INDUSTRY INTERNSHIP REPORT SHIKSHA GUPTA OBEETEE compressed (1)

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I N D U S T RY I N T E R N S H I P R E P O R T B AT C H 2 0 2 3 - 2 0 2 7 DEPARTMENT OF TEXTILE DESIGN National Institute Fashion Technology [NIFT], Bhopal S H I K S H A G U P TA 1

I N D U S T R Y I N T E R N S H I P R E P O R T Submitted to: National Institute of Fashion Technology, Bhopal in the fulfillment of Academic requirement of BACHELOR OF ESIGN (DEPARTMENT OF TEXTILE DESIGN) STUDENT NAME: Shiksha Gupta INDUSTRY MENTOR: Ms. Nupur Maletia FACULTY MENTOR: Dr. Swati Vyas NATIONAL INSTITUTE OF FASHION TECHNOLOGY, BHOPAL BATCH- 2023-2027 3

Duration | 9 weeks- 1st June 2026 to 1st August 2026 Bachelor of Textile Design |Semester-7 This document has been prepared as a part of academic internship undertaken by student of Textile Design Department, National Institute of Fashion Technology (NIFT) Bhopal. This document has been compiled for academic and educational purpose and it records the learning, observations, processes, experiences and work done during the internship at Obeetee Pvt. Ltd., Panipat, Haryana. The information in this document is derived from student observations, learning and practical exposure during the internship period. This document is meant for educational purposes and academic evaluation only. The views and interpretations expressed are those of the author and do not necessarily reflect the official views of NIFT or Obeetee Pvt. Ltd. All photographs, designs, concepts, samples, processes and other visual or intellectual property belonging to Obeetee Pvt. Ltd. is the intellectual property of the respective organization and is used herein only for academic purposes. Material in this document that is proprietary may not be copied, distributed or used for commercial purposes without appropriate authorization. Designed and Edited by, Shiksha Gupta Batch | 2023-2027 National Institute Fashion Technology [NIFT], Bhopal 4

Acknowledgement I would like to express my sincere gratitude to the Textile Design Department of the National Institute of Fashion Technology (NIFT), Bhopal, for providing me with the opportunity to undertake this internship, which has been an invaluable part of my academic and professional learning journey. I am deeply thankful to the Ministry of Textiles for its support and encouragement in enabling this academic and industry experience. I would like to express my heartfelt gratitude to Mr. Akhil Sahay, Director, NIFT Bhopal, for his support and for providing the necessary resources and opportunities for gaining valuable exposure to the textile industry. I am sincerely grateful to my college mentor, Dr. Swati Vyas, for her guidance, encouragement, and constructive feedback throughout my internship and documentation process. I would also like to extend my sincere appreciation to my industry mentor, Ms. Nupur Maletia, Deputy Manager (Design), Obeetee, for her valuable guidance, mentorship, insights, and continuous support throughout the internship. Her guidance greatly enhanced my understanding of the company’s design processes, working methods, and the textile industry. A special note of thanks to all the staff, designers, and artisans at Obeetee, Panipat, for their cooperation, assistance, and for making this internship a rich and meaningful learning experience. Finally, I would like to express my heartfelt gratitude to my family, friends, and peers for their constant motivation, encouragement, and support throughout this journey. 6

Preface This internship report is the record of my eight weeks industrial training at Obeetee Pvt. Ltd., Panipat, Haryana from 1st June 2026 to 31st July 2026 as a part of Bachelor of Design (Textile Design) course at National Institute of Fashion Technology (NIFT), Bhopal. The internship allowed me to connect the knowledge I have gained from books to a real life experience. During this period I got exposure to various facets of the textile and home-furnishing industry like design development, research and development, weaving, computer embroidery, sampling, finishing, marketing and human resource operations. I also learned the workflow and coordination of different departments, and learned more about how textile products move from concept development to production. The experience has allowed me to apply my knowledge of textile design, surface development, color, materials and design processes in a professional environment. It also helped me learn the importance of teamwork, communication, time management, quality and adaptability in the industry. This report is a description of what I saw, learned, researched, worked on and experienced during the internship. It is a narration of my exploration of the work environment at Obeetee and the different processes of the textile industry. I hope this report will contribute to documenting my learning experience and provide some insight into the knowledge and skills I have acquired during my internship. 7

ContentABSTRACT MISSION & VISION ABOUT OBEETEE HISTORY & LEGACY TIMELINE OBEETEE BRANCHES OBEETEE SPECIALITY AT OBEETEE PANIPAT PRODUCT RANGE CLIENT LIST COMPANY STRUCTURE OBEETEE DEPARTMENTS H.R. DEPARTMENT MARKETING & SALES DEPARTMENT YARN GODOWN QUALITY & CONTROL DEPARTMENT YARN TESTING LAB RESEARCH & DEVELOPMENT DEPARTMENT SAMPLING DEPARTMENT FINANCE & ACCOUNTS DEPARTMENT FINISHING DEPARTMENT ORDER PROCESSING DEPARTMENT LOOM AREA 9 DESCRIPTION OF THE LOOMS & OTHER MACHINES PROCESS OF PRODUCTION FINISHING DEPARTMENT QUALITY & CONTROL DEPARTMENT PACKING & DISPATCH SHOWROOM CSR ACTIVITY CERTIFICATES & COMPETITORS COLLABORATIONS EXPLORATIONS & SAMPLES EDUCATION ATTAINMENT REFERENCES

Abstract Founded in 1920, Obeetee is one of the celebrated names in luxury hand-knotted carpets in India. With its extensive craftsmanship and heritage, the brand has evolved from traditional carpet making to the premium lifestyle and home décor segment. Obeetee caters to both Indian and international markets working with leading names in the interior and design industry. With an artistic vision that blends traditional craftsmanship and modern design, its carpets are works of art that elevate modern spaces. The brand continues to focus on quality, innovation, design and timeless craftsmanship, while strengthening its position in the global luxury home decor market. 10

Mission & Vision Obeetee focuses on responsible and ethical carpet production by ensuring that no child labor is involved. The company provides artisans with fair wages, safe working conditions, employee benefits, and welfare support. Since the 1980s, Obeetee has also promoted education and child welfare initiatives to protect children and keep them away from the workforce. By valuing its artisans and following ethical practices, Obeetee has built a responsible, skilled, and committed workforce, strengthening its position as a leader in ethical carpet manufacturing. 11

Obeetee Pvt. Ltd. is one of India’s oldest and most respected carpet manufacturers, with a rich legacy dating back to 1920. Based in Mirzapur, Uttar Pradesh, the company is known worldwide for its fine craftsmanship, creative designs, and high standards of quality. Obeetee produces a diverse range of carpets, including hand-knotted, hand-tufted, and flat-woven carpets, carefully made by skilled artisans whose weaving knowledge has been passed down through generations. Obeetee carpets are recognized for their detailed patterns, rich colours, durability, and artistic appeal, making them popular in both Indian and international markets. The company also places strong emphasis on the welfare and development of its artisans, supporting their families and communities through various social and welfare initiatives. Over the years, Obeetee has collaborated with renowned designers and artists to develop unique collections that combine traditional Indian craftsmanship with contemporary design. These collaborations help preserve India’s textile heritage while introducing innovative designs to the global market. Since weaving is traditionally learned within families rather than through formal education, the skill is often passed from parent to child. Obeetee has been associated with artisan families for generations, with some weaving traditions continuing for centuries. In fact, three generations of artisans have worked with Obeetee over the past 100 years. The company is also committed to sustainability and environmental responsibility. Obeetee was among the first Indian carpet manufacturers to establish its own water effluent treatment plant, along with eco-friendly power and steam generation and energy conservation systems. Through its blend of heritage, craftsmanship, innovation, artisan welfare, and sustainability, Obeetee continues to represent the richness of Indian textile traditions while establishing a strong presence in the global carpet industry. Through its blend of heritage, craftsmanship, innovation, artisan welfare, and sustainability, Obeetee remains a strong example of how traditional Indian weaving can succeed in the modern global market while preserving its cultural roots. About Obeetee 12

History & Legacy Obeetee Pvt. Ltd. is one of India’s oldest and most renowned carpet manufacturers, with a history dating back to 1920. The company was established in Mirzapur, Uttar Pradesh, by three British nationals - F.H. Oakley, F.H. Bowden, and J.A. Taylor. The name “OBEETEE” was created from the initials of their surnames. Initially, the company focused on producing hand-knotted carpets, making use of Mirzapur’s rich carpet-weaving heritage and the expertise of its local artisans. This strong connection with traditional craftsmanship helped Obeetee establish itself as a leading name in the Indian carpet industry. As the company grew, it expanded its range to include hand-tufted carpets and durries (flat-woven rugs) while continuing to preserve its traditional hand-knotted carpet heritage. Later, Obeetee diversified into home décor products, including cushions, throws, and wall hangings. Today, Obeetee represents a successful blend of traditional Indian craftsmanship, heritage, and contemporary design, continuously evolving to meet changing consumer lifestyles while staying true to its roots. Obeetee’s history shows how the company grew from a hand-knotted carpet maker in Mirzapur into a broader home décor brand while preserving its traditional identity through the expansion from carpets into cushions, throws, and wall hangings. 13

Timeline ‘Founding Fathers’ of Oakley, Bowden, Taylor in Mirzapur, India. Her Majesty Queen Elizabeth II admires an Obeetee rug. Obeetee becomes the world’s first licensee of ‘Woolmark’ for hand- knotted rugs. Obeetee donates school facilities and begins long-term partnership with Project Malo, o specialty school program for children. Foundation laid for the O’Ganj Factory, the heart of the Obeetee operation, serving as a hub for over 16,000 weavers Visit from India’s Prime Minister, Pandit Jawahar Lal Nehru. The industry’s first ever water effluent treatment plant is set up by Obeetee. The President of India commissions two Obeetee rugs, one of which over 5000 Sq ft. 1920 1936 1955 1969 1984 1956 1984 1992 14

Obeetee introduces Multi-effect Dyeing to the carpet industry, a process of adding color to wool fibers and yarns. Obeetee becomes the first carpet company in the handmade rug industry to secure the prestigious SA 8000 Standard. The International Labor Organization (ILO) recognizes Obeetee’s pioneering efforts on child labor. Obeetee launches its Social Fabric Auction, a initiative to support social and environmental programs such as Pratham School, Gopepur Village and Project Mala. The Museum collection is introduced, a line with a new vintage finish that illustrates Obeetee's cultural growth and gives a nod to its rich history. Obeetee converts steam generation from coal to rice husk thereby improving its carbon footprint. Obeetee introduces Printed Carpet, an innovative imitative printing process that allows the company to expand its product offerings beyond of the handwoven category. Obeetee introduces RF Dryer Technology, reducing drying time from 24 hours to 90 minutes 1999 2001 2004 2012 2015 2007 2013 2016 15

Obeetee branches BHADOHI Bhadohi is one of OBEETEE’s major centres for carpet manufacturing and is renowned for its rich weaving heritage. Skilled artisans hand-knot thousands of knots each day, producing high-quality carpets that combine traditional craftsmanship with modern production methods. The branch manages key processes including sampling, dyeing, designing, finishing, and packaging, while maintaining OBEETEE’s quality standards. MIRZAPUR OBEETEE originated in Mirzapur, Uttar Pradesh, where F.H. Oakley, F.H. Bowden, and J.A.L. Taylor began producing carpets with the help of skilled local artisans. Originally known as Oakley Bowden & Taylor, the name “OBEETEE” was formed from the founders’ initials. Today, the Mirzapur branch serves as the company’s registered office and also manages its IT operations. PANIPAT The Panipat branch focuses on sustainable textile production using natural and recycled fibres such as cotton, wool, jute, hemp, linen, and recycled PET yarns. Its product range includes printed and table-tufted carpets, handloom rugs, table runners, cushions, and poufs. The branch mainly serves international markets, particularly the United States and Europe. JAIPUR In 2015, OBEETEE partnered with London-based furniture designer David Salman to introduce “Manor and Mews” in Jaipur. The collaboration combines OBEETEE’s traditional craftsmanship with contemporary furniture design, creating products that bring a modern aesthetic to its heritage-based expertise. DELHI & NOIDA The Delhi and Noida offices function as corporate and creative centres for OBEETEE. Their activities include management, marketing, design development, IT, and UI/UX solutions. These offices also work on showroom displays and presentations for buyers and business partners. NEW YORK The New York office represents OBEETEE’s international presence. Its marketing team manages global retail operations, exports, and customised orders for international clients, strengthening the brand’s presence in overseas markets. 17

Obeetee Speciality OBEETEE stands out in the rug industry through its strong heritage, innovative approach, and commitment to quality. Its key strengths include: Integrated Production: OBEETEE manages both manufacturing and wholesale operations, allowing greater control over quality and production. Direct Ordering: International clients can place orders directly with OBEETEE, ensuring efficient shipping and streamlined logistics. Contemporary Designs: The brand continuously develops modern and trend-focused rug designs that suit evolving customer preferences. Private Label Services: OBEETEE provides customized branding solutions, including labels, packaging, and barcoding according to client requirements. Reliable Quality: The company maintains consistent standards in both product quality and customer service. Advanced Infrastructure: Modern technology, efficient systems, and advanced manufacturing facilities support its large-scale production. Social Responsibility: OBEETEE actively contributes to community development through various social and ethical initiatives. Transparent Operations: Customers can track production progress and conveniently place orders online, creating a smooth and transparent buying experience. 18

At Panipat Obeetee The Panipat (Mehran) branch is an important part of OBEETEE’s operations and contributes significantly to its position in the luxury carpet and home-textile industry. Located in Panipat, popularly known as the “City of Weavers,” the branch benefits from the region’s strong textile heritage, skilled workforce, and manufacturing expertise. Design Department Structure The Panipat design division handles projects received from the Noida office. It is headed by two Head Designers— one responsible for U.S. clients and the other for European clients. The design teams are organized according to brands and product categories. The rug category is handled by the CAD-1 team, while CAD-2 works on made-up product categories. At present, the Panipat division has seven design teams. Each group generally consists of: 1 Senior Designer / Group Leader 3–4 Designers 2 CAD Designers 1 Coordinator Design Development Process When a new program is received from the Noida Merchandising team, the Head Designers first review the project brief, theme, and mood board. The design team then develops concepts based on the creative direction and references provided by the respective brand. Each collection is supported by a colour board based on the brand requirements, seasonal trends, and selected colour palette. Once the concept is finalized, CAD designers translate the designs into digital formats. The appropriate yarns are then selected according to the approved colour palette and the specific yarn standards required by each brand. The coordinator prepares and communicates the finalized yarn requirements to the Yarn Maintenance Department, which arranges the required stock and sends the necessary information to the Yarn Godown for further processing. 20

Design & Development Flow Noida Office / Merchandising Team ↓ Program Received by Panipat Design Team ↓ Review of Brief, Theme & Mood Board ↓ Head Designer Approval & Creative Direction ↓ Concept & Design Development ↓ Colour Board / Seasonal Palette Selection ↓ Digital Design Development by CAD Team ↓ Yarn & Colour Selection ↓ Yarn Requirements Finalized by Coordinator ↓ Yarn Maintenance Department ↓ Yarn Stock Prepared ↓ Yarn Godown ↓ Sampling Process / Production 21

Product RangeCushion :18”*24”, 24”*24”, 12”*21”, 18”*18”, 16”*26”, 20”*30” , 14”*20”CarpetsMatsRugsThrowsPuff : Round/Rectangle 22

Client List Obeetee mainly caters to international clients, developing designs that are carefully adapted to their individual preferences, requirements, and market needs. Its design process focuses on understanding the client’s vision and transforming it into authentic, well-crafted products that meet their expectations. 23

Company Structure Departments IT department Sampling department Finance & Accounts department Yarn Testing Lab Order Processing department Human Resource department Research & Development department Quality & Control department Marketing & Sales department Yarn Godown & maintenance department 05. FACILITIES Showroom Conference Room Lunch Area 01. CREATIVE Design Studio Photography Studio 04. FINISHING & DISPATCH Finishing Area Packaging Area 03. YARN & MATERIAL Yarn Dyeing House Yarn Godown 02. WEAVING & PRODUCTION Loom Area Power Loom Production House 25

Human Resource Department The HR Department at OBEETEE plays an important role in managing employees, improving performance, and maintaining a positive and efficient work environment. It oversees the complete employee lifecycle, from recruitment and onboarding to training, appraisal, and employee welfare. 1. Manpower Planning & Recruitment: Collects manpower requirements from department heads, evaluates new position requests, prepares recruitment budgets and CTC proposals, and manages the hiring process. 2. Recruitment & Selection: Prepares job advertisements, screens applications, shortlists suitable candidates, conducts panel interviews, and issues offer letters to selected candidates. 3. Joining & Onboarding: Completes appointment formalities, coordinates with relevant departments, manages onboarding documentation, issues ID cards, and introduces new employees to their respective HODs or managers. 4. Employee Records Management: Maintains individual employee files and HR records, ensures proper documentation, updates personal information, and conducts periodic audits of employee files. 5. HR Data Management: Maintains accurate employee information through the HRIS and ensures that employee data is regularly updated. 6. Employee Confirmation: Tracks confirmation due dates, coordinates appraisals, identifies skill gaps, updates job profiles, and completes the confirmation process in consultation with HODs and managers. 7. ISO & Compliance: Maintains HR-related ISO documents and formats, implements standard operating procedures, and prepares the department for internal and external audits. 8. Training & Development: Conducts induction programs, identifies training requirements, organizes internal and external training sessions, and evaluates training feedback to improve future programs. 9. Performance Management: Coordinates appraisal processes, supports employees with self- assessments, provides recommendations to HODs, and prepares appraisal letters. 10. Employee Welfare & Relations: Handles employee concerns and counselling, organizes recreational activities, manages corporate health insurance, and processes employee requests and official letters. 11. HR Reporting: Prepares weekly and monthly recruitment reports, salary-related reports, and other HR reports required by the management. 26

HR Process Manpower Requirement ↓ Recruitment & Selection ↓ Interview & Offer ↓ Joining & Onboarding ↓ Employee Record Management ↓ Training & Development ↓ Performance Appraisal ↓ Confirmation ↓ Employee Welfare & Engagement ↓ Continuous Performance & Development 27

Marketing & Sales Department Merchandising at Obeetee acts as a link between buyers, design, production, and sales. It involves understanding customer requirements, developing suitable products, coordinating production, and ensuring timely delivery while maintaining quality standards. Obeetee has two main types of merchandisers: 1. Marketing Merchandisers Based primarily at the Noida office, Marketing Merchandisers focus on customer engagement, product promotion, and sales development. Study market trends and customer preferences. Identify target markets and business opportunities. Support marketing and promotional activities. Develop strategies to strengthen the brand and increase sales. Communicate with buyers through different channels. 2. Production Merchandisers Production Merchandisers focus on converting buyer requirements into finished products. They coordinate closely with the design, production, sourcing, and quality teams to ensure smooth execution. Coordinate production schedules and processes. Communicate with suppliers and internal departments. Monitor raw material and inventory requirements. Ensure products meet required quality standards. Track production progress and delivery timelines. Improve production efficiency and ensure timely completion. At Obeetee, approximately 70% of merchandising activities are handled by Production Merchandisers, highlighting their important role in the product development and manufacturing process. 28

Buyer & Merchandising Process Obeetee primarily connects with potential buyers through trade fairs, exhibitions, and industry events. Due to its established reputation and strong market presence, the company receives many direct enquiries from buyers. Buyers generally approach Obeetee with their mood boards, concepts, colour preferences, and seasonal collection requirements. The merchandising and design teams then work together to understand these requirements and develop customized collections according to the buyer’s specifications. Buyer Requirement ↓ Mood Board / Concept ↓ Merchandising Team ↓ Design Development ↓ Sampling ↓ Production ↓ Quality Check ↓ Final Delivery 29

The Yarn Godown at Obeetee Panipat manages and stores the yarn required for both sample development and carpet production. It maintains stocks of both dyed and undyed yarns and ensures that the required materials are available for production. Once the design and artwork number are finalized, a yarn indent is raised and sent to the godown for material allocation. The Panipat godown has a storage capacity of approximately 1,500kg. Yarns are systematically arranged on racks according to their types. Types of Yarn Stored Cotton Jute Polyester and polyester blends New Zealand wool Cotton chenille Hemp Wool Nylon Linen-jute Fibre-dyed yarn Space-dyed yarn Cotton slub Each yarn hank is labelled with details such as blend, ply, yarn count, and shade number. The blend identifies the fibre composition, while the shade number represents OBEETEE’s specific colour code. If the required yarn is unavailable, an indent is raised to the Dyeing House. The required shade may either be prepared from an existing stock shade or developed as a new shade as per tuft, along with the required undyed yarn. Yarn Godown 30

Quality & Control Department The Quality & Control (Q&C) Department is responsible for maintaining product quality at every stage of the manufacturing process—from yarn testing and production checks to final packaging and dispatch. The department ensures that products meet Obeetee’s quality standards as well as the specific requirements and testing criteria of international buyers. Yarn Testing: Both dyed and undyed yarns are tested to verify their quality and suitability for production. Dyed yarns undergo additional testing for colour fastness and other quality parameters. Buyer-Specific Standards: The department follows the testing procedures and quality specifications provided by individual buyers to ensure that finished products comply with their requirements. Production & Finishing Inspection: Products are carefully inspected for issues such as incorrect threading, tufting defects, latex detachment, incorrect sizing, stains, and other finishing irregularities. Packaging Inspection: Packaging materials are checked to ensure they are suitable for export. Carton boxes are tested for moisture content, while plastic wrapping and other packaging materials are also inspected for quality. Testing Laboratory: Obeetee has a dedicated laboratory equipped with various instruments for conducting yarn and product quality tests. Major Testing- The department uses specialized equipment such as: Colour Matching Cabinet – for accurate colour assessment pH Meter – for measuring pH levels Crock Meter – for testing colour rubbing fastness Electronic Balance – for precise weight measurement Other Laboratory Equipment – for conducting various quality and performance tests Quality Control Flow Yarn Received ↓ Yarn Testing & Evaluation ↓ Production Quality Checks ↓ Finishing Inspection ↓ Final Product Quality Inspection ↓ Packaging Material Inspection ↓ Final Packaging Check ↓ Export Readiness ↓ Dispatch 31

Yarn Testing Lab The Yarn Testing Laboratory at Obeetee, Panipat plays an important role in maintaining yarn quality before it enters the production process. The laboratory performs both physical and chemical tests to evaluate yarn characteristics such as count, ply, fibre composition, twist, shade, and colour fastness. Major Tests Conducted Shade Checking: Compares the yarn shade with the approved master sample. Count Determination: Determines the fineness of the yarn using the appropriate counting system. TPI (Twist Per Inch): Measures the number of twists present in a given length of yarn. Ply Identification: Determines the number of individual yarn strands twisted together. Fibre Composition Analysis: Identifies the type and percentage of fibres present in the yarn. Colour Fastness Testing: Evaluates the resistance of dyed yarn to rubbing and other conditions. Laboratory Equipment The laboratory is equipped with specialized instruments, including: Colour Matching Cabinet, pH Meter, Hot Air Oven, Twist Tester, GSM Cutter, Desiccator, Crock Meter , Electronic Balance At Obeetee Panipat, yarn count is evaluated to determine the fineness, ply, and weight characteristics of the yarn. For wool and wool-blend yarns, the Woollen/Bhadohi Count system is used. Formulas used by Obeetee: Wool/Polyester: 14.17×yard×ply÷Weight Cotton: 0.54×yard×ply÷Weight Testing for 100% fiber composition: Cellulose fibers (cotton, viscose, linen): Dissolved in H₂SO₄ at 39–40°C. Polyester: Dissolved in 5 ml nitrobenzene at 100°C. Wool: 5 gm NaOH (capsule) dissolved in water, yarn kept at 60°C plus temperature. Nylon: 5 ml DMF (Dimethylformamide) is used. Acrylic: Identified as it does not dissolve in any of these solutions. After all required tests are completed, the blend ratio and shade number are recorded. A new yarn lot, with a minimum of three samples, is compared against the approved master sample for quality and shade consistency. If the lot meets the required specifications, it is approved and transferred to the Yarn Godown for storage. If it does not meet the standards, it is held for further evaluation or corrective action. 32

Yarn Testing Flow New Yarn Lot Received ↓ Sample Collection (Minimum 3 Samples) ↓ Physical Testing ↓ Chemical / Fibre Composition Testing ↓ Shade & Colour Fastness Check ↓ Comparison with Master Sample ↓ Blend Ratio & Shade Number Recorded ↓ Quality Approval ↓ Yarn Godown / Storage 33

Research & Development Department The Research & Development (R&D) Department acts as the creative and innovation centre of Obeetee. The department focuses on understanding market trends, customer preferences, and emerging design directions to develop new and distinctive products. It combines creative exploration with technical development to transform ideas into practical samples for production. Trend Research: Designers study current and upcoming market trends, including colours, patterns, materials, and design directions, to develop products that meet changing customer preferences. Concept & Design Development: The team explores new ideas through sketching, colour selection, motif development, and concept creation, with an emphasis on fresh and innovative designs. Yarn Exploration: Different types of yarns and newly dyed yarns are collected and experimented with to explore variations in texture, colour, surface appearance, and overall aesthetics. CAD Development: Designs are converted into CADs, which act as technical blueprints for sample development and provide clear guidelines for weavers during production. Sample Development: Based on seasonal trends and market requirements, designers develop innovative swatches and samples. These are presented to buyers and showcased at national and international trade fairs. Sample Testing: Developed samples are tested for physical strength, durability, appearance, and other relevant quality parameters before being presented for approval. Swatch Photography: Samples are photographed from different angles and perspectives when required, allowing buyers to clearly evaluate the design and construction remotely. Product Mapping: Swatches are digitally rendered to create realistic visual representations of the final product, helping buyers understand how the design will appear after production. 34

R&D Process Flow Market & Trend Research ↓ Concept & Design Development ↓ Colour & Yarn Exploration ↓ CAD Development ↓ Sample / Swatch Development ↓ Sample Testing & Quality Evaluation ↓ Swatch Photography ↓ Digital Product Mapping ↓ Buyer Presentation & Approval 35

Sampling Department The Sampling Department at Obeetee acts as the central record-keeping and coordination unit for all R&D, DND, and project-related data. It is managed by a Head Manager along with six specialists who maintain detailed information across different product categories. Every sample developed undergoes a thorough inspection to check size, yarn type, finishing, construction, and overall appearance. Once approved, the sample details are documented in an information sheet containing yarn specifications, product characteristics, and other relevant data, which is stored digitally for future reference. Each sample is given a unique design code to enable easy tracking throughout its production and delivery cycle. Similarly, every project is assigned a Project ID, which helps maintain clear communication and coordination between buyers and production teams. The department also prepares cost calculations by considering factors such as yarn consumption, labour charges, and loom usage. This helps determine accurate product pricing and profitability. When an order is confirmed, the Sampling Department uses the collected project information to prepare invoices and production details, ensuring that all product specifications and requirements are clearly communicated for smooth execution. SAMPLING PROCESS Sample Development ↓ Sample Inspection & Quality Check ↓ Sample Approval ↓ Design Code & Project ID Assigned ↓ Sample Details Recorded ↓ Cost Calculation ↓ Order Received ↓ Invoice & Production Details Prepared ↓ Production & Delivery 36

Finance & Accounts Department The Finance & Accounts Department manages Obeetee’s financial operations and ensures the company’s financial stability through effective budgeting, accounting, taxation, and payment management. It also maintains statutory compliance and provides financial reports for management and shareholders. Financial Planning: Prepare budgets and allocate funds for different departments and projects. Accounting & Reporting: Maintain daily transactions, prepare monthly and annual financial statements, and generate management reports. Payroll & Taxation: Process employee salaries, manage GST/VAT and other statutory taxes, and ensure timely tax compliance. Investment & Risk Management: Monitor company investments and implement strategies to reduce financial risks. Vendor Payment Management: Verify invoices, maintain bank records, and process supplier payments according to agreed terms. Audit & Compliance: Support internal and external audits while ensuring all financial records comply with legal requirements. 37

Finishing Department The Finishing Department carries out the final processing of carpets and made-up products after production. It focuses on improving the appearance, texture, durability, and overall quality of the finished product before it is packed and dispatched. For cushions and other made-up products, the pieces are sent for stitching according to the required dimensions, using an 11 No. needle. In carpets, the edges are reinforced and enhanced using latex, fringes, tassels, chains, or pompoms. Finishing Process The process begins when the sample and production sheet are provided to the Master Ji. Washing is the first stage of finishing, after which other treatments and processes are carried out according to the product requirements. 1. Washing Different washing treatments are used to achieve the required softness, appearance, and surface effect: Softener Wash Bud Wash Luster Wash Acid Wash 2. Tumble Washing Tumble washing is generally carried out for a maximum of 45 minutes and includes: Spray Tumble Dry Tumble Wet Tumble 3. Surface & Structural Finishing Depending on the product, additional processes include: Clipping Mending Stretching Interlock / Normal Lock Trimming Embossing & Carving Tip Shearing / Overall Shearing 4. Additional Finishing Hemming Binding Spray Latex Burn Finish Knotting & Fringing 5. Final Cleaning The final stage involves removing chalk marks, loose fibres, stains, and other surface residues. Suitable cleaning agents such as kerosene, CTC, petroleum ether, Solvent, or Kaccha Petrol may be used depending on the requirement. 38

Finishing Process Flow Production Completed ↓ Sample & Production Sheet Sent to Master Ji ↓ Washing / Tumble Washing ↓ Clipping & Mending ↓ Stretching & Edge Finishing ↓ Shearing / Trimming / Carving ↓ Hemming / Binding / Fringing ↓ Backing Application ↓ Final Cleaning & Inspection ↓ Ready for Packaging & Dispatch 39

Order Processing department The Order Processing Department coordinates the complete order workflow, from arranging raw materials to monitoring production and ensuring the timely delivery of finished products. It acts as an important link between orders, materials, production, and dispatch. Order Management: Maintains detailed records of all orders, including their progress and completion status. Material Planning: Coordinates the availability and dispatch of raw materials required for production. Consumption Report: Records the quantity of yarn required for each design, size, and product. Production Monitoring: Tracks production progress, maintains regular updates, and ensures that all information is accurately entered into the master records. Loom Inspection: Maintains records of loom condition, maintenance requirements, and loom allocation to individual weavers. Record Management: Regularly updates production and loom-related records to ensure smooth and efficient workflow. 40 Order Processing Flow Order Received ↓ Material Requirement Planning ↓ Raw Material Arrangement & Dispatch ↓ Production & Loom Allocation ↓ Production Status Monitoring ↓ Quality & Finishing ↓ Final Product Ready ↓ Dispatch & Delivery

Loom Area Obeetee Panipat houses two dedicated loom facilities- the Loom Studio and the Power Loom Studio, which are further divided into sampling and production sections. While the sampling area focuses on developing and refining designs, the production section is equipped for large-scale manufacturing. Considered the heart of the design department, the Loom Area brings together the creativity of designers and the expertise of skilled artisans to transform concepts into high-quality rugs and carpets. The facility includes 7 frame looms, 5 handlooms, 5 pit looms, 2 Punja looms, 7 powerlooms, 1 shuttleless loom, and 2 Jacquard looms for sampling. It is further supported by 3 table tufting machines, 2 hand-tufting machines, 2 braiding machines, 2 stitching machines, and 3 cord-making machines. The weaving operations are carried out by a team of more than 60 weavers, supported by a master weaver and two warp masters who oversee and coordinate the processes. Reed counts vary according to the type of product and yarn, with 3 reeds used for rugs and carpets, 5/7 being commonly used, 12/14/16 for frame looms, and 18/20 for cotton yarn. The looms can accommodate up to 10 pedals, allowing for the creation of varied weaving structures and designs. 43

Warping Wheel The warping section is equipped with separate warping wheels-one used for the pit and frame looms, one dedicated to the handlooms, and another specifically used for the power looms. The Warp Master prepares warps according to the requirements of different looms, carrying out approximately 10–12 warp preparations each day to ensure a smooth and continuous weaving process. 44

Charkha & Cone Binding The section is equipped with 7 charkhas used for rolling yarn onto bobbins required for weaving, along with a cone binder machine for preparing yarn cones. The cones are prepared according to the requirements of weft, warping, and tufting, ensuring that the yarn is properly wound and ready for the respective sampling or production processes. 45

Pit Loom The Pit Loom features a sturdy base that provides greater durability and stability compared to the frame loom, making it well suited for producing high-quality cushions, rugs, and carpets. Equipped with 8–10 pedals, it enables weavers to create a diverse range of structures and patterns, including pile, cut pile, plain, twill, diamond, and cut shuttle weaves. Its versatility makes it an important part of Obeetee’s weaving and sampling processes. The loom is operated by skilled artisans whose experience and craftsmanship contribute to the precision and quality of each piece. In the sampling department, approximately 10 weavers work on pit looms, while the production department employs more than 20 weavers to meet larger-scale manufacturing requirements. The Pit Loom thus combines traditional weaving expertise with efficient production, allowing Obeetee to achieve both design versatility and consistent quality. 46

Frame Loom The Frame Loom is a versatile hand-operated loom used at OBEETEE for developing low- to medium-pile fabrics and creating a range of textured structures. Equipped with 2–4 pedals, it allows weavers to produce patterns such as pile, cut pile, lahar (twill), diamond, and cut shuttle weaves. Tools such as the Totad and Panak are used during the weaving process to maintain the fabric’s structure and firmness. Its flexibility and precise manual operation make it well suited for sampling and the development of diverse textile surfaces and designs. 47

Power Loom At Obeetee, power looms play an important role in efficient and large-scale textile production. Operated through electricity, these looms provide speed, consistency, and precision throughout the weaving process. The process begins with digital design development, where CAD designs are prepared and converted into weaving patterns using Texcelle software. This allows designs to be accurately translated into production while reducing processing time. Power looms are highly versatile and can produce a variety of textile products. They can operate multiple fabric constructions simultaneously, with up to 6–8 fabrics being produced at a time, depending on the requirements. They also allow for extensive colour variations to meet different buyer specifications. The integration of digital technology, efficient machinery, and skilled craftsmanship enables Obeetee to maintain consistent quality while meeting large-scale production requirements. 48

The Panja loom is a traditional hand-operated loom used to create dense and intricate woven surfaces with high durability. It uses a hand tool called a Panja, shaped like a tiger’s paw, to firmly beat and compact the yarn, resulting in a tightly constructed surface. The loom is operated using two pedals, which help control tension and pressure during weaving and allow variations in the design. Its construction makes it suitable for creating detailed patterns and high-density surfaces that may be difficult to achieve on other looms. The Panja loom can be used with various materials, including wool, silk, cotton, and synthetic fibres, and offers flexibility in developing both simple and highly detailed woven designs. Panja Loom 49

Tufting machines are used to develop patterns and pile surfaces on rugs and textile products. An externally sourced PP fabric is used as the base material onto which the design is created. The design is first traced onto paper, followed by creating perforations using a sewing machine without thread. The pattern is then transferred onto the base fabric using an ash- and-water mixture as a marking medium. During tufting, multiple lines can be created, with 3–4 needles generally used depending on the complexity of the design. Once tufting is complete, the product undergoes tumbling with steam, which helps soften and separate the pile. Finally, latex is applied to the sides and back to secure the tufted yarn and provide stability to the finished product. The tufting process secures the design with latex after steaming, so the backing treatment is what gives the rug lasting stability during use. TableTufting Machine 50

HandTufting Machine Hand tufting machines, commonly known as tufting guns, are used to create dense and detailed designs on rugs and textile surfaces. A woven fabric is stretched onto a frame and used as the base for developing the design. The design is first prepared on tracing paper and then transferred onto the base fabric. The tufting gun is used to insert yarn into the fabric, creating pile and cut-pile effects. For R&D development, smaller 10 × 10 inch samples are generally prepared first for approval before moving to larger sizes. The frame can accommodate samples up to approximately 5 × 8 ft., with two artisans typically involved in the sampling process. After tufting, the sample undergoes steam tumbling, which helps soften and separate the pile. Finally, latex is applied to the sides and backing fabric is attached to the reverse, securing the yarn and providing stability to the finished product. After tufting, the rug is stabilized from the reverse side through latex application and backing fabric, which secures the yarn and helps the finished design retain its shape during handling and use. 51

Stitching Machine At Obeetee, stitching machines are used for the construction and assembly of made-up products. Fabric pieces are measured, cut, aligned, and stitched together according to the required product specifications. The machine is used for joining panels, creating seams, hems, edges, corners, and other construction details. Stitch length, thread, tension, and machine settings are selected according to the fabric and product requirement. After stitching, the made-up is checked for seam quality, alignment, loose threads, and overall finishing before moving to further processes. The stitching stage provides the basic structure of the made-up, after which surface embellishment can be added depending on the design requirement. This helped me understand that construction and surface development work together to create the final product. 52

Aari Embroidery Machine At Obeetee, the Aari embroidery process is used to develop manual chain stitch and loop stitch effects on textile samples. A fabric or woven base can first be developed according to the required design, and if the design requires additional surface embellishment, Aari embroidery can then be applied to enhance its appearance and texture. The fabric is secured on the embroidery frame, and the artisan uses the Aari hook to pull the thread through the fabric in continuous loops. This allows the development of chain stitch, loop stitch, flowing outlines, floral motifs, curved lines, decorative borders, and filled areas. Different yarn qualities and colours can also be explored to create variations in texture. During my R&D sampling, I learned how manual embroidery can add a more detailed, handcrafted, and textured quality to an already- developed textile surface. The technique is selected according to the design, buyer requirement, and desired level of surface detail. 53

Chickenkari Embroidery Machine After developing a woven or stitched base, different surface embellishment techniques can be introduced according to the design requirement. At Obeetee, the Chikankari embroidery machine is used to create different decorative stitch effects and textured surfaces during R&D and sample development. I explored techniques such as satin stitch, couching, running stitch, stem stitch, chain stitch, outline stitch, filling effects, and decorative line work. Satin stitch can be used to create smooth and dense areas, while couching creates raised effects by securing thicker yarn or thread onto the fabric surface. These techniques can be combined within one design to create contrast, depth, and texture. This process helped me understand that surface embellishment can transform a basic woven or constructed base into a more detailed and visually developed product. The selection of technique depends on the design aesthetic, fabric, yarn, buyer requirement, and desired product cost. 54

Computer Embroidery Machine Computer embroidery at Obeetee is used to develop precise, repeatable, and production-friendly embroidery designs. A woven or constructed base can first be prepared, and computer embroidery can then be added when the design requires surface embellishment. The process begins with developing the motif digitally and converting it into an embroidery file through digitization. Stitch type, direction, density, sequence, scale, and colour are defined before the file is transferred to the machine. The fabric is then secured with suitable backing or stabilizer, and the machine automatically executes the programmed design. After embroidery, the sample is checked for stitch accuracy, thread tension, density, colour placement, and finishing. Computer embroidery is particularly useful when the design needs to be produced more efficiently and consistently at a lower cost compared with extensive manual surface embroidery. It can reproduce detailed motifs with greater speed and uniformity, making it suitable for production-oriented samples and products where cost, consistency, and repeatability are important. 55

Production Process Once the sample is approved, the buyer places the final order, which is received and processed at Obeetee’s Noida Sector. After confirmation, the system automatically generates the required raw material details, which are then forwarded to the production department. Each product is assigned a unique EDP number that helps track its movement and updates throughout the production process. Based on these EDP records, the orders are allocated to the Panipat Sector for manufacturing. The production process follows the same stages as sample development but is carried out on a larger scale, with greater emphasis on material preparation, weaving, and finishing. Specific looms are assigned according to project and production requirements. The Panipat Sector has a production capacity of approximately ₹15 lakh worth of products per month and is equipped with 21 tufting machines for large-scale tufted production. 56

Finishing Department Obeetee has two separate finishing departments—one for tufted products and another for woven products. In the finishing stage, products undergo various final processes according to the buyer’s requirements. Brand labels are stitched onto the products, cushions are stitched and assembled, and carpets are given edge binding and additional trims where required. Any visible stains are carefully removed using white petrol, while uneven or excess tufts are trimmed to achieve a clean and uniform surface. After completing all finishing processes, the products are sent to the Quality Control Department for final inspection and approval. 57

Quality Control Department Each brand follows its own quality requirements, generally based on AQL standards. Obeetee sets specific quality control guidelines that are followed during product inspection. Various factors such as over-threading, over-tufting, latex detachment, incorrect sizing, stains, pile height, and label stitching are carefully examined. A slight oversizing of up to two units is acceptable, such as 40–42 or 80–82, while undersizing is not permitted. Stitching is also checked, with a maximum standard of 8–9 stitches per inch. From each collection, a small sample measuring approximately 2 × 2 inches is taken and sent to the laboratory for testing. Stain tolerance varies according to the requirements of each brand. For safety purposes, an iron/metal detection process is carried out before packaging. During stitching and finishing, needles may occasionally break, and small metal fragments could remain embedded in the cushions, puffs or carpet. Therefore, every finished product is passed through a metal detector to ensure that no broken needle pieces or other metallic objects are present. After all quality inspections, laboratory tests, and metal detection are completed, the products are transferred to the packaging department for final packing and dispatch. 58

Packing & Dispatched Rugs are packed carefully according to the specific requirements of each buyer. Certain brands, such as Serena & Lily, require customized packaging featuring their trademark logo, for which Obeetee arranges the packaging materials accordingly. Cartons are also selected or manufactured based on the buyer’s specifications, with some brands requiring specially branded cartons. Core pipes are used while rolling the rugs to maintain their shape and dimensions during storage and transportation. The quantity of rugs packed in each carton depends on the buyer’s requirements, and silica gel packets are added to help control moisture and protect the products. Each buyer follows a fixed packaging standard, so after packing, every product is properly checked and identified with SKU codes, warning labels, barcodes, and other necessary markings. A random quality inspection is then carried out, where the inspection manager selects around 8 boxes from a batch of 50 for checking. Buyers also provide a specific packaging criteria form, and photographs and details of the final packed products are shared digitally with them for approval before dispatch. Once the packaging is approved, the final invoice is prepared and the products are shipped according to the customer’s requirements. Shipments are generally sent by sea through Mundra Port in Gujarat or Nhava Sheva Port in Mumbai, while urgent orders may be transported by air through Delhi International Airport. At the destination, the packages are received by the respective agents. If any delay occurs during delivery, the shipping cost is borne by the company. The packaging process is completed according to buyer specifications, with final approval and shipment arrangements determining how packaging, inspection, and dispatch responsibilities are coordinated before delivery 59

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Corporate Social Responsibility Corporate Social Responsibility (CSR) is an important part of Obeetee’s values, with the well-being of its weavers and surrounding communities being a key focus. The company works towards improving the quality of life, education, health, and economic opportunities of people associated with the weaving industry. Through Project Mala, Obeetee supports the education of around 460 children across 15 villages. Over the past 30 years, the initiative has benefited 3,528 children, with several students receiving opportunities for higher education, including studies at leading institutions. Obeetee also partners with Pratham to improve education, health, and overall well-being among children in the Bhadohi district of Uttar Pradesh, benefiting more than 14,446 children through school-based and community programs. The Women Weavers Initiative, started in 2015, provides vocational training to rural women in Uttar Pradesh, helping them develop skills, become financially independent, and strengthen their role within traditional weaving communities. More than 1,200 women have been trained through the initiative. In addition to education and women’s empowerment, Obeetee supports various community development programs in weaving villages, including healthcare camps and infrastructure projects. In Gopepur, where weaving is a major source of livelihood, Obeetee partnered with Sulabh International to improve sanitation and living conditions. The initiative included the construction of 125 toilets, installation of 60 solar streetlights, and improvements in clean water facilities, contributing to a healthier and more sustainable community. These initiatives show that Obeetee’s CSR approach combines education, women’s empowerment, and village infrastructure, with measurable community impact across its major programs rather than focusing on a single area. 62

Certificates 63

Compititors 64

Collaboration 65

66 Explorations

ARHAUS 68 Collection - HolidayFRONTBACK

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82 POTTERY BARN Fall collection

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84 POTTERY BARN Fall collection

85 POTTERY BARN Fall collection

86 POTTERY BARN Fall collection

87 POTTERY BARN Fall collection

88 POTTERY BARN Fall collection

89 POTTERY BARN Fall collection

90 POTTERY BARN Fall collection

91 Exploration Pit Loom

92 Exploration Frame Loom

93 Exploration Frame Loom

Education Attainment My eight-week internship at Obeetee Pvt. Ltd., Panipat provided me with valuable practical exposure to the textile and home furnishing industry. It helped me connect my academic knowledge in Textile Design with real industrial practices and understand the complete product development process. During the internship, I gained experience in Research and Development (R&D), beginning with market and brand research, motif development, CAD preparation, colour exploration, yarn selection, and sample development according to buyer requirements. I developed various weaving, embroidery, computer embroidery, tufting, printing, and surface development samples. I experimented with different weave structures, yarn qualities, colour combinations, textures, and embroidery techniques to understand their suitability for product development. I also gained practical knowledge of different weaving and printing techniques, including pit loom, frame loom, power loom, jacquard weaving, digital printing, transfer printing, and block printing. Exposure to the testing laboratory helped me understand quality assurance and the importance of testing yarns, fabrics, and finished products. Additionally, I explored the Sampling and Finishing Departments and learned about their workflows, quality standards, and coordination with the design and production teams. I also visited the Marketing and HR Departments, where I learned about buyer communication, market requirements, organizational policies, employee management, workplace rules, and departmental coordination. One of the most valuable parts of my internship was interacting with the people at Obeetee. Everyone I met was supportive, kind, approachable, and helpful, and their guidance made the learning experience more comfortable and meaningful. Overall, the internship improved my technical skills, design development abilities, sampling knowledge, understanding of textile processes, professional communication, and awareness of industrial workflows. It gave me a broader understanding of how different departments work together to transform a design concept into a finished product and strengthened my confidence as a Textile Design student. 94

References 95 https://obeetee.com/trade/history.aspx?tab=heritage https://www.obeetee.in/ https://www.obeetee.in/pages/legacy https://obeetee.com/trade/history.aspx https://obeetee.com/ptbi/OBTLegacy.aspx https://www.pallavinopany.com/projects/obeetee https://www.obeetee.in/blogs/know-your-carpet/obeetees- authenticity

THANK YOU 97