ADVERTISING DESIGN NUZHAT FARHAH BINTI MOHAMAD FADZLY 2024667946 CAAD1114B TS NORAZIAH BINTI MOHD RAZALI
KEBAYA BYMASHII
BYMASHII is a Sarawak-based fashion boutique that focuses on providing stylish and modest women's clothing. The brand caters to customers looking for trendy, comfortable, and affordable outfits suitable for both casual wear and special occasions. BYMASHII has built its presence primarily through social media, where it connects with customers and promotes new fashion collections.BYMASHII offers a variety of women's fashion products, including dresses, abayas, baju kurung, tops, and matching sets, along with selected fashion accessories. The boutique provides both in-store and online shopping, customer support through social media, nationwide delivery, and regular product launches to keep up with current fashion trends.BYMASHII actively promotes its products through social media platforms such as Instagram, Facebook, and TikTok. Its advertising activities include posting new arrivals, styling ideas, customer testimonials, promotional discounts, festive campaign collections, giveaway contests, and collaborations with influencers or content creators to increase brand awareness and customer engagement. These strategies help the brand maintain an active online presence and attract both new and returning customers.BACKGROUND PAST ADVERTISING ACTIVITIES PRODUCTS & SERVICES
USP: Modest & Trendy Fashion: BYMASHII offers stylish and modest women's clothing that blends the latest fashion trends with comfort and elegance. Affordable Quality: The boutique provides fashionable, high-quality apparel at affordable prices, making stylish modest wear accessible to a wide range of customers. Strong Online Presence: BYMASHII connects with customers through active social media marketing, online shopping, and regular collection launches. ESP: Empowering Confidence: BYMASHII helps women feel confident, elegant, and beautiful by offering fashionable outfits for everyday wear and special occasions. Celebrating Individual Style: The brand encourages women to express their personality while embracing modest fashion that reflects their identity and lifestyle.USP/ESPTARGET AUDIENCE: Psychographic: Fashion-Conscious Women: Women who value modest fashion, enjoy following current trends, and seek stylish yet comfortable outfits. Digital Shoppers: Customers who actively shop online, engage with fashion content on social media, and appreciate convenience and exclusive promotions. Demographic: Age: Women aged 18–40, including university students, young professionals, and working adults. Gender: Primarily female, especially those interested in modest, trendy, and affordable fashion for daily wear, work, and festive occasions.
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