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Weekly Market Recap July 31 - August 6st th
Key Takeaways ⟶ Pre-fall is fully in swing - mix of rich neutrals and fun colors + prints ⟶ CA Country Marts continuing to grow and add more storefronts ⟶ Vivid and immersive campaign imagery across the board (Alex Mill’s video, The Great’s western imagery, Marea’s tennis campaign)
Collaborations/Drops
Alex Mill Launches Tote Campaign July 29 - August 3 2026th rd, This Instagram focused campaign spotlights their canvas Weekday Tote, styled across dozens of looks to showcase its versatility for back-to-office and fall. The push ties into the brand's broader "August Collection" launch, which introduced new arrivals across shirts, sweaters, and tote colorways for both women's and men's. Instagram | Collection
Hart x Hill House July 30 2026th, Hart Jewelry and Hill House Home teamed up on a coastal-inspired necklace line. The collaboration features Hart’s signature cords in Hill House fabric patterns, and 2 exclusive charms including a gold mermaid medallion and pink enamel bezel set stone. Priced from $45-$700, available now for preorder. Website
August 4 , 2026th Marea's tennis-inspired "40 Love" capsule launched this week, featuring a tennis shawl cardigan ($328), a tennis quarter-zip pullover ($138), and a tennis baseball hat ($48), alongside staples like cotton-linen tanks, skirts, and striped "Lake Club" sweaters ($178). The brand is also running a recurring pop-up presence at The Nantucket Hotel throughout the summer with dates coming up in August. Website Marea launches Tennis Collection
August 2 2026nd, Sézane has opened pre-orders for their Autumn 2026 collection with select pieces available now for shipment August 25th. They arranged the new product on a page titled “styling session,” where they’ve styled some of the key new pieces with already available product, including outerwear and accessories. Website Sezane Launches Preorder for Fall Collection
Doen Purple, teal, burnt orange Silk + poplin + ribbed cotton Paisley prints alongside solids and novelty Notes on Pre-Fall Staud Alex Mill The Great Baby blue, blush pink, olive Silk + Suede Denim and stripe patterns Bright red, blue, pink, green Linen + cotton cashmere Stripes!! Earthy neutrals Western/equestrian - cowboy boots, wide-brim hats, bandanas Lace trim and crochet
Pop Ups + Retail News
August 3 , 2026rd Mother opened its first-ever standalone flagship at 351 N. Canon Drive in Beverly Hills this week, a 3,850-square-foot space with a conversation pit and café, debuting alongside the brand's Fall 2026 collection. The Vogue annoucement also included the information that they will be opening a store on Bleecker St in November of this year. Announcement Mother Denim announces Bleecker St Store after BH Opening
July 31 2026st, La Ligne is opening its ninth U.S. location at Montecito Country Mart, taking over the former Malia Mills space. It joins the Mart's existing roster of brands like Clare V. and Doen. This continues La Ligne's steady expansion beyond its original NYC/Greenwich base into resort markets and beyond. Website La Ligne Opens Store at the Montecito Country Mart
August 1 2026st, Unsubscribed, the multi-brand boutique, is bringing a popup to Nantucket this month. This follows the brand’s pop up Flatiron District earlier this year, leaning into limited-run, event-driven retail. In Nantucket, they’re taking over the For Now Boutique space from the 1st- 31st. Website Unsubscribed pop up in Nantucket
⟶ Independent retail continues to grow, per Faire's report ⟶ Coach launches Coach (Re)Loved, an official preowned handbags and accessories platform ⟶ Havaianas debuts a kitten-heel flip-flop at Copenhagen Fashion Week ⟶ J.Crew revives its American Museum of Natural History collaboration, expanding the capsule to adult apparel for the first time Other Notable News