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2026 PARTNERSHIP RECAP2026 PARTNERSHIP RECAP2026 PARTNERSHIP RECAP
JULY 3-4, 2026 2 0 2 6 S E A S O N R E C A P
PRODUCT PLACEMENT PRODUCT PLACEMENT B I G F O O T B E V E R A G E S A T T H EB I G F O O T B E V E R A G E S A T T H E P R E F O N T A I N E C L A S S I C A N D W O R L DP R E F O N T A I N E C L A S S I C A N D W O R L D A T H L E T I C S U 2 0 C H A M P I O N S H I P S .A T H L E T I C S U 2 0 C H A M P I O N S H I P S . P R O D U C T S I N T H E H A N D S O F 1 , 8 0 0 +P R O D U C T S I N T H E H A N D S O F 1 , 8 0 0 + A T H L E T E S A N D 2 , 0 0 0 + V I P F A N SA T H L E T E S A N D 2 , 0 0 0 + V I P F A N S A N D V O L U N T E E R S I N A T T E N D A N C E .A N D V O L U N T E E R S I N A T T E N D A N C E . B I G F O O T B E V E R A G E S A T T H E P R E F O N T A I N E C L A S S I C A N D W O R L D A T H L E T I C S U 2 0 C H A M P I O N S H I P S . P R O D U C T S I N T H E H A N D S O F 1 , 8 0 0 + A T H L E T E S A N D 2 , 0 0 0 + V I P F A N S A N D V O L U N T E E R S I N A T T E N D A N C E .
600,000+ Website Visitors 2026 HIGHLIGHTS2026 HIGHLIGHTS T R A C K T O W N U S A T R A C K & F I E L D E X C E L L E N C E DIGITAL AUDIENCE REACHDIGITAL AUDIENCE REACHDIGITAL AUDIENCE REACH 60,000+ Direct E-Mail Subscribers 760,600+ Social Media Followers (38.3% increase YoY) TICKETED SPECTATORSTICKETED SPECTATORSTICKETED SPECTATORS 40,000+ In-Stadium Spectators at Hayward Field (Including the Nike Outdoor Nationals) PARTNERSPARTNERSPARTNERS 60 National, Regional & Local Commercial Partners
T H E P R E F O N T A I N E C L A S S I C B I G F O O T B E V E R A G E S X T R A C K T O W N U S A 26,91726,917 ININ ATTENDANCE ACROSSATTENDANCE ACROSS 2 DAYS2 DAYS 26,917 IN ATTENDANCE ACROSS 2 DAYS EVENT ATTENDANCE METRICSEVENT ATTENDANCE METRICS 300300 PROFESSIONALPROFESSIONAL ATHLETESATHLETES 300 PROFESSIONAL ATHLETES 1,0871,087 WORKFORCEWORKFORCE VOLUNTEERSVOLUNTEERS 1,087 WORKFORCE VOLUNTEERS LIVE TV VIEWERSHIP:LIVE TV VIEWERSHIP: 1.11.1 MILLION VIEWERS TUNEDMILLION VIEWERS TUNED IN ON NBC & PEACOCK.IN ON NBC & PEACOCK. LIVE TV VIEWERSHIP: 1.1 MILLION VIEWERS TUNED IN ON NBC & PEACOCK. FRIDAY TICKETED ATTENDANCE:FRIDAY TICKETED ATTENDANCE: 10,900+10,900+ SATURDAY TICKETED ATTENDANCE:SATURDAY TICKETED ATTENDANCE: 12,600+12,600+ FANS FFANS FROMROM 4949 STATES &STATES & 1414 COUNTRIESCOUNTRIES FRIDAY TICKETED ATTENDANCE: 10,900+ SATURDAY TICKETED ATTENDANCE: 12,600+ FANS FROM 49 STATES & 14 COUNTRIES
T H E P R E F O N T A I N E C L A S S I C B I G F O O T B E V E R A G E S X T R A C K T O W N U S A 77 National RecordsNational Records7 National Records AN EVENT UNLIKE ANY OTHER!AN EVENT UNLIKE ANY OTHER!AN EVENT UNLIKE ANY OTHER! 44 World-leading MarksWorld-leading Marks4 World-leading Marks 33 Meet RecordsMeet Records3 Meet Records 11 Diamond League RecordDiamond League Record1 Diamond League Record THE 2026 PREFONTAINE CLASSIC WAS RANKED THETHE 2026 PREFONTAINE CLASSIC WAS RANKED THE #1#1 MEET INMEET IN THE WORLD FOR A SECOND CONSECUTIVE YEAR BY WORLDTHE WORLD FOR A SECOND CONSECUTIVE YEAR BY WORLD ATHLETICS PERFORMANCE RANKINGS.ATHLETICS PERFORMANCE RANKINGS. THE 2026 PREFONTAINE CLASSIC WAS RANKED THE #1 MEET IN THE WORLD FOR A SECOND CONSECUTIVE YEAR BY WORLD ATHLETICS PERFORMANCE RANKINGS. THIS GLOBAL EVENT BROUGHT A TOTAL OFTHIS GLOBAL EVENT BROUGHT A TOTAL OF 1515 RECORDS/MARKS:RECORDS/MARKS:THIS GLOBAL EVENT BROUGHT A TOTAL OF 15 RECORDS/MARKS:
W O R L D A T H L E T I C S U 2 0 C H A M P I O N S H I P S O R E G O N 2 6 B I G F O O T B E V E R A G E S X T R A C K T O W N U S A 12,00012,000 ININ ATTENDANCE ACROSSATTENDANCE ACROSS 5 DAYS5 DAYS 12,000 IN ATTENDANCE ACROSS 5 DAYS 1,6591,659 U20 ATHLETESU20 ATHLETES1,659 U20 ATHLETES 137137 COUNTRIESCOUNTRIES REPRESENTEDREPRESENTED 137 COUNTRIES REPRESENTED 135135 COMPETITIONCOMPETITION RECORDSRECORDS 135 COMPETITION RECORDS EVENT ATTENDANCE METRICSEVENT ATTENDANCE METRICSEVENT ATTENDANCE METRICSOFFICIALLY RANKED AS A TOPOFFICIALLY RANKED AS A TOP 10 MEET AMONG ALL 202610 MEET AMONG ALL 2026 CHAMPIONSHIP COMPETITIONSCHAMPIONSHIP COMPETITIONS BY WORLD ATHLETICSBY WORLD ATHLETICS OFFICIALLY RANKED AS A TOP 10 MEET AMONG ALL 2026 CHAMPIONSHIP COMPETITIONS BY WORLD ATHLETICS
SOCIAL MEDIA REACH & ENGAGEMENTSOCIAL MEDIA REACH & ENGAGEMENT Total Impressions/Reach: 200+ MillionTotal Impressions/Reach: 200+ MillionTotal Impressions/Reach: 200+ MillionTrackTown USA The Home to Track & Field Athletes from Across the World. 143K+ 105.6K+Prefontaine Classic Capturing Every Moment of the #1 Professional Meet in the World. Total Engagements: 10+ MillionTotal Engagements: 10+ MillionTotal Engagements: 10+ Million 12 Months: January 2026 - September 2026 54.6K+ 145K+ 20.4K+ 103.9K+ 156.2K+ 9.6K+ 22.3K+
TRACKTOWN USA 2 0 2 7 P A R T N E R S H I P O P P O R T U N I T I E S
2027 SHOWCASE EVENTS2027 SHOWCASE EVENTS PREFONTAINE CLASSICPREFONTAINE CLASSIC JULY 2-3, 2027JULY 2-3, 2027 PREFONTAINE CLASSIC JULY 2-3, 2027 T R A C K T O W N U S A T R A C K & F I E L D E X C E L L E N C E NIKE OUTDOORNIKE OUTDOOR NATIONALSNATIONALS JUNE 17-21, 2027JUNE 17-21, 2027 NIKE OUTDOOR NATIONALS JUNE 17-21, 2027 USATF OUTDOORUSATF OUTDOOR CHAMPIONSHIPSCHAMPIONSHIPS TBDTBD USATF OUTDOOR CHAMPIONSHIPS TBD PREVIOUS TRACKTOWN USA EVENTSPREVIOUS TRACKTOWN USA EVENTSPREVIOUS TRACKTOWN USA EVENTS 2014 World Junior Championships2014 World Junior Championships 2016 World Indoor Championships2016 World Indoor Championships 2022 World Outdoor Championships2022 World Outdoor Championships 2014 World Junior Championships 2016 World Indoor Championships 2022 World Outdoor Championships U.S. Olympic Team TrialsU.S. Olympic Team Trials 2016, 2020 & 20242016, 2020 & 2024 U.S.A. Outdoor ChampionshipsU.S.A. Outdoor Championships 2015, 2022 & 20232015, 2022 & 2023 U.S. Olympic Team Trials 2016, 2020 & 2024 U.S.A. Outdoor Championships 2015, 2022 & 2023
BECOME AN OFFICIAL PARTNER OF TRACKTOWN USA & PREFONTAINE CLASSIC BECOME AN OFFICIAL PARTNER OF TRACKTOWN USA & PREFONTAINE CLASSIC As an official TrackTown USA & Prefontaine Classic partner, Bigfoot Beverages or any participating partners, position themselves at the forefront of global professional track & field aligning with world-class performance, excellence, and experiences. PARTNERSHIP HIGHLIGHTS: Opportunity to include becoming an Official Partner of the USATF Outdoor Championships. Exclusive naming rights across all designated TrackTown USA events. Bigfoot Beverages-controlled alignment on where branding, product presence, and activations appear. Priority integration into major fan moments, celebrations, and social storytelling. Premium opportunities for Sampling, Custom Fan Festival Activations, In-Stadium Branding.
TRACKTOWN USA VOLUNTEER PROGRAMTRACKTOWN USA VOLUNTEER PROGRAMTrackTown USA Volunteer Program is a dedicated group of 500+ volunteers of all ages who help create the Hayward Magic for the world to see all season long! S p o n s o r s h i p O p p o r t u n i t i e s i n c l u d e : T i t l e S p o n s o r o f t h e v o l u n t e e r p r o g r a m B r a n d i n g a n d a c t i v a t i o n i n a l l h i g h f o o t t r a f f i c w o r k f o r c e a r e a s ( c r e d e n t i a l i n g a r e a s & w o r k f o r c e h o s p i t a l i t y a r e a s ) W e b s i t e , D i g i t a l , a n d S o c i a l M e d i a b r a n d i n g B r a n d e d g i v e a w a y s a n d m o r e !
VIK PRODUCT Bigfoot Beverages VIK product available in the VIP Lounge for the 500+ high-profile clientele and professional athletes in attendance. BIGFOOT BEVERAGES IN THE PREFONTAINE CLASSIC VIP LOUNGE BIGFOOT BEVERAGES IN THE PREFONTAINE CLASSIC VIP LOUNGE PROMOTIONAL ELEMENTS Opportunity to have physical branding beside products in the VIP Lounge. Right to be the exclusive non-alcoholic beverage provider of the Prefontaine Classic VIP Lounge. WHY THIS WORKS Creates a unique fan engaging experience that allows for one-on-one interactions with VIP guests increasing brand awareness and connection.
BIGFOOT BEVERAGES ENERGY ZONE PREFONTAINE CLASSIC BIGFOOT BEVERAGES ENERGY ZONE PREFONTAINE CLASSIC PREFONTAINE CLASSIC - ENERGY ZONE A unique fan section experience filled with hundreds of cheering fans, building energy and rooting on the athletes competing. Fully branded area with branded cheering devices given to all fans in this section. SOCIAL MEDIA & POTENTIAL BROADCAST COVERAGE In-stadium activation during competition with potential live broadcast visibility allowing for premium exposure. Social media coverage and collaboration posts to amplify this premiere in-stadium fan experience. Attention-grabbing social media content with high potential to garner a large viewing.
BIGFOOT BEVERAGES NIGHT OF MILES Night of Miles is a signature Prefontaine Classic community event with 500+ fans of all ages running a mile on the iconic Hayward Field track. As presenting partner, Bigfoot Beverages connects directly with families, community, and everyday athletes—celebrating participation, rewarding effort, and creating memorable post-run moments. BIGFOOT BEVERAGES NIGHT OF MILES AT THE PREFONTAINE CLASSIC BIGFOOT BEVERAGES NIGHT OF MILES AT THE PREFONTAINE CLASSIC KEY ELEMENTS Finish Line Fuel Bigfoot Beverages sampling activation at the finish line for all participants. Participation-Based Rewards “Ran For My Can” (QR/code redemption) Incentives tied to completion or milestones On-Site Presence & Branding Bigfoot Beverages name and logo on all runner bibs. Branded Experience & Trackside LED boards in Hayward Field. Photo moments under the lights. Digital & Social Integration Inclusion in event promotion and coverage. User-generated content and shareable moments. Community Alignment Supporting community & athletes of all ages and experience levels.
NIGHT OF MILES PRESENTED BY BIGFOOT BEVERAGES NIGHT OF MILES PRESENTED BY BIGFOOT BEVERAGES FINISH LINE ACTIVATIONFINISH LINE ACTIVATIONFINISH LINE ACTIVATION RUNNER BIBSRUNNER BIBSRUNNER BIBS POTENTIAL ATHLETE APPEARANCESPOTENTIAL ATHLETE APPEARANCESPOTENTIAL ATHLETE APPEARANCES COMMUNITY ENGAGEMENTCOMMUNITY ENGAGEMENTCOMMUNITY ENGAGEMENT
SERIES OVERVIEW A 12-part, short-form social media campaign focused on professional athletes participating in highly-engaging social media games, interviews, and more. Content ideas: rapid-fire hot takes and product taste tests. WHY THIS WORKS A yearlong social media campaign posted on all TrackTown USA & Prefontaine Classic channels. A fun and engaging social media series that creatively integrates Bigfoot Beverages with professional athletes and track & field. Trending social media concepts that have the potential for high engagement and interaction. BIGFOOT BEVERAGES X TRACKTOWN USA ATHLETE CONTENT SERIES BIGFOOT BEVERAGES X TRACKTOWN USA ATHLETE CONTENT SERIES
HIGH VISIBILITY BRANDING INSIDE HAYWARD FIELDHIGH VISIBILITY BRANDING INSIDE HAYWARD FIELD HAVE YOUR BRAND SHOWN ON THE EXPERIENCEHAVE YOUR BRAND SHOWN ON THE EXPERIENCE BOARD AND ALL USER DEVICES THROUGHOUT THEBOARD AND ALL USER DEVICES THROUGHOUT THE ENTIRE MEET!ENTIRE MEET! CONSISTENT BRAND EXPOSURE FOR ENTIRETY OFCONSISTENT BRAND EXPOSURE FOR ENTIRETY OF THE EVENTTHE EVENT BRANDED ACTIVATION WILL BE LIVE FOR A MINIMUMBRANDED ACTIVATION WILL BE LIVE FOR A MINIMUM OF THREE MINUTES/HOUR FOR EVERY EVENT.OF THREE MINUTES/HOUR FOR EVERY EVENT. INCREASE YOUR DIGITAL FOOT TRAFFICINCREASE YOUR DIGITAL FOOT TRAFFIC ABILITY FOR USERS TO BE REDIRECTED TO BRANDABILITY FOR USERS TO BE REDIRECTED TO BRAND WEBSITE AFTER THE CONCLUSION OF EACH USE.WEBSITE AFTER THE CONCLUSION OF EACH USE. HIGH VISIBILITY BRANDING INSIDE HAYWARD FIELD HAVE YOUR BRAND SHOWN ON THE EXPERIENCE BOARD AND ALL USER DEVICES THROUGHOUT THE ENTIRE MEET! CONSISTENT BRAND EXPOSURE FOR ENTIRETY OF THE EVENT BRANDED ACTIVATION WILL BE LIVE FOR A MINIMUM OF THREE MINUTES/HOUR FOR EVERY EVENT. INCREASE YOUR DIGITAL FOOT TRAFFIC ABILITY FOR USERS TO BE REDIRECTED TO BRAND WEBSITE AFTER THE CONCLUSION OF EACH USE. HAYWARD FIELD FAN CAMHAYWARD FIELD FAN CAM
T H E P R E F O N T A I N E C L A S S I C FAN FESTIVALFAN FESTIVAL A N I M M E R S I V E F A N F E S T I V A LA N I M M E R S I V E F A N F E S T I V A L F I L L E D W I T H P A R T N E RF I L L E D W I T H P A R T N E R A C T I V A T I O N S , F O O D & D R I N K S , A N DA C T I V A T I O N S , F O O D & D R I N K S , A N D U N F O R G E T T A B L E E X P E R I E N C E S !U N F O R G E T T A B L E E X P E R I E N C E S ! A N I M M E R S I V E F A N F E S T I V A L F I L L E D W I T H P A R T N E R A C T I V A T I O N S , F O O D & D R I N K S , A N D U N F O R G E T T A B L E E X P E R I E N C E S ! O P E N T O A L L T I C K E T E D F A N S ,O P E N T O A L L T I C K E T E D F A N S , O F F E R I N G A U N I Q U E O P P O R T U N I T Y T OO F F E R I N G A U N I Q U E O P P O R T U N I T Y T O C R E A T E G E N U I N E C O N N E C T I O N S W I T HC R E A T E G E N U I N E C O N N E C T I O N S W I T H A L L I N A T T E N D A N C E W H I L E I N C R E A S I N GA L L I N A T T E N D A N C E W H I L E I N C R E A S I N G Y O U R B R A N D A W A R E N E S S .Y O U R B R A N D A W A R E N E S S . O P E N T O A L L T I C K E T E D F A N S , O F F E R I N G A U N I Q U E O P P O R T U N I T Y T O C R E A T E G E N U I N E C O N N E C T I O N S W I T H A L L I N A T T E N D A N C E W H I L E I N C R E A S I N G Y O U R B R A N D A W A R E N E S S . B I G F O O T B E V E R A G E S X T R A C K T O W N U S A
FINISH LINE TAPEFINISH LINE TAPE I M M O R T A L I Z E Y O U R B R A N D W I T HI M M O R T A L I Z E Y O U R B R A N D W I T H O N E O F T R A C K & F I E L D ’ S M O S TO N E O F T R A C K & F I E L D ’ S M O S T I C O N I C M O M E N T S .I C O N I C M O M E N T S . H A V E Y O U R B R A N D C A P T U R E D ,H A V E Y O U R B R A N D C A P T U R E D , S H A R E D , A N D S E E N A L O N G S I D E T H ES H A R E D , A N D S E E N A L O N G S I D E T H E B E S T A T H L E T E S I N T H E W O R L D B YB E S T A T H L E T E S I N T H E W O R L D B Y M I L L I O N S A R O U N D T H E W O R L D !M I L L I O N S A R O U N D T H E W O R L D ! I M M O R T A L I Z E Y O U R B R A N D W I T H O N E O F T R A C K & F I E L D ’ S M O S T I C O N I C M O M E N T S . H A V E Y O U R B R A N D C A P T U R E D , S H A R E D , A N D S E E N A L O N G S I D E T H E B E S T A T H L E T E S I N T H E W O R L D B Y M I L L I O N S A R O U N D T H E W O R L D !
T H E P R E F O N T A I N E C L A S S I C TRACKSIDE LED BOARDSTRACKSIDE LED BOARDS L O G O B R A N D I N G O N T H E I N - S T A D I U ML O G O B R A N D I N G O N T H E I N - S T A D I U M T R A C K S I D E L E D B O A R D R O T A T I O N D U R I N GT R A C K S I D E L E D B O A R D R O T A T I O N D U R I N G C O M P E T I T I O N O F F E R I N G U N M A T C H E D B R A N DC O M P E T I T I O N O F F E R I N G U N M A T C H E D B R A N D E X P O S U R E A T T H E W O R L D ’ S B E S T M E E T.E X P O S U R E A T T H E W O R L D ’ S B E S T M E E T. T H E S E T R A C K S I D E L E D B O A R D S C O V E R T H ET H E S E T R A C K S I D E L E D B O A R D S C O V E R T H E E N T I R E B A C K H A L F O F T H E T R A C K .E N T I R E B A C K H A L F O F T H E T R A C K . L O G O B R A N D I N G O N T H E I N - S T A D I U M T R A C K S I D E L E D B O A R D R O T A T I O N D U R I N G C O M P E T I T I O N O F F E R I N G U N M A T C H E D B R A N D E X P O S U R E A T T H E W O R L D ’ S B E S T M E E T. T H E S E T R A C K S I D E L E D B O A R D S C O V E R T H E E N T I R E B A C K H A L F O F T H E T R A C K . B I G F O O T B E V E R A G E S X T R A C K T O W N U S A
T H E P R E F O N T A I N E C L A S S I C EVENT ENTITLEMENTSEVENT ENTITLEMENTS H A V E A M O M E N T O F D O M I N A N C E W I T H AH A V E A M O M E N T O F D O M I N A N C E W I T H A S T A D I U M B R A N D I N G T A K E O V E R !S T A D I U M B R A N D I N G T A K E O V E R ! O W N A N I N D I V I D U A L E V E N T A N D H A V E Y O U RO W N A N I N D I V I D U A L E V E N T A N D H A V E Y O U R L O G O B R A N D E D O N T H E S P R I N T E RL O G O B R A N D E D O N T H E S P R I N T E R B A C K D R O P, E X P E R I E N C E B O A R D ,B A C K D R O P, E X P E R I E N C E B O A R D , T R A C K S I D E L E D B O A R D S , A N D F I N I S H L I N ET R A C K S I D E L E D B O A R D S , A N D F I N I S H L I N E T A P E ( F O R S P E C I F I C E V E N T S ) .T A P E ( F O R S P E C I F I C E V E N T S ) . H A V E A M O M E N T O F D O M I N A N C E W I T H A S T A D I U M B R A N D I N G T A K E O V E R ! O W N A N I N D I V I D U A L E V E N T A N D H A V E Y O U R L O G O B R A N D E D O N T H E S P R I N T E R B A C K D R O P, E X P E R I E N C E B O A R D , T R A C K S I D E L E D B O A R D S , A N D F I N I S H L I N E T A P E ( F O R S P E C I F I C E V E N T S ) . SPRINTER BACKDROPSPRINTER BACKDROPSPRINTER BACKDROP EXPERIENCE BOARDEXPERIENCE BOARDEXPERIENCE BOARD TRACKSIDE LED BOARDTRACKSIDE LED BOARDTRACKSIDE LED BOARD FINISH LINE TAPEFINISH LINE TAPEFINISH LINE TAPE B I G F O O T B E V E R A G E S X T R A C K T O W N U S A
THANK YOU!THANK YOU!THANK YOU!