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Partner Growth Strategy A private client growth partnership We are not looking for more insurers. We are looking for the right partners to grow with us. £160m GWP TO DA Y £275m 2032 A MB IT IO N 75% C ORE P A RT NER S D I G I T A L B O O K E D I T I O N
H O W DE N P R I V A T E C L I E N T | P A R T N E R G R O W TH ST R A TE G Y The insurer case Four questions that frame the opportunity. 0 1 Can you grow my book? Scale, ambition and a focused partner strategy create visible headroom. 0 2 Is it quality growth? Advice-led distribution, active risk management and appetite-matched presentations. 0 3 Why Howden? National reach, local relationships, One Howden referrals and disciplined market management. 0 4 What do I get? Better-presented risks, clearer alignment, controlled growth and shared planning. A clear proposition, viewed through the partner lens. E X E C U T I V E SU MM A RY 2
H O W DE N P R I V A T E C L I E N T | P A R T N E R G R O W TH ST R A TE G Y Why now is the time to back Howden The opportunity is to influence where growth is placed. £115m GROW TH GA P 75% C ORE P A RT NER A I M c.£86m I LL U S TR A TI V E PA R TNE R P OOL Engage early. Shape growth. Partner support can shape appetite alignment, proposition development, service design and future share of growth. The question is which partners will be best positioned to benefit. G RO W T H O PP O RT U N I TY 3
H O W DE N P R I V A T E C L I E N T | P A R T N E R G R O W TH ST R A TE G Y How the ambition will be delivered A structured programme, not aspiration alone. 0 1 Segment-led growth Client tiers, portfolio development and routes aligned to need. 0 2 Investment in capability Clear ownership, leadership and a single insurer contact. 0 3 Distribution expansion Regional growth, One Howden referrals and introducer partnerships. 0 4 Product and portfolio growth Home and Motor ambitions aligned to partner appetite. Segm entat ion • Investm ent • Distribu tio n • Partner alig nm ent G RO W T H A R CH I T E C TU R E 4
Why Howden, not just another broker? A credible growth partner, not simply a larger distributor. A D V I C E Risk management, valuations and better risk presentation. R EF E RR A L S Commercial, Specialty, Mortgage, Wealth and Consumer channels. R EA C H National footprint with local relationships and execution. M A R KE T MA NA GE ME N TAppetite-led placement, portfolio strategy and trading reviews. Clearer appetite. Better risks. Stronger lead flow. T HE H O WD E N AD V A NT A GE
H O W DE N P R I V A T E C L I E N T | P A R T N E R G R O W TH ST R A TE G Y Introducer partnerships A widening, tracked source of pre-qualified Private Client opportunity. P R OP E RT Y & L I FE S T Y L E Luxury motor, classic cars, marine, property, fine art, jewellery and valuation specialists. P R OF E S S I ON A L & FI N A N C I A L Mortgage brokers, solicitors, accountants, tax advisers, wealth managers, family offices and trustees. NE T W O RK GR OW T H Structured onboarding • agreed referral pathways • named owners • conversion tracked by partner L E A D GE NE R AT I O N E N GI NE 6
H O W DE N P R I V A T E C L I E N T | P A R T N E R G R O W TH ST R A TE G Y Where the growth will come from The client segments, product lines and routes behind the ambition. T O DA Y £160m GWP c.51k policies Current segment and Home / Motor mix to be inserted. G R O W TH LE V E R S Five tiers. Two products. Private Office through branch referrals Portfolio growth, cross-sell and DA expansion. 2 0 3 2 £275m ambition From / to by segment and product 75% with core partners and a defined route to market. The data page should show a clean “from / to” story once final figures are available. G RO W T H M AP 7
Why support Howden? Shared value created through scale, quality and disciplined execution. £160m G WP TO DA Y c.51k P OL IC I ES £275m 2032 A MB IT IO N 75% C ORE P A RT NER S H O W DE N B R I N G S Access to quality growth Advice-led distribution Better risk presentation W E N E E D Aligned support Clear appetite and speed Fair commercial support T O GE TH E R Shared outcome Controlled growth Portfolio visibility The right partners, growing with us. P AR T N E R SH I P PR O PO S I T I O N
H O W DE N P R I V A T E C L I E N T | P A R T N E R G R O W TH ST R A TE G Y Client tier strategy Where partner appetite fits across higher-value segments. T I E R 1 Private Office £250k+ premium spend London and Farnborough Complex UK and international clients. Bespoke local and specialist expertise. T I E R 2 Ultra HNW £50k+ premium spend London, Farnborough, Milton Keynes and Birmingham High-touch, complex clients managed from the UK. T I E R 3 HNW £8k+ premium spend National Private Client offices Tailored advice, All Risks-style solutions and strong market alignment. Specialist. Complex. Advice-led. H I G H E R - V AL U E S E G ME N T S 9
H O W DE N P R I V A T E C L I E N T | P A R T N E R G R O W TH ST R A TE G Y Growth and scale segments A future HNW pipeline, efficient trading and clearer routes. T I E R 4 Emerging Wealth £3k–£8k premium spend MNW clients with potential to develop into HNW. Cross-sell, rounding out and portfolio growth. T I E R 5 MNW / Scale £1.5k–£8k premium spend Quality advice and All Risks-style products through efficient, consistent trading routes. P AT H W A Y Branch / digital Below £1.5k premium spend Branch referrals, digital engagement, scalable servicing and future migration. Clearer alignment. Less leakage. Stronger pipeline. G RO W T H A ND SC AL E 10
Specialist risk expertise Premium spend is only part of the story. T HA T C HE D P RO P E RT Y Lakeside offers a route into rural and non-standard construction opportunities. L I S T E D P R OP E R T Y Maidstone / Abode supports heritage, period and specialist property conversations. W HOL ES A L E R OU T E S Controlled external wholesale distribution and a dedicated internal route for Howden Group companies. Where is your strongest appetite? SP E C I A L I S MS A N D R O U T E S
H O W DE N P R I V A T E C L I E N T | P A R T N E R G R O W TH ST R A TE G Y Turning insight into growth Move partner conversations from anecdote to evidence, action and joint planning. 0 1 Trading insight Placement trends by partner, segment and office Conversion, retention and pipeline movement Where growth is being won or lost 0 2 Partner performance Service response and escalation themes Claims experience and portfolio signals Appetite alignment and leakage 0 3 Joint growth planning Prioritised campaigns and product opportunities Clear ownership A review rhythm that turns insight into decisions P LA CE MENT • C ONV ERSI ON • RE TENTI ON • C L AIMS • SE RV IC E • P IP ELI NE • A CTI ONS M AR K E T M A N AG E M E N T 12
A fair exchange of value Mutual investment. Shared accountability. Aligned growth. P AR T N E R S P R O VI D E Support that unlocks growth Clear appetite Consistent service Access to decision makers Capacity and collaboration T O GE TH E R Shared rhythm Joint business planning Performance reviews Two-way feedback Clear ownership H O W DE N D E L I V E R S Partner value Better-managed risks Placement discipline Risk management Targeted campaigns Fair value sits behind the partnership, not ahead of it. C OM ME R CI AL F R AM E W O RK
H O W DE N P R I V A T E C L I E N T | P A R T N E R G R O W TH ST R A TE G Y Partner-specific opportunity The page that changes for every insurer. 0 1 CURRENT POSITION GWP, mix, conversion, retention and service. 0 2 GROWTH OPPORTUNITY Addressable premium by tier and product. 0 3 PORTFOLIO EVIDENCE Quality, claims, loss ratio and stability. 0 4 SUPPORT REQUIRED Appetite, capacity, access and service. 0 5 HOWDEN COMMITMENT Placement discipline, better risks and campaigns. 0 6 PROPOSED NEXT STEP Owners, measures and an agreed action plan. B E SP O KE P A R TN E R PA G E 14
Move from support to joint business planning 01 Agree priority segments 02 Confirm trading support 03 Agree commercial terms 04 Build a 90-day action plan Backing Howden means backing controlled, quality growth. N E X T ST E P S