Bytes

Branding Guidelines Building brands by telling stories. We make bytes.

introduction who we are? brand values mission & vision tone of voice logo colours typography social media website key services 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1 Contents

0 1Introduction Bytes was born from a simple idea... Just as each byte forms something bigger, we aim to transform every unique brand idea into a complete journey, telling its story in a way that’s both unique and unforgettable. By crafting timeless designs and innovative digital experiences, we bring our clients’ stories to life with purpose and passion.

0 2Who we are? vision collaboration quality trust timeless design impact

0 3Brand values We are a digital studio that transforms ideas into unforgettable journeys. Our guiding principles are: Vision: We embrace innovation to shape the future of digital experiences. Collaboration: We work together to achieve extraordinary outcomes. Quality: Excellence is our standard, down to every detail. Trust: Transparency and integrity are at the core of everything we do. Timeless Design: Our designs are crafted to stand the test of time. Impact: We aim to make a positive difference through every project.

0 4Mission & VisionWe strive to ensure that our products and services not only meet our customers’ needs but also exceed their expectations. Our vision is to be reliable partners, driving growth and making a positive impact for our clients.

0 5Tone of voice Welcoming and approachable: We create a warm, inviting tone that values users without offering unnecessary information. Professional yet engaging: Use clear, respectful language to present information straightforwardly without confusing or boring users. Upbeat and solution-focused: Highlighting the benefits, we inspire confidence, and remain mindful of the user’s challenges. Facilitative and empowering: We guide users with clear steps, promoting effective solutions over counterproductive methods.

0 6Logo Our logo is made up of 534 tiny squares, with each letter using a grid of 286. We chose squares to reflect how bytes are made of simple building blocks, symbolising the precision and attention to detail in our client projects.

5 13 13 13 13 13 22 13 3 5 5 2 2 3 4 3 3 3 3 33 1 square:

Logo usage Full logo: For primary branding, official communications, and where full recognition is required. Icon logo: For compact spaces like app icons, social media, or decorative branding. Logo usage on background On light BG: Dark letters with "B" square in primary or secondary colour. On dark BG: Light letters with "B" square in primary or secondary colour. Icon Logo: Coloured background only, the small square colour differs from the letter “B” colour itself

0 7Colours Our colour palette features 5 primary and 3 secondary neon-inspired colours, including vibrant purple and neon green hues. These bold, futuristic tones reflect the technical and creative essence of "bytes," offering flexibility for innovative and cohesive designs.

Primary colours Bytes' primary colours are the foundation of our brand identity. Our palette includes: Black: Bold, neutral base that conveys strength and professionalism. Neon green: Vibrant shade symbolising energy and innovation. Teal: Technical and grounded hue that balances the palette. Purple: Creative and futuristic colour, highlighting the brand's inventive spirit. This palette reflects our technical expertise and creativity, offering flexibility for diverse design applications. Black HEX #1A1A32 RGB 26/26/50 Neon green HEX #7AFF7F RGB 122/255/127 Teal HEX #006D5A RGB 0/109/90 Purple HEX #9540FF RGB 149/64/255

Soft lavender HEX #C5B6F1 RGB 197/182/241 Vivid Lime HEX #C8F520 RGB 200/245/32 Mint Green HEX #D3FDB1 RGB 211/253/177 Blue sky HEX #DCEFF6 RGB 220/239/246 Secondary colours Our secondary colours enhance our brand identity by providing complementary accents to the primary palette. These softer, more nuanced tones allow for versatility and balance in our designs. Soft lavender: Complementary accent that adds sophistication and versatility. Vivid lime: Rare accent colour that brings a burst of energy and highlights key elements with its vibrant, eye-catching tone. Mint green: Refreshing and soft shade that adds a sense of calm and balance to the palette. Blue sky: Light, airy tone evoking clarity and openness, perfect for creating spacious, inviting designs. This secondary palette supports our brand's modern and creative character, offering subtle highlights and flexibility for diverse design applications.

0 8Typography Our typography combines three distinct fonts to reflect the essence of "bytes": a playful, digital-inspired font for signs and numbers, a versatile modern font for body text and regular titles, and a bold, sophisticated font for impactful large titles. Together, they ensure clarity, creativity, and consistency across all designs.

Аа АаАа Аа ABCDEFGHIJKLMNOPQ RSTUVWXYZ abcdefghijklmnopqrstuv wxyz ABCDEFGHIJKLMNOPQ RSTUVWXYZ abcdefghijklmnopqrstuv wxyz ABCDEFGHIJKLMNOPQ RSTUVWXYZ abcdefghijklmnopqrstuv wxyz ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrst uvwxyz Montserrat Alternates Primary typeface Montserrat Alternates offers a modern, clean aesthetic with excellent readability, making it perfect for most text-based content. It is available in a range of weights, from Thin to Regular to Black, providing flexibility for different design needs. Usage: Body text, small titles, captions, and descriptions.

Lazare Grotesk Secondary typeface ABCDEFGHIJ KLMNOPQRST UVWXYZ Ultra thin Thin Light Regular Medium Bold Blackabcdefghijklmnopqrstuvwxyz Lazare Grotesk is a bold, geometric typeface designed for impactful, large headings. It also comes multiple weights, allowing for variation and emphasis in larger text. Usage: Large titles and major headers. Minecraft Special typeface Minecraft’s unique, playful design is perfect for making numbers stand out in a bold, digital- inspired way. Usage: Large numbers & characters. 0 1 2 3 4 5 6 7 8 9 ! @ $ # $ % ^ & * ?

0 9Social media bytes.bg Bytes bytes-digitalstudio info@bytes.bg www.bytes.bg Bytes is active on multiple platforms, each serving a unique purpose: Instagram & Facebook: Community engagement and brand storytelling. LinkedIn: Professional updates and insights. Email: Direct communication and updates. Website: The central hub for all brand information.

bytes bytes bytes

1 0Website We are a digital studio crafting immersive experiences that blend creativity and technology. Our website is the gateway to our work, showcasing our expertise, projects, and values while providing a seamless journey for visitors to connect with us. bytes.bg

about services team FAQ hire us design develop deliverWireframing & Prototyping Mobile apps Research & Testing Brand identity & Visual design Social media design Performance optimization Product strategy & consulting Web development Brand identity & Visual design About We are a design, strategy, and development studio helping businesses create simple, useful, and scalable digital solutions. We turn ideas into experiences that matter. Like tiny bytes forming powerful systems, we craft digital products with care, creativity, and a deep respect for both form and function.everything we build is driven by intention and made to last Our brand guidelines Services Bytes is a digital studio specialising in branding, web design, and digital experiences that transform ideas into impactful digital journeys. From bytes to big ideas. Web design (UX/UI) Product strategy & Consulting Brand identity & Visual design Web development Mobile apps Performance optimisation Social media design Merch designs & print materialsMobile apps Performance optimisation Social media design Merch designs & print materials TeamValeria Bozhilova Co-founder & Lead designerIliyan Iliev Co-founder & Lead engineer Frequently asked questions What to include in my project description to you? We would like to know A short intro about yo$ What’s the project and its main goal3 Scope, key features, and timeline3 Who’s making the decisions3 Any similar projects you’ve done3 Must-haves or things to avoid3 Why did you pick us3 Estimated budget? Extras What matters most in your case: speed, quality, or cost3 We're in GMT+3, but flexible with meeting time Your preferred chat tools (Zoom, WhatsApp, etc. How did you hear about us? What is your pricing model? What is your process and what do expect from working together? What technologies and programs you work with? Will you transfer to me all intellectual rights from my project? Can I change my project brief, if I’m unhappy with it? Let us make bytes & We’ll deliver you experiences! About us Our brand guidelines Services Our team FAQ Hire us Terms & Conditions | Privacy Policy © 2025 Bytes Digital studio. All rights reserved.

1 1Key services Bytes is a digital studio specializing in branding, web design, and digital experiences that transform ideas into impactful digital journeys. From bytes to big ideas. Branding & Identity: Crafting logos, visual guidelines, and brand strategies. Website Design & Development: Building sleek, high-performing, and user-friendly websites. Digital Product Design: Designing intuitive apps, dashboards, and interactive platforms. Creative Direction: Shaping visual storytelling through motion graphics and campaigns. Content & Social Media Strategy: Enhancing brand presence with compelling content and engagement strategies.

Brand identity & Visual design VALUE: 1 Memorable brand presence (logo, typography, colours 1 Strategic brand clarit( 1 Consistent visual messaging Web design (UX/UI)VALUE: 1 Intuitive user experiencZ 1 Early-stage feedback from usability testingN 1 Accessibility and legal compliance Web developmentVALUE: 1 Scalable solutionN 1 Responsive websiteN 1 High-performance coding Product strategy & ConsultingVALUE: 1 Goal-oriented plannin 1 Market-focused solutionN 1 Scalable growth strategiesVALUE: 1 Native mobile appN 1 Cross-platform compatibilit( 1 User-friendly interfaces Mobile apps Performance optimisationVALUE: 1 Faster load timeN 1 Improved user engagemenõ 1 Optimized site performanceVALUE: 1 On-brand social presencZ 1 Engaging content visualN 1 Consistent messaging Social media design Merch designs & print materialsVALUE: 1 Creative brand extensionN 1 Memorable product designN 1 High-quality merch