This document is a partnership proposal for the Making It In America Tour Series, which includes the One Pocket Tour, Tavern Series, and Senior Series. It outlines the audience, marketing opportunities, and strategic roadmap for potential sponsors.
This document is a sponsorship proposal for the Making It In America Tour Series, a family of professional cue sports tours in the United States. It is intended for potential partners, sponsors, and industry stakeholders interested in supporting and growing American cue sports.
The proposal introduces the three tours under the series: the Making It In America One Pocket Tour, the Tavern Series (featuring 7-foot table Nine Ball), and the Senior Series for senior One Pocket competitors. Each tour serves a distinct segment of the cue sports community, united by a commitment to professionalism, integrity, and excellence.
It describes the target audience as competitive players, league players, poolroom owners, fans, streaming viewers, and industry professionals. The document emphasizes that this audience actively invests in billiards products and supports brands that invest in the sport.
The proposal details a year-round marketing platform with brand visibility before, during, and after events. Pre-event exposure includes tournament announcements, social media promotions, and email campaigns. During events, brands receive visibility through live-stream broadcasts, feature table branding, banners, and sponsor recognition. Post-event exposure includes match replays, highlight videos, and recap articles.
A three-year strategic roadmap is presented: Year One focuses on building the foundation with player rankings and host venue relationships. Year Two aims to expand reach with new sponsorships and tour stops. Year Three targets national leadership with a multi-division championship and coast-to-coast participation.
The document concludes with an invitation to partner, emphasizing professional representation, reliable communication, consistent brand exposure, and long-term partnership. It is signed by Ray Hansen, Founder and Tour Director of the Making It In America Tour Series and PoolActionTV.