Not Just Another Designer Creative Passport
Design that means something everything.
CREATIVE PASSPORT SURNAME VIEIRA GIVEN NAME GIULIA TITLE Visual Communication Designer NATIONALITY Brazilian PLACE OF ORIGIN Brazil EXPIRY Never/stop/creating DATE OF ISSUE 2026 SPECIALISATION Branding / Packaging / UX / Digital A visual communication designer, driven by curiosity, shaped by two cultures, and committed to creating work that means everything, not just something. GIULIAVIEIRA<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< VCDSGN<BRA<AUS<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< DESIGN<THAT<MEANS<EVERYTHING<<<<<<<<<<<<<<<<<<<
I’m Giulia, a visual communication designer currently in my final year of a Bachelor of Communication Design at Billy Blue College of Design in Sydney. I was born and raised in Brazil, and moved to Sydney in 2022. I work across branding, graphic design, digital media, packaging, UX, and web development. Everything I do comes back to creating visual identities and experiences that are both strategic and emotionally resonant. Driven by a cross-cultural perspective and a deep commitment to purposeful design, my approach is thoughtful, intentional, and human. Design that just looks good was never the goal. I make design that means everything, not just something. P<GVIEIRA<<GIULIA<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< GV2026001<AUS960601F260601<<<<<<<<<<<<<06<<<<<<<<<<<<<<<<<<<<<<<<<<
CREATIVE ENTRY DECLARATION PLEASE COMPLETE IN CAPITAL LETTERS 1. PURPOSE OF ENTRY TO CREATE MEANINGFUL VISUAL EXPERIENCES THROUGH THOUGHTFUL, FUNCTIONAL DESIGN. 2. OCCUPATION VISUAL COMMUNICATION DESIGNER 3. DESIGN PHILOSOPHY (IN SHORT) 4. SKILLS & TOOLS (PLEASE TICK) I BELIEVE GOOD DESIGN IS ROOTED IN CLARITY, INTENTION AND EMPATHY. MY APPROACH IS MINIMAL, FUNCTIONAL AND PURPOSE DRIVEN. BRAND IDENTITY UX ADOBE SUITE TYPOGRAPHY GRAPHIC DESIGN PHOTOGRAPHY DIGITAL DESIGN PACKAGING MOTION DESIGN FIGMA WEB DEVELOPMENT OTHER 5. ITEMS TO DECLARE (WHAT I BRING TO THE TABLE) CURIOSITY, ATTENTION TO DETAIL, STRATEGIC THINKING, A GOOD EYE AND ENDLESS ITERATIONS. I DECLARE THAT THE INFORMATION PROVIDED IS TRUE AND REPRESENTS MY CREATIVE JOURNEY AND PROFESSIONAL EXPERIENCE. SIGNATURE P<GVIEIRA<<GIULIA<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< GV2026001<AUS960601F260601<<<<<<<<<<<<<06<<<<<<<<<<<<<<<<<<<<<<<<<<
01. Mission Destination reached A brand for people who actually deal with excessive sweating. Built to feel confident, not clinical. A brand bold enough to own shelf space and approachable enough to trust. Full identity, iconography, and a colour- coded product line designed to feel as confident as the outcome it promises. GV2026001<AUS960601F260601<<<<<<<<<<<<<06<<<<<<<<<<<<<<<<<<<<<<<<<< P<GVIEIRA<<GIULIA<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<
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02. Destination reached Gough Whitlam Park had no real signage system. Signs were inconsistent and faded, visitors couldn't orient themselves and facilities were hard to find. A complete wayfinding system built to belong in the park. New identity, iconography, and a type system designed for legibility at scale. Playful enough to feel welcoming, clear enough to actually work. Mission GV2026001<AUS960601F260601<<<<<<<<<<<<<06<<<<<<<<<<<<<<<<<<<<<<<<<< P<GVIEIRA<<GIULIA<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<
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03. Mission Most people think they're in control of their data. This campaign is built around the idea that they're not. Destination reached Your Data's Double Life is an immersive branded experience concept exploring AI and data privacy, designed for Carriageworks, Sydney. The campaign targets people who assume they have "nothing to hide", and reframes that assumption through OOH, social media, activations, and physical touchpoints. The core idea: your data is living a life you don't see. GV2026001<AUS960601F260601<<<<<<<<<<<<<06<<<<<<<<<<<<<<<<<<<<<<<<<< P<GVIEIRA<<GIULIA<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<
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CREATIVE PASSPORT PORTFOLIO OF GIULIA VIEIRA FINAL DESTINATION Thank you for travelling through my creative journey. NEXT STOP Let's create something together. EMAIL hello@itsgiuliavieira.com PORTFOLIO itsgiuliavieira.com/portfolio LINKEDIN linkedin.com/itsgiuliavieira Design that means everything. GV2026001<AUS960601F260601<<<<<<<<<<<<<06<<<<<<<<<<<<<<<<<<<<<<<<<< P<GVIEIRA<<GIULIA<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<