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Weekly Market Recap July 17 - 23th rd
Key Takeaways → Lots of activity in footwear, from collaborations to retail → Sport-adjacent brand partnerships are continuing to pick up momentum and expand → Permanent retail expansion is reaching new markets from the South to the West Coast
Collaborations/Drops
Rosie Assoulin x Target July 21st, 2026 Rosie Assoulin and Target team up to create a multi-product line of dresses, matching sets, handbags, convertible beach-towel sarongs, and more. Most things retailing for under $50, launching in-store and online on July 25 To celebrate, an immersive experience with giveaways at the SoHo store on launch day. th. Announcement
Sezane Archive Drop July 16 , 2026th Sézane launched past-season jewelry, bags, RTW and swim at reduced prices. First of a twice-yearly sales event. Sezane
July 16 - 18th th Beis has partnered with customization studio Abbode for their pop-up offering complimentary monogram embroidery on travel bags. At 312 Bowery, with events from Martine Ali, Susan Alexandra, Nicole McLaughlin, and Martine Ali throughout the weekend. Instagram Beis x Abbode
July 22nd, 2026 Tuckernuck has been named an official style partner of the Mubadala DC Open. The partnership includes branded content, on-site presence at the tournament, and a collaborative product edit. It will run in late July/early August at Rock Creek Tennis Center. FB Tuckernuck x Mubadala DC Cup
July 20th, 2026 Nili Lotan has expanded into footwear with a debut boot collection. Includes 5 silhouettes in leather and suede. Available on nilotan.com and at select wholesale partners. Announcement Nili Lotan launches boots
July 17th, 2026 Blends Hunter's signature waterproof rain boots reimagined in LoveShackFancy's exclusive floral prints in pink, lavender, and baby blue. The Nantucket LoveShackFancy pop-up (July 14–19) offered early access to the collab as part of the launch. Hunter LoveShackFancy x Hunter Boots
Pop Ups + Retail News
July 17th, 2026 Hill House Home is opening a new permanent store at 3938 Magazine St, New Orleans, LA. This location joins Sag Harbor, Southampton, Atlanta, and Boston Seaport in Hill House's growing permanent retail footprint. This will be the brand’s 10 permanent location.th News Hill House Opens New Orleans Store
July 23rd, 2026 Spanish footwear brand Alohas has opened its first Los Angeles store on Abbott-Kinney. The LA store is the brand's second US permanent location after NYC, and its first on the West Coast. News Alohas opens LA Store
July 14th-19th, 2026 Margaux has opened a new door at the Marin Country Mart in Larkspur, CA. This location joins Margaux's existing NYC flagship and Georgetown, DC store. They join storefronts like Jenni Kayne, Veronica Beard, and Reformation, and more. Announcement Margaux Opening at Marin Country Mart
⟶ Reformation is targeting a $1 billion valuation as its NYSE IPO under ticker REF approaches, with Permira pushing toward a late summer listing ⟶ John Lewis × RIXO plan to launch their biggest fashion collaboration to date, available across UK John Lewis stores and johnlewis.com ⟶ Quince launches a stylist-curated shop series on quince.com, featuring edits by fashion stylists including Nicole Chavez ⟶ LoveShack opens AL store Other Notable News