View SASIG Brand Guidelines V2 flipbook.
Brand Identity Guidelines SECURITY AWARENESS SPECIAL INTEREST GROUP
HOW SASIG SPEAKS SASIG’s TOV 6 communication principles Writing rules THE LOGO The logo Clear space Variations Incorrect usage COLOURS Brand colours ICONOGRAPHY Build from the SASIG logo Symbol colours In use Big SASIG MOCK-UPS Upcoming webinar Speaker post Upcoming in-person event What’s on Carousel Documents Thank you 02 03 04 06 07 08 09 10 12 13 14 15 17 22 23 24 25 27 28 29 30 31 32 33 Contents WHO WE ARE Who we are Our promise to members Our mission TYPOGRAPHY Primary typeface Secondary typeface 01 05 04 05 06 19 20 2
Who we areSECTION ONE3
SASIG, the Security Awareness Special Interest Group, is a free networking and thought-leadership community for the people responsible for cybersecurity in their organisations.Brand overviewSASIG at a glanceWHO WE ARECSOs, CISOs, SIROs, DSOs and their teams, alongside professionals from risk, HR, legal and supply chain, and distinguished representatives from government and academia. Membership is free and exclusive to cybersecurity frontliners. It is not available to suppliers of security services, individual contractors or the press.Who we serve· Regular webinars on Zoom, with recordings in an on-demand library for members. · In-person regional and sector-specific events held under the Chatham House Rule. · Masterclasses, closed senior forums, networking dinners and social events. · Big SASIG, our free flagship conference in London each September. · CPE/CPD points for live learning, recognised by leading professional bodies.What we doIn 2004, Martin Smith MBE FSyI set up SASIG so that frontline security professionals could gather to safely and freely exchange views on the softer issues of cybersecurity. The first meeting was no more than a dozen strong, in the boardroom of the old Reuters building in Fleet Street. Today, 12,000 members make SASIG a leading and credible voice for the corporate security community. Why we exist 4
When you join SASIG, you join a room of peers.Every event is free, nobody is there to sell to you, and what you share at our in-person events is never attributed to you.OUR PROMISE TO MEMBERS 5
To improve trust and confidence in the online environment.To give the people responsible for cybersecurity a trusted place to learn from one another, openly and without a sales agenda. OUR MISSION OUR PURPOSE 6
How SASIG speaksSECTION TWO7
We sound like a trusted peer: someone who knows the subject, respects your time and is genuinely glad you came. HOW WE SPEAKSASIG’s tone of voice 8
HOW WE SPEAKSix communication principles 01 02 03 04 05 06Write to members as colleagues. Share, invite and explain.Speak as a peerPlain English, short paragraphs and the most useful information at the top.Be clear firstName the topic, the speaker and why it matters to the reader's work. Lead with people and substanceWe welcome, encourage and explain, and we never pressure, hype or oversell.Invite people inNever reveal who said what at a Chatham House Rule event, and never let Supporter content read as sellingRespect the roomThank speakers, hosts and members by name when they have agreed to it. Credit the community 9
British spelling throughout: organisation, programme, prioritise. No em dashes. Use a comma, colon or full stop. Avoid "it's not X, it's Y" constructions and strings of short fragments. Say "Supporters" and "Contributors" in member-facing content, "partners" for Big SASIG. Write "cybersecurity" as one word, "the Chatham House Rule" with a capital R, "CPE/CPD points", "on demand" (on- demand before a noun). Dates: Wednesday 9 September. Times: 11am, 9.30am, 2pm, adding (BST) or (GMT) for webinars. Avoid: unlock, elevate, game-changer, cutting-edge, seamless, force multiplier, actionable takeaways, don't miss out, sponsors (member-facing), leads or prospects (member-facing).HOW WE SPEAKWriting rules 10
The LogoSECTION THREE 11
WordmarkThe SASIG wordmark is our primary logo. Its bold, distinctive lettering creates a consistent and recognisable identity across our communications.THE LOGO LogomarkA compact alternative for profile images, icons and smaller spaces.THE LOGO 12
Clear spaceTo make sure our logo always looks great, it's important to give it plenty of space. Follow this diagram so our logo always stands out clearly, with no words, images or other elements crowding it. This applies to all colour variations and versions of the logo.THE LOGO13
VariationsTHE LOGO14
Incorrect Usage To maintain the integrity of the SASIG identity, follow these rules so the logo is always clear and consistent across every touchpoint.THE LOGO 15
ColoursSECTION FOUR 16
Purple is our primary brand colour, with green as our primary accent. Magenta, light purple and lime provide secondary accents, while our neutral shades support backgrounds, text and layout.Brand ColoursPurpleWhiteGreyHEX: #401053Light GreyBlue GreyGreenHEX: #00B398BlackLimeHEX: #C4D600MagentaHEX: #B0008EHEX: #768692HEX: #DDE1E4HEX: #EEF1F3HEX: #FFFFFFHEX: #000000Light PurpleHEX: #6F4B7DCOLOURS 17
TypographySECTION FIVE18
Primary TypefaceAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy ZzAaMuli / MulishOur primary typeface, used across all brand materials, with the full font family available for headings, body copy and supporting text. When to useTYPOGRAPHY 19
Secondary TypefaceOur secondary typeface, used exclusively for website headings via Adobe Fonts.When to useTYPOGRAPHY 20
IconographySECTION SIX21
ICONOGRAPHYBuilt from the SASIG logoCircle: The roundel and the i dot Stem: The upright of i, a and g Half: The bowls of s, a and g Quarter: The turns of every curve 22
ICONOGRAPHYSymbol colours23
ICONOGRAPHYIn useUse symbols at supergraphic size.SCALE UPLet the shape run off the page.CROP THE EDGEQuieter versions sit close to the ground colour.TONE-ON-TONEEXAMPLE A4EXAMPLE SLIDESEXAMPLE PHOTOS24
Big SASIGFLAGSHIP EVENTOur flagship conference: one day every September in central London, with keynotes, workshops and three thought-leadership workstreams running at once.THREE KEY DIFFERENCES Its own logo “big” in green, “sasig” in purple. Reversed in white on purple. Its own LinkedIn page linkedin.com/showcase/big-sasig A little more green and magenta Big SASIG graphics lean on the two accents more than core SASIG does.123PRIMARY LOGOREVERSED LOGO 1225
MockupsSECTION SEVEN26The following mockups are some examples of how we can use SASIG’s brand identity in few different formats.
MOCKUPSUpcoming WebinarCURRENT DESIGNPROPOSED DESIGNS 27
MOCKUPSSpeaker PostCURRENT DESIGNPROPOSED DESIGNS 28
MOCKUPSUpcoming In-Person EventCURRENT DESIGNPROPOSED DESIGNS 29
MOCKUPSWhat’s OnPROPOSED DESIGNSCURRENT DESIGN 30
MOCKUPSCarouselCURRENT DESIGNPROPOSED DESIGN31
MOCKUPSDocumentsCURRENT DESIGNPROPOSED DESIGN32
Thank You33