The Gbajúmọ̀ is a monthly lifestyle magazine published by House Bourgeoisie, starting with Volume 01. It is for readers interested in refined living, covering food, travel, interiors, culture, and fragrance. The first issue opens with an editor's letter and introduces the magazine's philosophy of living with curiosity, taste, and intention.
The Gbajúmọ̀ is a monthly lifestyle magazine published by House Bourgeoisie, starting with Volume 01. It is for readers interested in refined living, covering food, travel, interiors, culture, and fragrance. The first issue opens with an editor's letter and introduces the magazine's philosophy of living with curiosity, taste, and intention.
The magazine's house section explains that House Bourgeoisie began with fragrance but extends into a wider conversation about living beautifully and consciously. It includes a Q&A on luxury, where answers emphasize time, attention, and ordinary rituals like morning light and a good meal.
The conversation section invites readers to nominate creatives, founders, and tastemakers for future interviews. It states that a good interview is a way of entering someone else's point of view, and the magazine will meet designers, chefs, artists, hoteliers, architects, and founders.
The olfactive section features a fragrance designer discussing bergamot's role in perfumery, describing its fresh and sophisticated character. It also provides a scent ritual with steps like starting clean, layering by zones, keeping balance, and creating a memory with a signature scent.
The table section discusses how a memorable table starts with one beautiful element and attention, highlighting the generosity of the African table. It lists five details for a considered meal: lighting, texture, scent, sound, and arrival, with a focus on warm light and subtle fragrance.
The journey section offers a 48-hour guide to Benin Republic, suggesting a morning walk, cultural stops like a graffiti wall and the Amazone Statue, and dining at Livingstone or La Pirogue. It recommends Fidjrossè Beach, La Cabane des Pêcheurs, and a next day in Ouidah or Gogotinkpon with a clay bath and dakouin.