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M A R K E T I N G P I L L A R 2 : THETHETHE MARKETINGMARKETINGMARKETING ISSUEISSUEISSUE THE MARKETING ISSUE Content Strategy Campaign Operations Creative Systems Brand Consistency CRYZA BAPTISTACRYZA BAPTISTACRYZA BAPTISTACRYZA BAPTISTACONTENT & MARKETING PARTNERCONTENT & MARKETING PARTNER
CONTENTS 01 02 03 04 05 06 07 08 09 10 Marketing Philosophy Content and Planning System Creative Studio Copywriting Campaign Operations Integrated Marketing Support PORTFOLIO 2026
01 MARKETING PHILOSOPHY Great content starts with understanding the brand— not chasing trends. MARKETING ISN'T ABOUT POSTING. I believe every brand deserves a system, not just content. I take time to understand you, your audience, and your goals before creating a strategy that aligns with your brand to speak to the right people. My role goes beyond designing graphics or writing captions. I help organize the planning, operations, and coordination behind content so the brand shows up consistently and intentionally. Strategy first, Systems always, Results that last.CRYZA BAPTISTAPORTFOLIO 2026
02 CONTENT PLANNING SYSTEM A strategic system that turns ideas into Consistent, Impactful Content
THE CHALLENGE Brands create content for athletes leading to inconsistent messaging, rushed production, and disconnected campaigns. MY SOLUTIONS I built a complete concept planning system that brings clarity, direction, and consistency from strategy to execution. THE STRATEGIC CONTENT WORKFLOW
SYSTEM PACK A clear strategic content plan that ensures consistency, saves time and supports business goals every month TOOLS USED Google Sheets Google Docs Google Drive Notion ChatGPT Claude TOOLS USED
03 CREATIVE STUDIO Design that communicate, connect and, convert
03 CAPTION COPYWRITING Words that Inform, Inspire, and drive action