang District, Beijing 100101 China Tel: +86-10-8358-0000 | www.aiib.org Attn: (Name here) (Name here) Dear (name), Text here. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam lacus ligula, pharetra at felis sit amet, auctor scelerisque nisl. Maecenas efficitur est vitae risus semper, eget condimentum nibh tincidunt. Text here. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam lacus ligula, pharetra at felis sit amet, auctor scelerisque nisl. Sign off here. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam lacus ligula, pharetra at felis sit amet, auctor scelerisque nisl. Yours sincerely, Name of Director/Alternate (Member Name) [Ex: Abdulaziz M. ALRASHEED (Saudi Arabia)] Title: [Ex: Director/Alternate Director)] June 28, 2026 25.4 mm 25.4 mm Leave three blank lines 12 mm 25.4 mm Letterhead Specifications: Leave three blank lines From the Board of Directors, AIIB, Beijing Align
63 . 30 mm AIIB’s official corporate seals are used by SEC and HRD. The seals shown here are the only ones approved by AIIB. 30 mm Human Resources Seal Corporate Secretary Seal STATIONERY SEALS
64 Thank You. AIIB Headquarters, Tower A, Asia Financial Center No. 1 Tianchen East Road, Chaoyang District, Beijing 100101 China Tel: +86-10-8358-0000 | www.aiib.org The AIIB corporate presentation template is available in both PowerPoint and Canva formats. STATIONERY POWERPOINT TEMPLATES HEADING RUNS HERE SECOND LINE FOR VISUALIZATION Subtitle runs here CHAPTER TITLE RUNS HERE SECOND LINE FOR VISUALIZATION TITLE RUNS HERE SECOND LINE FOR VISUALIZATION Title runs here and the second line for visualization underneath Title runs hereeribusamet re perum et, omnihicae re consed quidunt, sequi oditempos. Ficiene solecum entiantur? Title runs hereeribusamet re perum et, omnihicae re consed quidunt, sequi oditempos. Ficiene solecum entiantur? Title runs here eribusamet re perum et, omnihicae re consed quidunt Title runs here eribusamet re perum et, omnihicae re consed quidunt Title runs hereeribusamet re perum et, omnihicae re consed quidunt, sequi oditempos. Ficiene solecum entiantur? Beribusamet re perum et, omnihicae re consed quidunt, sequi oditempos. Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut sequi oditempos. Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania. Beribusamet re perum et, omnihicae re consed quidunt, sequi oditempos. Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut sequi oditempos. Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania. Beribusamet re perum et, omnihicae re consed quidunt, sequi oditempos. Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsa. Beribusamet re perum et, omnihicae re consed quidunt, sequi oditempos. Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsa. Beribusamet re perum et, omnihicae re consed quidunt, sequi oditempos. Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsa. Beribusamet re perum et, omnihicae re consed quidunt, sequi oditempos. Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut sequi oditempos. Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania. First heading First heading Second heading Insert note here, keep it short, don't exceed the template. Beribusamet re perum et, omnihicae re consed quidunt, sequi oditempos. Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania es et, quis aut sequi oditempos. Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania. Beribusamet re perum et, omnihicae re consed quidunt, sequi oditempos. Beribusamet re perum et, omnihicae re consed quidunt, sequi oditempos. Beribusamet re perum et, omnihicae re consed quidunt, sequi oditempos. 3 6 15 18 16 8 17 50% 78% Project 1 Project 2 Beribusamet re perum et, omnihicae re consed quidunt, sequi oditempos. Beribusamet re perum et, omnihicae re consed quidunt, sequi oditempos. Title runs here and the second line for visualization underneath Beribusamet re perum et, omnihicae re consed quidunt, sequi oditempos. Ficiene solecum entiantur? Quia nulla cum ate am, untur aut fugiam Quia nulla cum ate am, untur aut fugiam consequia solupta errupta qui dicipsania. 7 50% Lorem perum emnihicae Lorem perum emnihicae USD1.5 B Thank You. AIIB Headquarters, Tower A, Asia Financial Center No. 1 Tianchen East Road, Chaoyang District, Beijing 100101 China Tel: +86-10-8358-0000 | www.aiib.org
65 Typeface Arial Font size 10 pt - 7 pt Font color AIIB Black (HEX #000000) AIIB logo 32 px PNG format with hyperlink to www.aiib.org Alex Chen Senior Investment Officer Financial Institutions and Fund Clients Department, Global Email signature Body copy Typeface Arial Font size 11 pt Font color Black AIIB Headquarters, Tower A, Asia Financial Center No. 1 Tianchen East Road, Chaoyang District, Beijing 100101 China T +86 12 3456 7890 | M +86 08 7654 3210 www.aiib.org The official AIIB email signature should not contain any logos or graphics apart from the AIIB master logo. The AIIB logo should be in PNG format with a transparent background and hyperlinked to aiib.org. STATIONERY EMAIL SIGNATURE
66 STATIONERY ZOOM BACKGROUND Digital backgrounds are available in these colors
67 AIIB Crimson What does the AIIB logo symbolize? The AIIB logo features two arches that symbolize connectivity and regional cooperation, extending from east to west and encompassing the entire globe. In Chinese culture, the color red, especially crimson, symbolizes prosperity and good fortune. This vibrant color represents joy, success and happiness and is prominently featured in celebrations such as Chinese New Year and weddings to attract good luck and ward off evil spirits. Its association with prosperity stems from the belief that it attracts positive energy and opportunities, making it an important element in many cultural practices. He Fang, an associate professor at Nanjing University of the Arts, is the artist behind the AIIB logo. Photo/js.people.com.cn HEX # 8D1A1F C=28 M=100 Y=96 K=29 PANTONE© 7622 C
© Asian Infrastructure Investment Bank 2026 AIIB Headquarters, Tower A, Asia Financial Center No. 1 Tianchen East Road, Chaoyang District, Beijing 100101 Tel: +86-10-8358-0000 AIIB does not guarantee the accuracy of the data contained or linked in this work and accepts no responsibility for any consequences of their use. The mention of companies or any trademarked entity or object in this work does not imply that they are being endorsed or recommended by AIIB in preference to others that are not mentioned. The contents of this work do not necessarily represent the views or policies of AIIB, its Board of Directors, or its Members. Any designation of, or reference to, a specific territory or geographic area or the use of the term “country” in this work does not constitute and shall not be construed as constituting an express or implied position, endorsement, acceptance, or expression of opinion by AIIB as to the legal or other status of any territory or area. All photos are from AIIB unless otherwise stated. creative@aiib.org STILL HAVE QUESTIONS?
aiib.orgAIIB Headquarters, Tower A, Asia Financial Center No. 1 Tianchen East Road, Chaoyang District, Beijing 100101 China