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MARKETINGPersonal Presentation 2026 DIGITAL Name of Project: Digital Marketing Portfolio Presented By: MENNA GABERMarketing Student | Aspiring Marketer

ABOUTME I’m a Business student majoring in Marketing with a strong interest in the creative and strategic sides of the field. I enjoy understanding what people need, turning insights into ideas, and creating content that has a clear purpose. Through my academic experience, internship, student activity and current marketing course, I’ve been developing my skills in marketing research, content creation, strategy, ideation, and audience analysis. Understanding people → Finding the insight → Building the idea → Turning it into something meaningful.

How I approach marketing 01 — RESEARCH I start by understanding the market, audience, and competition. 02 — UNDERSTAND I identify consumer needs, behaviors, motivations, and pain points. 03 — CREATE I turn insights into relevant ideas, content, and campaigns. 04 — STRATEGIZE I connect creative ideas with clear marketing objectives. 05 — REFINE I review what works, learn from it, and improve the next idea. For me, good marketing starts with understanding—not just creating.

Cairo University — Georgia Program Bachelor of Business Administration | Marketing Level 4Currently building a strong foundation in business and marketing while developing practical skills through projects and hands-on learning.My Education01Manor House International School American DiplomaDeveloped a strong academic foundation while building communication, research, and analytical skills.02

CURRENTLY LEARNINGAdham Hossam- Marketing courseContent Creation Marketing Strategy Marketing Research Content Ideation Buyer Personas Content Planning Copywriting Campaign DevelopmentCOMET - student activity

My Experience AlMuna kareem Radisson Blu Hotel Finance Internship july 23 - august 23 Developed practical experience with reporting and Excel while gaining a better understanding of how teams operate within a professional business environment.

MY SKILLSMarketingMarketing Research Content Strategy Content Creation Buyer Personas Marketing Strategy Competitor Analysis Content Planning Ideation Campaign DevelopmentPersonal Communication Creativity Research Adaptability Problem Solving Teamwork Fast Learning OrganizationAlways learning. Always experimenting. Always improving.

MY WORK

SELF RAF LTS THE HOME MY WORK The following projects represent how I’ve been developing my marketing skills through practical work—from building a full marketing campaign, to understanding audiences, developing content strategies, and conducting market research.010203 04marketing campaignbuyer personasbuyer personasmarket research

Design& Text

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SELF Marketing Campaign

SELFBrief SELF is a lifestyle-focused brand created around making beauty, accessories, and everyday self-expression part of the customer’s lifestyle. The project focused on developing a marketing campaign that communicates the brand’s identity while connecting its products to the everyday experiences of its target audience. The idea SELF is more than a collection of products. It is about creating an experience around self-expression and making the products naturally fit into the customer’s lifestyle. The campaign was built around the idea that SELF offers products that can become part of different moments in a girl’s everyday life.

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CarouselPlatform: Instagram Objective: Awareness Caption: For her rituals. For her comfort. For her everyday. But most of all, for herself. 🤍 From the little things she reaches for every day to the moments she keeps just for herself—SELF is made to be part of it all. Choose SELF. Choose you.

Design & Text

Design& TextPlatform: Instagram Objective: Sales Caption: Imagine coming home, changing into your favorite PJs, and finally letting the day slow down. ✨ SELF makes your comfort feel even better with 10%OFF all homewear. From soft PJs to effortless homewear, find the pieces made for your slow mornings, cozy nights, and everything in between. Treat yourself to comfort. Shop SELF’s homewear & enjoy 10% OFF. 🛍

Design& TextPlatform: Instagram Objective: Awareness & Sales Caption: From bags and pouches to organizers, scrunchies, keychains, and little everyday essentials. ✨ SELF brings all the pieces she needs to keep her essentials close, organized, and ready to go. Because everything she needs for her everyday can be right there with her. SELF has her covered. 🤍 Self is her choice. Self is all she needs. Shop SELF now.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. DIGITAL MARKETING Timmerman Industries Personal Presentation 2027 Name of Project: Digital Marketing Portfolio Presented By: Harumi Kobayashi Presented To: Margarita Perez

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Make a target Vision Achieve a target Mission Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. VISION & MISSION OF MY LIFE. Timmerman Industries Personal Presentation 2027 Name of Project: Digital Marketing Portfolio Presented By: Harumi Kobayashi Presented To: Margarita Perez

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. MARKETING STRATEGY Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Goals & targets Analytics & Reports Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Adaptation & Evolution Timmerman Industries Personal Presentation 2027 Name of Project: Digital Marketing Portfolio Presented By: Harumi Kobayashi Presented To: Margarita Perez

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. MY EXPERIENCE Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Timmerman Industries Personal Presentation 2027 Name of Project: Digital Marketing Portfolio Presented By: Harumi Kobayashi Presented To: Margarita Perez

MY EXPERIENCE Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Organize Product Promotions Social Media Marketing Content Email Marketing Search Engine Optimization Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Timmerman Industries Personal Presentation 2027 Name of Project: Digital Marketing Portfolio Presented By: Harumi Kobayashi Presented To: Margarita Perez

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. WHY DIGITAL MARKETING? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Effective Affordable Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Professional Timmerman Industries Personal Presentation 2027 Name of Project: Digital Marketing Portfolio Presented By: Harumi Kobayashi Presented To: Margarita Perez

LET'S WORKTOGETHER! Timmerman Industries Personal Presentation 2027 Name of Project: Digital Marketing Portfolio Presented By: Harumi Kobayashi Presented To: Margarita Perez