This document is an internal brochure for real estate agents at Aweigh Real Estate. It explains the company's Agent Concierge Program, which handles administrative and marketing tasks so agents can focus on client-facing activities. The brochure opens with the P-I-E time model (Productive, Indirectly Productive, Everything Else) and argues that high-producing agents should maximize time with…
This document is an internal brochure for real estate agents at Aweigh Real Estate. It explains the company's Agent Concierge Program, which handles administrative and marketing tasks so agents can focus on client-facing activities.
The brochure opens with the P-I-E time model (Productive, Indirectly Productive, Everything Else) and argues that high-producing agents should maximize time with clients. It then lists services the concierge team provides for listings, buyers, and sphere-of-influence marketing.
A section on marketing preparation describes branded templates for listing brochures, open house flyers, postcards, business cards, and real estate reviews. The design consultation process is outlined, including what agents need to bring (bio, headshot, website, etc.) and the requirement to use Aweigh colors and logos.
The ordering section explains how to request services through the company website, with specific forms for listing consultations, buyer brochures, ratified contracts, real estate reviews, and new listings. Listing photo services are provided through Virtual Tidewater, with an option for agents to use their own photographer and receive reimbursement.
Sign and lockbox services cover installation and removal, with a choice between wooden post or metal signs. The brochure also details listing brochure creation and a postcard mailing program that sends 200 cards to nearby homeowners, with an option to partner with Revolution Mortgage for an additional 200 mailings.