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Marketing Newsletter: The Push for Potential: Keeping the MomentumMonday, June 29, 2026
HannahUnion Galvasteel www.ugc.ph The Executive Corner Monday, June 29, 2026 Hr Head As we wrap up June and head into the second half of 2026, this is the perfect moment to take stock of our achievements and look at our progress. It’s a great opportunity to gauge how our daily work is lining up with those big year-end targets. This month’s theme is all about building momentum—taking the recovery we’ve seen and turning it into sustainable, long-term results. As we push for that potential, our UGC battlecry, "Steel Strong," is a great reminder of who we are. Growth is most meaningful when built on a foundation of integrity. It’s the trust we build with one another, the accountability we take for our decisions, and the choice to do what’s right—even when it isn't easy—that turns our goals into reality. To achieve sustainable growth, we must remain steadfast in our commitment to our core value of Integrity. True momentum is only possible when built on a foundation of trust and ethical behavior. As we work toward our target of 5B in sales and 150M in income, we must ensure every action aligns with our identity. Ako, Ikaw, Lahat, Sama-sama! Let’s commit to carrying this drive and character into the next six months. As we gear up for the upcoming 2nd half, ask yourself: What’s one specific goal you’re focusing on this July to help us drive our momentum forward? Sheila Vivien A. Dela CruzMarketing TeamJemicah Joy DemateraHannah Marie AlvarezKatrina Deniece BonaguaAinah Betina RecellaRosario RodriguezMarketing Officer - LuzonMarketing Officer - VisMinMarketing AssistantMarketing ManagerOIC - Commercial HeadIcahDenieceAinsChaipage 1 President & CEO Our progress is a testament to what we can achieve when we move with purpose and unity. “The Push for Potential: Keeping the Momentum” reminds us to sustain our drive and continue building on what we have started. Each step forward strengthens our organization and brings us closer to our goals. Let us remain focused, committed, and aligned as we carry this momentum forward. Together, we will continue to achieve more. Rey A. Cervera
newsletter SALES EXCELLENCE AWARD SOUTH LUZON EASTERN, NORTH & CENTRAL LUZON HIGHEST SALES TARGET ATTAINMENT 210% 170% 204% 151% 180% 148% SALES TARGET ATTAINMENT SALES TARGET ATTAINMENT SALES TARGET ATTAINMENT SALES TARGET ATTAINMENT SALES TARGET ATTAINMENT SALES TARGET ATTAINMENTpage 2 Monday, June 29, 2026
newsletter SALES EXCELLENCE AWARD VISAYAS MINDANAO HIGHEST SALES TARGET ATTAINMENT 161.23% 128.15% 126.11% SALES TARGET ATTAINMENT SALES TARGET ATTAINMENT SALES TARGET ATTAINMENT 161% 119% 117% SALES TARGET ATTAINMENT SALES TARGET ATTAINMENT SALES TARGET ATTAINMENTpage 3 Monday, June 29, 2026
newsletter SALES EXCELLENCE AWARD SOUTH LUZON EASTERN, NORTH & CENTRAL LUZON HIGHEST CONTRIBUTION MARGIN Php 10.16M Php 9.05M Php 6.33M Php 9.80M Php 7.53M Php 9.33Mpage 4 HIGHEST CONTRIBUTION MARGIN HIGHEST CONTRIBUTION MARGIN HIGHEST CONTRIBUTION MARGIN HIGHEST CONTRIBUTION MARGIN HIGHEST CONTRIBUTION MARGIN HIGHEST CONTRIBUTION MARGIN Monday, June 29, 2026
newsletter SALES EXCELLENCE AWARD VISAYAS MINDANAO HIGHEST CONTRIBUTION MARGIN Php 3.73M Php 3.67M HIGHEST CONTRIBUTION MARGIN HIGHEST CONTRIBUTION MARGIN Php 4.87M Php 4.79M Php 4.26Mpage 5 HIGHEST CONTRIBUTION MARGIN HIGHEST CONTRIBUTION MARGIN HIGHEST CONTRIBUTION MARGIN HIGHEST CONTRIBUTION MARGIN Php 8.32M Monday, June 29, 2026
newsletterSALES EXCELLENCE AWARDSOUTH LUZON EASTERN, NORTH & CENTRAL LUZON We are thrilled to celebrate exceptional milestones across our regions this month. Huge congratulations to Cavite for hitting 118% of their sales target, NCR for reaching 103% Sales Growth, the Pampanga & Calasiao Sales office for their remarkable attainment of 113.59% and 102.11% growth respectively. Your hard work continues to drive our collective success. Keep up the fantastic momentum! We are deeply grateful for the dedication of our Visayas and Mindanao teams. Your hard work has delivered outstanding results, with Cebu hitting 101.53% of their sales target, Tacloban for achieving 12% growth, while Davao North reaching 95% of their targets alongside with Ozamiz for their 108% growth. Thank you for your unwavering commitment, It’s a privilege to celebrate your success! TOP BRANCH RECOGNITIONVISAYASMINDANAOpage 6 Monday, June 29, 2026
Union Galvasteel Corporation (UGC) successfully strengthened its presence in Mindanao through its participation at PHILBEX Davao 2026, held from May 7-10. The event provided an excellent platform to connect with contractors, builders, architects, and homeowners while showcasing UGC’s trusted roofing and building solutions. The four-day exhibition delivered strong results, with 305 booth visitors participating in the Brand Awareness Survey, generating valuable market insights. The UGC booth also generated 211 product inquiries for upcoming projects within the next three months and achieved an impressive 91.2% visitor satisfaction rate. Beyond generating leads and market insights, PHILBEX Davao enabled UGC to strengthen relationships with industry stakeholders and connect directly with customers across the region, further reinforcing its presence in the Mindanao market. These results reflect the growing trust in the Union Galvasteel brand and reinforce the company’s commitment to delivering reliable, high-quality solutions for every project while continuing to build stronger partnerships within the construction industry.Through these interactions, the team gathered various wishlists, suggestions, and insights from both customers and frontliners. The feedback collected offered a deeper understanding of market expectations and highlighted opportunities to further enhance customer experience, products, and support initiatives. With the successful completion of the Visayas rollout, Branding 101 continues its nationwide journey, reinforcing Union Galvasteel’s commitment to building a stronger brand, listening to its customers, and creating meaningful connections across the country. Other Announcements Philbex Davao Eventlatest updatespage 7As part of Marketing’s ongoing efforts to strengthen brand consistency across the organization, the Branding 101 program was successfully rolled out throughout the Visayas region. The initiative aimed to align teams on the Union brand’s identity, values, and messaging, ensuring a more consistent customer experience across all touchpoints. More than just a training program, Branding 101 also brought the team closer to the market through customer visits conducted alongside the sales team. These visits provided valuable opportunities to engage directly with customers, understand their needs, and strengthen relationships with key partners in the region. Branding 101 Rolls Out Across Visayas Monday, June 29, 2026
The Marketing team recently headed to North and Central Luzon to conduct an impactful Branding 101 session with the ENCL Sales Team. This collaborative initiative focused on unlocking the true power of branding, equipping our frontliners with the tools to communicate why the Union Galvasteel brand matters, and demonstrating how a strong brand identity deepens our relationships with customers. By understanding the core values of our brand, the team is now better prepared to advocate for Union Galvasteel and build deeper trust with our clients Other Announcements Branding 101 empowers the ENCL Teamlatest updatespage 8 But we didn't just stop at training. To truly understand the pulse of the market, the Marketing and Sales team joined forces for a series of direct customer visits across the region. This hands-on approach allowed us to accurately assess exactly where Union Galvasteel stands in the eyes of our local partners, while listening firsthand to the unique roadblocks they face in today's market. By bridging the gap between strategy and the frontline, we aim to uncover actionable ways to use branding, marketing support, and sales alignment to boost their businesses. Ultimately, this journey was about listening to our market so we can provide adequate, real-world solutions that help our customers thrive. When our teams work together to master the brand, we don't just solve business challenges—we build a stronger future for Union Galvasteel and our partners alike.PSG successfully conducted the first leg of its Technical Sales Training rollout across Visayas, to strengthen the technical selling capabilities of its salesforce. A key highlight was the official rollout of the Roofing Calculator under Oracle Insights on June 8, 2026, enabling faster and more accurate roofing estimates. Following the successful Visayas implementation, the program is set to expand nationwide in the coming months. PSG also strengthened partnerships with contractors in the region to help reduce installation costs and improve lead times for residential projects. Through continuous innovation and capability-building initiatives, PSG remains committed to delivering greater value to both its sales teams and customers. PSG Enhances Salesforce Capability with Technical Training Rollout Monday, June 29, 2026
This accomplishment was made possible through the collective efforts of our Sales and Support teams, backed by the guidance of our leaders and department heads. It reflects a growing culture of accountability, collaboration, and ownership - continuously translating into measurable results. Building on this momentum, our focus shifts to what comes next. The challenge is to sustain this performance and turn it into a consistent standard. Beyond setting records, our goal is to build the discipline and execution needed to deliver meaningful outcomes repeatedly. With everyone moving in the same direction, we are confident that we can set even greater benchmarks in the months and years ahead. We are proud to share another milestone achievement, as we delivered nearly ₱550 million in combined UGC and UIPC collections—our strongest collection performance in recent years. UGC collections reached ₱465 million, our highest year- to-date result, while Credit Sales Collection attained an 80% collection rate, with Visayas becoming the very first region to achieve 100%, and BSD surpassing its collection target, successfully meeting key business targets. These results reflect the steady progress we have built over the past few months. Through consistent follow-ups, stronger coordination across teams, and a focused approach to improving credit collections, we have significantly strengthen cash realization. The impact goes beyond the numbers. Every peso collected improves our ability to fund daily operations, meet business commitments, serve our customers better, and invest in future growth. Improved collections directly contribute to a more resilient business.The 7th Conluck Cup is a premier annual invitational polo tournament hosted at the North Polo Club (NPC) in Pulilan, Bulacan. As a highly anticipated highlight on the Philippine polo calendar and a traditional precursor to major events like the Cockatoo Cup, the tournament brings together the country's top equestrian enthusiasts and professional players. The event takes place last May 2 and features action- packed matches across various goal levels. Its low goal games are particularly renowned for showcasing emerging athletic talent alongside high-profile personalities making their mark in the sport. The tournament is organized and sponsored in part by the Conluck Group, specifically Conluck Construction and Development Corp., driving a strong focus on sportsmanship and community camaraderie. Adding to the prestige of this year's event, Union Galvasteel was in attendance, actively supporting the tournament and generously providing special tokens for the participants and guests. This partnership further elevated an event that consistently draws a sophisticated, high-profile crowd from the real estate, construction, and entertainment sectors. Ultimately, with its blend of high-intensity matches and a sophisticated social atmosphere, the 7th Conluck Cup continues to solidify its reputation as a must-attend event for the local polo community. Other Announcements Setting a New Benchmark in Collections: UGC supports the 7th Conluck Cuplatest updates Monday, June 29, 2026page 9
A massive congratulations to our First Quarter (March–May) Facebook Sales Champs! These rockstar sales professionals masterfully turned Facebook inquiries into incredible sales victories. Let’s celebrate our top achievers and the awesome prizes they took home: 🥇 1st Place: Hizel Consolacion – Securing the top spot with a brand-new Smart Tablet! 📱 🥈 2nd Place: Jeanette Natura – Sporting a new Smart Watch & Earbuds combo! ⌚🎧 🥉 3rd Place: Edgardo Mojica – Staying cool and hydrated with a Stanley Tumbler & Jisulife Fan! 🥤💨 Keep the Momentum Going! Every Facebook inquiry is a golden opportunity waiting to happen. We encourage the entire sales team to keep up the amazing energy, fast response times, and top-tier assistance for all Facebook leads endorsed to you. Keep pushing, because we can't wait to hand out even bigger and better rewards for the next quarter! Who will be our next Sales Champ? 🚀 Other Announcementslatest updates Q1 Facebook Sales Champs: Crushing Inquiries, Closing Deals!page 10 Monday, June 29, 2026
Union Galvasteelwww.ugc.ph
marketing eventsMonday, March 9, 2026 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Aenean massa. Cum sociis na (products used, project cost, SO name who closed the project, location, and completion timeline) Product of the month (standard for enrolled rebate customer) Marketing wins (accomplisments) Rising Star Employees Other Announcements Project of the month WORLDBEX EVENT PISI GOLF Tournament Union Galvasteel www.ugc.ph
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newsletterMonday, March 9, 2026Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. TITLE HERE TITLE HERE BRANCH RECOGNITION TITLE HERELorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa.Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Union Galvasteel www.ugc.ph