Created in Canva
01 RURAL TOURISM IN BISWANATH DISTRICT Developing Rural Homestays & Farmstays through SHG Women under ASRLM Nature • Culture • Agriculture • Community • Livelihoods Assam State Rural Livelihoods Mission (ASRLM) • Biswanath District
02 WHY BISWANATH FOR RURAL TOURISM? A strong base for authentic rural experiences • Tea gardens, farms, rivers, wetlands & green countryside • Traditional Assamese and indigenous village life • Ethnic food, handloom, handicrafts, festivals & local culture • Agriculture, horticulture, livestock and fisheries • Potential for village walks, cycling, nature and farm experiences • Opportunity to build a connected Biswanath Rural Tourism Circuit Assam State Rural Livelihoods Mission (ASRLM) • Biswanath District
03 RURAL HOMESTAY & FARMSTAY MODEL Improve comfort — preserve the rural character • Upgrade existing homes with clean rooms, toilets, safe water & bedding • Retain bamboo, cane, wood, traditional architecture and local décor • Farmstays can offer paddy, vegetables, tea, fishery, dairy and livestock experiences • Visitors can join harvesting, cooking, fishing and kitchen-garden activities • The farm itself becomes a tourism product and an additional source of income Assam State Rural Livelihoods Mission (ASRLM) • Biswanath District
04 SHG WOMEN AT THE CENTRE Community institutions can drive the tourism value chain • Homestay operators — accommodation, hospitality and housekeeping • Food entrepreneurs — ethnic meals, snacks, pickles and processed products • Local producers — handloom, handicrafts, bamboo and farm products • Service providers — guides, cooks, cultural performers and coordinators • Tourist spending can circulate: Homestay → SHG → Farmer → Guide → Artisan → Local Shop • Goal: One Tourism Village — Multiple Livelihood Opportunities Assam State Rural Livelihoods Mission (ASRLM) • Biswanath District
05 CAPACITY, FINANCE & MARKETING Build quality, confidence and market access • Training: hospitality, hygiene, housekeeping, communication & first aid • Digital skills: online booking, payments, photography and social media • Finance: SHG credit linkage, enterprise finance and scheme convergence • Small investments: rooms, toilets, kitchens, furniture, signage & landscaping • Marketing: Google Maps, reels, digital brochures, tour operators & tourism circuits • Destination identity: “Experience Rural Biswanath” Assam State Rural Livelihoods Mission (ASRLM) • Biswanath District
06 ROADMAP & VISION FOR BISWANATH Pilot → Demonstrate → Scale • Identify high-potential villages and map tourism assets • Select interested SHG households and prepare micro-plans • Train entrepreneurs and facilitate finance/convergence • Develop local experiences, food, products and destination branding • Launch pilots, collect visitor feedback and replicate successful models • Impact: income, women’s empowerment, youth jobs, cultural preservation & reduced migration Assam State Rural Livelihoods Mission (ASRLM) • Biswanath District “Visit Rural Biswanath — Stay with the Community, Experience the Culture, Live with Nature.”