Strategic Marketing Plan and Value Analysis (1)

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512 Aspen Dr Strategic Marketing Plan & Value Analysis Prepared for Mr. Jordan Gary & Partners Clarksville, TN 37042 | MLS #3178266 | List Price: $238,000 Weichert Home Pros | Office: 931-561-1415 | License #274289 Agent: Amaya Simmons | Direct: 931-561-8523 | License #366399 Equal Housing Opportunity | Member of The National Association Of REALTORS

LICENSED & REGULATED Agent & Brokerage Information Brokerage Weichert Home Pros 📍 2680 Trenton Rd. Clarksville, TN 37042 📞 Office: 931-561-1415 TN TREC Brokerage License #274289 Listing Agent Amaya Simmons, REALTOR® ABR, AHWD, MRP, NAR TN TREC License #366399 Contact 📱 Direct: 931-561-8523 ✉ realestatewithamaya@gmail.com All information subject to verification. Seller concessions subject to lender approval. Licensed in accordance with TREC regulations.

PRICING STRATEGY Market Positioning & Bracketing Strategy Why $238,000 is the Strategic Sweet Spot0 20 40 60 80 100 Buyer Visibility % $275K$300K bracket $250K$275K bracket $225K$250K bracket… $200K$225K bracket $175K$200K bracket Search Bracket 18 32 95 61 24 At $238,000, the home appears in both the $225K–$250K and $200K– $250K brackets — maximizing buyer pool exposure. 92% of Buyers Search in $25K Increments Portals filter by bracket. $238K maximizes search appearances without crossing psychological price ceilings. Below the $240K Threshold Prices just under round numbers are perceived as more accessible, supporting click- through and showing activity. Aligned with Active Buyer Segments PCS military (Fort Campbell), first-time buyers (FHA/VA), and regional commuters seeking affordable Clarksville access. Early Activity Is Strongest Most showings occur within the first two weeks. Accurate Day 1 pricing drives early engagement. Pricing strategy based on current market data. Results may vary. See disclosure for details.

Understanding Today's Market: Buyer vs. Seller Dynamics How to Prepare & Compete 1 Price Competitively $238,000 reflects fair market value and positions the home to attract serious buyers 2 Present Professionally High-quality photography and virtual tour remove buyer hesitation 3 Highlight Unique Features Storage building, no HOA, Fort Campbell proximity, renovations 4 Be Flexible Seller concessions (closing costs, rate buydown) can make the difference in a buyer's market In a buyer's market, the homes that sell fastest are those that are priced right, presented professionally, and marketed aggressively. This strategy addresses all three factors.

MARKET ANALYSIS Strategic Repositioning Plan A data-informed approach to relaunching 109 Fairfield Court with professional presentation and targeted market exposure at $238,000. At 119 days on market, the property has exceeded Clarksville's typical absorption range of 45–60 days. A strategic relaunch at $238,000 with professional marketing positions the home competitively for today's buyers. 1 Current Market Conditions At 119 days on market, a fresh strategy with updated presentation and broader exposure is recommended to align with current buyer activity in Clarksville. 2 $238,000 Reflects Fair Market Value This price point is supported by current comparable sales data. The focus now shifts to presentation and targeted exposure to reach qualified buyers. 3 Professional Presentation & Marketing Professional photography and a coordinated multi- platform marketing strategy are standard best practices in today's competitive market environment. 4 The First 14 Days Are Critical A relaunched listing typically generates its highest buyer interest and showing activity within the first 14 days — making a strong initial presentation essential. 119 Days on Market Current listing duration $238K List Price Supported by comparable sales data 14 Day Window Peak buyer interest period at relaunch 45–60 Avg. Days (Clarksville) Local market absorption benchmark Homes relaunched with professional photography and a coordinated marketing strategy typically see increased online engagement and showing activity. A well-presented listing at the right price point gives buyers the confidence to act.

KEY ADVANTAGES Why This Property Wins Six verified property features that distinguish this home for qualified buyers. Recently Renovated Modern updates completed throughout the home — move-in ready condition. Fort Campbell Proximity Located minutes from Fort Campbell, one of the largest military installations in the United States. Listed at $238,000 Priced at fair market value for a renovated 3BR/2BA ranch home in the Clarksville area. No HOA No homeowners association fees or restrictions — lower monthly ownership costs for the buyer. Storage Building Dedicated on-site storage structure included with the property — an uncommon feature at this price point. 3BR / 2BA Ranch Layout Single-story floor plan with three bedrooms and two full bathrooms — practical and accessible design. $238K List Price Fair market value for the property 3BR Bedrooms Plus 2 full bathrooms, single-story ranch $0 HOA Fees No homeowners association obligations

MARKETING STRATEGY Professional Photography: The First Impression In today's market, 80% of buyers start their home search online — meaning your listing photos are the first thing prospective buyers see. High-quality photography helps listings stand out and attract more qualified inquiries. 80% Start Online Buyers who begin their home search digitally 30–40 Optimized Images Delivered for MLS, portals, and social media $400–… Investment Covered by agent as a courtesy to the seller 1 Scope Full interior, exterior, and drone aerial photography. 2 Timeline Days 1–3: Photography scheduled immediately. No delays. 3 Deliverable s 30–40 edited images optimized for MLS, portals, and social media. 4 Focus Areas Kitchen, bathrooms, covered porch, and storage building. 5 Budget $400–600 — covered by agent as a professional courtesy.

LISTING STRATEGY Beautifully Renovated 3BR Ranch — Move-In Ready Near Fort Campbell A compelling listing strategy built on factual strengths: location, condition, value, and accessibility for all buyers. Listing Description Approach Lead with proximity to Fort Campbell, extensively updated finishes, quiet neighborhood character, and the No HOA advantage. Language is factual, benefit-focused, and compliant with the Fair Housing Act — no steering, no demographic targeting. Keywords to Feature RENOVATED MOVE-IN READY NEAR FORT CAMPBELL NO HOA FIRST-TIME BUYER FRIENDLY TURN KEY Price Framing $238,000 — positioned as fair market value reflective of recent renovations and Clarksville comps. Presented as a strong opportunity, not a distressed sale. Virtual Tour Matterport 3D walkthrough enables remote buyers to tour the home thoroughly before scheduling an in-person visit — expanding the buyer pool beyond local reach. $238K List Price Fair market value, strategically positioned for the Clarksville market 3BR Ranch Home Fully renovated, move-in ready condition throughout $0 HOA Fees No HOA — a clear financial advantage for budget-conscious buyers 3D Virtual Tour Matterport walkthrough for remote and relocating buyers

30-DAY MARKETING BLITZ Marketing Channels & Launch Timeline Maximum exposure across every relevant channel — executed in four precise phases for optimal impact. 1 Phase 1 Days 1–3 Professional HDR photography Floor plan creation MLS draft review Sign installation Pre-market agent teaser 2 Phase 2 Days 3–7 MLS listing & portal syndication Targeted social ads launched Updates across 100+ portals 3 Phase 3 Days 7–14 Outreach to top 50 local agents 3D virtual tour launched Open house weekend 4 Phase 4 Days 14–30 Follow-ups & showing coordination Offer review & negotiation PCS & relocation network outreach Key Marketing Channels RealTracs MLS Syndication Listed on RealTracs MLS with syndication to 100+ portals including Zillow, Realtor.com, and Redfin — with premium photo placement High-Impact Visuals Professional HDR photography, 3D Matterport virtual tour, and floor plans crafted to engage out-of-state and remote buyers REALTOR® Network Direct outreach to the top 50 local agents — placing your listing in front of active buyer pipelines in the Clarksville market

CAMPAIGN STRATEGY Targeted Ad Campaigns & Outreach 3 Focused Ad Campaigns Location Advantage Fort Campbell proximity with a convenient commute — messaging crafted to resonate with military and civilian buyers seeking accessibility. Move-In Ready No repairs needed. Immediate occupancy available. Modern updates already completed — removing buyer hesitation at every step. Value Positioning Competitively priced at $238,000 with quality condition throughout — a compelling value story for today's discerning buyer. AGENT NETWORK Agent Outreach Plan Email blast to top 50 local agents featuring updated professional photography and listing refresh to maximize buyer pipeline exposure. Key seller concessions highlighted in outreach: closing cost assistance, rate buydown, and repair credits. Organic social media posts across Facebook and Instagram showcasing the listing, neighborhood highlights, and key buyer benefits. Amaya Simmons (TN TREC #366399) personally manages all inquiries, showings, and negotiations from first contact to close.

STRATEGIC PLAN 30-Day Action Timeline A structured, momentum-driven approach from launch to offer — every week purposeful, every action accountable. 1 Days 1–3 Strategy launch. Schedule photography. Coordinate with agent and seller. 2 Days 3–5 Photography shoot + editing. Virtual tour creation. 3 Days 5–7 Photos live on MLS + all portals. Listing rewritten. Social ads launch. 4 Days 7–10 Agent outreach emails sent. Virtual tour published. Military network posts live. 5 Days 10–14 Open house weekend. Peak social push. Showings building momentum. 6 Days 14–30 Follow-up showings. Strategy adjustments as needed. Target: 1–2 offers by Day 30. TARGET GOALS 8–12 Target Showings Goal for first 2 weeks 2 Target Offers Goal by Day 30 45 Target Days to Sale Goal from listing to close Target metrics based on market conditions. Actual results may vary.

OUR ADVANTAGE Why This Strategy Wins A focused, multi-layered approach designed to increase exposure, re-engage buyers, and drive results within 30 days. 📸 Professional Photos Fresh, high-quality photography removes the stale-listing stigma and re-engages online buyers who previously passed. 🏡 Local Expertise Amaya Simmons' market knowledge, combined with Weichert Home Pros coordination, ensures consistent and professional execution. 📡 Multi-Channel Reach Social media, listing portals, and direct agent outreach work together to broaden exposure across relevant buyer channels. ✨ Competitive Package A list price of $238,000, a refreshed listing presentation, and seller concessions position the home as a strong value for qualified buyers. These four pillars work together to reposition the home and attract serious buyers — with a clear target of 1–2 offers within 30 days of relaunch.

FINANCIAL OUTLOOK Projected Seller Net Sheet A detailed estimate of your net proceeds based on a list price of $238,000. Description Amount ESTIMATED SALE PRICE $238,000.00 ESTIMATED DEDUCTIONS & CLOSING EXPENSES: Real Estate Brokerage Fee (6%) $14,280.00 Estimated Title Search & Closing Attorney Fee $650.00 Estimated Owner's Title Insurance Policy $850.00 TN State Transfer Tax ($0.37 per $100) $880.60 Deed Recording & Settlement Document Fees $150.00 Estimated Prorated Property Taxes (Montgomery Co.) $1,200.00 TOTAL ESTIMATED CLOSING DEDUCTIONS $18,010.60 PROJECTED NET PROCEEDS TO SELLER $219,989.40 Less: Existing Mortgage Payoff ($164,000.00) PROJECTED NET PROCEEDS TO SELLER AFTER MORTGAGE PAYOFF $55,989.40 Estimates only. Actual costs vary. Seller concessions subject to lender approval.

SELLER GUIDE Seller Responsibilities & Next Steps Clear steps and ongoing collaboration to ensure a successful, efficient sale. 1 Immediate Actions Days 1–3 Approve photography schedule and confirm date/time Confirm showing availability and preferred notice window Prepare home for professional photos (declutter, clean, stage) 2 During Marketing Phase Active Listing Period Maintain home condition and curb appeal throughout listing period Respond promptly to showing requests (within 1–2 hours when possible) Provide feedback after showings to help refine strategy 3 Offer Management Under Contract Review all offers carefully with Amaya Simmons Understand contract terms, contingencies, and timelines Coordinate scheduling for inspections and appraisals 4 Closing Coordination Final Steps Work with the title company to complete required paperwork Provide all required documents in a timely manner Coordinate and attend the final walkthrough prior to closing Weekly Communication: Amaya Simmons will provide regular weekly check-ins and market activity reports — including showing feedback, comparable sales updates, and any recommended pricing adjustments — to keep you fully informed throughout the process.